7:00 am | Continental Breakfast
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8:00 am | Welcome & Introduction
Speakers:
Chip Lloyd, COO, GS1 US
Mark Roberti, Founder and Editor, RFID Journal
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8:15 am | General Session:
Leveraging EPC in the Entertainment/Media Supply Chain
Handleman Company serves mass retailers by supplying music CDs, music DVDs, video games and more. With $1.3 billion in annual revenue, Handleman is one of the largest distributors of entertainment and media discs in the world. Handleman has overcome the challenge of item level tagging and integrated EPC tagging on its production lines. Handleman is looking to work with suppliers of leading retailers to add value to the supply chain and take cost out of operations. In this panel discussion, Handleman and its partners discuss how this can be achieved.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Myron Burke, Strategy Manager, Store Innovations & Operations, Wal-Mart Stores
Paul Freeman, Director, EPC/RFID Program, Best Buy
Andy Gliemann, Director North America Logistics, Technicolor
Khaled Haram, Senior VP, CIO, Handleman Company
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9:00 am | General Session:
RFID Goes Mainstream
For the last couple of years, the technology industry has been touting the next year as "The Year of RFID." However, the RFID industry gathers and wonders why the prior year wasn't "the" year. We discuss and elaborate on reasons why RFID has yet to meet the unrealistic "hockey stick" predictions included in investor pitches and footnotes to quarterly market updates. The reality is that there never has been - and never will be - a hockey stick-like uptick in our industry. The ecosystem for passive RFID readers and tags is still maturing and there are solid signs that the vendors within this market will be facing significant growth in the years to come.
Speaker:
George Everhart, CEO, Alien Technology
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9:30 am | General Session:
EPC in the Hot Seat
As the leading standards body, EPCglobal will have a huge influence on the direction RFID technologies and adoption take. In this session, leaders of EPCglobal from around the world will answer tough questions from attendees, RFID Journal readers and editor Mark Roberti.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Chris Adcock, President, EPCglobal Inc
Chip Lloyd, COO, GS1 US
John Seaner, VP, Industry Development, EPCglobal North America
Art Smith, President & CEO, EPCglobal Canada
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10:15 am | Refreshment Break in Exhibit Hall
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| 11:00 am—Breakout Session |
|  Distribution/Logistics:
How to Use RFID to Automate Lift-Truck Operations
Jungheinrich, a German manufacturer of industrial trucks and warehousing materials-flow technology, has incorporated RFID into one of its lift trucks to maximize the vehicles' productivity by enabling them to move goods more quickly.Hear about the internal and external benefits the company found after implementing the technology into its own U.S. lift-truck operations.
Speaker:
Greg Mason, General Manager, Jungheinrich Lift Truck Corp.
Takeaways:
. Benefits of using RFID-enabled forklift trucks in distribution and logistics
. Opportunities to streamline warehouse operations with RFID |
| IT/Infrastructure:
The EPCIS Standard and the Value It Delivers
The EPC Information Service (IS), which enables companies to share EPC data securely over networks, is part of the suite of EPC standards for inventory and asset traceability.This session explains the EPCIS standard, exploring why it is critical to getting value from EPC systems. It also addresses basic questions about the value and functionality of EPCIS, and how it can be implemented.
Speaker:
Gay Whitney, Standards Director, EPCglobal Inc
Takeaways:
. An understanding of the EPCIS standard and the applications it enables
. Insights into the technical requirements needed to implement the standard
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| Supply Chain/Inventory Management:
The Reality of RFID Adoption in the Pharmaceutical Industry
EPC/RFID has the potential to deliver tremendous benefits in the pharmaceutical industry. But there are obstacles to adoption. In this session, three leading early adopters discuss the specific issues that need to be addressed-and how they are being addressed-to ensure EPC/RFID delivers on its promise.
Moderator:
Michael Liard, Research Director, RFID & Contactless, ABI Research
Panelists:
Ron Bone, Senior VP, Distribution Support, McKesson
Leslie Hand, Director, Global RFID Strategy, Ahold
Peggy Staver, Director, Product Trade Integrity, Pfizer Pharmaceuticals
Heather Zenk, Director, integrated Solutions, Amerisource Bergen Corp
Takeaways:
. The value of using EPC/RFID in shipping operations
. How to overcome issues related to read rates |
| Manufacturing:
Dealing with Liquids and Liquids Packaging
Reading UHF EPC tags on products containing liquids can be a challenge. EPCglobal and the University of Arkansas, along with Coca-Cola and other companies, have been conducting research on overcoming these challenges and achieving high system performance. Our panel reveals the results of that research.
Moderator:
Michele Southall, Director of Community Development, EPCglobal North America
Panelists:
Jahangir Nakra, RFID Lead, Procter & Gamble
Norman Soberano, Supply Chain Consultant, Global Engineering, Coca Cola Company
Richard Ulrich, Solutions Architect, Wal-Mart Stores
David Zuwala, Senior Analyst, Manufacturing Systems IT, Dow Corning
Takeaways:
. Tips for achieving better read rates on tagged liquid probucts |
11:40 am | Movement from Room to Room
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11:50 am | Sponsored Sessions:
From Pallet to Sushi Tracking - Uncovering ROI Across the Value Chain with BizTalk RFID
Every day more high-performing companies connect their internal departments, their support networks, and their demand and supply chains. Reducing the cost and complexity of supply chain management, Microsoft and its large eco-system of hardware and software partners are working to enable mass adoption of RFID, SOA and B2B solutions by developing feature-rich, low cost end-to-end RFID solutions. These solutions empower people to gain productivity and business efficiencies. BizTalk Server 2006 R2 is the next step in Microsoft's long-term commitment to delivering the connected enterprise. In this session, Microsoft introduces new capabilities for enhanced visibility at the edge of the enterprise. Real world customer implementations will demonstrate BizTalk R2 @ Work.
Speakers:
James Allard, Co,Founder, President, CEO, Director, Blue C Sushi
Dean Frew, President & CEO, Xterprise
Steve Hardy, RFID Capabilities Manager, Intel
Anush Kumar, Senior Product Manager, Microsoft
Puneet Sawhney, Global Program Manager, CHEP
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| Sponsored Sessions:
Asset Management Utilizing RFID Technology
Amid pressures facing I.T. managers to improve operational efficiency and total asset turnover HP will describe its experience and insight into managing assets (both IT and Industrial) using RFID. This presentation will also share insight in HP's ability to leverage the breadth of its portfolio for a comprehensive solution. Practical examples will be shown on how to improve inventory, utilization and financial reporting.
Speaker:
John Keogh, Director, RFID & Supply Chain Solutions, Hewlett-Packard Company
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| Sponsored Sessions:
Common RFID Implementation Issues
In this briefing by Victor Vega, we discuss a few of the more common RFID implementation issues, needing consideration prior to a typical RFID pilot deployment. Often, new installations overlook fundamental challenges, and with more options available to users, one needs to be cognizant of the choices, the causes and effects of their selections, and how to help alleviate some of the more unfavorable consequences. In addition to some of the challenges, we will provide some exemplary suggestions for successful deployment.
Speaker:
Victor Vega, Director, Technical Marketing, Alien Technology
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| Sponsored Sessions:
Implementation Guide to California Pedigree Compliance
IBM will share a comprehensive approach for global serialization data management and data exchange that will enable compliance with California's ePedigree law set to go into effect on January 1, 2009. IBM will provide guidance that manufacturers, wholesalers, retailers, hospitals and health care providers can use to build an interoperable system that complies with pedigree law via EPCglobal's EPC Information Services (EPCIS). Session highlights include: Differences Between Florida and California Pedigree Requirements; Benefits of EPCIS Data Exchange; Beyond Compliance ROI. Use this session to jump start your organization's serialization strategy and compliance activities!
Speaker:
Paul Chang, Worldwide Manager for Sensor and Actuators Strategy Development, IBM
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12:30 pm | Lunch in Exhibit Hall
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| 3:00 pm—Breakout Session |
| Distribution/Logistics:
Improving Operations with RFID Tagging
Megatrux, an end-to-end shipping company, began seeing enhanced internal shipping accuracies as it began to tag and track cases and pallets bound for Wal-Mart facilities.Hear about how they employed the same system for RFID compliance for error prevention and internal tracking, and learn where they found the most benefits and how they expect to see an ROI within 14 months.
Speaker:
KC Pelle, Executive VP, Megatrux
Takeaways:
. How to use an RFID compliance system to improve shipping accuracy
. Insights into the benefits of improved supply-chain visibility |
| IT/Infrastructure:
How IT and Business Executives Work to Leverage EPC
To achieve value from EPC technologies, business people and technologists must collaborate. At Kimberly-Clark, the two sides work closely to identify possible near- and long-term business benefits, as well as determine technical feasibility, prove the business case, develop a solution, and finally roll it out. Learn how the process works at one of the leading early adopters of EPC.
Speakers:
Carla Fields, IT Team Leader, Kimberly-Clark
Phil Therrien, RFID Implementation Manager, Kimberly-Clark
Takeaways:
. How executives and technologists can work to achieve the most potential with EPC
. Tips on developing solutions in a collaborative environment |
| Supply Chain/Inventory Management:
Benefits of Exchanging RFID Data in the Supply Chain
The big benefits of using RFID come when companies share data with supply-chain partners.This is easier said than done. Two leaders in the aerospace sector discuss the state of datasharing standards and infrastructure, how they are implementing systems to share data and the benefits this is bringing.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
George Bullen, Principal Engineer, Western Region., Northrup Grumman
Steve Georgeovitch, Supply Chain Manager, Boeing
Takeaways:
. An understanding of EPC data-sharing issues
. Ways to share data and achieve greater supply-chain efficiencies |
| Manufacturing:
Tracking Industrial-Size Liquid Containers
Container Technologies is using passive tags to track reusable liquid containers and drums.The manufacturer came up with strategies to achieve high read rates. In this session, hear why the manufacturer decided to implement the technology, where it found the implementation to be a challenge and how it overcame technical difficulties.
Speakers:
Gary Clancy, Managing Director, Container Technology
Daniel Deavours, Director of Research, RFID Alliance Lab
Takeaways:
. The benefits of tracking reusable assets in the supply chain
. How to overcome the challenges of reading tags on large liquid containers |
3:40 pm | Movement from Room to Room
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| 3:50 pm—Breakout Session |
| Distribution/Logistics:
Using EPC to Drive Down Hidden Logistics Costs
Shaw Industries, a carpet and rug supplier, has developed a closed-loop system to track the movement of its products between its regional and central distribution centers by tagging its products and the associated paperwork for truck drivers transporting the rugs. Learn how the company increased distribution efficiency with this EPC system.
Speaker:
Jim Nielsen, Manager, IS Infrastructure Planning, Shaw Industries
Takeaways:
. How to use EPC to improve distribution processes
. Benefits of using EPC technology in closed-loop applications |
| IT/Infrastructure:
How to Prepare for EPC Data Cost-Effectively
Learn how an open-source RFID prototyping platform called Accada, developed by the Auto-ID Lab in Switzerland, cuts deployment costs by enabling companies to experiment with EPCglobal Network protocols and develop new network applications. The platform uses a standard that enables EPC readers to communicate with middleware in a standardized way.
Speaker:
Dr. Christian Floerkemeier, Co-Founder, Accada Project, Auto-ID Labs at MIT
Takeaways:
. Tips on developing new applications with EPC Network protocols
. How best to integrate EPC readers with standardized middleware |
| Supply Chain/Inventory Management:
Rolls-Royce Leverages RFID in the Supply Chain
To support its defense and aerospace customers as they face a challenging and changing environment, Rolls-Royce completed a series of global asset visibility trials to enable it to understand the technical and integration challenges of using active and passive RFID capabilities in meeting customer mandates and
maximize business benefits.
Speaker:
Lee Doherty, Vice President Customer Business & Customer Executive, Rolls Royce
Takeaways:
. Understanding DOD requirements and mandates
. Insight into Rolls-Royce's learnings from trials and deployments |
| Manufacturing:
Low Risk High Yield ROI for Industrial, Automotive and Aerospace Manufacturing
Learn about real world RFID implementations that are low risk and high yielding ROI for Industrial, Automotive and Aerospace Manufacturers. We'll be discussing how RFID can be applied to forklifts, Manufacturing Execution Systems (MES), automated Kanban replenishment and tool tracking. This session will dive into the application use cases, technology and ROI.
Speaker:
Toby Rush, President, Rush Tracking Systems
Takeaways:
. Insight into key applications that can deliver the best ROI in the manufacturing environment
. Real world examples of RFID implementations and their value |
4:30 pm | Day 1 of Conference Adjourns
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7:30 am | Continental Breakfast
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8:30 am | Welcome Back Remarks & EPCglobal Certification Announcements
Speakers:
Chris Adcock, President, EPCglobal Inc
Mark Roberti, Founder and Editor, RFID Journal
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8:45 am | General Session:
Adoption Trends: Moving Beyond Mandates and Finding the True Value of EPC Technologies
There have been lots of articles written about the pace of adoption and how much early adopters are committed to rolling our EPC technologies. In this session, some of the key early adopters that helped get EPC technologies and standards off the ground discuss their current rollout plans, where they are achieving real benefits today and what their plans are going forward. This is a key session for anyone who wants to understand the pace of adoption in key industries.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Didier Chenneveau, VP, General Manager of Americas Operations, Hewlett-Packard Company
Bradley Cougher, Senior Consultant, Office of the Undersecretary, DOD
Kenneth Porad, Associate Technical Fellow, Boeing
Carolyn Walton, VP of Information Technology, Wal-Mart Stores
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9:30 am | General Session:
Maersk Reveals EPC's Benefits in Transportation
The A.P. Moller-Maersk Group is an industry-leading proponent of RFID, working on many levels to bring this technology to the forefront of the global transportation network. The company worked with a customer to test the interoperability among multiple players in the supply chain. EPC RFID tags were applied to cartons at a Maersk Logistics warehouse in Hong Kong and shipped in containers equipped with RFID to a warehouse in Japan. Maersk Logistics will discuss how the pilot was conducted and the results achieved to validate EPCglobal standard's value in the supply chain.
Speaker:
Monica Laufenberg, Senior Director, CIO, Maersk Logistics
Takeaways:
. An understanding of interoperability issues in transportation
. Insights into where EPC can deliver benefits in the supply chain
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10:15 am | Refreshment Break in Exhibit Hall
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| 11:30 am—Breakout Session |
| IT/Infrastructure:
Wilson Sporting Goods' RFID Integration Strategy
Wilson Sporting Goods, a leader in high-quality sports equipment and apparel, is tagging products at the case level to meet mandates and gain retail tracking benefits. In this session, hear how the company developed a strategy for integrating RFID with its back-end to achieve benefits, and how the company plans to move forward with its rollout.
Speaker:
Edwin Matthews, Director Information Technology, Americas, Wilson Sporting Goods
Takeaways:
. An understanding of the different options for back-end integration
. The internal benefits that can be achieved with the right compliance strategy |
| Supply Chain/Inventory Management:
EPC's Role in Improving Direct Store Deliveries
Direct store deliveries present specific challenges for those looking to improve operations with EPC. Hear how to use EPC to associate the proper EPC code with the right product, create an ASN automatically, confirm the cases on a mixed pallet match the purchase order and improve overall direct store deliveries.
Moderator:
Andrew Nathanson, Practice Director, AIDC/RFID Technologies & Retail Automation, Venture Development Corp.
Panelists:
Gregory Cooper, VP, Sales Operations, Dean Foods
Elizabeth Sertl, Manager, E-Business Solutions, Anheuser-Busch
Takeaways:
. How UHF EPC tags can be used to track metal parts
. How real-time visibility within a global supply chain delivers real savings |
| Manufacturing:
Using RFID to Identify Damage to Composite Parts
Northrup Gruman has begun to use RFID technology for nontraditional applications. In this session, hear how they are reducing manufacturing costs by identifying damaged composite parts with RFID technology.This enables composite design structures to perform their intended function with the required level of confidence and at a lower weight and cost.
Speaker:
George Bullen, Principal Engineer, Western Region., Northrup Grumman
Takeaways:
. How RFID sensors can detect impact damage
. Where the greatest cost savings are, and how they can be achieved in the near term |
| Distribution/Logistics:
The Benefits of Using RFID in Your Packaging Line
Technicolor, the world's largest manufacturer and distributor of pre-recorded movies recently ran a pilot in its logistics department and tagged 4,000 units on test line at production speed to the top spines of its DVD cases. In this session, hear about the results the company found and where they plan to make changes as they implement the technology in the future.
Speaker:
Andy Gliemann, Director North America Logistics, Technicolor
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12:10 pm | Movement from Room to Room
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| 12:20 pm—Breakout Session |
| Distribution/Logistics:
The Business Case for Standards: Enabling the Automation of Global Supply Chain Management
The importance of standards for interoperability, enabling back-end integration and front-end mash-ups of data and processes is integral. In this session, hear how standards are accelerating market adoption of new RFID-related solutions and About case studies in various markets, including Transportation and Logistics, Defense, and Chemicals.
Moderator:
Beth Bacheldor, Senior Editor, RFID Journal
Panelists:
Pat Burns, VP, Marketing & Licensing, Savi Technology, Inc.
Yashpaul Dogra, VP, Marketing & Strategy, Insync Software Inc.
Takeaways:
. Insights into the Next Generation real-world aware Supply Chain applications for the extended enterprise
. Understanding the critical software link, ranging from sensory inputs to event evaluation, enterprise actions and real-world situational awareness |
| IT/Infrastructure:
The Transformational Value of EPC Discovery Services
When a company wants to recall a product or trace how and where that product was diverted from its supply chain, it will need to use EPC Discovery Services.This provides the ability to do a Google-like search to locate a product anywhere in the supply chain, and to find information about which interrogators read its EPC, and when.Discover the benefits of EPC Discovery Services.
Speaker:
Ken Traub, Consultant, Standards Strategy, EPCglobal Inc
Takeaways:
. Technical standards being established for EPC Discovery Services
. How discovery services will transform the ability to do track and trace |
| Supply Chain/Inventory Management:
Improving In-Store Promotions Execution with RFID
When Kimberly-Clark decided to track promotional displays of some of its products, it saw a marked improvement in visibility. It knew when its retail partner hadn't put the displays out on time. And because it was able to react, it improved promotion execution by 20 percent, helping to boost sales. Learn what you need to do to grow sales by using EPC for promotions management.
Speaker:
Phil Therrien, RFID Implementation Manager, Kimberly-Clark
Takeaways:
. How data provided by retailers can be used to track promotions and improve sales
. Insights into the technical requirements for a promotions-tracking solution |
| Manufacturing:
Cephalon Tags and Tracks Cancer Drug
Cephalon, a pharmaceutical company, is tagging cases and pallets of a cancer treatment drug and a schedule II narcotic.The company wants to deploy the technology to fight counterfeiting and improve its outbound product tracking. Hear what obstacles the company faced, how it overcame them, the benefits it expects to achieve and its plans moving forward.
Speaker:
Brian Brown, Senior Manager, Logistics & Analytics, Cephalon
Takeaways:
. How to overcome the challenges of tagging drugs at the point of manufacture
. Tips on using RFID for outbound product tracking in the pharmaceutical industry |
1:00 pm | Lunch in Exhibit Hall
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| 2:30 pm—Breakout Session |
| Manufacturing:
Using Passive RFID in a Heavy Manufacturing Environment
John Deere considers RFID and other tracking technologies strategic to its continued operational excellence and brand distinction. In this session, Deere explains its broad approach to RFID by focusing on three key projects and their success metrics: passive RFID for tracking work-in-process, passive RFID for manufacturing execution systems (MES) integration, and passive RFID for outbound logistics error-proofing. The session will also discuss John Deere's approach to organizing tracking technology projects and successes and lessons learned across the enterprise.
Speaker:
Mark Moran, IT Project Manager, Deere & Company
Takeaways:
. Benefits of using passive RFID in the manufacturing environment
. Understanding how to best organzie tracking technology projects |
| Distribution/Logistics:
EPC Creates New Level of Visibility in Transportation
EPC technology is being used to track goods flowing from the port of Shanghai to mainland United States in a major logistics pilot.This session explains how the pilot is proving that different stakeholders, in a variety of industries, can benefit from the visibility that EPCglobal standards and technologies provide across the global supply chain.
Speaker:
Tony Hollis, Director, Innovation & Technology Management, Exel
Takeaways:
. An understanding of how data can be shared among shippers, carriers and other stakeholders
. Insights into the technical requirements needed to achieve near-real-time visibility |
| IT/Infrastructure:
Warehouse Management Apps Leverage EPC
Companies that sell warehouse and inventory-management systems have been busy upgrading their applications to handle unique serial numbers
on cases and even items. Learn what products are available today, and what value they can provide within your warehouse environment.
Speaker:
Mary Catherine O'Connor, Senior Editor, RFID Journal
Takeaways:
. An understanding of the different EPC-based applications
. Insights into how these applications can help you reduce inventory management costs
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| Supply Chain/Inventory Management:
Using EPC/RFID for Regulatory Compliance
More and more states are looking to introduce pedigree laws that require the tracking of individual doses of drugs from the time they are made until they are consumed. These regulations put a data collection burden on drug manufacturers, distributors and retailers. EPC/RFID has the ability to enable companies to collect and share via secure documents track and trace information, reducing costs and securing the supply chain. This session reveals how.
Moderator:
Bob Celeste, Director, Action Groups, EPCglobal North America
Panelists:
Virginia Herold, Executive Officer, California Board of Pharmacy
Judi Nurse, Supervising Inspector, California Board of Pharmacy
Takeaways:
. Insights into the details of pending regulations to allow for management and adherence
. How to apply EPC/RFID technology to create the necessary framework to address regulatory requirements
. How to monitor the regulations to stay informed and in compliance
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3:10 pm | Conference Adjourns
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3:30 pm | Exhibit Hall Closes
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Who Should Attend