Mischa Reis
Director, RFID Marketing
Avery Dennison RIS
Mischa Reis is the director of marketing for RFID in Avery Dennison's Retail Information Services division. His group provides RFID item tags to apparel and footwear companies, and RFID carton and pallet labels and printers to manufacturers compliant with retailers' RFID mandates. Prior to joining Avery Dennison in 2002, Mr. Reis worked for several years in strategic management consulting with The Boston Consulting Group, and he also co-founded and managed a small Internet software company. He holds a Master of Business Administration degree and a Master of Science degree in industrial engineering from the University of Karlsruhe, Germany.