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Conference Agenda


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November 29, 2012    November 30, 2012   

November 29, 2012

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8:00 AMRegistration Opens
9:00 AMRFID Journal University
Click here for Schedule.
2:30 PMWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
2:45 PMLeveraging RFID to Recycle Plastics
In 2009, HP Brasil set up drop-off centers around the country, in which customers could return ink-jet printers for recycling. The following year, it established the SmartWaste project, to leverage the RFID infrastructure it deployed to track printers using passive ultrahigh-frequency (UHF) tags with Electronic Product Codes (EPCs). The goal was to use the tag information to manage reverse logistics for end-of-life products. From July 2011, when the company implemented the SmartWaste solution, to the end of February 2012, it collected 35 tons of plastics for reuse. Each tag's EPC and serial numbers linked to a database containing a wealth of information regarding each printer, including its recyclable materials. Learn how HP Brasil is using an RFID-enabled solution to track e-waste, which is supporting the forecasting process by providing a clear picture of the potential of recycling sources.
Speaker:
Marcelo Pandini, Go to Market Operations Manager , Hewlett-Packard Co. (HP)
Takeaways:
• How HP Brasil is using the RFID-based recycling program to comply with the Brasilian government's National Solid Waste Policy (PNRS) legislation, enacted in August 2010, which makes electronics manufacturers responsible for collecting products and packages that can be reused
• The benefits of using RFID for the whole cycle of a product's life, not just to control the beginning
3:30 PMHow RFID Solutions Drive New Business Benefits
RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In this session, our panel of experts will explain how businesses are leveraging these new capabilities.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Reinaldo Andrade, Channel Business Manager Brasil, Intermec
Luis Pedro Gonçalves, Regional Sales Manager, Zebra Location Solutions, Zebra Technologies
Mauricio Strasburg, CEO, Synergy Tecnologia
4:15 PMImproving Health Care in Brasil With RFID
The UPA (Emergency Services Unit), located in Mesquita, Rio de Janeiro, installed a system from Atrio Rio for asset control, asset cleaning and medicine control. In order to reduce the incidence of hospital infections, coats and sheets were equipped with chips. In the future, cleaning items will also be monitored, as well as medicines and syringes. The goal is to establish logistics control and monitor the use of resources allocated to the health unit. The solution involved the use of RFID-enabled equipment identification. Portals were installed at strategic points, to control the flow of resources within the health unit. The project contains mobile devices—PDAs—for conducting inventories. The chips used meet the EPC-standard Gen 2 specifications, and are integrated more efficiently in order to provide better public services for the general population.
Speaker:
João Ricardo Tinoco de Campos, Nursing Director-IDR, Data RIO Institute of Public Administration
5:00 PMRFID Improves Supply Management for Army
A military logistics center has been equipped with EPC Gen 2 technology as part of a program to increase the efficiency, accuracy and visibility of distributing supplies to soldiers. Goods arrive at the distribution facility directly from vendors, and are then shipped to units and soldiers throughout the country. Prior to the system's installation, military personnel utilized paper and pen to manually track each shipment's location and status, and made telephone calls to provide status updates to those who shipped or received the items. Suppliers are tagging products with EPC Gen 2 ultrahigh-frequency (UHF) tags, and when tagged items are unloaded from trucks at the logistics center, the tags are read while passing through an RFID portal, thereby indicating that those goods were received. Each item has an EPC Gen 2 passive tag adhered to it, encoded with a unique ID number. Each item's tag ID number is married to the ID of the specific carton in which it is packed. Learn how the use of RFID has increased the speed and accuracy with which goods can be identified.
Speaker:
Cel Luiz Antonio de Almeida Ribeiro, Colonel, Brasil Exército
Takeaways:
• How the system improved the receiving process, by maintaining an electronic record that could be provided with an RFID reader and tags on items.
• The advantages of using RFID to monitor soldiers' equipment as it is shipped from the military warehouses to the soldiers
5:45 PMReception on Exhibit Floor

November 30, 2012

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8:30 AMCoffee
9:00 AMWelcome Back and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
9:15 AMThe State of RFID Adoption in Brasil
The increasing use of radio frequency identification technology (RFID) in Brasil includes the recognition of benefits related to the control and tracking of products, thereby reducing operating costs and increasing service efficiency. Learn how several sectors are testing and deploying RFID solutions, and hear about market surveys showing increased investments in this area.
Speaker:
Edson Perin, Editor, RFID Journal Brasil
10:00 AMGS1 Brasil Update
Speaker:
Wilson José da Cruz Silva, Innovation & Strategic Alliances, GS1 Brasil
10:30 AMIncreasing Sales and Boosting Efficiency With RFID
Valdac Group, a São Paulo-based fashion retailer operating more than 100 stores throughout Brasil, including the Crawford and Siberian chains, is using RFID to streamline operations, reduce employee and process costs, track and monitor inventory, and provide insight into sales trends. Last year, the firm launched a new retail brand, Memove, that featured RFID-based point-of-sale (POS) systems, enabling shoppers to quickly complete purchases without interacting with a shop assistant. Learn how the system was designed to save time, both at the distribution center and within each store, giving the organization the ability to help stock replenishments and keep pace with sales.
Speaker:
Emerson Mattos Santangelo, CIO, Grupo Valdac
Takeaways:
• The use of RFID to enhance customer satisfaction
• How the system can be utilized at Valdac's other fashion apparel chains
11:15 AMNetworking Break on Exhibit Floor
11:45 AMRFID as a Lean Tool in Manufacturing
The key to employing radio frequency identification as a lean tool is the education and buy-in of operations-level IT technicians and production support-staff members. Lean manufacturing involves identifying and eliminating non-value-adding activities, such as waste, and focuses on the start-to-end value streams. In this session, learn how wastes in manufacturing systems can be reduced by using RFID to move toward a lean organization. In addition, the speaker will share the benefits derived from a recent program for HP Brazil, conducted within Flextronics' facilities.
Speaker:
Samuel Bloch da Silva, Researcher, Centro de Competência em Manufatura, and Ph.D. Candidate, Instituto Tecnológico de Aeronáutica–ITA
Takeaways:
• Opportunities for visibility and cost savings through the use of RFID
• How the technology can improve operations in a manufacturing environment
12:30 PMAchieving Results With Motorola RFID
Innovative solutions utilizing Motorola's RFID systems can provide quantifiable benefits, including greater efficiency, frequency, precision, loss prevention and inventory management. Motorola's cutting-edge RFID technology utilizes the Electronic Product Code (EPC) standard. The company has more than 300 technology patents, including portable, mobile and fixed RFID readers, as well as antennas.
Speaker:
Paulo Takahashi, Technical Architect, Motorola Solutions
1:00 PMLunch on Exhibit Floor
2:30 PMAchieving Real Business Value From RFID
Game-changing technologies enable early adopters to gain competitive advantage and drive shareholder value. Leading companies in many industries are already gaining that advantage from RFID, and our panel of experts will focus on how other businesses can do the same.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Marco Carbonari, Division Director, CCRR
Ricardo Carneiro, Director, E mais E Tecnologia Ltda
Guillermo Ibarraran, Latin America Sales Manager, HID Global
Alexandre Rosati, Development and Operations Director, Vexon IT Services
3:15 PMPetrobras Introduces Gas Station of the Future With RFID
Petrobras, the third-largest energy company in the world, recently debuted the "Gas Station of the Future" in Brasil to deliver a more personalized experience at the pump. When a customer drives up to the station, the car is recognized by its license plate or an RFID tag. Digital signage at the pump subsequently plays personalized advertising based on consumer preferences and profiles entered in the customer rewards program. Learn how a multi-purpose interactive kiosk displays the latest items at the convenience store, provides maintenance services and allows patrons to print directions to desired destinations.
Speaker:
Carlos Lima Dias, Group Leader of Application Architecture Management, Petrobras
4:00 PMRefreshment Break on Exhibit Floor
4:30 PMManaging Returnable Assets in the Supply Chain: RFID for Returnable Transport Items (RTIs)
MAN, one of the largest truck manufacturers in the world, is utilizing radio frequency identification to track returnable containers and racks used to transport truck parts. In this session, learn how the firm analyzed the performance of the RFID tags, and how this information will be used in the future.
Speaker:
Washington Luis Maia de Souzedo, IT Process Analyst, MAN Latin America, Volkswagen Brasil
5:15 PMBrazilian Air Force Increases Efficiency with RFID
First national project to combine the technologies of automation inventory with radio frequency identification products. A robotic device on rails (stacker) and can store up to 5,000 separate boxes which are contained the uniforms for the officers and graduates of the Brazilian Air Force has been implemented in conjunction with radio frequency identification products. This groundbreaking combination allows existing products in storage units (boxes) are conferred in a cabin automated reading of RFID before being stocked by the stacker crane. Thus, each box moved to the position of separation is only returned to the stock hanger conference in RFID is positive. Thus, at each movement of the box is checked the occurrence of errors in product recall and is also an accomplished automated inventory. This procedure, besides other benefits, increased the separation efficiency dramatically material: Currently, the amount of separation errors is virtually zero and the separation time was reduced to one third the time in the previous procedure.
Speaker:
Capitão Robson Teles Peixoto , Air Force Command, Subdirectorate Supply, Brasil Air Force
6:00 PMConference Concludes



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All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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