19-21 October 2009 • Darmstadtium Science & Congress Center • Frankfurt, Germany
Main Tracks:

Retail



A growing number of retailers across Europe are embracing RFID as a way to improve supply-chain efficiencies, ensure products are on the right shelf when customers want to buy them and enhance the shopping experience. This track showcases the leading early adopters, who will share their success stories and their unique insights in how RFID is delivering benefits today.

View All Speakers
Featured Speakers

Wilhelm
Stock




Dr. Bill
Hardgrave




Ralph
Tröger




Markus
Rosendahl




Mark
Roberti




Markus
Wyss



What You Will Learn From This Track:
• How RFID is being used to encourage 24-hour sales at a retail location
• Using radio frequency identification to automate the sales process
• Baseline data and new insights regarding the ROI that apparel retailers can expect to achieve using RFID
• The requirements for applying RFID to out-of-stocks
 • Methods for applying RFID to improve your business 
 • A practical evaluation of textile RFID tags and RFID-based EAS
• How RFID stimulates sales when customers select items they would like to try on with a garment they have already carried into a dressing room
• Opportunities to streamline the inventory process with radio frequency identification

• How to use RFID to reduce shrinkage by compared goods received with goods ordered
• How RFID enables Manor to continually update the DC's "ready to ship" and "shipped" status

October 20, 2009

14:15—Breakout Session

Krause Outlet Takes Window-Shopping to the Ultimate Level

Krause Outlet, a retail store in an industrial park in northern Germany, is employing radio frequency identification to display information regarding each garment presented in its store windows, thereby enabling a consumer to purchase that exact item on the spot, via a vending machine. Before RFID was implemented, customers had to wait for up to two weeks before purchasing clothing displayed in a particular window. A clerk would manually write down the shopper's name and telephone number by hand, then call that person when the requested item was taken out of the window and became available for purchase. In this session, learn how information regarding each garment is displayed, thereby enabling shoppers to utilize their mobile phones to reserve the clothes they see, then purchase those outfits via a vending machine.


Speaker:
Wilhelm Stock, Owner, Automatisierungstechnik Dipl.-Ing. W. Stock

Takeaway:
• How RFID is being used to encourage 24-hour sales at a retail location
• Using radio frequency identification to automate the sales process
16:05—Breakout Session

How Retailers Benefit from Using RFID to Improve Inventory Accuracy

For the past several years, the University of Arkansas' RFID Research Center has been studying the impact various retailers have achieved by employing radio frequency identification to improve inventory accuracy and replenishment. The center has now aggregated this information, and plans to provide baseline data revealing the benefits the typical apparel retailer can expect to achieve with RFID. Attendees will also learn how the technology can be applied to improving inventory accuracy and reducing the out-of-stock problem that has long plagued retailers.


Speaker:
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University

Takeaway:
• Baseline data and new insights regarding the ROI that apparel retailers can expect to achieve using RFID
• The requirements for applying RFID to out-of-stocks

October 21, 2009

11:15—Breakout Session

Utilization of RFID in Logistics and Retail at GERRY WEBER

Gerry Weber International AG, a German fashion and lifestyle firm specializing in women's fashion, conducted an RFID pilot in 2003, in partnership with Kaufhof, a unit of the Metro Group. Following that initial trial, the company expanded its RFID activities in 2008 by employing the system throughout its supply chain and in its retail stores. In early 2009, six warehouses, as well as four Gerry Weber locations, were equipped with RFID in order to prove the technology's applicability and benefits under real conditions. In this session, hear how Gerry Weber employs RFID to enhance delivery quality and accelerate processes, while also applying the technology as electronic article surveillance (EAS).


Speaker:
Ralph Tröger, IT Project Manager, IT Projects (ITPR), GERRY WEBER International AG

Takeaway:
 • Methods for applying RFID to improve your business 
 • A practical evaluation of textile RFID tags and RFID-based EAS
13:30—Breakout Session

NP Brings RFID to Its Shoppers

At its store in Finland, women's clothing designer Naisten Pukutehdas (NP) has extended its existing RFID system to the sales floor. The company—which sells women's fashion at 500 retail locations in Scandinavia and Russia, as well as at 10 of its own stores—has created what it believes to be a smart store, employing RFID sensors in its dressing rooms and on its shelves to provide customers with improved and more personalized service. Previously, NP installed RFID readers at its distribution center, reducing errors and time previously spent manually checking garments to ensure the correct products were sent to the proper locations. In this session, learn how NP expanded its RFID system to fitting rooms, store shelves and sales counters, thereby improving customers' shopping experience and speeding the payment process.


Speaker:
Markus Rosendahl, Founder and President, SENSO

Takeaway:
• How RFID stimulates sales when customers select items they would like to try on with a garment they have already carried into a dressing room
• Opportunities to streamline the inventory process with radio frequency identification
14:20—Breakout Session

Manor's RFID Deployment Yields Greater Efficiencies at DC’s and Stores

Manor, Switzerland's largest retail chain, rolled out an RFID system that is increasing inventory visibility, cutting labor costs and shortening replenishment cycles. The company is currently using the system to automate the processing of goods at two distribution centers and speed up the receipt of goods at five of its 80 stores. Manor is using about 140,000 EPC Gen 2 tags attached to reusable plastic crates and 1 million tags attached to disposable cardboard boxes each year, in one of the largest RFID rollouts in the country. In this session, hear how Manor has increased its outbound shipping accuracy since fewer bar-coded labels must be scanned and is enjoying quick ROI.


Speaker:
Markus Wyss, Vice Director, Head of Supply Chain Development, Manor

Takeaway:
• How to use RFID to reduce shrinkage by compared goods received with goods ordered
• How RFID enables Manor to continually update the DC's "ready to ship" and "shipped" status
15:10—Breakout Session

The Business Case for RFID in Retail Apparel

RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, we will explain the data used, and walk attendees through the financial model. Those in attendance will receive a copy of the report on which the presentation will be based, as well as an interactive spreadsheet they can utilize to explore the benefits they can expect to receive, based on their own store size, number of units, margin, labor costs and other inputs.


Speaker:
Mark Roberti, Founder and Editor, RFID Journal



See Complete Agenda »



RFID Journal LIVE! Europe 2009 is produced by RFID Journal, the World's RFID Authority.

 

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