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RFID in Europe
15 October 2013
Mark Roberti, Founder and Editor, RFID Journal
|09:05||Museum of London Uses NFC to Heighten Customer Experience|
The Museum of London is utilizing Near Field Communication (NFC) RFID tags at its two facilities to provide vouchers, exhibit information, reservations and other data to users with NFC-enabled phones. The Museum of London consists of two venues, the Museum of London and the Museum of London Docklands, funded by the Greater London Authority and the City of London. The museum, which tells the story of London from prehistoric times to the present day, has installed tags at both sites. By tapping the phone against the tags, users can access additional information about objects on display, engage with the museum on social media, join the museum's membership scheme, book exhibition tickets, or download vouchers for its shop and guidebook. Learn how the museums are using NFC-enabled technology to encourage visitors to interact with the exhibits.
Antony Robbins, Director of Communications, Museum of London
|09:50||Online Supermarket Provides On-Time Delivery With RFID|
Spanish online supermarket Tudespensa.com delivers food, household cleaning supplies, toiletries and other products to customers throughout Spain, from its central warehouse located in Madrid. Tudespensa.com can ensure that goods picked and loaded using an automated system are delivered properly, by reading RFID tags on the totes in which those items are packed. To ensure that the high volume of goods are delivered quickly, and at the scheduled time and place, DLR, the firm's provider of controlled temperature-storage and order-picking warehouse services, employs RFID to help it load ordered goods into the proper delivery vehicle and in the correct sequence. The solution includes passive EPC Gen 2 ultrahigh-frequency (UHF) tags affixed to reusable totes that travel to customers, as well as to suppliers, that are tracked via readers at the dock doors. The RFID software suite collects and stores read data on Tudespensa's database, and in the event that goods are being loaded in the incorrect sequence, the system sounds an audible alert and a light flashes a warning for delivery truck drivers and warehouse management. Learn how the same process occurs if an unexpected tote is being loaded onto a vehicle, thereby allowing management to stop the process and correct any errors.
Jose Vicente Caballero, Logistics Manager, DLR
Luis Felipe Marin Marquez, Technical Director, Tudespensa
|10:30||Networking Break |
|11:00||Wilkinson Fights Stock Loss With RFID|
Wilkinson, a leading British housewares and household goods retailer with more than 300 stores, is using an RFID-enabled solution to improve inventory control and loss prevention. Although the stores were equipped with security tagging and closed-circuit television (CCTV), they were still losing stock and unable to prove how the product was being stolen, apart from empty packets left around the store. Learn how the RFID system alerts the store to loss, when it happens, with real-time visibility about what is passing through the tills and what isn't, before it is taken through the exit point. Understand how the system enables Wilkinson to identify who is stealing goods, when this occurs, through which doorway, and which products are being taken. Hear how the firm is using the collected data to prevent the return of products that were stolen from the stores without payment, as well as compiling a database on a store-by-store basis.
Karl Jordan, Senior Loss Prevention Investigator, Wilkinson
|11:40||Kingston University Automates Inventory Control Via RFID |
Kingston University is employing an RFID-enabled solution to automate its after-hours return process, as well as to conduct inventory counts of 2,000 pieces of media equipment that it loans out to students and staff members. The solution enables borrowers to return goods outside of business hours, by placing items into RFID-enabled lockers, and also reduces the amount of time required for personnel to take inventory of items stored in the equipment stockroom. When students or staff need to return a piece of equipment, they proceed to a cabinet composed of multiple lockers, enter the equipment into an available locker, close the door and tap their ID card next to the high-frequency (HF) reader on the locker door. The reader then interrogates the ID number of the card, locks the locker for that user, and registers via a database who has locked the locker and what it contains. An e-mail is also sent to the card owner confirming what has been placed into the locker. Upon returning to work at the beginning of the next business day, employees retrieve all equipment from the cabinets and place those items in the storage area, along with all the other goods. Learn how the solution has increased satisfaction and streamlined inventory control by saving staff time.
David Rimmer, Faculty Technical Manager, Kingston University
|13:30||TAP Expands RFID Strategy to Include Ground Service Equipment, Tools and Airbus A350's Entry Into Service|
TAP Portugal is the country's leading airline, and its TAP Maintenance and Engineering (TAP M&E) division has incorporated RFID technology into its daily engine-maintenance operations via the Mobile Enabled Engine Repair Application (MEERA). The purpose was to track and trace parts in the engine workshop, to provide increased efficiency, a strong return on investment and a starting point for the implementation of other RFID processes within the organization. Learn how TAP is using RFID on ground support equipment (GSE) and tooling in aircraft maintenance, in order to track misplaced equipment, optimize inter-building transport and minimize airport security issues. In addition, hear how the technology is being utilized to support the entry into service (EIS) of the Airbus A350, the first aircraft to be RFID-enabled from the ground up, with approximately 3,000 RFID-tagged component parts on each airplane.
Fernando Ferreira Matos, Head of Information Technologies, TAP Maintenance and Engineering
|14:15||Tire Company Uses RFID to Improve Tracking and Speed Inventory Process |
Dutch truck tire and retreading company Roline is embedding RFID tags in the tires that it retreads, not only to better manage its own production processes and warehousing, but also to enable its customers to track the tires they install on their fleets of trucks, buses or cars. Until Roline ships the new or retreaded tires to customers, it stores them in racks located within its warehouse. The firm is using a permanent rubberized patch tag for retread tires, a disposable adhesive RFID tag for new tires, and handheld and fixed readers to track the tires through the retread and storage processes. Inventory checks have become faster, and what previously required about a week to complete can now be accomplished in less than a day, simply by walking through the warehouse holding a handheld reader. Additionally, the inventory is more accurate and the firm can be sure that products are available for sale at all times. Learn how Roline is able to create a record of when every tire was received, as well as from whom, and then track those tires through the retreading process via the RFID tag.
Hans Jorg, Project Manager, Roline
|15:00||Networking Break |
|16:00||Marks & Spencer Expands RFID to All Its Stores|
A pioneer in the use of radio frequency identification, Marks & Spencer (M&S) is one of the United Kingdom's leading retailers, with some 760 stores. In 2001, M&S began using RFID to track deliveries of fresh food between its suppliers and distribution centers. In 2004, the company launched a major RFID effort, deploying a solution to tag and track some men's clothing items at several locations, and eventually expanding the deployment to 550 U.K. stores and additional types of apparel. Last year, Marks and Spencer upgraded its early RFID implementation and expanded the technology's use to include home goods. The firm is rolling out the new system throughout its store operations this year, with plans to have all of the new Gen 2 readers in place—and all of its apparel and home goods RFID-tagged—by spring 2014. Learn why the company expects the technology's future potential benefits to provide greater visibility and accuracy of all stock at the item level, from leaving a supplier through the distribution chain and into stores, as well as an opportunity to reduce the costs of annual stock-taking—plus, the loss of margin associated with excessive markdowns, theft and fraud.
Kim Phillips, Head of Packaging, Marks & Spencer
|16:45||Lessons From the Field: Understanding RF Performance in a Retail Store Deployment|
The success of an RFID implementation is dependent on two major factors: properly executing the use of any new RFID processes, and monitoring the RFID readers and tags to be certain that they can successfully function together. The University of Arkansas' RFID Research Center will share the results of a recently published white paper that studied how well a variety of retailers and suppliers have been able to maintain proper execution of RFID tasks and tagging. Additionally, the speaker will present an in-depth analysis of the real-world performance of readers and tags. Gain an understanding of what retailers can expect of RFID system performance, and how to resolve any issues should they occur. Techniques to resolve issues that arise from execution or RF performance will also be reviewed.
Dr. Senthilkumar CP , Technical DirectorRFID Research Center, University of Arkansas
Justin Patton, RFID Research Center Managing Director, University of Arkansas
Mark Roberti, Founder and Editor, RFID Journal
All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.
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