RFID Journal LIVE! Europe 2016SessionsHow Malibu Rum Executed the CPG World's Largest Trial of NFC

How Malibu Rum Executed the CPG World's Largest Trial of NFC

Breakout Session
Malibu Rum recently deployed 40,000 Near Field Communication (NFC)-enabled bottles across the United Kingdom at Tesco stores. Cameron Worth, the founder of IoT agency SharpEnd, will provide a detailed case study of how his company supported Malibu Rum across all elements of this project, to deliver a unique and exciting trial of emerging technology at scale.

Speaker