Aug. 12-13, 2009 • The Fashion Institute of Technology • New York City

Conference Agenda

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August 12, 2009    August 13, 2009   

August 12, 2009

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9:00 AMRegistration Opens
10:00 AMRFID Journal University
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12:30 PMLunch
1:30 PMLeadership Forum (by invitation only)
4:15 PMGeneral Session:
Welcome and Opening Remarks
Speakers:
Mary Howell, VP, Industry Relations, American Apparel & Footwear Association (AAFA)
Mark Roberti, Founder and Editor, RFID Journal
4:30 PMOpening Keynote:
How American Apparel Boosts Sales With RFID
After evaluating the positive results of an item-level RFID tagging project at its stores, American Apparel is expanding the program and has begun to use the technology to track merchandise in selected stores. The firm's extensive apparel line is known for its wide range of colors, styles and sizes, and RFID is being utilized to keep the sales floors well-stocked, thereby providing the retailer with a competitive edge. Hear how the company evaluated the technology and prepared for the program, as well as the results and the future of RFID in retail.
Speaker:
Zander Livingston, CEO and Co-founder, Truecount Corporation
Takeaways:
• How radio frequency identification can help to achieve 99 percent inventory accuracy at RFID-enabled stores
• Using RFID to reduce labor costs by eliminating the need for taking inventory manually
5:15 PMGeneral Session:
RFID Enables Shoppers to Talk to the Touchwall in Stores
Schematic, an interactive marketing services agency headquartered in New York, recently debuted its multi-user, RFID-enabled, touch-screen media tool, the Touchwall—a large, touch-sensitive screen measuring 12 feet wide by 5 feet tall. Multiple users can interact with the Touchwall by selecting and dragging text and objects—using their fingers instead of a mouse—as well as send content and information to themselves, and to other users, via the device. In this session, hear about the Touchwall's potential to be a new, powerful marketing tool for communicating with consumers, armed with RFID-based loyalty cards and RFID-tagged products, within a store environment.
Speakers:
John Barton, Senior Solutions Architect, Schematic
Eric Mauriello, Senior VP, Schematic
Takeaways:
• How the RFID-enabled interactive screen can promote increased sales through better customer engagement within retail locations
• The importance of using EPC Gen 2 tags and readers when incorporating interactive out-of-home technologies
6:00 PMCocktail Reception
7:30 PMReception Ends

August 13, 2009

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7:00 AMRegistration Opens; Continental Breakfast
8:30 AMGeneral Session:
Welcome and Opening Remarks
Speakers:
Mary Howell, VP, Industry Relations, American Apparel & Footwear Association (AAFA)
Mark Roberti, Founder and Editor, RFID Journal
8:45 AMGeneral Session:
How Retailers Benefit from Using RFID to Improve Inventory Accuracy
For the past several years, the University of Arkansas' RFID Research Center has been studying the impact various retailers have achieved by employing radio frequency identification to improve inventory accuracy and replenishment. The center has now aggregated this information, and plans to provide baseline data revealing the benefits the typical apparel retailer can expect to achieve with RFID. Attendees will also learn how the technology can be applied to improving inventory accuracy and reducing the out-of-stock problem that has long plagued retailers.
Speaker:
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Takeaways:
• Baseline data and new insights regarding the ROI that apparel retailers can expect to achieve using RFID
• The requirements for applying RFID to out-of-stocks
9:30 AMGeneral Session:
Issues Facing Retailers Adopting RFID
Retail companies interested in utilizing radio frequency identification to improve their store operations face a variety of issues, including how to obtain management buy-in, turn RFID data into useful information, train store associates and ensure that all tags are read consistently, as well as how the industry will handle tag serialization when the technology moves beyond the pilot stage. In this session, three thought leaders will discuss these and other critical issues.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Rose Depoe, Global Director RFID Strategic Solutions and Alliances , Avery Dennison
Marshall Kay, Founder, RFID Sherpas LLC
Tom Racette, Director of RFID Market Development, Motorola
10:15 AMRefreshment Break / Visit Exhibits
10:45 AMGeneral Session:
RFID Applications in Retail Stores and the Supply Chain
Radio frequency identification is sometimes promoted as a technology that will transform retailing in the future—but some retailers are already using it today. This panel will explore the myths and realities of RFID's ability to improve retail store and supply chain operations. What are the real read rates, and how much do they matter? Does RFID reduce out-of-stocks? Can it decrease shrinkage—and, if so, how? Who should pay for the technology—the retailer or the vendor—and why? Our panel of experts will explore these and other issues.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Simon Langford, Director of EPC RFID Strategies, Information Systems Division, Wal-Mart Stores
Zander Livingston, CEO and Co-founder, Truecount Corporation
11:30 AMGeneral Session:
The Business Case for RFID in Retail Apparel
RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, we will explain the data used, and walk attendees through the financial model. Everyone in attendance will receive a copy of the report on which the presentation will be based, as well as an interactive spreadsheet they can utilize to explore the benefits they can expect to receive, based on their own store size, number of units, margin, labor costs and other inputs.
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
12:15 PMLunch
2:15 PMGeneral Session:
Live Demo: RFID Put to the Test
Is RFID ready for in-store applications? How accurate is the technology? Can it read tags on every item, every time? And how much will it speed up inventory tasks? In this live demonstration, we will use a handheld RFID interrogator to read tags on clothing hanging on a z-bar, on shelves and in piles on a table. We'll also read tagged items on a z-bar and on a cart moving through a portal, to determine how accurate RFID systems are, and how much faster RFID is than bar codes.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
2:45 PMGeneral Session:
NP Brings RFID to Its Shoppers
At its store in Finland, women's clothing designer Naisten Pukutehdas (NP) has extended its existing RFID system to the sales floor. The company—which sells women's fashion at 500 retail locations in Scandinavia and Russia, as well as at 10 of its own stores—has created what it believes to be a smart store, employing RFID sensors in its dressing rooms and on its shelves to provide customers with improved and more personalized service. Previously, NP installed RFID readers at its distribution center, reducing errors and time previously spent manually checking garments to ensure the correct products were sent to the proper locations. In this session, learn how NP expanded its RFID system to fitting rooms, store shelves and sales counters, thereby improving customers' shopping experience and speeding the payment process.
Speaker:
Markus Rosendahl, Founder and President, SENSO
Takeaways:
• How RFID stimulates sales when customers select items they would like to try on with a garment they have already carried into a dressing room
• Opportunities to streamline the inventory process with radio frequency identification
3:30 PMGeneral Session:
BRIDGE Project Reveals Benefits of RFID in Retail
The BRIDGE program is a European Union-funded integrated research project exploring ways to resolve barriers to adoption of RFID and EPC technologies in Europe. End users and solution providers have launched projects in several areas, and in this session, you'll hear about efforts that have taken place in the retail sector. In addition, GS1 Germany will present results from Gardeur, Galeria Kaufhof, Northland and other leading retailers.
Speakers:
Anja Olbertz, Program Manager, GS1 Germany
Uwe Quiede, Senior Consultant, TAILORIT GmbH
4:15 PMClosing Remarks
Speaker:
Mark Roberti, Founder and Editor, RFID Journal

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RFID Journal — RFID in Fashion is produced by RFID Journal, in partnership with the American Apparel & Footwear Association.



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