Mary Howell

Mary Howell
VP, Industry Relations, American Apparel & Footwear Association (AAFA)

Mary Howell is the VP of industry relations for the American Apparel & Footwear Association (AAFA), based in Arlington, Va. She has over 20 years of experience in marketing, management, meeting and conference planning. Howell is the liaison for several technical committees, a sourcing executive network, the Intimate Apparel Council and the American Image Awards dinner, an industry-wide event that raises hundreds of thousands of dollars for notable national charities. She also develops and markets many of the association’s programs. She played an instrumental role in creating and marketing a social compliance program for the apparel and footwear industries, known as the Worldwide Responsible Apparel Production (WRAP) factory certification program. Howell is a co-chair of the VICS & AAFA Apparel & Footwear RFID/EPC Committee, and also serves as the association’s liaison to EPCglobal US. She holds a Bachelor’s degree in marketing and management from James Madison University in Harrisonburg, Va.