RFID Project Manager
International Air Transport Association (IATA)
Andrew Price joined the Simplifying the Business team as the RFID project manager at IATA in Geneva. RFID is one of 5 initiatives for the StB team, and its aim is to deliver savings of $768 million per year. Prior to joining IATA, Mr. Price worked for Siemens ATM at Eurocontrol in Maastricht on the human-computer interface for the ODS air-traffic-control system. After 3 years of working in the Netherlands, he returned to the UK to join British Airways, where he was given the opportunity to become involved as the project manager during the 1998 RFID baggage trials. The baggage trial was the largest trial at the time, using 13.56MHz tags on flights from Manchester and Munich to London.