Retail/Apparel

Retail and apparel companies have been among the early adopters of RFID technologies, both internally and within their shared supply chains. Many businesses are already seeing benefits, and are prepared to share their insights about those benefits, as well as the implementation issues they needed to address before achieving them.

Apr. 16 2:00 PM

Madshus Embeds RFID Tags in Skis to Deliver Customized Performance

Madshus, the world's leading-performance Nordic ski company, is embedding Near Field Communication (NFC) RFID inlays in its skis during manufacturing. Madshus' empower technology was developed to improve quality control during the production process, help the brand build better product to meet specific construction specs, deliver an improved ski-selection experience at retail, and offer its consumers the opportunity for customized and improved on-snow performance. To achieve this, Madshus embedded passive NFC RFID tags into each ski. As the ski is built, its unique signature is created; Madshus then stores the collected data on its server, linked to the tags' ID numbers, throughout the manufacturing process. Customers are then able to access data about each ski prior to making a purchase. After selecting the best ski for their given profile, customers can interact with their products on-the-fly through their mobile phone using the coinciding Madshus empower app.
Speaker: Chris McCullough, Global Brands Manager, K2 Outdoor, K2 Sports
Apr. 16 2:50 PM

Retailer Eliminates Out-of-Stocks for Store and Online Sales With RFID

As online stores sell a growing number of goods, retailers that offer both online and in-store sales face a unique challenge in tracking the flow of inventory through brick-and-mortar and online channels, as well as ensuring that products sold online are actually in stock, and have not already been sold to shoppers at a physical store. A retailer is attaching UHF RFID tags to garments, and is using handheld and point-of-sale readers to track which inventory is at stores and available for online sales. Learn how the firm is using RFID to improve inventory accuracy at its distribution center and stores, resulting in a 60 percent drop in online sales cancellations.
Apr. 16 3:30 PM

Refreshment Break

Apr. 16 4:00 PM

Jewelry Company Uses RFID to Engage Shoppers, Increase Sales

A jewelry company has launched a multi-store pilot of a radio frequency identification solution enabling retailers that sell their jewelry to automatically display information about merchandise that customers asked to see, and allowing those shoppers to share the items' images after making a purchase. Store management can collect data regarding sales-floor behavior, including which items have been viewed, the percentage that were purchased and employees' sales rates. The technology is intended to provide shoppers at brick-and-mortar stores with the advantages they can gain during online shopping—such as easy access to data about a product and the ability to scroll to similar items before making a purchase. Learn how the system can be installed at any of the approximately 180 retailers that sell the firm's products, upon their request.
Apr. 16 4:50 PM

Downtown Stores Use BLE to Improve Customer Service

Merchants in two Canadian cities have deployed Bluetooth Low Energy (BLE) beacons in conjunction with an app enabling shoppers to top off payments on their parking meters. The solution consists of beacons and a free app, known as HotSpot Parking, which can be downloaded on a user's BLE-enabled smartphone. The app enables shoppers to view notifications about their parking payment status and pay for extra minutes, as well as receive promotional information from participating stores. If the parking meter payment is due to expire while the shopper is still in a store equipped with a beacon, the phone app will send that individual an alert indicating the need for additional payment, which the customer can then approve in order to avoid a parking violation fine. In this way, the merchant can be assured that the shopper will not prematurely leave the store to pay a meter. Learn how this function has helped increase sales, and how retailers are using the app to personalize offers to participating shoppers.
Speaker: Philip Curley, Chief Executive Officer , HotSpot Parking Inc.
Apr. 17 9:00 AM

Leather Goods Company Uses RFID to Track Inventory, Fight Diversion

A manufacturer of handbags, wallets, shoes and other leather goods has increased its inventory accuracy from 90 percent to 99.9 percent, thanks to a radio frequency identification system that tracks each item from the point of manufacture to one of its own brand stores. When an item is purchased, an employee reads and removes the tag, and the software is automatically updated to indicate which merchandise has been sold and, if necessary, trigger the reordering of stock. Not only has the technology boosted inventory accuracy, but it also makes the receipt and shipping of goods at the warehouse more efficient.
Apr. 17 9:45 AM

Understanding RF Performance in a Retail Store Deployment

An RFID implementation's success is dependent on two major factors: properly executing the use of any new RFID processes, and monitoring the RFID readers and tags to be certain that they can successfully function together. Gain an understanding of what retailers can expect regarding RFID system performance, and how to resolve any issues that might occur. Techniques to resolve issues that arise from execution or RF performance will also be reviewed.
Apr. 17 10:30 AM

Best in Show, Group 3

This award will be given to the company that exhibits the best new RFID product or service at RFID Journal LIVE! An independent panel of judges has selected 10 finalists, which have been divided into three groups. Each finalist will speak for a few minutes about its product.