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RFID Journal LIVE! 2004

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RFID Journal LIVE! 2004 Agenda

MONDAY, MARCH 29
9:00 a.m. - 4:45 p.m. All-Day Pre-Conference Seminar
The pre-conference seminar is designed to give executives and managers new to the technology the grounding in RFID they need to make smart investment decisions. Attendance is limited.
For more details, see the Pre-Conference Seminar Agenda.
10:30 a.m. - 4:45 p.m. Pre-Conference Seminar for Investors
RFID Journal Editor Mark Roberti will host a pre-conference Investment Seminar that is designed to give venture capitalists and institutional investors an understanding of RFID technology, why major companies are moving so quickly to deploy it, and where opportunities will be created for startups in this emerging market. Attendance is limited. For more details, see the Pre-Conference Investment Seminar Agenda.
5:15 p.m. RFID Journal Live! 2004 Opening Remarks
Mark Roberti, founder and editor of RFID Journal, opens the conference by welcoming attendees and introducing the keynote speaker.
5:30 p.m. Opening Keynote: The Innovator's Solution—The Impacts and Benefits of Disruptive Technologies
Established market leaders often are unable to develop competitive innovations of their own that can fend off nimble, upstart firms with innovative technologies such as RFID. Raynor will describe how companies can sustain growth in the face of disruptive technologies.
Speaker: Michael Raynor, Co-author, "The Innovator's Solution" and Director, Deloitte Research
6:15 p.m. Opening Reception
Sponsored by Accenture
TUESDAY, MARCH 30
7:45 a.m. Continental Breakfast
Sponsored by Odin Technologies
8:30 a.m. RFID and the Future of Business
RFID will have a dramatic impact on the way companies do business. Mark Roberti, founder and editor of RFID Journal, opens the conference by putting the coming changes into perspective.
Speaker: Mark Roberti, Editor, RFID Journal
9:00 a.m. The 21st Century Military Supply Chain
The U.S. Department of Defense will require all its suppliers to put RFID tags on shipments beginning in 2005. The DoD wants to transform its supply chain and gain many of the benefits companies are seeking to achieve. One of the leaders of the military's efforts discusses why it is taking this dramatic step and how it plans to deploy the technology.
Speaker: Edward Coyle, Chief, DoD Logistics Automatic Identification Technology Office
9:45 a.m. Case Study: The Army's MRE Pilot Project
In February, the Army completed the DoD's first pilot test of passive RFID implementation - the culmination of a two-year research project. The project officer of this technical demonstration discusses the ability of passive RFID tags to track inventories in an end-to-end military supply chain, and the ability of sensor-equipped RFID tags to provide quality data.
Speaker: Stephen Moody, RFID Program Coordinator, Combat Feeding Directorate, U.S. Army
10:30 a.m. Refreshment Break
11:00 a.m. The Cost of Compliance
A leading analyst from Forrester Research presents the results of a two-month study into what it will cost manufacturers to comply with mandates from major retailers. The study, which included interviews with major consumer products goods manufacturers, RFID vendors and other experts, also reveals what benefits manufacturers can expect to get in return.
Speaker: Christine Overby, Senior Analyst, Forrester Research
11:45 a.m. Meeting Wal-Mart's RFID Mandate
Several of Wal-Mart's top 100 suppliers discuss how they are dealing with the retailer's requirement that they begin tagging pallets and cases beginning in 2005. They will talk about achieving internal efficiencies while meeting requirements from their largest customer.
Panelists:
Mark Engle, Director of IT, Campbell Soup
Tom Torre, Associate Director Supply Chain Innovation, Procter & Gamble
Moderator: Mark Roberti, Editor, RFID Journal
12:30 p.m. Lunch
1:45 p.m. Afternoon Breakouts Begin
Williford B RFID and The Future of Manufacturing
RFID technology promises to fundamentally reshape the way companies make products. Pioneering research is being done at the Auto-ID Lab based at Cambridge, University's Institute for Manufacturing. The leader of that effort discusses the research and its implications for businesses in the short, medium and long term.
Duncan McFarlane, Research Director, Auto ID Lab at Cambridge University
PDR #2 The Benefits of RFID In the Retail Supply Chain
Will RFID really transform the supply chain? Will it really deliver major benefits to manufacturers, logistics providers and retailers? Or is the cost just too high and the implementations too complex? Our panelists debate these and other critical issues.
Panelists:
Jeff Ashcroft, President, Strategic Logistics Partners
Abbott Weiss, Senior Lecturer, MIT Center for Transportation and Logistics
Williford A Case Study: NYK Logistics
Tracking more than 50,000 inbound ocean freight containers and 30,000 outbound trailers passing through its gates annually is no small challenge. NYK Logistics has deployed a real-time locating system at its Long Beach, Calif., distribution facility and now tracks assets to within 10 feet. That has helped cut costs and boost efficiency.
Speaker: Rick Pople, General Manager, NYK Logistics
Williford C Building a Business Case
Whether you are being forced to adopt RFID by one of your major customers or you just want to understand how the technology can improve your operations, it's important to begin with a strong business case. This session explains where the low-hanging fruit is, and how you can plan an RFID deployment that will deliver a healthy return on investment.
Speakers:
Pete Abell, Senior Partner, The ePC Group
Omar Hijazi, Principal, Strategic Technology Practice, A.T. Kearney
2:40 p.m. Sponsored Breakout Sessions
Williford B Case Study: Selecting & Implementing Readers and Tags
There are many sizes and shapes of RFID tags, each designed with a particular application or surface in mind. When it comes to RFID readers, you have another choice to make: fixed, portable, mobile, tethered or a combination. In this session we'll explore the tag and reader combinations that solved some of our customers' application challenges, from beef to nuts, and engine blocks to tires. We'll also explore the importance that implementation services played in creating a system that works. You will learn ways to evaluate your operations to determine the RFID hardware combination that delivers a best fit scenario.
Speaker: Mike Nichols, Manager of Systems Consulting for Global Business Development, Intermec
PDR #2 RFID System Performance: A Key Selection Criteria
International Paper, Conros, McCarran airport, a large fashion designer, a large beverage company and an aerospace company all have something in common when it comes to RFID: they made "performance" a key selection criteria when specifying the elements of an RFID system. This session will discuss customer case studies where criteria such as tag orientation, range, speed, and integration led to successful deployment. We'll also cover the "anatomy of an RFID tag" and how new processes coupled with volume roll-out will bring down RFID tag cost and offer choices for customers.
Speaker: Scott Andersen, Product Manager: RFID Supply Chain Solutions, International Paper
Girish Rishi, Senior Vice President, Matrics
Williford A RFID: Beyond Compliance
This presentation will explore the limitless possibilities of applications of RFID technology and discuss how companies are using it to gain significant competitive advantage. You will learn to realize tremendous benefits beyond the expensive compliance phase by leveraging enhanced collaboration capabilities and real-time visibility made possible by the RFID infrastructure. This presentation will summarize real-world problems and solutions addressed by RFID, address the key barriers that need to be overcome for maximizing benefits and offer new strategies and best practices for building real-time visibility and velocity into adaptive supply chain networks.
Speakers: Tim Motter, Product Manager for Supply Chain Management, SAP Labs
Celestine Vettical, Solution Principal for Supply Chain Management, SAP America
Williford C A Five-Step Approach for Successful RFID Deployment
How can you master this intriguing new technology and harness it for successful deployment to drive ROI and competitive advantage? This presentation will discuss a proven 5-step deployment methodology that is helping leading Wal-Mart and DOD suppliers achieve compliance and create competitive advantage. We'll cover developing a supportable business case, environmental testing, operational design and an ROI-based roll-out plan. Attendees will learn a step-by-step approach to use for successful deployment of RFID in their organizations.
Speaker: Michael Dempsey, Industry Strategy Leader, RedPrairie
3:25 p.m. Refreshment Break
3:50 p.m. Breakout Sessions Continue
Williford B Case Study: International Paper
International Paper has deployed an RFID system in its Texarkana warehouse. The system has been operational since June 2003, and the paper manufacturing giant is looking to roll it out to its other warehouses. A senior IP executive explains why the system was developed and how it is benefiting the company.
Speaker: Steve Van Fleet, Director, Smart Packaging, International Paper
PDR #2 RFID and your Cell Phone
RFID is bringing a new level of usability and functionality to cell phones. It will enable the easy initiation of mobile services, ticketing, payment solutions, and exchanging business cards by touching two phones together. Nokia explains why it is introducing an RFID reader cell phone and how businesses immediately can start using this technology to save money and streamline processes. Simply by touching RFID tags attached to assets or control points, employees can send real-time attendance logs and automate routine reporting tasks over the cellular network.
Speaker: Peter Wakim, Director New Business Development Americas, Nokia Ventures Organization
Williford A RFID In the Airline Industry
RFID technology promises to help airlines to dramatically improve their efficiency in handling some 2 billion checked luggage items. It can improve safety at airports and save everyone money. Some of the obstacles to adoption are falling and there is new optimism about the future of RFID in the industry.
Speakers: Anthony Cerino, Technology Security Lead, Transportation Security Administration
Pat Rary, Manager Baggage Planning & Development, Delta Air Lines
Randall Walker, McCarran international Airport
Williford C Getting the Technology Piece Right
End users have lots of questions about how to handle RFID data, how to build an infrastructure that will scale, how to control the cost of building the system, not to mention standards, frequencies, and protocols. Representatives from leading vendors will take on all your tough questions in order to answer how RFID technology can be deployed profitably.
Speakers:
John DiPalo, Director of Technical Sales, Acsis
Greg Gilbert, RFID Product Management, Manhattan Associates
John Greaves, Senior Partner, ePC Group LLC
Prasad Putta, CEO, OATSystems
John Thorn, General Manager: Supply Chain & Brand Solutions Group, Checkpoint Systems

Moderator: Mark Roberti, Editor, RFID Journal
Main Session Reconvenes
4:50 p.m. RFID in Fashion: An Interview with Mauro Benetton
Benetton has been a leader in deploying RFID in the apparel industry. In a frank interview with RFID Journal Editor Mark Roberti, Mauro Benetton will explain his company's interest in RFID, how it ran afoul of privacy advocates, and its plans for the future.
Speaker: Mauro Benetton, Senior Vice President of Marketing, Benetton Group
Interviewer: Mark Roberti, Editor, RFID Journal
5:30 p.m. Tuesday's Program Ends
6:00 p.m. Reception
7:00 p.m. Dinner and Entertainment by Da Vinci's Notebook
Sponsored by Oracle
The award-winning a cappella quartet from Washington D.C. has kept audiences across the country smiling, laughing and applauding with soaring vocals and a "Simpsons" sense of humor. Be prepared to fall out of your chair laughing as the high-energy group skewers everything and everybody from boy bands to weight-loss schemes.
WEDNESDAY, MARCH 31
7:45 a.m. Breakfast Briefings (Continental Breakfast Served)
Williford C Recognizing Value From A Consumer-Driven Supply Chain
On Demand computing and business models put a renewed emphasis on being flexible and responsive. e-business applications are now extending beyond employees and customers and are integrated more tightly with corporate information systems and "intelligent" operational systems providing capabilities for a truly consumer-driven supply chain. Join IBM in an interactive discussion of the challenges of identifying and realizing value from RFID in supply chain management and retail in-store operations.
Speakers: Sean Campbell, Partner, Supply Chain Solutions, IBM
Richard Montbriand, Director, Wireless e-business, IBM
Williford B Architecting for Success: Getting the Most Out of Your RFID Investment
Building RFID solutions to satisfy short-term goals will leave organizations exposed as the industry matures and some of the challenges and premier benefits promised by RFID become a reality. This session will explore how an RFID strategy based on a sound information architecture will yield sustained long term benefits by adapting to emerging technologies, standards, and changing business dynamics, while ensuring all your business constituents benefit from what RFID brings to the table.
Speaker: Jacob Christfort, Vice President Server Technologies and Chief Technology Officer for Advanced Technologies, Oracle
Allyson Fryhoff, Vice President of Global Strategic Business Development, Oracle
Williford A From Feasibility to Usability: Using Pilots and Test Centers to Accelerate RFID deployments
Sun Microsystems recently completed an RFID pilot project at its California manufacturing facilities. In this session, Sun will share some of its learnings and provide advice on how you should approach your own pilots in order to achieve business benefits. The session also will introduce Sun's end-to-end RFID solutions strategy, and the value its product and service offerings can provide.
Speaker: Vijay Sarathy, Group Marketing Manager for RFID Infrastructure Solutions, Sun Microsystems
8:00 a.m. Continental Breakfast in the Exhibit Area
9:00 a.m. Chairman's Recap
9:15 a.m. EPCglobal and EPC Adoption
The Uniform Code Council and EAN International have set up EPCglobal to commercialize EPC technology. In this session, the head of EPCGlobal will explain what the organization has been doing, how it envisions companies using EPC technology and how companies can participate in the process of developing standards and promoting adoption.
Speaker: Mike Di Yeso, President and COO, Uniform Code Council
10:00 a.m. Refreshment Break
10:35 a.m. Sponsored Breakout Sessions
Williford B Myth or Reality: Cutting Through the RFID Hype
Join leading industry analysts in a provocative and lively discussion on the greatest myths and realities of RFID. Is there an ROI for RFID? Will the industry converge around one standard? Will there be a privacy backlash? Is UHF the only frequency that matters? How widely adopted will RFID be in the supply chain in five years? The experts will highlight lessons learned from established and highly successful implementations of the technology, discuss how these cases are relevant to the challenges of today and make some exciting predictions for the future.
Speakers: Gene Alvarez, Vice President, Technology Research Services, META Group
Mike Liard, Senior AIDC/RFID Analyst, Venture Development Corporation
Erik Michielsen, Senior Analyst, Allied Business Intelligence

Moderator: Bill Allen, Marketing Communications Manager, TI-RFID
PDR #2 Program, Print, Apply: The First Steps in RFID Compliance
We will take you through various methods for making your organization compliant with RFID mandates and identify those that are the least disruptive with the greatest ROI. Discussions will include assessing your operations, defining your strategy, choosing the right components, data considerations, enterprise software and middleware, tying it all together, pilot projects and execution.
Speakers: Chris Hook, Director of RFID Market Development, Zebra Technologies
Matt Ream, Senior Product Manager, RFID Systems, Zebra Technologies
Williford C Will "Slap-and-Ship" Work? A Pragmatic Approach to RFID
Although sometimes dismissed as a "slap-and-ship" approach to RFID, localized application of the technology is providing early benefits for many companies. They also are positioned to reap RFID's significant long-term advantages that will help them outstrip their competitors. This session will discuss a pragmatic approach to RFID implementation that can help executives meet their immediate requirements and realize a strong ROI. You will learn how localized deployment makes future large-scale deployment and ROI easier, quicker, and more cost-effective.
Speakers: Anthony Higginbottom, Global Director for RFID, Deloitte Consulting
Ruchir Nanda, Manager, Supply Chain and Consumer Business Practice, Deloitte Consulting
Williford A Business Value of RFID
Integrating an EPC compliant RFID system means taking a modular and integrating approach to technology assessment and deployment. Today, the industry-wide acceleration of the EPC and rapid development of RFID technology are creating new opportunities for leading vendors to create significant gains in product availability, product safety, in-store service, and supply chain efficiency to the benefit of consumers, employees, and business performance. This panel discussion will focus on the business value of RFID, exploring opportunities and sharing best methods.
Speakers: Raymond Blanchard, President & CEO, Truth Software
Sean Campbell, Partner, Supply Chain Solutions, IBM
David Meany, Advisor, Retail Practice, Internet Business Group, Cisco Systems
Girish Rishi, Senior Vice President of Marketing, Matrics
Moderator: Tom Gibbs, Director, Strategic Initiatives, Intel
11:20 a.m. Transition Between Rooms
11:30 a.m. Breakout Sessions Continue
Williford B Case Study: Tire Tagging And RFID Within The Auto Industry
When the rubber meets the road, RFID will be involved. Major auto and tire manufacturers have established a standard for printing and placement of passive read/write RFID tags inside of tires for product identification. It marks the first item-level RFID tracking and traceability standard in the world. The auto industry also is working on standards for Real Time Locating Systems for continually monitoring the locations of assets and personnel.
Speakers: Larry Graham, Global AIDC Manager, General Motors
Bill Hoffman, Chair of the RFID Tire and Wheel Identification Workgroup, Automotive Industry Action Group
Williford A Metro Future Store
Metro AG, one of the largest retailers in Europe, has created a Future Store, where it is experimenting with RFID tagging and other advanced technologies, including smart scales and wireless computers on shopping carts. The company explains the benefits and limitations of these advanced technologies.
Speaker: Gerd Wolfram, Director of IT Strategy, IT Buying and Development Services, Metro MGI Information Technology
PDR #2 Case Study: Saving Soldiers in Iraq
During the war in Iraq, the U.S. Navy's Fleet Hospital 3 based in Pensacola, Fl., tested an RFID system for tracking wounded soldiers in Iraq. An RFID wristband stores the soldier's name and information about his condition and treatment as he's moved from the battlefield to a hospital.
Speaker: Michael Stiney, Chief Hospital Corpsman, U.S. Navy
Williford C Dealing with Integration Issues
Managing all the data that comes from RFID tags and readers is going to be one of the biggest challenges surrounding RFID. Our panelists discuss the issues they are grappling with.
Panelists:
Jim Guenter, Enterprise Architect, Best Buy
Joseph Tobolski, Associate Partner, Accenture

Moderator: Ed Hess, Editor in Chief, Integrated Solutions Magazine
12:15 p.m. Transition Between Rooms
12:25 p.m. Breakout Sessions Continue
Williford B Case Study: CHEP
CHEP supplies wooden pallets to many of the world's largest companies. It has undertaken one of the world's largest RFID pilots, tracking 250,000 reusable pallets at its facility in Orland, Fl. Senior executives explain the obstacles they had to overcome and show how the system works in practice.
Speaker: David Mezzanotte, President, CHEP USA
Williford A Smart Packaging
Companies are being asked to put RFID labels on cases and pallets. But before long, RFID tags will be built into the packaging. This panel looks at how packaging will change, who will pay for the tags, and how it will impact a wide range of businesses.
Panelists:
Keith Jusas, Vice President Information Systems, Clintrak Clinical Labeling Services
Joseph V. LeBlanc, Vice President of R&D, Smurfit-Stone Container Jim Rohrkemper, President, Precisia

Moderator: Michael Kleper, Professor, School of Print Media, Rochester Institute of Technology
PDR #2 RFID: The Cure for Counterfeit Drugs?
The U.S. Food and Drug Administration believes that low-cost RFID tags could be the best medicine for a global scourge: counterfeit drugs. This panel will discuss the pros and cons of deploying RFID to ensure the integrity of the pharmaceutical supply chain.
Speakers: Lisa Clowers, Vice President of Supply Chain Processes & Technology, The Healthcare Distribution Management Association
James Hintlian, Partner in the Pharmaceutical Practice, Accenture
Colin Towner, Senior Manager, Transformation Consulting Practice in Life Sciences, Cap Gemini Ernst & Young
Williford C Venture Capital Landscape
RFID is being seen by many as the next big thing in information technology-and in tech sector investing. Which areas of RFID and which types of companies will get funding? What are VCs looking for? Who will be the long-term winners and losers? Will RFID produce an Internet-style bubble?
Speakers: Brooke Coburn, Managing Director, The Carlyle Group
Jeff Evanson, Senior Research Analyst, Equity Capital Markets, Dougherty & Co.
Bill Helman, General Partner, Greylock

Moderator: Mark Roberti, Editor, RFID Journal
1:10 p.m. Lunch
2:30 p.m. General Session Reconvenes
RFID: The Death of Privacy?
Companies have to deal with the privacy issue if they want to track consumer items. What are the key issues? Have they been blown out of proportion? Or is RFID really a threat to democracy and personal freedom? Our panel of experts debates the issues.
Speakers:
Scott Blackmer, Attorney, International Security Trust & Privacy Alliance
Sandy Hughes, Global Privacy Executive, Procter & Gamble
Barry Steinhardt, Director, Technology and Liberty Program, American Civil Liberties Union
Dan Sutherland, Officer for Civil Rights and Civil Liberties, Department of Homeland Security
3:15 p.m. Closing Keynote: RFID and Internet ID
RFID uses RF to transmit ID, but its real value doesn't come until that identity can be transmitted to its users. Professor Gershenfeld will discuss and demonstrate prospects for extending the economics of RFID to the Internet itself, so that low-cost tags can directly interact not just with readers but with the rest of the world in large-scale distributed problem-solving systems.
Speaker: Neil Gershenfeld, Director, Center for Bits and Atoms, Massachusetts Institute of Technology
4:00 p.m. Closing Comments, Q&A


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