EPC DEVELOPERS CONFERENCE

 
10:00 am

Registration and Continental Breakfast

10:30 am
Welcome and Introduction
Speaker: Mark McLaughlin, Senior Vice President, VeriSign

10:40 am
Overview of a Real-World Implementation (1,395K)
The innovators in this market will set the early standard for development of a comprehensive and forward-looking Solution Architecture. The cross company team that designed and implemented a full network-enabled solution will present the details of that implementation and the key business metrics they expect to impact.
Speaker: Jeffery L. Wells, President & CEO, Franwell
Jean Pierre Emond, Ph. D., Professor, University of Florida

11:30 am
EPCglobal: Update on Architecture and Standards (493K)
Speaker: Bernie Hogan, Senior Vice President and CTO, Uniform Code Council

12:15 pm
Break

12:30 pm
Lunch and Keynote Address (813K)
Tom Kelley is general manager of IDEO, the world’s leading design consultancy specializing in innovation and product development. He has helped manage the firm as it has grown from 20 designers to a staff of over 350. IDEO’s work has ranged from design of the Treo 180 to the TiVo remote control to TaylorMade golf clubs. Among the many innovations that IDEO has worked are the well-known Prada dressing rooms in its “epicenter” store in New York, which include RFID readers to provide product details that enhance the consumer’s experience of the Prada brand.
Speaker: Tom Kelley, General Manager, IDEO

1:15 pm
Dessert, Coffee Break and Book Signing
Tom Kelley will sign complimentary copies of his book, The Art of Innovation.

1:45 pm

Track Session Opening Remarks

TRACK 1: TECHNICAL ARCHITECTURE FOR THE NEXT-GENERATION SUPPLY CHAIN SOLUTIONS
This track is focused on understanding the core technologies and solution architectures for the next-generation supply chain.  Enterprise RFID teams, independent software and solution vendors and systems integrators will learn the key components of the solution architecture, including how to apply data sharing to deliver ROI.

1:50 pm

Data Management on a Distributed Network (862K)
Effective management of distributed data requires a reliable, scalable central directory service. Based on the Internet's Domain Name System (DNS), the Object Naming Service (ONS) is used to locate information across the network using an EPC.  This session covers ONS, it's relation to DNS, and why this approach is best suited for the next generation supply chain.
Speaker: Michael Mealling, CEO & President, Refactored Networks

2:30 pm

Panel: Applying the Network Model for Data Sharing in the Supply Chain (2,476K)
elivering on the promise of the next-generation supply chain requires an evolution of data sharing models.  Peer-to-peer connections that work for traditional transaction data, such as EDI, were not built to support real-time visibility of events beyond the four walls.  This panel discussion will focus on the characteristics and capabilities and benefits of the networked model for sharing information across the supply chain.
Panelists: Kiran Dandekar, Director of EPC Product Development, VeriSign
John Radko, Chief Technology Strategist, Global eXchange Services
Sanjay Sarma, Chief Technology Officer, OATSystems
Brian Tracey, Vice President, Engineering, GlobeRanger
Kenneth R. Traub, Ph.D., Chief Technical Officer, ConnecTerra

3:30 pm

Break

3:45 pm

Technologies for Securing the Networked Supply Chain (559K)
Many of the practical security needs for sharing supply chain information can be addressed through current technologies. This session will provide a review of the proposed security recommendations and architectures that extend or can enhance network security.
Speaker: Alex Deacon, Advanced Products and Research, VeriSign


TRACK 2: BUILDING A PRACTICAL ROADMAP FOR SUPPLY CHAIN PROCESS EVOLUTION
Explore the possibilities of RFID in next generation supply chain with industry thought-leaders and practitioners as they share their experiences with technologies and processes they are targeting for ROI. Enterprise RFID teams will learn about the networked supply chain issues and process that stand to benefit most from the increased visibility and automation possible with RFID.

1:50 pm

Enterprise Asset Management through Network-level Information (528K)
While most of the focus for application of RFID data is on product movement, there are valuable opportunities around the improved management of recycled items used to transport products, such as pallets.  Hear how some supply chain companies are looking to drive a positive return on initial phase RFID projects through management of these assets.
Speaker: Puneet Sawhney, Global Program Manager, RFID Program, CHEP

2:30 pm

Panel: Business Benefits of a Network-Centric Supply Chain Model (1,315K)
Today’s supply chains continue to evolve into complex supply networks. This complexity creates opportunities to improve efficiency through greater visibility into these extended operations.  This panel discussion will feature many of the industry’s leading thinkers around the next-generation supply chain, all of whom have unique insights into the enterprises that are creating solutions for these targeted ROI opportunities.
Panelists: Paul Strzelec, Director, EPC Services, VeriSign
Ann Grackin, CEO, ChainLink Research
Sean Campbell, Partner & Global RFID Leader, Distribution Sector, IBM Business Consulting Services
Moderator: Mark Roberti, Founder and Editor, RFID Journal

3:30 pm

Break

3:45 pm


Realizing Business Process Improvements through Real-Time EPC Data Exchange 
For market leading companies, RFID Pilots have transitioned from compliance to an ROI-driven plan that goes beyond the warehouse and the four walls of the enterprise.  Learn examples of processes that benefit from enhanced visibility and automation delivered by RFID, and hear how businesses approach targeting these processes to satisfy expectations for ROI.
Speaker: Ken Traub, CTO, ConnecTerra

4:30 pm

Interactive Q&Amp;A (255K)
This session will be an open question-and-answer period covering key topic areas from the day so attendees can take decisive action in identifying and developing applications of EPC data.
 
5:30 pm
Closing Remarks