12:15 pm
Welcome and Introduction
Speaker: Mark Roberti, Founder and Editor, RFID Journal

12:30 pm
The Startup Landscape (203K)
A panel of experts looks at the most successful RFID startups today, why they have succeeded thus far and what their market position and potential is going forward.
Panelists: Jeff Evanson, Senior Research Analyst, Equity Capital Markets, Dougherty & Company
Edward Schneider, Director, Quan Ventures
Dave Shrigley, Partner, Sevin Rosen Funds
Moderator: Bob Metcalfe, Ph.D., General Partner, Polaris Venture Partners

1:30 pm

RFID in 2010
What will be the most promising new RFID product areas over the next five years? When will the market for RFID software products, middleware and other areas be ready to take off? This session looks to provide guidance for investors based on current RFID adoption patterns and the evolution of the technology.
Panelists: Daniel Engels, Ph.D., Research Director, MIT Auto-ID Labs
Arno Penzias, Venture Partner, New Enterprise Associates
Sanjay E. Sarma, Ph.D., Chief Technology Officer, OATSystems and Co-founder of The Auto-ID Center at MIT
Moderator: Bob Metcalfe, Ph.D., General Partner, Polaris Venture Partners

2:15 pm

Refreshment Break

2:30 pm
Startups vs. Incumbents
The market for EPC technologies has been dominated by small startups, including Alien Technology, Matrics (now owned by Symbol), OATSystems, ThingMagic and others. As EPC technology develops, will it be these startups or established technology incumbents that prosper? Are there strategies or niches that startups can exploit? Our panel of experts takes on these and other questions.
Panelists: Arno Penzias, Venture Partner, New Enterprise Associates
Reik Read, Senior Research Analyst, Robert W. Baird & Co.
Rick Segal, Partner, J. L. Albright Venture Partners
Moderator: Mike Hirshland, General Partner, Polaris Venture Partners

3:15 pm

Startup Strategies
Successful RFID startups have attacked the market horizontally. But as big, established players come into the market and Gen 2 technologies begin to dominate, will startups be relegated to niches? Should young RFID companies search for opportunities in vertical markets? Should they try to exploit technology gaps not filled by the major players? Or ? in true Clayton Christensen-style ?should they try disrupt the big boys?
Panelists: Brian Ascher, Senior Principal, Venrock Associates
Terry Rock, General Partner, CenterPoint Ventures
Dave Shrigley, Partner, Sevin Rosen Funds
Moderator: Mike Liard, RFID Practice Director, Venture Development

4:00 pm

Refreshment Break

4:15 pm

New RFID-Driven Business Models
Just as the Internet created radically new business models, RFID will create new opportunities for both startups and established businesses. This session explores the types of businesses that are likely to emerge and the sectors where they will flourish.
Speakers: William Colleran, Ph.D., President and CEO, Impinj
Stav Prodromou, CEO, Alien Technology
Piyush Sodha, General Manager/Vice President, RFID, Symbol Technologies
Moderator: Mike Liard, RFID Practice Director, Venture Development

5:15 pm

Seminar concludes