Pre-conference Seminar

PACKAGING AND PRINTING SEMINAR

12:25 pm

Welcome and Introduction
Speaker: Ben Miyares, Vice President, Industry Relations, Packaging Machinery Manufacturers Institute

12:30 pm
RFID: The Package Is the Tag
The idea of an RFID label soon may be out of date. Manufacturers want to reduce their costs by integrating the RFID tag into their packaging. This represents an opportunity and a challenge. Hear how three packaging companies overcame the challenges and seized the opportunity.
Panelists: Richard Fox, President and CEO, Fox IV Technologies
Romona Jackson, Marketing and Commercial Manager, Smart Packaging, International Paper
Bob Pernice, Director of RFID, Nashua Corporation
Larry Shutzberg, Vice President & CIO, Rock-Tenn Company
Moderator: Ben Miyares, Vice President, Industry Relations, Packaging Machinery Manufacturers Institute

1:30 pm

Smart Packaging: Adding Value
In some specialty applications, RFID can be used in product packaging to provide extra value for customers. Hear how three companies are integrating RFID into smart packaging.
Speakers: Stina Ehrensvärd, Vice President of Marketing, Cypak
Mike Haldane, Manager of Sales, Marketing & Alliances, 3M Integrated Packaging Management
Michael Petersen, Chief Operating Officer, Information Mediary
Moderator: Chris Hook, Wireless Technologies Practice Manager, Deloitte Consulting

2:30 pm

Refreshment Break

2:45 pm

Solving the Antenna Problem
Bulk metal antennas embedded in packaging would make it difficult to recycle the packaging. Several companies are looking to develop conductive inks that would not be harmful to the environment and which could be recycled. This session examines how close are they to achieving this goal and what it will mean for the printing and packaging industries.
Panelists: Chuck Edwards, General Manager, Printable Electronics & Displays, Cabot
Michael Fein, Senior Engineer, Precisia
Steve Ludmerer, President, Parelec
Moderator: Michael Kleper, Professor, Rochester Institute of Technology School of Print Media

3:30 pm

RFID as an Anti-Counterfeiting Tool
The FDA has recommended using RFID tags in combination with other devices to combat the counterfeiting of drugs. Can RFID really reduce counterfeiting? How can EPC numbers be combined with other anti-counterfeiting techniques already in use today to thwart counterfeiting?
Speakers: Robin Koh, Director of Applications Research, MIT Auto-ID Labs
Thorsten Staake, Anti-Counterfeiting Special Interest Group (SIG), Auto-ID Lab St. Gallen/Zurich

4:15 pm

Refreshment Break

4:30 pm

A Plan for the Future
RFID may be an added cost for packaging companies in the near term, but that may change. Can these companies use RFID internally to offset the cost of having to put tags in packaging for their customers? Where are the opportunities? What are the pitfalls? Are there opportunities for packaging companies to collaborate with their customers to achieve mutual benefits?
Speaker: Daniel Engels, Ph.D., Director of Research, Auto-ID Labs of MIT

5:15 pm

Closing Comments and Q & A

5:30 pm
Seminar concludes