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Executive Strategy Track
Senior managers at companies in virtually every industry are pondering the how, when and why of investing in RFID. It's important to do a careful business analysis, develop a well-thought-out strategy and execute it effectively. In this track, you'll learn:
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Strategies for developing the business case for investing in RFID |
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How to get top management buy-in for an RFID deployment |
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Best practices for setting up an RFID cross-functional team |
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How to evaluate whether your company needs an internal RFID lab |
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Strategies for getting support from front-line employees |
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Insight into the strategic potential of RFID |
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Strategies for storing RFID data |
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How to make data available to a variety of legacy applications |
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| Executive Strategy Speakers |
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Paula Bruening
Staff Counsel Center for Democracy & Technology |

George Cavage
Director of Strategy & Technology American President Lines |

John Hill
Principal and Board Member
ESYNC |

Mike O'Shea
Director, Auto-ID Sensing Technologies
Kimberly-Clark | 
Mark Roberti
Editor and Founder
RFID Journal |
| All Executive Strategy Speakers » |
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Executive Strategy Track Sessions
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| Tuesday, May 2 |
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| 11:15 am |
Getting Buy-in From Top Management
Having an RFID strategy isn't worth much if it is not supported by the CEO and other top executives. In this session, our panel of early adopters discusses how to get funding and support from the highest levels of your company.
Speakers:
Moderator:
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Dan Engels, Research Director, Auto-ID Labs of MIT |
Takeaways:
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Insights into how other project leaders got support |
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Strategies for putting forward the case for investing in RFID |
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| 12:05 pm |
RFID—Information Matters
How can you go beyond basic RFID and sensor data capture to not only visualize, but also act on business insight? Where do you need to integrate RFID into your current business process? What product and asset information do you need to share? What type of enterprise architecture will afford you the agility to adapt to changes? Come learn how Oracle Fusion Middleware can help you stay competitive when regulatory mandates and business dynamics are constantly in flux.
Speakers:
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| 2:45 pm |
When and Where to Tag Items
Studies demonstrate that item-level tagging can deliver the ultimate in RFID benefits to companies in many industries, including aerospace, defense, pharmaceutical and retail. But it's also the most costly to implement. When and where is item-level tagging most appropriate and most profitable? What factors should you keep in mind when making the strategic decision on whether to move to item-level tagging?
Speakers:
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Steve Casey, CEO and President, SureID |
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Dimitri Desmons, Vice President of RFID Marketing, Impinj |
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Alastair McArthur, Chief Technology Officer, Tagsys |
Moderator:
Takeaways:
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Understanding the costs vs. benefits of item-level tagging |
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Developing a strategic plan for item-level tagging |
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| 3:35 pm |
Making RFID Enablement Simple, Easy and Economical
As customers move from pilots to large-scale deployments with RFID, they need infrastructure that is scalable, tools that are flexible and solutions that are agile; infrastructure that will insulate customers from the headache of managing multitude of devices; infrastructure that will allow customers and partners to quickly build new applications using sensor data or integrate sensor data with LOB applications. Microsoft is building a state-of-the-art RFID infrastructure that will address these needs for enterprise-wide RFID deployments. This session will provide an overview of Microsoft's RFID infrastructure and how this scalable infrastructure will make RFID enablement easy, simple and economical.
Speakers:
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| Wednesday, May 3 |
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| 11:45 am |
Planning for Success—Deployable vs. Disposable RFID Pilots
Learn from an industry leader that operates multiple RFID-enabled facilities around the world including manufacturing, distribution and logistics centers. Benefit from real-world experience and insights into the challenges of moving RFID deployments from pilot to production. Gain an understanding of the emerging architectures and infrastructure choices designed for the next wave of Gen2-based RFID rollouts across a broad range of industries.
Speakers:
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| 1:55 pm |
Do You Need to Set Up an Internal RFID Lab?
Many companies have set up an internal RFID lab to test tags, readers and applications before deployment. Other companies are turning to outside partners to do this work. What type of company needs a lab, and why-and how do you go about setting one up?
Speaker:
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Mike O'Shea, Dir., Auto-ID Sensing Technologies, Kimberly-Clark Corp. |
Takeaways:
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How to evaluate whether your company needs an internal RFID lab |
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A step-by-step approach to creating a lab |
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| 2:45 pm |
Managing Change—RFID Privacy Best Practices The Center for Democracy & Technology, a nonprofit group, has been working with RFID vendors and end users to develop a set of best practices for companies planning to deploy RFID systems, regardless of their industry.These best practices will be presented for the first time in this groundbreaking session.
Speaker:
Takeaways:
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Privacy best practices |
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Knowledge of cross-industry privacy issues |
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| 3:35 pm |
10 Things a CEO Needs to Know About RFID
RFID is not going away. It will continue to have an impact across many areas of business and many industries in the coming years. Here's what CEOs need to know to manage effectively as RFID changes the way companies do business.
Speaker:
Takeaways:
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Insights into the strategic potential of RFID |
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Keys to ensuring RFID projects deliver on their promise |
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| Learn to Deploy RFID Successfully in these Industries: |
| Positively Impact Business Processes In Key Functional Areas |
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Information Technology:
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Map EPCs to other industry parts numbering schemes |
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Choose the right middleware for your needs |
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Integrate RFID data with existing inventory management systems |
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Set up an RFID network architecture that will scale |
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Operations:
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Systematically choose the right RFID applications |
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Choose the right RFID tags for your products |
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Launch a carefully planned field trial with measurable results |
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Learn when and how to set up an internal lab to test applications |
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Supply chain:
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Learn how to become compliant with retail mandates |
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Benefit from tracking goods internally |
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Secure cargo with electronic RFID seals |
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Choose the right technology for your supply chain applications |
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Warehouse management:
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Improve inventory accuracy |
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Overcome challenges of deploying in noisy warehouse environments |
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Reduce safety stocks through better visibility |
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Learn from the experience of early adopters |
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| One Event That Meets All Your Business Needs |
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See case studies presented by early adopters sharing insights |
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Hear top-quality speakers detailing what works-and what doesn't |
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Touch the latest RFID products that could benefit your business |
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Network with your peers across major industries |
RFID Journal LIVE! 2006 is produced by RFID Journal, the World's RFID Authority.
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