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THE WORLD'S RFID AUTHORITY
 
RFID
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The complete conference agenda is presented below. To view conference content by vertical industry, level of expertise and business function, click on the appropriate link. 

   
  VERTICAL INDUSTRIES
Retail/Consumer Goods
Defense/Aerospace
Transportation/Logistics
Health Care/Pharmaceutical
Manufacturing
  LEVELS
Getting Started
How To Deploy
Executive Strategy
Comptia RFID+ Certification Training
  FUNCTION
Information Technology
Operations
Supply Chain
Warehouse Management
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Monday, May 1
PRE-CONFERENCE SEMINARS
RFID Journal LIVE! features several preconference seminars, plus CompTIA RFID+ Certification training.
7:00 am CompTIA RFID+ Certification Training
12:00 pm Pre-conference seminars open/working lunch
General Session: RFID Basics

12:45 pm Break
1:00 pm Pre-conference seminars continue in breakout rooms

RFID Journal University

RFID Channel Seminar

RFID Investor Forum

RFID Academic Forum

5:00 pm Pre-conference seminars end

CONFERENCE AGENDA
5:30 pm Welcome
Introductory remarks
Speaker:
  Mark Roberti, Editor and Founder, RFID Journal

5:45 pm Opening Keynote Panel: Putting RFID to Work
The leaders of the RFID efforts at two major international companies discuss how their employers are putting RFID to work in their supply chains. They explain where RFID works, where it might not and how RFID is helping to cut costs and make their companies more efficient.
Speakers:
  Kevin Humphries, Snr. VP, IT Tech. Services, FedEx
  Jim Noble, VP and CIO, Altria Group
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal

6:30 pm Opening reception in exhibit hall

8:00 pm Opening reception ends; exhibit hall closes
 
Tuesday, May 2
   
8:00 am Continental breakfast

 
8:45 am Welcome
Introductory remarks
Speaker:
  Mark Roberti, Editor and Founder, RFID Journal

 
9:00 am Keynote: Learning from the Department of Defense's
RFID Implementation

The U.S. Department of Defense has done the strategic analysis and determined that RFID will deliver a return on investment. After a successful pilot program at two of its major supply depots, the DoD's Defense Logistics Agency will roll out RFID to its remaining 17 depots. The people in charge of the implementation will describe the lessons they've learned, the technical challenges they've overcome and the benefits gained in this complex process.
Speakers:
  Alan Estevez, Assistant Deputy Undersecretary of Defense
     for Supply Chain Integration, Department of Defense

9:50 am A Look Forward
Speaker:
  Kenny Nova, President, RFID Journal

 
10:00 am The View From the Customer
Microsoft and one of its top customers—Weyerhaeuser—will talk about the RFID being implemented at Weyerhaeuser and the benefits they expect to derive from the implementation.
Speakers:
  W. Densmore Hunter, Vice President of Technology, Weyerhaeuser
  Oliver Sharp, General Manager, Application Platform, Microsoft
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal

 
10:30 am Exhibit hall opens / refreshment break in the Exhibit Hall

 
11:15 am Sponsored breakout sessions begin

 
  11:15 am - Breakout Sessions
     
    Getting Started: What Is RFID and How Does It Work?
This primer explains the basic types of RFID systems, including active tags, passive tags, sensors and beacons and real-time locating systems. It also explains the different frequencies used and how the behavior of radio waves at those frequencies determines which technology is appropriate for specifific applications and the technical and application standards in place to support those frequencies in those applications.
Speaker:
  Craig Harmon, President & CEO, Q.E.D. Systems
Takeaway:
Insights into the fundamentals of RFID technologies
 
     
    How to Deploy: A Method for Evaluating RFID's Potential
Germany's MTU Aero Engines, one of the largest aircraft engine manufacturers in the world, developed a process- and knowledge-based analytical model. The company has used this model to identify potential RFID applications throughout its supply chain and determine the best one to implement this year.
Speaker:
  Sebastian Resch, Project Manager RFID, MTU Aero Engines
Takeaways:
A proven method for evaluating RFID applications
Knowledge of how one company evaluated potential apps
 
     
    Executive Strategy: Getting Buy-in From Top Management
Having an RFID strategy isn't worth much if it is not supported by the CEO and other top executives. In this session, our panel of early adopters discusses how to get funding and support from the highest levels of your company.
Speakers:
  Robert Barrett, Enterprise Architect, Deere & Co.
  Paul Freeman, RFID Program Director, Best Buy
  Mike O'Shea, Director, Auto-ID Sensing Technologies,Kimberly-Clark
Moderator:
  Dan Engels, Research Director, Auto-ID Labs of MIT
Takeaways:
Insight into how other project leaders got support
Strategies for putting forward the case for investing in RFID
 
     
  Retail/Consumer Goods: Meeting Mandates and Making Money
This session explains what you need to do to become compliant with retail requirements for tagging pallets and cases. Panelists also explain how companies can move tagging back in their operations to achieve benefits.
Panelists:
  Steven Hall, Senior Vice President, Xterprise
  Michael Putnam, Product Marketing Manager, Markem
  Matt Ream, Senior Manager, RFID Systems, Zebra Technologies
  Jan Svoboda, Business Development Director, USA, UPM Rafsec
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal
Takeaways:
How to meet retail tagging requirements
How consumer products makers can benefit internally from RFID
 
     
  Defense/Aerospace: Meeting the Dept. of Defense's RFID Mandate
Panelists explain how to become compliant with the U.S. Department of Defense's requirements for tagging shipments and some high-value items. Panelists also discuss how companies can move tagging back in their operations to achieve benefits.
Panelists:
  Denton Clark, AIT Manager, Lockheed Martin
  Alan Estevez, Asst. Deputy Undersecretary for Supply Chain
     Integration, U.S. Department of Defense
  Ann Grackin, CEO, ChainLink Research
Moderator:
  Alan Webber, Senior Analyst, Government, Forrester Research
Takeaways:
How to meet DOD tagging requirements
Where you can benefit internally from tagging DOD shipments
 
     
  Manufacturing: Case Study—Embedding RFID in Products
     and Processes

By embedding RFID transponders in its couplings, Colder Products has created a new product line of smart couplings that help its customers avoid costly manufacturing mistakes and reduce liabilities.
Speaker:
  Rick Garber, VP of Marketing, Colder Products Company
Takeaways:
The benefits of creating smart products
How to overcome embedding challenges
 
     
  Health Care/Pharmaceutical: Case Study—Testing RFID at
     Vanderbilt Children's Hospital

Patient safety is paramount in a hospital and that's a major reason RFID has been piloted at Vanderbilt Children's Hospital. It installed temporary RFID chips on critical refrigerators in its intensive care unit to monitor the temperature and guard against spoilage of patient drug and blood products. The hospital also tested RFID to track key patient care equipment, and people in both private rooms and in an open-bay unit.
Speakers:
  Barbara Joers, Assistant Hospital Director, Operations,
     Vanderbilt Children's Hospital
  Neal Patel, M.D., Co-Medical Director, Pediatric Critical Care Unit,
     Vanderbilt Children's Hospital
Takeaways:
Monitoring temperature continuously with RFID
Tracking equipment in a hospital setting with RFID
 
     
  Transportation/Logistics: The Math Behind RFID in Logistics
For most logistics operations, there are benefits from tagging containers and chassis today. The savings accrue when you know for certain what assets you have and where they are at every hour and are able to increase asset utilization. This session does the math for you.
Speaker:
  Robert Hadow, Partner, N.C. Cuthbert
Takeaways:
The ROI from better use of containers and chassis through RFID tracking

     
11:55 am Movement from room to room  
     
  12:05 pm - Breakout Sessions
     
    Getting Started: Deploy RFID With an ROI
RFID projects can achieve an ROI. Learn step-by-step how your company can achieve an ROI with RFID. You'll learn where to find value and how to avoid the pitfalls others have made.
Speaker:
  Louis Sirico, RFID Industry Evangelist, AWID
Takeaway:
Calculating costs of RFID deployments
Specific steps to achieve a measurable ROI
 
     
    How To Deploy: Real-World RFID
Addressing market needs for the next phase of RFID implementation.
Speaker:
  Stan Drobac, Vice President of RFID Applications, Avery Dennison
     
    Executive Strategy: RFID—Information Matters
How can you go beyond basic RFID and sensor data capture to not only visualize, but also act on business insight? Where do you need to integrate RFID into your current business process? What product and asset information do you need to share? What type of enterprise architecture will afford you the agility to adapt to changes? Come learn how Oracle Fusion Middleware can help you stay competitive when regulatory mandates and business dynamics are constantly in flux.
Speakers:
  Amlan Debnath, VP, Server Technologies, Oracle
 
     
  Retail/Consumer Goods: Item-Level Tagging with UHF Technologies
RFID item level tagging continues to gain interest and traction in the retail environment, particularly among retailers dealing in specialty apparel, expensive electronics and multi-media merchandise. In this session, we will explore the benefits of RFID at item level, where we should see the greatest gains; what the best technology and products are to get there; and potential delivery systems that can help protect investments made today while building an infrastructure for tomorrow.
Speaker:
  Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Servic es
 
     
  Defense/Aerospace: Securing RFID Systems—EPC Generation 2
     and the New Challenges and Threats in RFID Security

In this session, Dr. Ravi Pappu, ThingMagic co-founder and leading RFID security expert, will discuss how to identify the security threats in an RFID system; where Generation 2 is secure; where Generation 2 is vulnerable; and what's next for RFID security.
Speaker:
  Ravi Pappu, Co-founder, ThingMagic
 
     
  Manufacturing: Automating Shop Floor Business Processes
     with Data-Link

Acsis, Inc., enables customers to utilize their ERP systems to manage shop floor level activities and automate shop floor processes. Using Acsis Data-Link Enterprise, companies can implement automated and head-less operations using RFID, barcode and any device that captures event level data. Come and learn more about how Acsis can help you increase visibility and automate business process on the shop floor.
Speaker:
  John DiPalo, Vice President of Technical Sales Support, Acsis
 
     
  Health Care/Pharmaceutical: Perspective on the "Track & Trace"
      Adoption Curve in Healthcare & Life Sciences

Since the FDA February 2004 Report, Unisys has seen significant progress in the adoption of track and trace technology by our clients and the health care and life sciences industry. In 2005, spending was at least twice the level it was in 2004, and in 2006, we anticipate a 2x to 3x increase as piloting gains momentum. There are a number of "tipping point" variables including policy decisions, trade relations, process impact, and technology performance that could drastically increase or decrease our predicted rate of adoption. We will articulate our view of the industry adoption curve for the next two years and discuss the potential impact of the key "tipping point" variables.
Speaker:
  Todd Skrinar, Partner, Healthcare and Life Sciences, Unisys
 
     
  Transportation/Logistics: Is it Evolutionary or Revolutionary?
Sirit introduces its first Smart UHF Reader from its next generation RFID platform family. This platform realizes unparalleled price/performance. Not only is it multi-protocol and Generation 2 compatible, but it is designed to address the complexity associated with a worldwide point of view.
Speaker:
  Norbert Dawalibi, President and CEO, Sirit, Inc.
 
     
     
12:45 pm Lunch in the exhibit hall
     
  2:45 pm - Breakout Sessions
     
    Getting Started: Is RFID Right for My Business?
RFID can be applied in a wide variety of applications in a wide variety of companies in a wide variety of industries. The session examines what types of businesses are likely to see the most benefits from using RFID for specific applications.
Speaker:
  Marlo Brooke, President, Avatar Partners
Takeaways:
Where, when and how your company can benefit from RFID
Insights into the potential ROI of each application
     
    How To Deploy: Performance of EPC Gen 2 in the Real World
There has been a lot of discussion about the benefits of Gen 2. This session reveals research performed by the RFID Alliance Labs in both controlled and real-world environments. Tags were tested in free air and near metal and water.
Speaker:
  Daniel Deavours, Research Director, RFID Alliance Lab
Takeaways:
Benchmarks for evaluating Gen 2 tag performance on your products
     
    Executive Strategy: When and Where to Tag Items
Studies demonstrate that item-level tagging can deliver the ultimate in RFID benefits to companies in many industries, including aerospace, defense, pharmaceutical and retail. But it's also the most costly to implement. When and where is item-level tagging most appropriate and most profitable? What factors should you keep in mind when making the strategic decision on whether to move to item-level tagging?
Speakers:
  Steve Casey, CEO and President, SureID
  Dimitri Desmons, Vice President of RFID Marketing, Impinj
  Alastair McArthur, Chief Technology Officer, Tagsys
Moderator:
  Jonathan Collins, European Editor, RFID Journal
Takeaways:
Understanding the costs vs. benefits of item-level tagging
Developing a strategic plan for item-level tagging
     
  Retail/Consumer Goods: Case Study—Publix Tracks
     Fresh Produce with RFID

Florida supermarket operator Publix, three produce suppliers and the University of Florida IFAS's Center for Food Distribution and Retailing (CFDR) have tested the potential for using the EPCglobal Network to improve the distribution of fresh produce. Learn the results of this ground-breaking pilot.
Speakers:
  Tom Casas, VP of Information Technology, Tanimura and Antle
  Terri Crawford, Business IT Manager/Distribution, Publix
  Jean-Pierre Emond, Co-director, IFAS Center for Food Distribution
     and Retailing, University of Florida
Takeaways:
How to reduce spoilage and improve on-shelf availability
     
  Defense/Aerospace: Meeting RFID Mandates From Boeing & Airbus
Boeing and Airbus have developed special tagging requirements to meet their needs. This session explains what you must do to become compliant with the airplane manufacturers' requirements for tagging parts. Panelists also explain how companies can move tagging back in their operations to achieve benefits.
Speaker:
  Kenneth Porad, Associate Technical Fellow, Boeing
Takeaways:
How to meet Boeing and Airbus's tagging requirements
Where you can benefit internally from tagging for Boeing and Airbus
     
  Manufacturing: Should Tags Be HF, UHF or Active in the Factory?
RFID performs very differently at 13.56 MHz (HF) and 915 MHz (UHF). Which is right for tracking parts, tools and reusable containers within a factory? Or should companies use active RFID tags? Our panelists discuss which technology is right for your situation.
Panelists:
  Edward Gonsalves, Business Development Manager,
     Identification, Philips Semiconductor
  Shawn Hufendick, Applications Eng. Mgr., The Kennedy Group
  Bradley Todd, Director of Marketing, Escort Memor Systems
Moderator:
  Dan Mullen, President, AIM Global
Takeaways:
Insights into how different RFID technologies perform in challenging manufacturing environments
Strategies for choosing the RFID system that's right for your needs
     
  Health Care/Pharmaceutical: Case Study—Using Mobile RFID
     to Prevent Medication Errors

Nurses at St. Clair Hospital use dual bar code and RFID scanners to perform the bedside medication administration. To make it mobile, the system works on wireless handheld Pocket PC devices linked to the hospital's computer network via a Wi-Fi connection. The devices prevent medication errors and save nurses time by automatically charting administrations to the electronic medical record. The dual system is being expanded to check blood transfusions and perform lab specimen labeling.
Speakers:
  Tom Ague, Executive Vice President and COO, St. Clair Hospital
  Richard Schaeffer, Vice President and CIO, St. Clair Hospital
Takeaways:
Insights into how bar code and RFID can work together
How to use RFID to improve patient safety
     
  Transportation/Logistics: Tracking 190,000 Vehicles at
     Gulf States Toyota

Gulf States Toyota, a Houston regional distributor for 145 Toyota dealers, uses an active RFID tracking system for processing nearly 200,000 cars annually. It enables Gulf States Toyota to locate new Toyotas at its processing center, replacing the previous method of sending employees out on foot throughout its 84-acre lot to identify cars that needed to be customized for particular dealers and buyers. The system has reduced processing and labor costs, while achieving better quality and customer service.
Speaker:
  Gary Cole, Sr. Manager, Planning and Logistics, Gulf States Toyota
Takeaways:
Inner workings of a vehicle tracking system
The ROI of RFID in a logistics environment

     
3:25 pm Movement from room to room

3:35 pm Sponsored breakout sessions

  3:35 pm - Breakout Sessions
     
    Getting Started: Moving Beyond Slap-n-Ship to
      Online RFID Solutions

In this session, attendees will learn how, as the demand for RFID compliance increases, solutions will be required to keep up with increased production rates that exceed "slap-n-ship" capabilities. They will be introduced to the many options used to achieve these application rates including using programmed tags from "slap-n-ship" solutions to applying automatically; programming, validating and applying tags on-line; printing, programming and validating tags on-line; integrated tags; and ink jet dual technology systems.
Speakers:
  Craig Heidorn, Product Manager, Diagraph
  Kent Swart, Chief RFID Architect, Diagraph
     
    How To Deploy: RFID Deployments—Architecture and
     Infrastructure Considerations

RFID is about enabling enterprises get information about their
business processes and operations in real time, to make the right   decisions at the right time. To enable this real-time enterprise vision, it is essential to make the right infrastructure choices right now, as enterprises grow their initial pilots and proof-of-concept projects to enterprise-wide, and supply chain-wide deployments. This session will highlight some of these choices and best practices around RFID infrastructure and enterprise IT infrastructure.
Speakers:
  Vivek Khandelwal, Principal Solutions Manager, RFID
     Business Unit, Sun Microsystems
     
    Executive Strategy: Making RFID Enablement Simple,
     Easy and Economical

As customers move from pilots to large-scale deployments with RFID, they need infrastructure that is scalable, tools that are flexible and solutions that are agile; infrastructure that will insulate customers from the headache of managing multitude of devices; infrastructure that will allow customers and partners to quickly build new applications using sensor data or integrate sensor data with LOB applications. Microsoft is building a state-of-the-art RFID infrastructure that will address these needs for enterprise-wide RFID deployments. This session will provide an overview of Microsoft's RFID infrastructure and how this scalable infrastructure will make RFID enablement easy, simple and economical.
Speakers:
  Alok Ahuja, Senior Product Manager, Microsoft
  Anush Kumar, Program Manager, RFID Platform, Microsoft
 
     
  Retail/Consumer Goods: ROI from RFID—Expand the Possibilities
Explore how to expand your current RFID pilots and projects to generate ROI. By leveraging your RFID work on your supply chain, you can expand your work with RFID technology to enable more effective asset tracking. We have found that many companies can gain benefits today by enabling more effective tracking of key assets and tying this new level of information to asset management processes.
Speaker:
  Eric Gabrielson, Director of Worldwide RFID Solutions for the Sensor
     and Actuator Solutions Group, IBM
 
     
  Defense/Aerospace: DOD Compliance—Develop a Roadmap
     to Meet the DoD Mandates

The U.S. Department of Defense RFID and UID compliance mandates are in place. Learn how your company can efficiently and effectively meet the compliance objectives. This interactive session will focus on developing a roadmap and high-level project plan that incorporates best practices for compliance and RFID project management. The project plan and roadmap we develop as a group will be emailed to each of the attendees to be used as a template to develop a DoD compliance roadmap for your organization.
Panelists:
  Chuck Davis, Principal, Aerospace & Defense, CSC
  Duncan McCollum, Principal, Supply Chain Practice, CSC
Takeaways:
An overall roadmap and project plan to meet DoD compliance
An understanding how to apply the roadmap and project plan to your own company's specific compliance objectives
     
  Manufacturing: RFID and the Creation of the Integrated
     Manufacturer/Retailer Value Chain

This session discusses the challenges that occur between the supplier teams, the retail replenishment teams and the retail store. It also provides a first look at how RFID data and event-based forecasting will improve this critical business process. How to improve store replenishment operations, increase shelf availability, improving promotional effectiveness and new product introductions and reducing inventory will be discussed, along with thoughts on what you can do today, even if you are not tagging items, to start your company moving along in the right direction.
Speakers:
  Steve David, Retired CIO ad Chief B2B Officer, Procter & Gamble
  Eric Peters, CEO, TrueDemand Software
  John Raudabaugh, Retired VP of Systems Implementation,
      Albertsons
 
     
  Health Care/Pharmaceutical: Key Considerations to Ensure a
     Successful RFID Implementation

As pilot projects and proof-of-concepts roll into full production systems, there are a series of issues that need to be addressed to ensure a successful RFID implementation. This session will examine the middleware solution set, and help you pick the right solution for integrating RFID data into your unique business application. Some of the topics discussed will include minimizing data volumes on the network; future-proofing your solution; integrating non-RFID devices such as barcode scanners and intelligent sensors; managing and enriching RFID data; and delivering it as actionable business information.
Speakers:
  Martyn Mallick, Director, RFID and Mobile Solutions, iAnywhere
     
  Transportation/Logistics: Tracking High-Value Assets in
     Challenging Environments with PowerID Battery-Assisted
     Labels—Evidence From the Field

Companies looking to track high value assets in challenging environments--those containing metals, liquids, or foils--now have an affordable alternative to active tags: PowerID battery-assisted labels. This session will showcase a number of applications in the field, demonstrating how PowerID effectively and affordably allows companies to use RFID to track high value assets without having to expend the costs associated with active tags.
Speaker:
  Gidy Weisglass, Director of Sales, Europe, Power Paper
     
     
4:15 pm Movement to General Session / refreshment break outside General Session

4:45 pm Technology Demonstration: Using EPC Network Standards to
     Build an E-Pedigree Across a Supply Chain

For the past 18 months, IBM has been involved in a series of RFID information sharing projects in multiple industries. The goal of these projects is to understand the effectiveness of software solutions based on the EPC Information Service standard. In this session, IBM will present a system built in collaboration with one of the largest pharmaceutical companies in the world. This system will be demonstrated live and IBM will discuss lessons learned and best practices for building a large scale, mission critical RFID data capture infrastructure that does not slow down crucial manufacturing or supply chain processes. The session also will focus on how to use standards to enable secure and selective sharing of EPC data to build electronic pedigree from distributed data.
Speaker:
  Chris Clauss, Business Manager, Software Group, IBM

5:15 pm Closing Keynote: Procter & Gamble's EPC Advantaged Strategy
Following P&G's acquisition of Gillette, the two organizations have accelerated their efforts to deploy RFID technology based on the Electronic Product Code standard. Dick Cantwell, head of P&G's RFID program, explains the company's strategy and where the company is deploying EPC today to achieve real benefits.
Speaker:
  Dick Cantwell, Vice President and Head of RFID, Procter & Gamble

5:30 pm Exhibit hall closes

6:00 pm Tuesday program concludes
     
Wednesday, May 3
 
8:00 am Breakfast

 
8:45 am Keynote: Leveraging RFID Data To Create Business Value
In this thought-provoking session, you'll learn how Wal-Mart is using RFID data to help reduce out-of-stocks by 16%. The head of the RIFD effort will discuss such questions as: How is the company integrating the data with back-end systems? Is it using off-the-shelf or homegrown middleware? Is it using new, RFID-enabled applications, or is it feeding the data into its own existing applications? Is there a dedicated team working to integrate RFID data? And what other approaches are being considered in developing a roadmap for how RFID can create business value?
Speaker:
  Carolyn Walton, Vice President, Information Systems, Wal-Mart

 
9:30 am Where the ROI is in RFID
If you've ever had doubts that RFID can produce a return on investment, you won't want to miss this presentation. Unisys, a leading RFID solutions provider since 1994, has worked with companies across a wide range of industries and applications. It will present detailed metrics and real-world examples to show where companies and government organizations are using RFID to achieve a return on investment today. Unisys also will explain the drivers of value creation for RFID and related technologies, and how these technologies fit with business process change and integrate with enterprise systems to create value-added solutions.
Speaker:
  Peter Regen, VP & Partner, Global Visible Commerce Solutions, Unisys

 
10:15 am Exhibit Hall opens / refreshment break in Exhibit Hall

 
11:45 am Sponsored breakout sessions begin
 
     
  11:45 am - Breakout Sessions
     
    Getting Started: Competitive Advantage from Innovative
     Adoption: Lessons Learned from RFID Initiatives Across the Globe

This session will be a panel discussion with industry experts from the retail, manufacturing, aerospace, health care, transportation/logistics and oil/gas/chemicals industries on lessons learnt from innovative adoption of RFID by enterprises in North America, Europe and Asia.
Speakers:
  Greg Aimi, Research Director, AMR Research
  Terri Crawford, Vice President & COO, Franwell
  Patrick King, Ph.D., Global Electronics Strategist, Michelin
  Puneet Swahney, Global Program Manager, CHEP
Moderator:
  Shashi Shekhar Vempati, Principal Architect & Head of RFID
      Technology Practice, Infosys Technologies
     
    How To Deploy: From Promise to Practice—Business
     Processes Transformation Enabled by RFID

While the majority of the initial RFID deployments focused on compliance oriented applications, leading companies are already looking beyond mandates and generating value by making their core business processes "real world aware." Examples range from establishing electronic proof-of-delivery based on RFID read data in consumer products and retail, to establishing an authenticated product and electronic pedigree in pharmaceutical and food industries, etc. This presentation will describe the details of some of these solutions, share experiences from real life deployments and describe the requirements of the right technology platform to address short and long term needs.
Speaker:
  Andres Botero, Director, Global RFID Program Management, SAP
     
    Executive Strategy: Planning for Success—Deployable vs.
      Disposable RFID Pilots

Learn from an industry leader that operates multiple RFID-enabled facilities around the world including manufacturing, distribution and logistics centers. Benefit from real-world experience and insights into the challenges of moving RFID deployments from pilot to production. Gain an understanding of the emerging architectures and infrastructure choices designed for the next wave of Gen2-based RFID rollouts across a broad range of industries.
Speakers:
  Greg Edds, Worldwide RFID Program Manager, Hewlett-Packard
  Ashley Stephenson, CEO, Reva Systems
 
     
  Retail/Consumer Goods: ROI from RFID-Based Promotions
Learn how ADT and OATSystems customers are deploying real-time promotions management solutions that are demonstrating immediate returns through increased revenues and efficiencies. Takeaways from this session will include how to leverage EPC data for better promotions execution and best practices for promotions execution.
Speaker:
  Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Services
  Marc Osofsky, VP, Marketing and Product Management, OATSystems
 
     
  Defense/Aerospace: Enhance Warehouse Worker Productivity
     and Asset Utilization with Forklift Mounted Systems

Imagine a mobile RFID system capable of providing powerful real-time location information and RFID tracking capabilities throughout the real-world environment of a warehouse. Join us for this session and learn about unique advantages delivered by forklift mounted RFID systems. In addition to being less disruptive to business processes, forklift RFID systems can drastically reduce deployment costs. During this session we will talk about RTLS (real time location service), which enables real time monitoring of inventory moves resulting in increased accuracy, reduced inspection costs and increased asset utilization through scheduled maintenance and asset tracking.
Speakers:
  Pradeep Gandhi, Manager, Business Development, Cisco Systems
  Stephen Schwartz, Manager, RFID Systems Engineering,
     Intermec Technologies
 
     
  Manufacturing: Ingenuity in Manufacturing
RFID has the ability to automate the manufacturing process. But much of the value is obscured by "the way we've always done it". Join Symbol and Rush Tracking Systems to learn how large industrial manufacturers are leveraging RFID to track work orders, tools and assets in new and creative ways.
Speakers:
  John Rommel, Sr. Mngr., RFID Channel Dev., Symbol Technologies
  Toby Rush, President, Rush Tracking Systems
 
     
  Health Care/Pharmaceutical: HLS Industry Adoption—A Future
     Worth Creating

Growing concern over the increase of counterfeit drugs in the U.S. pharmaceutical supply chain has prompted federal and state governments to take action. Major pharmaceutical manufacturers, wholesalers, and retail pharmacies currently are undertaking and/or planning secure supply chain initiatives to develop, test, and deploy regulatory compliant solutions. Beyond compliance there is significant business value. This interactive session will cover current and anticipated business drivers, complexities such as serialized and non-serialized units, and share value opportunities from key stakeholder perspectives in the areas of policy, trade relations, process change, and technology.
Speaker:
  Laura Osburnsen, Healthcare & Life Sciences Practice Dir., Unisys
 
     
  Transportation/Logistics: Do You Know Where Your
     Assets Are, Right Now?

What is the real value of tracking assets through the logistics chain? How do customers measure ROI and total cost of ownership? This session will cover real life examples and case studies in order to dispel some of the myths surrounding the deployment of active RFID solutions.
Speaker:
  Chris Bishop, CEO, Wavetrend
 
     
     
12:25 pm Lunch in the exhibit hall
 
     
  1:55 pm - Breakout Sessions
     
    Getting Started: What Do I Need And How Much Will It Cost?
A successful RFID system includes many different components. This session explains what they are and what each component is likely to cost.
Speakers:
  Damon Bramble, Gen. Mngr., RFID Solutions Center, Alien Technology
  Mike Kuhno, RFID Solutions Specialist, Accu-Sort Sstems
  Patrick Sweeney II, President & CEO, Odin Technologies
  Kenneth Traub, Ph.D., CTO, RFID & Edge Servers, BEA Systems
Moderator:
  Jonathan Collins, European Editor, RFID Journal
Takeaways:
Complete description of a typical RFID system
Benchmarks for the cost of each component
 
     
    How To Deploy: Launching Field Trials That Deliver
Launching a successful field trial—one that proves or disproves your business case—requires strict adherence to procedure and rigorous testing to ensure the accuracy of the results. This session presents a set of best practices developed by leading early adopters.
Speaker:
  Jamshed Dubash, Director of Technology, EPC, Procter & Gamble
Takeaways:
A step-by-step approach to launching a field trial
Insights into common mistakes to avoid
 
     
    Executive Strategy: Do You Need to Set Up an Internal RFID Lab?
Many companies have set up an internal RFID lab to test tags, readers and applications before deployment. Other companies are turning to outside partners to do this work. What type of company needs a lab, and why—and how do you go about setting one up?
Speaker:
  Mike O'Shea, Dir., Auto-ID Sensing Technologies, Kimberly-Clark Corp.
Takeaways:
How to evaluate whether your company needs an internal RFID lab
A step-by-step approach to creating a lab
 
     
  Retail/Consumer Goods: Getting EPC In Synch with GDSN
For Electronic Product Code (EPC) data to be of value, it has to be linked to accurate product information in the Global Data Synchronization Network (GDSN). Our panel of experts debates strategies for maintaining accurate product data and linking it to EPC systems.
Speakers:
  David Hutchings,Senior Director, B2B, Kraft Foods
  Patrick King, Ph.D., Global Electronics Strategist, Michelin
  John Seaner, Vice President of Industry Development, EPCglobal US
Moderator:
  Stephen Miles, Research Scientist and Project Lead of the Auto-ID
     Network Special Interest Group, Auto-ID Labs US
Takeaways:
Strategies for getting EPC data synchronization right
A step-by-step approach to creating a lab
 
     
  Defense/Aerospace: Case Study—Virgin Atlantic Airways
      Tracks High-Value Parts

Virgin Atlantic Airways tagged airplane components in its Heathrow Airport warehouse in a pilot study last year in London. The airline reports on the test of RFID and how it affected the time spent searching for missing high-value parts for the servicing of airplanes. Less time locating parts means less expense. Virgin is considering expanding the program to its other warehouses, which would enable employees to locate parts they need anywhere in the world.
Speakers:
  Mark Butler, Strategic Programme Manager, Virgin Atlantic Airways
Takeaways:
Insights into how different RFID technologies perform in challenging manufacturing environments
How to tag high-value metal parts
How to integrate RFID data with existing parts tracking systems
 
     
  Manufacturing: Case Study—Using RFID in the Automotive
     Supply Chain

Third-party logistics provider TNT Logistics provides closed-loop supply chain visibility as it coordinates 24x7 deliveries from its material sequencing centers to assembly lines at automotive manufacturing facilities, including Ford Motor Co. TNT is bullish about the business benefits of RFID.
Speaker:
  Terrence McIntyre, Corporate Technology Services Manager,
     TNT Logistics North America
Takeaways:
Best practices for managing "just in time" parts inventory with active RFID
How to boost manufacturing throughput with RFID inventory management
Active RFID-based automated processes drive more flexible, lean manufacturing operations
 
     
  Health Care/Pharmaceutical: Drug Security and the
     Value of Authentication

Leading players in the pharmaceutical industry have come together to determine what approaches will be effective in securing the supply chain and how serialization with RFID can be used to automate authentication. This session examines the results of their studies and explains what challenges lie ahead for the industry.
Panelists:
  Jim Dowden, Director, Distribution Services, Hoffman-La Roche
  Peggy Staver, Director, Trade Product Integrity, Pfizer
Moderator:
  Shabbir Dahod, President & CEO, SupplyScape
Takeaways:
Strategies for serializing drugs and enabling trading partners to authenticate EPCs
Benefits of authenticating drug EPCs electronicall
 
     
  Transportation/Logistics: Case Study—Securing Cargo with E-Seals
Learn how one major trading company conducted an error-free field trial for an RFID container seal system that provides automatic container-intrusion detection and enables the tracking of cargo.
Speaker:
  Yoshibumi Kotsuka, Director, Transportation & Logistics, Mitsui & Co.
Takeaways:
How to improve cargo security with electronic seals
Strategies for improving the visibility of cargo in transit

 
     
2:35 pm Movement from room to room
 
     
  2:45 pm - Breakout Sessions
     
    Getting Started: Who Can I Turn to For Help?
Choosing the right company to advise you on how and where to deploy readers, and to integrate those readers with middleware and your backend system, is critical. This session explains the options available to companies that need help deploying an RFID system.
Speaker:
  Mary Catherine O'Connor, Associate Editor, RFID Journal
Takeaways:
Knowledge of the services provided by integrators and consultants
Insight into who the leading players are and how they can help you
 
     
    How To Deploy: Turning RFID Data Into Actionable Information
RFID is all about gathering information that can be used to improve the way you do business. Our panel of experts discusses the keys to turning RFID data into actionable information.
Panelists:
  Ashish Chona, CEO & Co-founder, InSync Software
  Jon Golovin, CEO, T3Ci
  Romen Kuloor, VP of Marketing and Bus. Dev., Blue Vector Systems
  Jim Supple, Managing Consultant, VeriSign
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal
Takeaways:
How to filter unwanted information with RFID middleware
Dos and don'ts for deploying readers at choke points
How to leverage EPCglobal Network standards
 
     
    Executive Strategy: Managing Change—RFID Privacy
     Best Practices

The Center for Democracy & Technology, a nonprofit group, has been working with RFID vendors and end users to develop a set of best practices for companies planning to deploy RFID systems, regardless of their industry.These best practices will be presented for the first time in this groundbreaking session.
Speaker:
  Paula Bruening, Staff Council, Center for Democracy & Technology
Takeaways:
Privacy best practices
Knowledge of cross-industry privacy issues
 
     
  Retail/Consumer Goods: Case Study—Gillette Boosts
     Promotional Sales with RFID

Gillette's analysis of EPC data provided by a retail partner showed that stores that delivered product to the shelves on time saw a 48% sales lift. Now Gillette is looking to use the software to make sure stores deliver.
Speaker:
  Jamshed Dubash, Director of Technology—EPC, Procter & Gamble
Takeaways:
How to improve promotional sales using EPC data
Best practices for promotions tracking
 
     
  Defense/Aerospace: Finding Internal ROI From RFID
Spirit AeroSystems, a 76-year-old former division of Boeing, uses RFID internally to tag parts, track work in process, and automated decision-making (informing workers which process to perform as parts are scanned). Its next goal is to find ways to integrate RFID with its suppliers and vendors to achieve benefits for all.
Speaker:
  Debbie Fogg, RFID Project Manager, SPIRIT AeroSystems
Takeaways:
How to integrate RFID data on work in process with legacy systems
Benefits of tracking of parts work in process with RFID
 
     
  Manufacturing: Case Study—Using Auto-ID Technologies to
     Facilitate "Track and Trace" at Dow Chemical

Using a combination of bar codes, RFID and GPS technology, Dow Chemical is tracking its product containers around the world. Whether their products are in a cylinder, truck, railcar or ship, the company is implementing a "track and trace" strategy to locate all shipments at any given time. The goal: improved asset visibility, security, reduced inventories, and increased supply chain efficiency. Dow also will offer insight into its plan for Auto ID technologies for the next decade.
Speaker:
  Craig Casto, Global Auto-ID and Label Tech. Leader, Dow Chenical
Takeaways:
Deploying multiple technologies for asset tracking
Best practices for track and trace
 
     
  Health Care/Pharma: Is HF or UHF Best for Item-level Tagging?
RFID performs very differently at 13.56 MHz (HF) and 915 MHz (UHF). Some pharmaceutical retailers want manufacturers to use UHF tags. This session looks at each technology to see which meets companies' technical and business needs.
Speaker:
  Tim Marsh, Technology Manager, Global Package Technology, Pfizer
  Thomas Pizzuto, Director, RFID Technology & Strategies,
     Wyeth Pharmaceuticals
  Harry Ramsey, Sr. Package Development Engineer, Purdue Pharma
Moderator:
  John Howells, Director of Industry Relations, Healthcare Distribution
     Management Association
Takeaways:
Insights into the challenges of tracking pharmaceutical items and medical devices with passive HF and UHF tags
Strategies for choosing the right technology for your needs
 
     
  Transportation/Logistics: Case Study—SSA Terminals
     Adds RFID to Quicken Cargo

SSA Terminals, the world's largest privately held cargo- and container-handling company, has installed a real-time locating system in three of SSA's southern California container yards. The technology has helped boost throughput and improve customer service.
Takeaways:
Boosting container yard throughput with RFID tracking
Best practices for cutting costs and reducing trucking bottlenecks

 
     
3:25 pm Movement from room to room
 
     
3:30 pm Exhbit hall closes
 
     
  3:35 pm - Breakout Sessions
     
    Getting Started: What Questions Should I Ask Hardware Providers?
It's critical to choose the right RFID tags for your products and readers that will not only work in your facilities but that can be managed cost effectively and be upgraded on the fly. This session looks at the dos and don't of choosing hardware providers.
Speaker:
  Toby Rush, President, Rush Tracking Systems
Takeaways:
10 questions to ask hardware providers
Insights into who the leading providers are and how they can help you
How to pick the right equipment for your needs
 
     
    How To Deploy: Setting Up an RFID Network Architecture
PLCs need to get data from RFID readers in 1/100th of a second or less. How do you set up an RFID reader and network architecture that can get data where it needs to be, both quickly and effectively? This session looks at the requirements for RFID network architectures and how to meet them.
Speaker:
  John Williams, Director of Research, Auto-ID Labs
Takeaways:
Insights into how to design an RFID network architecture
Strategies for storing RFID data and making it available to a variety of applications across the enterprise
 
     
    Executive Strategy: 10 Things a CEO Needs to Know About RFID
RFID is not going away. It will continue to have an impact across many areas of business and many industries in the coming years. Here's what CEOs need to know to manage effectively as RFID changes the way companies do business.
Speaker:
  Mark Roberti, Editor & Founder, RFID Journal
Takeaways:
Insights into the strategic potential of RFID
Keys to ensuring RFID projects deliver on their promise
 
     
  Retail/Consumer Goods: RFID's Impact on Retail—Lessons Learned
For more than a year, researchers have studied RFID's potential impact on the retail supply chain, particularly its potential to reduce out of stocks. In this session, find out what lessons early adopters have learned.
Speaker:
  Bill Hardgrave, Director, RFID Research Center, Univ. of Arkansas
Takeaways:
The results of retail-related research on the benefits of RFID
How to reduce out-of-stocks with RFID
 
     
  Defense/Aerospace: Using RFID to Track HAZMAT
NASA is using UHF RFID system linked with temperature sensors to track the location, handling and condition of potentially dangerous chemicals. The result: improved management, security and safety of hazardous materials.
Speakers:
  Ralph Anton, Chemical Program Manager, NASA Dryden Flight
     Research Center
  Vince Kinsey, Sr. Information Systems Manager, NASA Dryden Flight
     Research Center
Takeaways:
How to improve safety by using RFID to track hazardous materials
Where and when to deploy RFID temperature sensors to track goods
 
     
  Manufacturing: RFID, ROI and Process Improvement
ChainLink Research will unveil its survey of 275 manufacturers' use of RFID to make concrete changes and improvements to their businesses. The study will examine differences between mandate-driven and process-improvement-driven approaches; ways that large and small companies are using or planning to use RFID to improve processes and operations; and examples from across the enterprise. The study will document ROI—what manufacturers are spending on RFID and whether they are realizing ROI.
Speaker:
  Bill McBeath, Chief Research Officer, ChainLink Research
Takeaways:
Insights and valuable lessons from the actual implementations
 
     
  Health Care/Pharmaceutical: The Benefits of Standardized
     EPC Data Formats

Sharing data over the EPCglobal Network is critical to enabling track and trace, e-pedigrees and other applications in the pharmaceutical and health care industries. This session reveals the work being done to develop standardized data formats and how they will drive benefits for manufacturers, wholesales, retailers and health care providers.
Speakers:
  Bob Celeste, Director, Action Groups, EPCglobal
  Ted Ng, Director, IT Pharmaceutical Group, McKesson
Takeaways:
How to improve drug tracking by sharing standardized RFID data
Insights into data requirements and formats for sharing pharmaceutical supply chain information
 
     
  Transportation/Logistics: RFID Standards for Freight
     Transportation in North America—Peeling Back the Confusion

There is a clear mismatch between developing ISO RFID standards for international intermodal freight applications and North America's de facto RFID standards related to highway freight transportation. Current and developing North American approaches to Dedicated Short Range Communications differ in important ways from ISO approaches to RFID for containers in international trade. Our panel outlines the main approaches and opens a dialog on the implications and on ways to move forward.
Panelists:
  George Cavage, Dir. of Strategy & Tech., American President Lines
  Ron Char, Program Manager, Transportation & Border Security,
     Applied Physics Laboratory, Johns Hopkins University
  Craig Harmon, President & CEO, Q.E.D. Systems
Moderator:
  Michael Wolfe, Principal, North River Consulting Group
Takeaways:
Gain an understanding of the current standards under development
Pitfalls to avoid when deploying RFID before the standards are solidified

 
     
4:15 pm Conference adjourns

 
 

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