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| Monday, May 1 |
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PRE-CONFERENCE SEMINARS
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| RFID Journal LIVE! features several preconference seminars, plus CompTIA
RFID+ Certification training. |
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| CONFERENCE AGENDA |
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| 5:30 pm |
Welcome
Introductory remarks
Speaker:
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| 5:45 pm |
Opening Keynote Panel: Putting RFID to Work
The leaders of the RFID efforts at two major international companies discuss how their employers are putting RFID to work in their supply chains. They explain where RFID works, where it might not and how RFID is helping to cut costs and make their companies more efficient.
Speakers:
Moderator:
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| 6:30 pm |
Opening reception in exhibit hall
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| 8:00 pm |
Opening reception ends; exhibit hall closes |
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| Tuesday, May 2 |
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| 8:00 am |
Continental breakfast
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| 8:45 am |
Welcome
Introductory remarks
Speaker:
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| 9:00 am |
Keynote: Learning from the Department of Defense's
RFID Implementation
The U.S. Department of Defense has done the strategic analysis and determined that RFID will deliver a return on investment. After a successful pilot program at two of its major supply depots, the DoD's Defense Logistics Agency will roll out RFID to its remaining 17 depots. The people in charge of the implementation will describe the lessons they've learned, the technical challenges they've overcome and the benefits gained in this complex process.
Speakers:
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Alan Estevez, Assistant Deputy Undersecretary of Defense
for Supply Chain Integration, Department of Defense |
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| 9:50 am |
A Look Forward
Speaker:
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| 10:00 am |
The View From the Customer
Microsoft and one of its top customers—Weyerhaeuser—will talk about the RFID being implemented at Weyerhaeuser and the benefits they expect to derive from the implementation.
Speakers:
Moderator:
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| 10:30 am |
Exhibit hall opens / refreshment break in the Exhibit Hall
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| 11:15 am |
Sponsored breakout sessions begin
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| 11:15 am - Breakout Sessions |
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 Getting Started:
What Is RFID and How Does It Work?
This primer explains the basic types of RFID systems, including active tags, passive tags, sensors and beacons and real-time locating systems. It also explains the different frequencies used and how the behavior of radio waves at those frequencies determines which technology is appropriate for specifific applications and the technical and application standards in place to support those frequencies in those applications.
Speaker:
Takeaway:
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Insights into the fundamentals of RFID technologies |
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 How to Deploy: A Method for Evaluating RFID's Potential
Germany's MTU Aero Engines, one of the largest aircraft engine manufacturers in the world, developed a process- and knowledge-based analytical model. The company has used this model to identify potential RFID applications throughout its supply chain and determine the best one to implement this year.
Speaker:
Takeaways:
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A proven method for evaluating RFID applications |
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Knowledge of how one company evaluated potential apps |
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 Executive Strategy: Getting Buy-in From Top Management
Having an RFID strategy isn't worth much if it is not supported by the CEO and other top executives. In this session, our panel of early adopters discusses how to get funding and support from the highest levels of your company.
Speakers:
Moderator:
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Dan Engels, Research Director, Auto-ID Labs of MIT |
Takeaways:
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Insight into how other project leaders got support |
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Strategies for putting forward the case for investing in RFID |
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 Retail/Consumer Goods: Meeting Mandates and Making Money
This session explains what you need to do to become compliant with retail requirements for tagging pallets and cases. Panelists also explain how companies can move tagging back in their operations to achieve benefits.
Panelists:
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Steven Hall, Senior Vice President, Xterprise |
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Michael Putnam, Product Marketing Manager, Markem |
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Matt Ream, Senior Manager, RFID Systems, Zebra Technologies |
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Jan Svoboda, Business Development Director, USA, UPM Rafsec |
Moderator:
Takeaways:
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How to meet retail tagging requirements |
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How consumer products makers can benefit internally from RFID |
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 Defense/Aerospace: Meeting the Dept. of Defense's RFID Mandate
Panelists explain how to become compliant with the U.S. Department of Defense's requirements for tagging shipments and some high-value items. Panelists also discuss how companies can move tagging back in their operations to achieve benefits.
Panelists:
Moderator:
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Alan Webber, Senior Analyst, Government, Forrester Research |
Takeaways:
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How to meet DOD tagging requirements |
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Where you can benefit internally from tagging DOD shipments |
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 Manufacturing: Case Study—Embedding RFID in Products
and Processes
By embedding RFID transponders in its couplings, Colder Products has created a new product line of smart couplings that help its customers avoid costly manufacturing mistakes and reduce liabilities.
Speaker:
Takeaways:
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The benefits of creating smart products |
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How to overcome embedding challenges |
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 Health Care/Pharmaceutical: Case Study—Testing RFID at
Vanderbilt Children's Hospital
Patient safety is paramount in a hospital and that's a major reason RFID has been piloted at Vanderbilt Children's Hospital. It installed temporary RFID chips on critical refrigerators in its intensive care unit to monitor the temperature and guard against spoilage of patient drug and blood products. The hospital also tested RFID to track key patient care equipment, and people in both private rooms and in an open-bay unit.
Speakers:
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Barbara Joers, Assistant Hospital Director, Operations,
Vanderbilt Children's Hospital |
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Neal Patel, M.D., Co-Medical Director, Pediatric Critical Care Unit,
Vanderbilt Children's Hospital |
Takeaways:
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Monitoring temperature continuously with RFID |
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Tracking equipment in a hospital setting with RFID |
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 Transportation/Logistics: The Math Behind RFID in Logistics
For most logistics operations, there are benefits from tagging containers and chassis today. The savings accrue when you know for certain what assets you have and where they are at every hour and are able to increase asset utilization. This session does the math for you.
Speaker:
Takeaways:
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The ROI from better use of containers and chassis through RFID tracking
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| 11:55 am |
Movement from room to room |
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| 12:05 pm - Breakout Sessions |
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Getting Started:
Deploy RFID With an ROI
RFID projects can achieve an ROI. Learn step-by-step how your company can achieve an ROI with RFID. You'll learn where to find value and how to avoid the pitfalls others have made.
Speaker:
Takeaway:
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Calculating costs of RFID deployments |
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Specific steps to achieve a measurable ROI |
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How To Deploy: Real-World RFID
Addressing market needs for the next phase of RFID implementation.
Speaker:
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Stan Drobac, Vice President of RFID Applications, Avery Dennison |
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Executive Strategy: RFID—Information Matters
How can you go beyond basic RFID and sensor data capture to not only visualize, but also act on business insight? Where do you need to integrate RFID into your current business process? What product and asset information do you need to share? What type of enterprise architecture will afford you the agility to adapt to changes? Come learn how Oracle Fusion Middleware can help you stay competitive when regulatory mandates and business dynamics are constantly in flux.
Speakers:
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Retail/Consumer Goods: Item-Level Tagging with UHF Technologies
RFID item level tagging continues to gain interest and traction in the retail environment, particularly among retailers dealing in specialty apparel, expensive electronics and multi-media merchandise. In this session, we will explore the benefits of RFID at item level, where we should see the greatest gains; what the best technology and products are to get there; and potential delivery systems that can help protect investments made today while building an infrastructure for tomorrow.
Speaker:
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Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Servic es |
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Defense/Aerospace: Securing RFID Systems—EPC Generation 2
and the New Challenges and Threats in RFID Security
In this session, Dr. Ravi Pappu, ThingMagic co-founder and leading RFID security expert, will discuss how to identify the security threats in an RFID system; where Generation 2 is secure; where Generation 2 is vulnerable; and what's next for RFID security.
Speaker:
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Manufacturing: Automating Shop Floor Business Processes
with Data-Link
Acsis, Inc., enables customers to utilize their ERP systems to manage shop floor level activities and automate shop floor processes. Using Acsis Data-Link Enterprise, companies can implement automated and head-less operations using RFID, barcode and any device that captures event level data. Come and learn more about how Acsis can help you increase visibility and automate business process on the shop floor.
Speaker:
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John DiPalo, Vice President of Technical Sales Support, Acsis |
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Health Care/Pharmaceutical:
Perspective on the "Track & Trace"
Adoption Curve in Healthcare & Life Sciences
Since the FDA February 2004 Report, Unisys has seen significant progress in the adoption of track and trace technology by our clients and the health care and life sciences industry. In 2005, spending was at least twice the level it was in 2004, and in 2006, we anticipate a 2x to 3x increase as piloting gains momentum. There are a number of "tipping point" variables including policy decisions, trade relations, process impact, and technology performance that could drastically increase or decrease our predicted rate of adoption. We will articulate our view of the industry adoption curve for the next two years and discuss the potential impact of the key "tipping point" variables.
Speaker:
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Transportation/Logistics:
Is it Evolutionary or Revolutionary?
Sirit introduces its first Smart UHF Reader from its next generation RFID platform family. This platform realizes unparalleled price/performance. Not only is it multi-protocol and Generation 2 compatible, but it is designed to address the complexity associated with a worldwide point of view.
Speaker:
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| 12:45 pm |
Lunch in the exhibit hall |
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| 2:45 pm - Breakout Sessions |
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Getting Started: Is RFID Right for My Business?
RFID can be applied in a wide variety of applications in a wide variety of companies in a wide variety of industries. The session examines what types of businesses are likely to see the most benefits from using RFID for specific applications.
Speaker:
Takeaways:
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Where, when and how your company can benefit from RFID |
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Insights into the potential ROI of each application |
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How To Deploy: Performance of EPC Gen 2 in the Real World
There has been a lot of discussion about the benefits of Gen 2. This session reveals research performed by the RFID Alliance Labs in both controlled and real-world environments. Tags were tested in free air and near metal and water.
Speaker:
Takeaways:
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Benchmarks for evaluating Gen 2 tag performance on your products |
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Executive Strategy: When and Where to Tag Items
Studies demonstrate that item-level tagging can deliver the ultimate in RFID benefits to companies in many industries, including aerospace, defense, pharmaceutical and retail. But it's also the most costly to implement. When and where is item-level tagging most appropriate and most profitable? What factors should you keep in mind when making the strategic decision on whether to move to item-level tagging?
Speakers:
Moderator:
Takeaways:
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Understanding the costs vs. benefits of item-level tagging |
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Developing a strategic plan for item-level tagging |
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Retail/Consumer Goods: Case Study—Publix Tracks
Fresh Produce with RFID
Florida supermarket operator Publix, three produce suppliers and the University of Florida IFAS's Center for Food Distribution and Retailing (CFDR) have tested the potential for using the EPCglobal Network to improve the distribution of fresh produce. Learn the results of this ground-breaking pilot.
Speakers:
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Tom Casas, VP of Information Technology, Tanimura and Antle |
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Terri Crawford, Business IT Manager/Distribution, Publix |
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Jean-Pierre Emond, Co-director, IFAS Center for Food Distribution
and Retailing, University of Florida |
Takeaways:
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How to reduce spoilage and improve on-shelf availability |
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Defense/Aerospace: Meeting RFID Mandates From Boeing & Airbus
Boeing and Airbus have developed special tagging requirements to meet their needs. This session explains what you must do to become compliant with the airplane manufacturers' requirements for tagging parts. Panelists also explain how companies can move tagging back in their operations to achieve benefits.
Speaker:
Takeaways:
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How to meet Boeing and Airbus's tagging requirements |
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Where you can benefit internally from tagging for Boeing and Airbus |
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Manufacturing: Should Tags Be HF, UHF or Active in the Factory?
RFID performs very differently at 13.56 MHz (HF) and 915 MHz (UHF). Which is right for tracking parts, tools and reusable containers within a factory? Or should companies use active RFID tags? Our panelists discuss which technology is right for your situation.
Panelists:
Moderator:
Takeaways:
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Insights into how different RFID technologies perform in challenging manufacturing environments |
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Strategies for choosing the RFID system that's right for your needs |
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Health Care/Pharmaceutical: Case Study—Using Mobile RFID
to Prevent Medication Errors
Nurses at St. Clair Hospital use dual bar code and RFID scanners to perform the bedside medication administration. To make it mobile, the system works on wireless handheld Pocket PC devices linked to the hospital's computer network via a Wi-Fi connection. The devices prevent medication errors and save nurses time by automatically charting administrations to the electronic medical record. The dual system is being expanded to check blood transfusions and perform lab specimen labeling.
Speakers:
Takeaways:
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Insights into how bar code and RFID can work together |
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How to use RFID to improve patient safety |
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Transportation/Logistics: Tracking 190,000 Vehicles at
Gulf States Toyota
Gulf States Toyota, a Houston regional distributor for 145 Toyota dealers, uses an active RFID tracking system for processing nearly 200,000 cars annually. It enables Gulf States Toyota to locate new Toyotas at its processing center, replacing the previous method of sending employees out on foot throughout its 84-acre lot to identify cars that needed to be customized for particular dealers and buyers. The system has reduced processing and labor costs, while achieving better quality and customer service.
Speaker:
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Gary Cole, Sr. Manager, Planning and Logistics, Gulf States Toyota |
Takeaways:
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Inner workings of a vehicle tracking system |
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The ROI of RFID in a logistics environment
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| 3:25 pm |
Movement from room to room
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| 3:35 pm |
Sponsored breakout sessions
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| 3:35 pm - Breakout Sessions |
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Getting Started: Moving Beyond Slap-n-Ship to
Online RFID Solutions
In this session, attendees will learn how, as the demand for RFID compliance increases, solutions will be required to keep up with increased production rates that exceed "slap-n-ship" capabilities. They will be introduced to the many options used to achieve these application rates including using programmed tags from "slap-n-ship" solutions to applying automatically; programming, validating and applying tags on-line; printing, programming and validating tags on-line; integrated tags; and ink jet dual technology systems.
Speakers:
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How To Deploy: RFID Deployments—Architecture and
Infrastructure Considerations
RFID is about enabling enterprises get information about their
business processes and operations in real time, to make the right decisions at the right time. To enable this real-time enterprise vision, it is essential to make the right infrastructure choices right now, as enterprises grow their initial pilots and proof-of-concept projects to enterprise-wide, and supply chain-wide deployments. This session will highlight some of these choices and best practices around RFID infrastructure and enterprise IT infrastructure.
Speakers:
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Vivek Khandelwal, Principal Solutions Manager, RFID
Business Unit, Sun Microsystems |
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Executive Strategy:
Making RFID Enablement Simple,
Easy and Economical
As customers move from pilots to large-scale deployments with RFID, they need infrastructure that is scalable, tools that are flexible and solutions that are agile; infrastructure that will insulate customers from the headache of managing multitude of devices; infrastructure that will allow customers and partners to quickly build new applications using sensor data or integrate sensor data with LOB applications. Microsoft is building a state-of-the-art RFID infrastructure that will address these needs for enterprise-wide RFID deployments. This session will provide an overview of Microsoft's RFID infrastructure and how this scalable infrastructure will make RFID enablement easy, simple and economical.
Speakers:
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Retail/Consumer Goods: ROI from RFID—Expand the Possibilities
Explore how to expand your current RFID pilots and projects to generate ROI. By leveraging your RFID work on your supply chain, you can expand your work with RFID technology to enable more effective asset tracking. We have found that many companies can gain benefits today by enabling more effective tracking of key assets and tying this new level of information to asset management processes.
Speaker:
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Eric Gabrielson, Director of Worldwide RFID Solutions for the Sensor
and Actuator Solutions Group, IBM |
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Defense/Aerospace: DOD Compliance—Develop a Roadmap
to Meet the DoD Mandates
The U.S. Department of Defense RFID and UID compliance mandates are in place. Learn how your company can efficiently and effectively meet the compliance objectives. This interactive session will focus on developing a roadmap and high-level project plan that incorporates best practices for compliance and RFID project management. The project plan and roadmap we develop as a group will be emailed to each of the attendees to be used as a template to develop a DoD compliance roadmap for your organization.
Panelists:
Takeaways:
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An overall roadmap and project plan to meet DoD compliance |
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An understanding how to apply the roadmap and project plan to your own company's specific compliance objectives |
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Manufacturing: RFID and the Creation of the Integrated
Manufacturer/Retailer Value
Chain
This session discusses the challenges that occur between the supplier teams, the retail replenishment teams and the retail store. It also provides a first look at how RFID data and event-based forecasting will improve this critical business process. How to improve store replenishment operations, increase shelf availability, improving promotional effectiveness and new product introductions and reducing inventory will be discussed, along with thoughts on what you can do today, even if you are not tagging items, to start your company moving along in the right direction.
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Health Care/Pharmaceutical: Key Considerations to Ensure a
Successful RFID Implementation
As pilot projects and proof-of-concepts roll into full production systems, there are a series of issues that need to be addressed to ensure a successful RFID implementation. This session will examine the middleware solution set, and help you pick the right solution for integrating RFID data into your unique business application. Some of the topics discussed will include minimizing data volumes on the network; future-proofing your solution; integrating non-RFID devices such as barcode scanners and intelligent sensors; managing and enriching RFID data; and delivering it as actionable business information.
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