RFID Journal LIVE! 2006 — Retail/Consumer Goods Track

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THE WORLD'S RFID AUTHORITY

Retail/Consumer Goods Track

Companies across the retail and consumer packaged goods supply chain have been among the early adopters of RFID and EPC technologies. Many are already seeing early benefits and are prepared to share their insights at RFID Journal LIVE! 2006. In this track, you will learn:

		The results of retail-related research on the benefits of RFID
		How to meet retail tagging requirements
		Where consumer products makers can benefit internally from RFID
		Strategies for getting EPC data synchronization right
		How to reduce spoilage with RFID
		Best practices for improving promotional sales using EPC data
		How to reduce out-of-stocks with RFID

Retail/Consumer Goods Speakers

Jamshed Dubash Director of Technology, EPC Procter & Gamble	Jean-Pierre Emond Co-director, IFAS Center for Food Distribution and Retailing University of Florida	Bill Hardgrave Director, RFID Research Center University of Arkansas	Mike O'Shea Director of Auto-ID Sensing Technologies Kimberly-Clark Corp.	Carolyn Walton Vice President of Information Systems Wal-Mart
All Retail/Consumer Goods Speakers »

Retail/Consumer Goods Track Sessions

Tuesday, May 2

11:15 am

Meeting Mandates and Making Money
This session explains what you need to do to become compliant with retail requirements for tagging pallets and cases. Panelists also explain how companies can move tagging back in their operations to achieve benefits.
Panelists:

	Steven Hall, Senior Vice President, Xterprise
	Michael Putnam, Product Marketing Manager, Markem
	Matt Ream, Senior Manager, RFID Systems, Zebra Technologies
	Jan Svoboda, Business Development Director, USA, UPM Raflatac

Moderator:

Mark Roberti, Editor and Founder, RFID Journal

Takeaways:

	How to meet retail tagging requirements
	Where consumer products makers can benefit internally from RFID

12:05 pm

Item-Level Tagging with UHF Technologies
RFID item level tagging continues to gain interest and traction in the retail environment, particularly among retailers dealing in specialty apparel, expensive electronics and multi-media merchandise. In this session, we will explore the benefits of RFID at item level, where we should see the greatest gains; what the best technology and products are to get there; and potential delivery systems that can help protect investments made today while building an infrastructure for tomorrow.
Speaker:

Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Servic es

2:45 pm

Case Study—Publix Tracks Fresh Produce with RFID
Florida supermarket operator Publix, three produce suppliers and the University of Florida IFAS's Center for Food Distribution and Retailing (CFDR) have tested the potential for using the EPCglobal Network to improve the distribution of fresh produce. Learn the results of this ground-breaking pilot.
Speakers:

	Tom Casas, VP of Information Technology, Tanimura and Antle
	Terri Crawford, Business IT Manager/Distribution, Publix
	Jean-Pierre Emond, Co-director, IFAS Center for Food Distribution and Retailing, University of Florida

Takeaways:

How to reduce spoilage and improve on-shelf availability

3:35 pm

ROI from RFID—Expand the Possibilities
Explore how to expand your current RFID pilots and projects to generate ROI. By leveraging your RFID work on your supply chain, you can expand your work with RFID technology to enable more effective asset tracking. We have found that many companies can gain benefits today by enabling more effective tracking of key assets and tying this new level of information to asset management processes.
Speaker:

Eric Gabrielson, Director of Worldwide RFID Solutions for the Sensor
and Actuator Solutions Group, IBM

Wednesday, May 3

11:45 am

ROI from RFID-Based Promotions
Learn how ADT and OATSystems customers are deploying real-time promotions management solutions that are demonstrating immediate returns through increased revenues and efficiencies. Takeaways from this session will include how to leverage EPC data for better promotions execution and best practices for promotions execution.
Speaker:

	Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Services
	Marc Osofsky, VP, Marketing and Product Management, OATSystems

1:55 pm

Getting EPC In Synch with GDSN
For Electronic Product Code (EPC) data to be of value, it has to be linked to accurate product information in the Global Data Synchronization Network (GDSN). Our panel of experts debates strategies for maintaining accurate product data and linking it to EPC systems.
Speakers:

	David Hutchings,Senior Director, B2B, Kraft Foods
	Patrick King, Ph.D., Global Electronics Strategist, Michelin
	John Seaner, Vice President of Industry Development, EPCglobal US

Moderator:

Stephen Miles, Research Scientist and Project Lead of the Auto-ID
Network Special Interest Group, Auto-ID Labs US

Takeaways:

	Strategies for getting EPC data synchronization right
	Best practices for linking EPCs to product data

2:45 pm

Case Study—Gillette Boosts Promotional Sales with RFID
Gillette's analysis of EPC data provided by a retail partner showed that stores that delivered product to the shelves on time saw a 48% sales lift. Now Gillette is looking to use the software to make sure stores deliver.
Speaker:

Jamshed Dubash, Director of Technology—EPC, Procter & Gamble

Takeaways:

	How to improve promotional sales using EPC data
	Best practices for promotions tracking

3:35 pm

RFID's Impact on Retail—Lessons Learned
For more than a year, researchers have studied RFID's potential impact on the retail supply chain, particularly its potential to reduce out of stocks. In this session, find out what lessons early adopters have learned.
Speaker:

Bill Hardgrave, Director, RFID Research Center, Univ. of Arkansas

Takeaways:

	The results of retail-related research on the benefits of RFID
	How to reduce out-of-stocks with RFID


See Complete Agenda »

Positively Impact Business Processes In Key Functional Areas

Information Technology:

	Link RFID to product data to achieve global data synchronization
	Choose the right middleware for your needs
	Integrate RFID data with existing inventory management systems
	Set up an RFID network architecture that will scale

Operations:

	Systematically choose the right RFID applications
	Choose the right RFID tags for your products
	Launch a carefully planned field trial with measurable results
	Learn when and how to set up an internal lab to test applications

Supply Chain:

	Learn how to become compliant with retail mandates
	Benefit from tracking goods internally
	Secure cargo with electronic RFID seals
	Choose the right technology for your supply chain applications

Warehouse Management:

	Improve inventory accuracy
	Overcome challenges of deploying in noisy warehouse environments
	Reduce safety stocks through better visibility
	Learn from the experience of early adopters

Get To the Next Level

	Getting Started: Find out how RFID works, whether it's right for your business and which vendors to engage

	How to Deploy: Learn how to tag products, collect and analyze data, and change processes to create benefits

	Executive Strategy: Go beyond compliance and achieve real ROI across the enterprise

	Comptia RFID+ Certification Training: In partnership with RFID4U

One Event That Meets All Your Business Needs


	See retail/CPG case studies presented by early adopters sharing insights

	Hear top-quality speakers detailing what works—and what doesn't

	Touch the latest RFID products that could benefit your business

	Network with your peers across major industries