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Conference Agenda

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Monday, April 30
PRE-CONFERENCE SEMINARS
RFID Journal LIVE! features several preconference seminars, plus CompTIA RFID+ Certification training.
7:00 am CompTIA RFID+ Certification Training
8:30 am RFID Academic Convocation
12:00 pm Preconference Seminars Open/Working Lunch
General Session: RFID Basics

12:45 pm Break
1:00 pm Preconference Seminars Continue in Breakout Rooms

RFID Journal University

RFID in Packaging

RFID in the Cold Chain

EPC Essentials

RFID Channel Seminar

RFID Investors' Forum

RFID Legal & Public Policy

5:15 pm Preconference Seminars End
CONFERENCE AGENDA
5:30 pm Welcome
Introductory remarks
Speaker:
  Mark Roberti, Editor and Founder, RFID Journal

5:45 pm Opening Keynote:
How Wal-Mart Derives Business Value from RFID
When Rollin Ford took over as Wal-Mart's CIO in April 2006, he launched a bottom-up review of the company's RFID initiative to ensure Wal-Mart had the right strategy and right implementation plan. In this thought-provoking keynote address, Ford explains how the examination demonstrated clearly that RFID is delivering business value. He explains the benefits Wal-Mart is already achieving and discusses the company's future plans and expectations for RFID.
Speaker:
  Rollin Ford, Executive VP and CIO, Wal-Mart Stores
Takeaways:
. Real world benefits RFID can bring to retail stores
. How to work with supply chain partners to improve efficiencies


6:30 pm Welcome Remarks by Reception Sponsor
    Dr. Jonathan Golovin, Chairman, CEO, and co-founder, T3Ci
6:45 pm Opening Reception in Exhibit Hall Begins

8:00 pm Opening Reception Ends; Exhibit Hall Closes
 
Tuesday, May 1
   
7:30 am Continental Breakfast

 
8:30 am Welcome
Introductory remarks from RFID Journal's founder and president
Speakers:
  Mark Roberti, Editor and Founder, RFID Journal

 
8:45 am General Session:
RFID in the Military Supply Chain

Moving munitions, spare parts, food and other goods around the world is a huge challenge. Add in the complexity of synching up supply chains among military partners, and you have real issues. Learn how the military is using RFID to coordinate the movement of supplies with allies.
Speaker:
  Rear Admiral Mark Harnitchek, Supply Corps. Director,
     TRANSCOM, U.S. Dept. of Defense

 
9:30 am General Session:
RFID At Work Across the Value Chain

Many companies have focused their RFID investments on complying with customer mandates, but the way to maximize the value of RFID investments is to use RFID in a track-and-trace system that provides the visibility needed to secure assets and drive process improvements. Unisys has successfully implement such systems with a number of its customers, and in this session the leading RFID integrator will explain what opportunities exist for using RFID to secure assets and improve processes. It will explain the specific factors to include in ROI models and cost-benefit analyses and unveil real-world RFID process improvement success stories in key industries. This session will be of interest to all attendees who want to understand how more pervasive use of active RFID will lead to "smart" asset management for optimized utilization and maintenance scheduling as well as consumer and product authentication and identification.
Speaker:
  Dr. Ravi Kalakota, Managing Partner and VP, Global Strategy and Solutions Management, Global Industries, Unisys
Takeaways:
. An understanding of the opportunities RFID creates for improving security and business processes
. Specific factors to include in ROI models and cost-benefit analyses
. Real-world RFID process improvement success stories in key industries

 
10:15 am General Session:
RFID From the Customer's Perspective: Orchestrating the Real Time Enterprise with Microsoft BizTalk RFID

Come and learn how the new Microsoft BizTalk RFID framework can help you track and trace physical objects as they move through the supply chain, and orchestrate supply chain visibility solutions at the edge of the enterprise via a scalable, high performance, feature-rich and production ready platform in an easy, cost effective manner. You will hear first hand how the ‘Track & Trace’ solution from CHEP (global leader in pallet pooling), was built from the ground up on the BizTalk RFID Infrastructure, and the business benefits (ROI) that have been realized by this 24x7 ‘live’ production deployment.
Speaker:
  Brian S. Beattie, Senior Vice President, Marketing, CHEP
  Anush Kumar, Product Manager, BizTalk RFID, Microsoft
  Puneet Sawhney, Global Program Manager, RFID, CHEP
  Rich Sherman, Director, Global Supply Chain Strategy, Microsoft
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal

 
10:45 am Exhibit Hall Opens / Refreshment Break in the Exhibit Hall

 
  11:30 am—Breakout Sessions
     
    Getting Started:
Choosing the Right Type of RFID Technology for Your Needs
Learn the fundamental differences among the various RFID systems, including passive high-frequency and ultrahigh frequency, active, sensor-based and real-time locating systems. This session will explain how and where each type of system is used for different applications, such as tracking cases in the supply chain, items in a store or warehouse, assets in a hospital or office building and tools in a manufacturing facility.
Speaker:
  Toby Rush, President, Rush Tracking Systems
Takeaway:
. Understand the differences among various RFID technologies
. Learn how to choose the right technology for your application
 
     
    How to Deploy:
Best Practices—Meeting RFID Mandates While Preparing for Internal
and Cross-Supply-Chain Applications

There's a right way (and many wrong ways) to meet customers' RFID mandates. In this session, some of the leading early adopters of RFID spell out the best practices they developed as they met mandates from their customers and prepared to leverage RFID internally and across their supply chain.
Panelists:
  Carl Gardner, Senior Functional Analyst, DOD
  Mike O'Shea, Director, Auto-ID Sensing Technology, Kimberly-Clark
Moderator:
  Stephen Miles, Research Scientist, MIT Auto-ID Labs
Takeaways:
. Best practices for meeting RFID mandates from customers
. Insights into the mistakes you should avoid
. How to prepare to use RFID mandates to achieve internal benefits
 
     
    Executive Strategy:
What CEOs Need to Know About Developing an RFID Strategy

Wal-Mart's RFID strategy is different than Prada's. Gillette's is different than Pfizer's. In this session, some of the leading early adopters talk about how RFID fits with their long-term business strategies, and how they developed their plans for the technology. Their insights will help you create your own RFID strategy, including whether to be an early adopter or a fast follower, or just to wait and see.
Panelists:
  Mike Bargmann, Senior VP & CLO, Wegmans Food Markets
  Paul Freeman, RFID Program Director, Best Buy
  Milan Turk, Jr., Managing Director, Global Customer eCollaboration, Procter & Gamble
Moderator:
  Harold Boeck, Professor of Marketing, Universite de Sherbrooke
Takeaways:
. Ways to use RFID for strategic advantage
. Strategies for using RFID to achieve long-term company goals
 
     
  Retail/Consumer Goods:
RFID's Impact in the Cold Chain—Lessons Learned

Researchers at the University of Arkansas have been working with food companies to quantify RFID's potential benefits in the cold chain. The results of their investigation show RFID will have major benefits. Be among the first to learn the results of this groundbreaking research.
Speaker:
  Bill Hardgrave, Director, RFID Research Center, University of Arkansas
Takeaways:
. Latest research into RFID's benefits in the cold chain
. Real-world insights about RFID's ability to monitor fresh produce in real time
 
     
  Defense/Aerospace:
Getting DOD and Boeing Compliance Right

Some goods shipped to the U.S. Department of Defense require an Electronic Product Code (EPC), while others require a Unique Identification number (UID). Boeing has separate tagging requirements. This session shows you how to meet both Boeing and the DOD's tagging requirements in the most effective way.
Speaker:
  Steve Georgevitch, Supply Chain Manager, Boeing
  Kenneth Porad, Associate Technical Fellow, Boeing
  Kathy Smith, Special Assistant for Customer Support, Supply
      Chain Integration, U.S. Dept. of Defense
Takeaways:
. An understanding of the DOD's UID and EPC tagging requirements, as well as Boeing's requirements
. Strategies for meeting DOD and Boeing tagging mandates cost-effectively
 
     
  Manufacturing:
Case Study—Tagging Gas Meters During Production

The Sempra utilities—San Diego Gas & Electric and Southern California Gas—serve California customers from the state's Central Valley to the Mexican border. During the manufacture of gas meters, RFID tags are installed and later read at loading docks, in DC supply and in trucks prior to installation. That has saved the utilitity company money by eliminating meters "lost" during installation which, in turn, can give the customer free gas.
Speaker:
  Terry Mohn, Technology Strategist, Sempra Utilities
Takeaways:
. Attaching tags during the manufacturing process
. Using handheld readers in remote locations
 
     
  Health Care/Pharmaceutical:
Staying Ahead of Pedigree Laws

A number of states have introduced drug pedigree laws to secure the drug supply chain and protect the public health. Many other states are considering similar laws, but pharmaceutical manufacturers, distributors and retailers could be faced with the nightmare scenario of having to comply with 50 different regulations. What can the industry do to ensure that regulations are compatible? Can proactively tagging drug shipments to create electronic pedigrees reduce the need for regulation? This session will examine the best options for industry going forward.
Panelists:
  Mike Celentano, Associate Director, Supply Chains Systems, Purdue Pharma
  Daniel Engels, Associate Professor, University of Texas at Arlington
  Ted Ng, Director of IT, Pharmaceutical Group, McKesson
Moderator:
  Daphne Allen, Editor, Pharmaceutical & Medical Packaging News
Takeaways:
. Methods for overcoming the hurdles of state-by-state regulations
. Insight into where the industry is heading with government regulations
 
     
  Transportation/Logistics:
Case Study—The Benefits of Tracking Unit Load Devices

One airline has testing the benefits of using RFID to track unit load devices (ULDs)—large containers that are filled with baggage and cargo and loaded onto planes. The carrier applied RFID labels embedded with passive UHF EPC Gen 2 inlays to more than 100 of its 6,000 ULDs. The company hopes the technology will improve not only its ability to track its ULDs around the airport, but also its management of the loading and unloading processes.
Speaker:
  Gregor Baues, Chief Architect, Application Infrastructure, Air France
Takeaways:
. The benefits of tracking unit load devices and other reusable transport containers
. Insights into the challenges of tagging large metal containers and achieving accurate reads
     
  12:20 pm—Platinum Sessions
     
    Getting Started:
Event-Driven Architectures and RFID: Move Beyond Data Capture to Actionable Business Insight
Event-driven, service-oriented architectures (SOA) allow organizations to move beyond basic RFID and sensor data capture to actionable business insight. We will show you how to leverage your physical RFID infrastructure to drive greater business value by monitoring, analyzing, and acting on RFID data in the context of your business processes. Join us and learn how Oracle Sensor-based Services can help you achieve and move beyond visibility to bottom-line results.
Speaker:
  Stephanie McReynolds, Product Management Team, Oracle
Takeaway:
. Where do you need to integrate RFID into your current business process?
  What RFID, product and asset information do you need to optimize business processes?
. How can you use an event-driven architecture to ensure the agility to adapt to changes?
 
     
    How to Deploy:
Business Process Management and Service-Oriented Architecture for RFID and
Sensor Applications

Many sensors, many applications - this is the challenge facing global enterprises that want more awareness of the physical world. To win, companies must rise above the level of the sensor technology itself, and focus instead on using sensor data to improve business practices. This talk presents a robust architectural approach based on Service-Oriented Architcture (SOA) and Business Process Management (BPM), which focuses on solving business problems at the business level, and employing a mix of sensor technologies as needed. Real-world use cases show how this approach scales gracefully as requirements and technology change over time.
Speaker:
  Ken Traub, CTO, RFID and Edge Servers, BEA Systems
Takeaways:
. Understanding the value of sensor data
. Best tips on how to prepare for future requirements by using multiple
senor technolgies today
 
     
    Executive Strategy:
Data Integrity and RFID Physical Layer Deployments

As RFID systems are increasingly being deployed to support business process improvement (i.e. beyond slap n’ ship), their primary purpose is to create actionable intelligence that allows organizations behave differently in pursuit of their business objectives. Sophisticated RFID solutions generally consist of many layers – physical, virtual and process layers all tightly integrated to enable an organization (and perhaps its trading partners) to operate more effectively and/or efficiently. This presentation will address the primary role of physical layer deployments in an integrated RFID solution - the creation of "high integrity" data.
Speaker:
  Randy Dunn, Director, RFID Sales, ADT Security Services
Takeaways:
. Insights related to RFID physical layer deployments and high integrity RFID data
. Understanding the various layers for creating high integrity data
 
     
  Retail/Consumer Goods:
Using RFID to Gain Insight with Out-of-Stock and Promotions Applications

While retailer RFID mandates may initiate RFID tagging programs, RFID gives new insights into the operations of your end to end supply chain. These continual "micro views" of store operations have not been possible before RFID. T3Ci has worked with 30 of the leading CPG companies including 6 of the 8 early adopters. In this talk, they will discuss key insights gained from their promotional compliance and out of stock projects.
Speaker:
  Dr. Jonathan Golovin, Chairman, CEO, and co-founder T3Ci
Takeaways:
. Understanding how to gain insight that can go beyond only RFID enabled stores for promotions and out-of-stock
. How to establish ROI opportunities to justify the costs of tagging and RFID projects
 
     
  Defense/Aerospace:
Removing Barriers to RFID Adoption in Civil Aviation

The Aerospace ID Programme is sponsored by 16 players in the RFID arena within the aerospace industry, ranging from the largest aircraft manufacturers to their suppliers, as well as standards bodies, IT services providers, and RFID systems integrators. This session will present significant research results obtained in areas such as product life cycle management, and improved industrial operations enabled by automatic identification technologies. The Programme has been running for 18 months and has been instrumental in removing barriers to the adoption of RFID in Civil Aviation, besides promoting standardization by providing research input to the Air Transport Association - ATA in America, and its international counterpart, the IATA.
Speaker:
  Victor Prodonoff Jr., Programme Director, Aerospace Identification Technologies Programme, Cambridge Auto-ID Lab
Takeaways:
. Insight into the latest research findings for product life cycle management and industrial operations
. Best tips on how to overcome challenges in RFID adoption in the industry
 
     
  Manufacturing:
Connecting the Shop Floor to the Top Floor: How Multiple Auto-ID Technologies Bring Real-Time Visibility and Integration

How do you create a manufacturing and distribution environment to meet today's needs and one that will support tomorrow's requirements and new technologies as well? This session addresses the issues companies face when implementing an automation and data collection system across multiple technologies and business processes. Learn how to utilize what you have in place today and leverage multiple data collection technologies to unify processes across your entire supply chain positioning your operational systems for the future.
Speaker:
  John DiPalo, VP, Solution Engineering, Acsis
Takeaways:
. Best tips for utilizing multiple Auto-ID solutions
. Insight into how to prepare for future technologies and requirements
 
     
  Health Care/Pharmaceutical:
Are Your Sensitive or High Value Shipments Safe?

Condition monitoring and security of shipments across the supply chain are an emerging application of RFID. This unique session introduces RFID technologies for sensor-based monitoring and security coupled with mobile data capture, GPS and other telematic systems. Insights from the largest hardware and software companies for the marine industry will present this dynamic session.
Speakers:
  Todd Matthews, Manager - Americas RFID Solutions, Psion Teklogix
  Brian Shultz, Senior Account Executive, Navis LLC
Takeaways:
. Understanding of RFID-based condition monitoring and security technologies
  How to effectively capture data across your supply chain
. Active demonstration of the technology
 
     
  Transportation/Logistics:
Driving Customer Value with Visibility in Transportation

Within transportation, mutilple supply chain visibility technologies promise to increase security and safety, and to achieve significant improvements in customer satisfaction and operational costs. What are Shipper's major concerns and how do we respond? How does or should their response change our approach and value proposition for visibility? Unisys commissioned a major survey consisting of in-depth interviews with top logisitics manager in 52 major intercontinental shippers to find out. Join us to discuss how visibility can be a game-changing, differentiating technology for your company.
Speaker:
  Lorie English, Manager, Global Commercial Industries, Unisys
Takeaways:
. Insights into lessons learned and emerging RFID best practices from pilots and first-generation deployments
. 2006 Unisys Shipper Survey Results and real-world RFID success stories in transportation
 
     
     
1:00 pm Lunch in the Exhibit Hall  
     
  3:00 pm—Platinum Sessions
    Getting Started:
Increased supply chain value and intermodal optimization through the enablement of active RFID
Establishing real time shipment level detail early in the process allows for shippers and carriers to collaborate and optimize their supply chain. Active RFID tracking system offers shippers detailed intermodal shipment visibility and the potential for direct cost savings from tighter inventory control, logistics and warehousing scheduling. In this session we will discuss how the deployment of the first fully functional intermodal RFID solution for end to end real time visibility is transforming transportation logistics. This is a significant step in solving the intermodal "black hole."
Speaker:
  Peter Linke, President and CEO, Americas, Identec Solutions US
Takeaway:
. Understanding how to achieve ROI with intermodal RFID Solutions
  Best tips for increasing supply chain value
 
     
    How to Deploy:
How to Find the ROI from RFID

In this session, we will discuss and evaluate the value of RFID solutions in the supply chain for the major markets. What ROI models are some of the top retailers using? What are the benefits for retail and the retail supply chain? Can you really reduce shrinkage, save labor and improve sales - and if so, to what extent? What lessons can be learned from major retailers' pilot programs? We will also discuss the traditional supply vs. the on-demand, VMI models.
Speaker:
  Andre Coté, Senior Director, Worlwide Business Development, Checkpoint Systems
Takeaways:
. Understanding the potential of RFID solutions in the supply chain
. Insight into the results of carious pilot programs in the retail sector
 
     
    Executive Strategy:
The Advantages of High Power Mobile Read Points

Finding the ROI associated with deploying RFID is challenging work. Especially as RFID moves to the item level, understanding the business value associated with mining large amounts of EPC data requires a great deal of thought, planning, testing and ultimately discovery. One of the primary obstacles to conducting this work has been the significant cost and effort required to deploy the RFID infrastructure required to collect RFID data. A High Power Mobile Read Point eliminates or greatly reduces those headaches. This presentation will discuss the advantages of mobile RFID infrastructure and compare / contrast High Power Mobile Read Points to other mobile RFID infrastructure alternatives.
Speaker:
  Karen Bomber, RFID Product Line Management, Tyco Safety Products
Takeaways:
. Understanding the potential of high power mobile read points
. Best tips for collecting RFID data with the least cost and effort
 
     
  Retail/Consumer Goods:
Making RFID Information Actionable in the Retail Supply Chain

There are a number of challenges that occur between the supplier teams, the retail replenishment teams and the retail store. What is required are new business processes and solutions that take RFID information and integrate it into the business environment. In this session, get a first look at how RFID data can be used to help improve this critical business process. RFID Analytics can only get you so far. What is required are new business processes and solutions that take RFID information and integrate it into the business environment.
Speaker:
  Eric Peters, CEO, TrueDemand Software
Takeaways:
. Understanding how to improve store replenishment operations, increase shelf availability, improve promotional effectiveness & new product introductions and reduce inventory
. Insights on what you can do today to start moving along in the right direction
 
     
  Defense/Aerospace:
At the Factory, Depot, Field and Airport – Can One RFID Infrastructure Serve them All?

A common structured approach to deploying RFID in aircraft manufacturing environments, service depots, airport operations and even combat operations means that every point in the Aerospace / Aviation supply chain can share in the benefits and realize ROI from RFID tracking. In this session, learn about RFID-based location services and the options available for choosing the right solutions.
Speaker:
  Ashley Stephenson, Chairman, REVA Systems
Takeaways:
. An overview of the RFID technology landscape including UHF passive, semipassive and active.
. A review of standards-based RFID infrastructure
 
     
  Manufacturing:
What Does Warren Buffet Look for in RFID?
Innovation, Automation and Real-World ROI

Join the United States Under Secretary of Commerce Robert Cresanti, technology specialist, Patrick J. Sweeney II and a highly strategic thinking end-user from Shaw Industries a Berkshire Hathaway company. The session will introduce innovations yet to be discussed in public, and go into details of Shaw's strategy of using RFID to drive ROI across forty United States based distribution centers. Learn the secrets of selling RFID to your C-level executives, see how automation drives accuracy and uninterrupted support, and take away a process to start your own RFID.
Speaker:
  Robert Cresanti, US Under-Sec., Technology, US Dept. of Commerce
  Jim Nielsen, Manager, Infrastructure Planning, Shaw Industries
  Dean Orem, Director of Regional Operations, Shaw Industries
  Patrick Sweeney, President and CEO, ODIN Technologies
Takeaways:
. Knowledge about the latest industry innovations
. Understanding where the best ROI can be achieved with RFID
 
     
  Health Care/Pharmaceutical:
Addressing the Worldwide Market Opportunity for RFID

How can a single case-pallet-item infrastructure reduce your company's implementation costs? In this session, hear about the latest RFID technology developments and their impact on pallet- to-item-level deployments and what the proven technology means for key global markets. Discussions will also focus on the importance of worldwide standards and how and why UHF RFID can exceed the performance of HF in item-level applications.
Speaker:
  Dimitri Desmons, VP, RFID Marketing, Impinj Inc.
Takeaways:
. Understanding the ROI in case-pallet-item infrstructures
. Insight into the latest technological advancements for pallet to item-level
deployment

 
     
  Transportation/Logistics:
Battery-assisted Passive RFID: "The Best of Both Worlds"

Between high performance, reliability, and functionality offered by active RFID tags at prices closer to passive tags, battery assisted passive tags is the sensible solution. Breakthrough performance, uniquely enabled by battery-assisted passive tags and readers, include: 100 meter read range, 100% read/write accuracy, 64 Kbit user read/write memory and compatibility with EPC standards. The rich feature set brought forward by battery-assisted passive technology at compelling price points; enable a number of critical applications in manufacturing.
Speaker:
  Ashish Asthana, VP Marketing & Product Strategy, Intelleflex Corporation
Takeaways:
. How to achieve improved maintenance tracking of critical parts with information stored on tagged item
. Best tips for achieving zonal real-time visibility of incoming and staged manufacturing parts
 
     
  3:50 pm—Breakout Sessions
     
    Getting Started:
The Cost of RFID System Components

An RFID system consists of more than just tags and interrogators. This informative session explains what the different components are, and what each is likely to cost.
Speaker:
  Mary Catherine O'Connor, Senior Editor, RFID Journal
Takeaway:
. Complete descriptions of all the components of an RFID system
. Benchmarks for the cost of each component
 
     
    How to Deploy:
Ten Things You Need to Know About Choosing UHF RFID Readers
and Label Printers

UHF readers differ in performance, ease of use, setup and total cost of ownership—even those based on the same EPCglobal Gen 2 standard. The same is true of RFID label printers. This session explains how to evaluate readers and label printers, and how to choose the right one for your needs.
Speaker:
  John Onderko, Senior RFID Packaging Engineer, Kimberly-Clark
Takeaways:
. Benchmarks for evaluating Gen 2 RFID readers and label printers
. A method for evaluating readers and printers
 
     
    Executive Strategy:
Quantifying the Costs and Benefits of an RFID System

In this session, we quantify the cost of RFID systems for three common applications: asset tracking, work-in-process tracking and automated receiving. We then look at the benefits of each system and calculate the return on investment.
Speaker:
  Harold Boeck, Professor of Marketing, Universite de Sherbrooke
Takeaways:
. A detailed business case for common RFID applications
. Insights into how you can calculate the ROI for your application
 
     
  Retail/Consumer Goods:
Key Applications for Leveraging RFID Data Across the Value Chain

Retailers and suppliers are starting to share data. But what applications are available to help you use the RFID data to create business benefits? In this session, you'll learn about electronic proof of delivery, automated shipping, promotional display tracking and other applications you can use today to benefit your business.
Speaker:
  Mark Roberti, Founder and Editor, RFID Journal
Takeaways:
. An understanding of the various applications on the market that can leverage RFID data
. Ways to use RFID data to create business benefits today
 
     
  Defense/Aerospace:
Rolls Royce Leverages RFID in the Supply Chain

Rolls-Royce is supporting its defense aerospace customers as they face the challenging and changing environment, with budget restraints and deployment costs requiring innovative solutions. In order to do so, the company performed a series of Global Asset Visibility trials that have been completed to enable the defense aerospace sector to understand the technical and integration challenges of the active and passive RFID capabilities to meet customer mandates and maximise business benefit.
Speaker:
  Lee Doherty, Head of Supply Chain Services, Rolls Royce
Takeaways:
. Understanding DOD requirements and mandates
. Insight into the Rolls Royce's latest findings from trials and deployments
 
     
  Manufacturing:
Case Study—Ford Factory Accelerates Vehicle Production

To automate its inbound supply chain and outbound delivery chain, Ford has installed an active RFID real-time locating system at multiple plants across North America. The system tracks incoming parts on trucks arriving from suppliers as well as the finished Ford cars and pickup trucks rolling off the assembly line.
Speaker:
  Mark Wrubel, Material Planning & Logisitics Launch Manager, Ford Motor
Takeaways:
. Using battery-powered active RFID technology to increase throughput and productivity
. Integrating RFID data into existing supply chain data management systems
 
     
  Health Care/Pharmaceutical:
Lessons Learned—Using UHF Gen 2 To Authenticate Drugs

Identifying drugs in the supply chain is not enough. Companies need to be able to authenticate shipments of product as they move through the supply chain. Learn how one drug maker used a UHF Gen 2 system to authenticate and track drugs from its manufacturing plant to wholesale partners to retail pharmacies.
Speaker:
  Mike Celentano, Associate Dir., Supply-Chain Systems, Purdue Pharma
Takeaways:
. How to set up a UHF Gen 2 system for drug authentication
. How UHF Gen 2 performs on individual bottles of drugs
. Insights into the security and data sharing issues pharma companies face
 
     
  Transportation/Logistics:
Ten Tips for Choosing the Right Technology for Tracking

A wide variety of RFID technologies can be used to track transportation assets, including active and passive tags, real-time locating systems (RTLSs) and RFID-based sensor networks. These systems can be combined with bar-coding, infrared and other systems to provide greater visibility into the location and state of assets. Our panel of experts explains when and where to use different RFID technologies, and how to combine them with other auto-ID systems.
Moderator:
  Dan Mullen, President, AIM Global
Speaker:
  Jean Francois Dion, Eng. & Service Dept. Dir., Balance Bourbeau
  Yoshibumi Kotsuka, Director of Transportation & Logisitics, Mitsui USA
Takeaways:
. A clear understanding of the different types of RFID systems, and how they can be used in transportation/logistics operations
. Strategies for deploying and integrating different RFID systems with each other, and with other auto-ID systems
   

4:30 pm Day 1 Program Concludes
     
     
Wednesday, May 2
 
8:00 am Breakfast

 
8:30 pm Day 2 Opening Remarks
Welcome to the second day of the conference.
Speaker:
  Mark Roberti, Editor and Founder, RFID Journal

8:45 am General Session:
RFID From The CIO's Perspective

RFID will have a major impact on IT systems. Our keynote panel of CIOs discuss the critical issues IT departments will face as they roll out RFID systems, from network bandwidth and device maintenance to retooling backend systems and working with line of business managers to collect and disseminate the information needed to drive business value.
Panelists:
   
  George Chappelle, CIO, Sara Lee Corp.
  Mike Meranda, President, EPCglobal North America
  Carla Powe, former CIO, Integrated Systems and Solutions Business Unit, Lockheed Martin
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal


 
9:30 am General Session:
RFID Journal Awards Presentation

RFID Journal has introduced awards to recognize outstanding achievements in RFID. A panel of six judges selected from nearly 50 submissions and chose winners in three categories: Most Innovative Use of RFID, Best Use of RFID in a Product or Service and Best RFID Implementation. The three winners, listed below, will be presented with a handsome Steuben crystal award in recognition of their achievement. Each winner will then do a case study of their successful implementation.
Award Presenter:
  Mark Roberti, Founder and Editor, RFID Journal
Award Receipients:
  Marcelo Pandini, Manager, RFID & Business Development, Hewlett Packard Brazil
  Keith Ulrich, Head, World Net's Technology & Innovation Management, Deutsche Post
  Andy Wurtz, SentriconElectronic Technology Leader, Dow AgroSciences


 
10:30 am Exhibit Hall Opens / Refreshment Break in Exhibit Hall

 
     
  11:30 am—Platinum Sessions
    Getting Started:
Insider Insights from Large Production Deployments

As you move from pilot to production, benefit from cutting-edge techniques that the thought leaders in manufacturing, distribution, pharmaceutical, and retailing have discovered that can make your project successful. Automate business processes while leveraging your existing investments in your ERP and WMS systems by extending that information down to the edge of operations where it can be immediately used. Hear ways in which companies have created fascinating hybrid systems using multiple RFID technologies and industrial sensors, and how to make your system "worker friendly." Learn about innovative approaches to tying multiple automation projects together to lower the total cost of ownership of all of your projects.
Speaker:
  Nancy Anderson, CEO, Blue Vector Systems
Takeaway:
. Learn about the latest innovation approaches to tying multiple automation projects
. Best tips on how to use various RFID technologies and industrial sensors
 
     
    How to Deploy:
Active RFID - The Technology and How BMW MINI delivered the World’s first
Active RFID Interactive Marketing Innovation

In this session, Wavetrend will give an overview of Active RFID technology. The attendees will learn how BMW MINI and their marketing agency in the USA (BSSP) delivered a world first use of Active RFID for driver loyalty and interactive marketing. Wavetrend will provide details of the project such as initial scoping, the importance of site surveys, the challenges, the value of the project to BMW MINI and their plans moving forward.
Speaker:
  Saleem Miyan, VP, Worldwide Sales, Marketing & Professional Services,
WaveTrend
Takeaways:
. Lessons learned from the World's First Interactive Marketing Innovation
. Insight into where BMW MINI will be heading with Active RFID
 
     
    Executive Strategy:
Item Level Tagging for Retail – Why Combining RFID and EAS Makes Sense

ADT, primarily through its Sensormatic brand of EAS and CCTV products, has decades of experience working with retailers to protect their merchandise. Whether it’s a beep at the door or an image recorded to a DVR, “visibility” created by physical layer deployments is at the heart of ADT’s retail solutions. Item level RFID promises to offer new levels of visibility related to both in-store and supply chain processes. And while this new form of process visibility involves many integrated layers, many of the physical layer challenges faced by retailers in creating item level RFID tagging models have already been addressed. This presentation will discuss the challenges retailers face in adopting item level RFID tagging and offer lessons learned from years of experience in providing similar EAS solutions.
Speaker:
  Randy Dunn, Director, RFID Sales, ADT Security Services
Takeaways:
. Lessons learned from combining EAS and RFID
. Understanding the obstacles for adopting item-level RFID tagging in the retail sector
 
     
  Retail/Consumer Goods:
Real-time Promotion Execution Drives Top Line Results for Retailers

Come learn how retailers - in partnership with their leading suppliers - are using Realtime Promotion Execution (RPE) to optimize their promotional activities and increase topline results. Presenters will use case studies to highlight the collaborative best practices and tactics that drive results and ensure successful promotion execution. Attendees will also learn how a standards-based approach enables retailers to set the stage to not only optimize promotions but also improve shelf availability and increase overall effectiveness of their supply chains.
Speaker:
  Jasjit Mangat, Head of Business Solutions, OATSystems
Takeaways:
. Best tips on how to use the full benefits of real-time promotion
. Insight into the results from various case studies on promotion execution
 
     
  Manufacturing:
Impact of RFID on Shipping/Receiving Processes in Industrial Manufacturing

What if you could uniquely identify and track every package in your shipping/receiving process? What if your On-Time-In-Full (OTIF) accuracy were near 100%? What if your inventory actuals were best-in-class? What if you could collect volumes of accurate and timely data all without human intervention? Join Motorola and Rush Tracking Systems as we discuss the impact of using RFID to automate processes within industrial manufacturing verticals and cover best practices for deploying fixed, handheld, and mobile reader solutions in your manufacturing process.
Speakers:
  Toby Rush, president, Rush Tracking Systems
  Joe White, VP, Business Development & Marketing, Motorola Networks & Enterprise business
Takeaways:
. Best tips for achieving near 100% accuracy in shipping & receiving
. How to strategically install a variety of reader solutions on manufacturing floor
 
     
  Health Care/Pharmaceutical:
Future Vision for RFID in Medical

RFID has the capability to significantly improve patient safety and overall quality of care. At the same time, RFID technologies help pharmaceutical & health care providers deliver safer, better quality, more affordable products & services. From Rx tracking to patient monitoring to smart asset utilization to better data management to improvements in medical billing, this session looks at the future of item-level tagging and its role in the reinvention of the healthcare industry.
Speaker:
  Andrew W. Holman, Representative to EPCglobal, Avery Dennison
Takeaways:
. Insight into the future of RFID in the healthcare industry
. Best tips for item-level tagging and asset tracking

 
     
  Transportation/Logistics:
Discover Your Supply Chain: Improving Data Sharing with Discovery Services

Discovery Services are an extension of the work by EPCGlobal for a uniform Object Naming System (ONS) to store RFID tag information. Discovery Services extends this concept with a separate, interoperable system that provides the real-time ability to track, trace and update all historical event data shared by the members of your supply chain. Afilias has helped pioneered the development of Discovery Services within multiple standards bodies and will review how they can help.
Speaker:
  Roland LaPlante, VP, Chief Marketing Officer, Afilias Limited
Takeaways:
. Best tips on how to improve linking data within and between different supply chains or supply chain members
. Understanding how to provide granular security to keep information proprietary even in a supply chain with competitors
 
     
     
  12:20 pm—Breakout Sessions
     
    Getting Started:
Low-Hanging Fruit: How to Get a Quick ROI from RFID

Whether you are facing a mandate or not, there are many applications of RFID that can deliver a quick return on investment. This session looks at a number of applications across industries that will help you get started with an RFID system that delivers benefits right away.
Speaker:
  Sylvanus Bent, CEO Bent Systems
  Daniel Deavours, Director of Research, RFID Alliance Lab
  Gerardo Flores, VP, Business Development, Intelligentz Corporation
  Guillaume Oget, RFID Solutions Manager, Manufacturing & Distribution Industries, Hewlett Packard
  Toby Rush, President, Rush Tracking Systems

Takeaway:
. Insights into where the short-term benefits are
. How to deploy a system that will pay for itself and other applications
 
     
    How to Deploy:
A Guide to RFID System Design and Software Selection

This session focuses on how to go about designing an RFID system for meeting customer tagging mandates. Learn the best positions for applying and encoding tags, as well as the proper place to install readers to confirm that the right EPC is on each product, and that products are being shipped to the correct customers.
Panelists:
  Pankaj Sood, Founder/Manager, McMaster Applications Lab
Takeaways:
. Best practices for designing a system to meet RFID mandates from customers
. Critical information for choosing the right middleware
 
     
    Executive Strategy:
How to Prioritize Possible RFID Projects for Maximum Return

As you examine your business processes, you will see many areas where RFID might improve operational efficiencies. But how do you choose which projects to tackle first? In this session, you will learn how to evaluate potential projects based on their complexity and return on investment, and to choose the right deployment path.
Speaker:
  Peter Cuviello, VP, Business Strategies, Integrates Systems & Solutions,
     Lockheed Martin
Takeaways:
. A proven method for prioritizing RFID projects
. Insights into where common projects fit on the prioritization list
 
     
  Retail/Consumer Goods:
Item-Level Tagging: What’s in it for the End Customer?

Come see Best Buy’s vision for using RFID in the store to improve customer service. Review the business case for retail on item-level EPC tagging, and gain an understanding where the RFID industry needs to go to fulfill this vision.
Speaker:
  Paul Freeman, RFID Program Manager, Best Buy
Takeaways:
. The benefits of EPC and RFID technologies for the consumer
. How RFID can move from the supply chain to the store floor
 
     
  Defense/Aerospace:
Case Study—Using Passive and Active Tags at Lockheed Martin

Lockheed Martin is in the vanguard of automated dentification and data capture (AIDC) technology implementation in the aerospace and defense industry. Its AIDC solution designs range from material operations to parts tracking to industrial applications that include harsh chemical and mechanical cleaning environments. The latter applications require RFID tag survival throughout the refurbishment process.
Speaker:
  Denton Clark, AIT Manager, Lockheed Martin
Takeaways:
. Learning to use RFID in harsh environments including acid baths
. Using hybrid active and passive tag systems
 
     
  Manufacturing:
Case Study—How Boeing Is Using RFID Internally

Boeing wants companies to tag shipments of parts for its planes, but it is also using RFID internally to achieve greater manufacturing efficiencies. Learn about some of the key projects Boeing has undertaken and the benefits it is already seeing.
Speaker:
  Steve Georgevitch, Supply Chain Manager, Boeing
Takeaways:
. Insights into the types of RFID systems that can deliver an ROI today
. The costs and challenges of deploying these systems
 
     
  Health Care/Pharmaceutical:
Case Study—Tracking Drugs at the Item Level

One major drug distribution company has been testing item-level RFID tagging to help improve the safety of medicine and other health-care products as they move through the supply chain. The company collected data that could be utilized to populate drug pedigrees—documents authenticating a drug's source—and to better understand the implications of RFID on the company's business processes. Learn the results of this ground-breaking trial.
Speaker:
  Julie Kuhn, VP, Operation Technology, Cardinal Health Care
Takeaways:
. Understand the impact of RFID on existing production processes
. Insights into how RFID can improve the safety of the drug supply chain
 
     
  Transportation/Logistics:
Case Study—RFID Delivers Real ROI at Cargo Terminals

Cargo terminals in Georgia, including those at the Port of Savannah, are being outfitted with RFID readers and software to allow terminal operators and their customers to track shipments coming in from all over the world. Terminal operators collect real-time information on RFID-tagged containers so they can provide their customers—U.S. logistics companies, retailers and product suppliers—with greater levels of efficiency, real-time visibility and condition statistics for containerized cargo. The RFID infrastructure will serve as a test bed for new technologies applicable to maritime supply chains and processes.
Speaker:
  Page Siplon, Executive Director, Marine Logistics Innovation Center
Takeaways:
. Strategies for tracking and securing cargo shipments
. Insights into how RFID can benefit shippers, ports and carriers
     
1:00 pm Lunch in the Exhibit Hall
 
     
  2:30 pm—Breakout Sessions
     
    Getting Started:
Ten Tips for Choosing RFID Vendors
There are many options for companies looking to take advantage of RFID's potential. But how do you choose the right hardware company, the right software company and/or the right systems integrator? This session offers invaluable advice for choosing the right partners.
Speaker:
  Craig Harmon, President & CEO, Q.E.D. Systems
Takeaway:
. Learn what you need—and who can provide it
. Insight into who the leading players are, and how they can help you
. Ten tips for choosing the right technology partners
 
     
    How to Deploy:
Making Use of RFID Data from Supply-Chain Partners

The big benefits of using RFID in the supply come when partners share data. Learn how companies are learning to trust each other, sharing information among their supply-chain partners and using that data to create significant business value.
Panelists:
  Gary Clement, Director of RFID, General Dynamics Info. Tech.
  Chris Maciejewski, IT Program Manager/RFID, Campbell Soup Co.
  Mark Morrow, EPC Technology Leader, Procter & Gamble
  Ernie Redfern, Chief Information Officer, Blommer Chocolate
Moderator:
. Stephen Miles, Research Scientist, MIT Auto-ID Labs
Takeaways:
. How to analyze RFID data from partners
. Best practices for working together to change business processes
. Description of off-the-shelf software for analyzing data
 
     
    Executive Strategy:
Critical Information for Protecting Your Company from Legal
Liabilities Associated with RFID Implementations

What happens if you are using RFID to reduce medical errors or authenticate goods, and an error occurs or someone gets ill from counterfeit drugs that have slipped by your system? Could you be sued for deploying RFID for inventory management or asset tracking? This panel explains the legal issues associated with RFID implementations, providing strategies for protecting your company.
Speakers:
  Rel Ambrozy, Partner, McKenna Long & Aldridge LLP
  Raymond Biagini, Leader, Product Liability Defense, Mckenna Long & Aldridge
  Doug Farry, RFID Practice Chair, McKenna Long & Aldridge LLP
Takeaways:
. An understanding of where the legal liabilities are
. Strategies for protecting your company from law suits
 
     
  Retail/Consumer Goods:
What You Need to Know About Leveraging the EPCglobal Network

Companies are beginning to use the EPCglobal Network's EPC Information Services (EPCIS) to drive business value. Learn the benefits and challenges of sharing data using EPCIS standards today by hearing from a leading early adopter.
Panelists:
  Simon Ellis, Supply Chain Futurist, Unilever
  Simon Langford, Director, RFID Strategies & Transportation Systems, Wal-Mart Stores
  Ken Traub, Author, EPCIS Specification, Member, EPCglobal Architecture Review Committee
Takeaways:
. An understanding of what EPCIS is and how it can be used
. Best practices for using the EPCIS to share data
 
     
  Defense/Aerospace:
Case Study – Using RFID to Track and Store High Value Interior and Structural Composite Molds

Learn how one supplier is using RFID and other strategies to track and store high value composite lay-up materials in a complex environment. The system tracks the items from system dispatch through the entire production process including the Oven/Autoclave where temperature and pressure dictate system design and also uses flexible storage logic to maximize utilization of critically constrained storage space. Learn how a positive ROI is delivered by reducing the time spent looking for the composite items, by reducing the amount of space required for storage, by reducing overall turn around time, and by automating production functions such as oven logging.
Speaker:
  Michael Metcalf, Program Manager, Nordam Group
Takeaways:
. Understand the RFID systems for tracking molds
. Learn how to improve utilization and achieve an ROI with RFID
 
     
  Manufacturing:
Case Study—BP Leverages RFID for Improved Worker Safety

At its oil refinery in Cherry Point, Washington, oil giant BP has deployed an RFID personnel-tracking system to ascertain the whereabouts of 2,000 staff members, contractors and visitors. RFID-enabled badges in the refinery's 600,000-square-foot processing area, tank farm and docks allow BP to meet OSHA requirements to determine where people are in the event of an emergency, such as a fire or explosion. Previously, the refinery used bar-coded ID cards, but they weren't reliable in evacuations.
Speaker:
  Curt Smith, Director of Applications, Chief Technology Office, BP
Takeaways:
. Using active RFID tags to monitor personnel in an emergency
. How RFID tags transmitting at short ultra-wideband bursts can be read reliably around metals
 
     
  Health Care/Pharmaceutical:
Case Study—McKesson Deploys HF and UHF to Track Drug Shipments

Pharmaceutical industry distributor McKesson will provide highlights from its RFID technology pilot used to track and authenticate its counterfeit-prone drug Viagra at its distribution centers. The pilot was used to read pallet, case and item-level tags as well as gauge how its software systems handled the millions of electronic product codes captured by its RFID interrogators each day. The test required a system that could read UHF tags on cases as well as HF tags on individual drug containers.
Speaker:
  Ted Ng, Director, IT Pharmaceutical Group, McKesson
Takeaways:
. Designing tools for interrogating tags using different frequencies
. Coping with the huge amounts of EPC data generated by RFID tags
 
     
   
  Transportation/Logistics:
Case Study—APL Taps Active RFID to Increase Speed, Productivity and Inventory Accuracy

APL, the global container shipping line, uses locatable active RFID across a nearly 300-acre marine terminal to automate the processing of more than 30,000 chassis that service Southern California intermodal and distribution facilities, resulting in increased throughput and enhanced service.
Speaker:
  Frank Mazzella, Manager of Terminal Processes, Eagle Marine Services, a subsidiary of APL, Ltd.
Takeaways:
. Accelerating supply chain velocity by eliminating "black holes"
. How enhanced asset visibility improves information-based decision making
. Active RFID tracking best practices for reducing costs and bottlenecks
     
  3:20 pm—Breakout Sessions
     
    Getting Started:
Case Study: Intermech Uses RFID to Slash Inventory and Manufacturing Costs
Intermech Machinery, a Singapore distributor and manufacturer of industrial automation
components, is using RFID to help track and manage inventory and production at its new
52,000-square-foot factory in Tuas. Learn how the system is helping Intermech to improve customer service by delivering better products more quickly.
Speaker:
  C.E. Tan, former General Manager, Intermech Machinery
Takeaway:
. How one manufacturer set up a 13.56 MHz system to track inventory and production
. The benefits RFID can deliver to manufacturers today
 
     
    How to Deploy:
Using EPCglobal Network Standards to Leverage RFID Data

See a demonstration of EPCglobal Network reader protocols, middleware and EPC Information Services (EPCIS). You will learn how to use these tools to run a small pilot, along with simulations to help you fine-tune applications before starting a field trial.
Speaker:
  Stephen Miles, Research Scientist, Auto-ID Labs—US
Takeaways:
. Open-source software tools to launch a pilot or run network simulations
. An understanding of EPCglobal Network standards, and how to use them effectively
 
     
    Executive Strategy:
What Senior Executives Must Know About RFID's Evolution
Over the Next Decade

RFID is still in its early stages of adoption, but it's already clear the technology will evolve quickly. This session looks ahead and provides insights into RFID technological advancements on the horizon. It also explains how companies will integrate RFID, wireless sensor networks, GPS and other technologies to gain greater visibility not only into their supply chains, but also into other aspects of their operations.
Speaker:
  Mark Roberti, Founder & Editor, RFID Journal
Takeaways:
. Strategic insights about the future of RFID
. Insights into how to plan for future uses of RFID
. Ways to integrate RFID and other auto-ID systems
 
     
  Retail/Consumer Goods:
Using RFID for Regulatory Compliance

Since the Sept. 11 attacks on New York and Washington, governments around the world have introduced tighter regulations of food and other products. This puts a burden on companies to collect accurate information about their products and their movements through the supply chain. In this session, you will learn how Blommer Chocolate Company, the largest manufacturer of chocolate in North America, deployed an RFID-tracking system to comply with the U.S. Bioterrorism Act of 2002-while simultaneously improving inventory accuracy and warehouse efficiencies.
Speaker:
  Ernie Redfern, Chief Information Officer, Blommer Chocolate
Takeaways:
. Best practices for using RFID to comply with government regulations
. Insights into how RFID can improve warehouse operational efficiency
 
     
  Defense/Aerospace:
Case Study—Military Sensors Monitor the World

The U.S. Army has been testing the use of temperature sensor-equipped RFID tags for automated shelf life management of perishable military rations. Its research and development team also is leveraging both passive and active RFID for total asset visibility, supply chain security and food safety throughout storage and distribution. The Army will share the lessons learned from several projects that include RFID sensor based container security devices.
Speaker:
  Stephen M. Moody, RFID Program Coordinator, Combat Feeding
     Directorate, Natick Soldier Research Development & Engineering
     Center, U.S. Army
Takeaways:
. How active and passive RFID can be used to enhance supply chain security
. The use of RFID for shelf life management
 
     
  Manufacturing:
Case Study—How Holt Caterpillar Achieved an ROI in 4 Months

Holt Cat, a service divison of Caterpillar, is using RFID in two locations to track high-value tools on an itemlevel basis. Hear how the company combined UHF and HF technology in harsh environments, overcame the challenges faced during implementation and achieved an ROI in less than 4 months.
Speaker:
  Mark Pavuk, Service Assets Supervisor, Holt Caterpillar
Takeaways:
. How to overcoming the challenges of deploying RFID in a manufacturing facility
. The benefits of tracking tools in manufacturing
 
     
  Health Care/Pharmaceutical:
Case Study—Hospital RFID Cabinets Track Inventory, Improve Billing

After a highly successful trial, King's Daughters Medical Center in Ashland, KY has more than doubled the number of cardiac medical equipment storage cabinets equipped with RFID technology. The cabinets enable the hospital to keep tabs on inventory, eliminate costs associated with expiration dates of the equipment, and linking with back-end systems to automate its processes for patient billing.
Speaker:
  Brian Taylor, Cardiac Systems Analyst, KDMC
Takeaways:
. Benefits that can be achieved through better patient tracking
. Real-world issues hospitals are likely to encounter as they deploy RFID
 
     
  Transportation/Logistics:
How Dow Chemical Best Utilizes Technology to Globally Track Assets

RFID in combination with GPS and Auto-ID Technologies provides significant business value when used for global asset track and trace. In this session, learn how the use of certain technologies can compliment RFID's potential to better the entire supply chain process and improve the way the chemical industry does business.
Speaker:
  Craig Casto, Global Auto-ID & Label Technology Leader, Dow Chemical
Takeaways:
. System components needed to track chemical assets as they move through the supply chain
. Overall RFID benefits and ROI
     
4:00 pm Conference Adjourns
 
     


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