Conference Agenda
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| Monday, April 30 |
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PRE-CONFERENCE SEMINARS
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| RFID Journal LIVE! features several preconference seminars, plus CompTIA
RFID+ Certification training. |
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| CONFERENCE AGENDA |
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| 5:30 pm |
Welcome
Introductory remarks
Speaker:
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| 5:45 pm |
Opening Keynote:
How Wal-Mart Derives Business Value from RFID
When Rollin Ford took over as Wal-Mart's CIO in April 2006, he launched a
bottom-up review of the company's RFID initiative to ensure Wal-Mart had the
right strategy and right implementation plan. In this thought-provoking
keynote address, Ford explains how the examination demonstrated clearly that
RFID is delivering business value. He explains the benefits Wal-Mart is
already achieving and discusses the company's future plans and expectations
for RFID.
Speaker:
Takeaways:
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Real world benefits RFID can bring to retail stores |
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How to work with supply chain partners to improve efficiencies
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| 6:30 pm |
Welcome Remarks by Reception Sponsor
Dr. Jonathan Golovin, Chairman, CEO, and co-founder, T3Ci
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| 6:45 pm |
Opening Reception in Exhibit Hall Begins
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| 8:00 pm |
Opening Reception Ends; Exhibit Hall Closes |
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| Tuesday, May 1 |
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| 7:30 am |
Continental Breakfast
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| 8:30 am |
Welcome
Introductory remarks from RFID Journal's founder and president
Speakers:
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| 8:45 am |
General Session:
RFID in the Military Supply Chain
Moving munitions, spare parts, food and other goods around the world is a huge challenge. Add in the
complexity of synching up supply chains among military partners, and you have real issues. Learn how the military is using RFID to coordinate the movement
of supplies with allies.
Speaker:
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| 9:30 am |
General Session:
RFID At Work Across the Value Chain
Many companies have focused their RFID investments on complying with customer mandates, but the way to maximize the value of RFID investments is to use RFID in a track-and-trace system that provides the visibility needed to secure assets and drive process improvements. Unisys has successfully implement such systems with a number of its customers, and in this session the leading RFID integrator will explain what opportunities exist for using RFID to secure assets and improve processes. It will explain the specific factors to include in ROI models and cost-benefit analyses and unveil real-world RFID process improvement success stories in key industries. This session will be of interest to all attendees who want to understand how more pervasive use of active RFID will lead to "smart" asset management for optimized utilization and maintenance scheduling as well as consumer and product authentication and identification.
Speaker:
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Dr. Ravi Kalakota, Managing Partner and VP, Global Strategy and Solutions Management, Global Industries, Unisys |
Takeaways:
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An understanding of the opportunities RFID creates for improving security and business
processes |
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Specific factors to include in ROI models and cost-benefit analyses |
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Real-world RFID process improvement success stories in key industries |
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| 10:15 am |
General Session:
RFID From the Customer's Perspective: Orchestrating the Real Time Enterprise with Microsoft BizTalk RFID
Come and learn how the new Microsoft BizTalk RFID framework can help you track and trace physical objects as they move through the supply chain, and orchestrate supply chain visibility solutions at the edge of the enterprise via a scalable, high performance, feature-rich and production ready platform in an easy, cost effective manner. You will hear first hand how the ‘Track & Trace’ solution from CHEP (global leader in pallet pooling), was built from the ground up on the BizTalk RFID Infrastructure, and the business benefits (ROI) that have been realized by this 24x7 ‘live’ production deployment.
Speaker:
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Brian S. Beattie,
Senior Vice President, Marketing,
CHEP |
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Anush Kumar,
Product Manager, BizTalk RFID,
Microsoft |
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Puneet Sawhney,
Global Program Manager, RFID,
CHEP |
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Rich Sherman,
Director, Global Supply Chain Strategy,
Microsoft |
Moderator:
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| 10:45 am |
Exhibit Hall Opens / Refreshment Break in the Exhibit Hall
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| 11:30 am—Breakout Sessions |
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 Getting Started:
Choosing the Right Type of RFID Technology for Your Needs
Learn the fundamental differences among the various RFID systems, including passive
high-frequency and ultrahigh frequency, active, sensor-based and real-time locating
systems. This session will explain how and where each type of system is used for
different applications, such as tracking cases in the supply chain, items in a store or
warehouse, assets in a hospital or office building and tools in a manufacturing facility.
Speaker:
Takeaway:
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Understand the differences among various RFID technologies |
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Learn how to choose the right technology for your application |
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 How to Deploy:
Best Practices—Meeting RFID Mandates While Preparing for Internal
and Cross-Supply-Chain Applications
There's a right way (and many wrong ways) to meet customers' RFID mandates. In this session, some of the leading early adopters of RFID spell out the best practices they developed as they met mandates from their customers and prepared to leverage RFID internally and across their supply chain.
Panelists:
Moderator:
Takeaways:
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Best practices for meeting RFID mandates from customers |
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Insights into the mistakes you should avoid |
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How to prepare to use RFID mandates to achieve internal benefits |
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 Executive Strategy:
What CEOs Need to Know About Developing an RFID Strategy
Wal-Mart's RFID strategy is different than Prada's. Gillette's is different than Pfizer's. In this session, some of the leading early adopters talk about how RFID fits with their long-term business strategies, and how they developed their plans for the technology. Their insights will help you create your own RFID strategy, including whether to be an early adopter or a fast follower, or just to wait and see.
Panelists:
Moderator:
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Harold Boeck,
Professor of Marketing,
Universite de Sherbrooke |
Takeaways:
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Ways to use RFID for strategic advantage |
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Strategies for using RFID to achieve long-term company goals |
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 Retail/Consumer Goods:
RFID's Impact in the Cold Chain—Lessons Learned
Researchers at the University of Arkansas have been working with food companies to quantify RFID's potential benefits in the cold chain. The results of their investigation show RFID will have major benefits. Be among the first to learn the results of this groundbreaking research.
Speaker:
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Bill Hardgrave, Director, RFID Research Center, University of Arkansas |
Takeaways:
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Latest research into RFID's benefits in the cold chain |
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Real-world insights about RFID's ability to monitor fresh produce in real time |
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 Defense/Aerospace:
Getting DOD and Boeing Compliance Right
Some goods shipped to the U.S. Department of Defense require an Electronic Product Code (EPC), while others require a Unique Identification number (UID). Boeing has separate tagging requirements. This session shows you how to meet both Boeing and the DOD's tagging requirements in the most effective way.
Speaker:
Takeaways:
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An understanding of the DOD's UID and EPC tagging requirements, as well as Boeing's requirements |
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Strategies for meeting DOD and Boeing tagging mandates cost-effectively |
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 Manufacturing:
Case Study—Tagging Gas Meters During Production
The Sempra utilities—San Diego Gas & Electric and Southern California Gas—serve
California customers from the state's Central Valley to the Mexican border. During the
manufacture of gas meters, RFID tags are installed and later read at loading docks, in
DC supply and in trucks prior to installation. That has saved the utilitity company money
by eliminating meters "lost" during installation which, in turn, can give the customer free
gas.
Speaker:
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Terry Mohn, Technology Strategist, Sempra Utilities |
Takeaways:
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Attaching tags during the manufacturing process |
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Using handheld readers in remote locations |
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 Health Care/Pharmaceutical:
Staying Ahead of Pedigree Laws
A number of states have introduced drug pedigree laws to secure the drug supply chain and protect the public health. Many other states are considering similar laws, but pharmaceutical manufacturers, distributors and retailers could be faced with the nightmare scenario of having to comply with 50 different regulations. What can the industry do to ensure that regulations are compatible? Can proactively tagging drug shipments to create electronic pedigrees reduce the need for regulation? This session will examine the best options for industry going forward.
Panelists:
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Mike Celentano,
Associate Director,
Supply Chains Systems,
Purdue Pharma |
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Daniel Engels,
Associate Professor,
University of Texas at Arlington |
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Ted Ng,
Director of IT,
Pharmaceutical Group,
McKesson |
Moderator:
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Daphne Allen, Editor, Pharmaceutical & Medical Packaging News |
Takeaways:
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Methods for overcoming the hurdles of state-by-state regulations |
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Insight into where the industry is heading with government regulations |
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 Transportation/Logistics:
Case Study—The Benefits of Tracking Unit Load Devices
One airline has testing the benefits of using RFID to track unit load devices (ULDs)—large containers that are filled with baggage and cargo and loaded onto planes. The carrier applied RFID labels embedded with passive UHF EPC Gen 2 inlays to more than 100 of its 6,000 ULDs. The company hopes the technology will improve not only its ability to track its ULDs around the airport, but also its management of the loading and unloading processes.
Speaker:
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Gregor Baues, Chief Architect, Application Infrastructure, Air France |
Takeaways:
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The benefits of tracking unit load devices and other reusable transport
containers |
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Insights into the challenges of tagging large metal containers and achieving
accurate reads |
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| 12:20 pm—Platinum Sessions |
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Getting Started:
Event-Driven Architectures and RFID: Move Beyond Data Capture to Actionable Business Insight
Event-driven, service-oriented architectures (SOA) allow organizations to move beyond basic RFID and sensor data capture to actionable business insight. We will show you how to leverage your physical RFID infrastructure to drive greater business value by monitoring, analyzing, and acting on RFID data in the context of your business processes. Join us and learn how Oracle Sensor-based Services can help you achieve and move beyond visibility to bottom-line results.
Speaker:
Takeaway:
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Where do you need to integrate RFID into your current business process? |
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What RFID, product and asset information do you need to optimize business processes? |
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How can you use an event-driven architecture to ensure the agility to adapt to changes? |
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How to Deploy:
Business Process Management and Service-Oriented Architecture for RFID and
Sensor Applications
Many sensors, many applications - this is the challenge facing global enterprises that want more awareness of the physical world. To win, companies must rise above the level of the sensor technology itself, and focus instead on using sensor data to improve business practices. This talk presents a robust architectural approach based on Service-Oriented Architcture (SOA) and Business Process Management (BPM), which focuses on solving business problems at the business level, and employing a mix of sensor technologies as needed. Real-world use cases show how this approach scales gracefully as requirements and technology change over time.
Speaker:
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Ken Traub, CTO, RFID and Edge Servers, BEA Systems |
Takeaways:
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Understanding the value of sensor data |
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Best tips on how to prepare for future requirements by using multiple
senor technolgies today |
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Executive Strategy:
Data Integrity and RFID Physical Layer Deployments
As RFID systems are increasingly being deployed to support business process improvement (i.e. beyond slap n’ ship), their primary purpose is to create actionable intelligence that allows organizations behave differently in pursuit of their business objectives. Sophisticated RFID solutions generally consist of many layers – physical, virtual and process layers all tightly integrated to enable an organization (and perhaps its trading partners) to operate more effectively and/or efficiently. This presentation will address the primary role of physical layer deployments in an integrated RFID solution - the creation of "high integrity" data.
Speaker:
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Randy Dunn, Director, RFID Sales, ADT Security Services |
Takeaways:
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Insights related to RFID physical layer deployments and high integrity RFID data |
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Understanding the various layers for creating high integrity data |
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Retail/Consumer Goods:
Using RFID to Gain Insight with Out-of-Stock and Promotions Applications
While retailer RFID mandates may initiate RFID tagging programs, RFID gives new insights into the operations of your end to end supply chain. These continual "micro views" of store operations have not been possible before RFID. T3Ci has worked with 30 of the leading CPG companies including 6 of the 8 early adopters. In this talk, they will discuss key insights gained from their promotional compliance and out of stock projects.
Speaker:
Takeaways:
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Understanding how to gain insight that can go beyond only RFID enabled stores
for promotions and out-of-stock |
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How to establish ROI opportunities to justify the costs of tagging and RFID
projects |
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Defense/Aerospace:
Removing Barriers to RFID Adoption in Civil Aviation
The Aerospace ID Programme is sponsored by 16 players in the RFID arena within the aerospace industry, ranging from the largest aircraft manufacturers to their suppliers, as well as standards bodies, IT services providers, and RFID systems integrators. This session will present significant research results obtained in areas such as product life cycle management, and improved industrial operations enabled by automatic identification technologies. The Programme has been running for 18 months and has been instrumental in removing barriers to the adoption of RFID in Civil Aviation, besides promoting standardization by providing research input to the Air Transport Association - ATA in America, and its international counterpart, the IATA.
Speaker:
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Victor Prodonoff Jr., Programme Director, Aerospace Identification Technologies Programme, Cambridge Auto-ID Lab |
Takeaways:
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Insight into the latest research findings for product life cycle management and
industrial operations |
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Best tips on how to overcome challenges in RFID adoption in the industry |
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Manufacturing:
Connecting the Shop Floor to the Top Floor: How Multiple Auto-ID Technologies Bring Real-Time Visibility and Integration
How do you create a manufacturing and distribution environment to meet today's needs and one that will support tomorrow's requirements and new technologies as well? This session addresses the issues companies face when implementing an automation and data collection system across multiple technologies and business processes. Learn how to utilize what you have in place today and leverage multiple data collection technologies to unify processes across your entire supply chain positioning your operational systems for the future.
Speaker:
Takeaways:
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Best tips for utilizing multiple Auto-ID solutions |
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Insight into how to prepare for future technologies and requirements |
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Health Care/Pharmaceutical:
Are Your Sensitive or High Value Shipments Safe?
Condition monitoring and security of shipments across the supply chain are an emerging application of RFID. This unique session introduces RFID technologies for sensor-based monitoring and security coupled with mobile data capture, GPS and other telematic systems. Insights from the largest hardware and software companies for the marine industry will present this dynamic session.
Speakers:
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Todd Matthews,
Manager - Americas RFID Solutions,
Psion Teklogix |
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Brian Shultz,
Senior Account Executive,
Navis LLC |
Takeaways:
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Understanding of RFID-based condition monitoring and security technologies |
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How to effectively capture data across your supply chain |
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Active demonstration of the technology |
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Transportation/Logistics:
Driving Customer Value with Visibility in Transportation
Within transportation, mutilple supply chain visibility technologies promise to increase security and safety, and to achieve significant improvements in customer satisfaction and operational costs. What are Shipper's major concerns and how do we respond? How does or should their response change our approach and value proposition for visibility? Unisys commissioned a major survey consisting of in-depth interviews with top logisitics manager in 52 major intercontinental shippers to find out. Join us to discuss how visibility can be a game-changing, differentiating technology for your company.
Speaker:
Takeaways:
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Insights into lessons learned and emerging RFID best practices from pilots and
first-generation deployments |
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2006 Unisys Shipper Survey Results and real-world RFID success stories in
transportation |
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| 1:00 pm |
Lunch in the Exhibit Hall |
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| 3:00 pm—Platinum Sessions |
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Getting Started:
Increased supply chain value and intermodal optimization through the enablement of active RFID
Establishing real time shipment level detail early in the process allows for shippers and carriers to collaborate and optimize their supply chain. Active RFID tracking system offers shippers detailed intermodal shipment visibility and the potential for direct cost savings from tighter inventory control, logistics and warehousing scheduling. In this session we will discuss how the deployment of the first fully functional intermodal RFID solution for end to end real time visibility is transforming transportation logistics. This is a significant step in solving the intermodal "black hole."
Speaker:
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Peter Linke,
President and CEO, Americas,
Identec Solutions US |
Takeaway:
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Understanding how to achieve ROI with intermodal RFID Solutions |
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Best tips for increasing supply chain value |
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How to Deploy:
How to Find the ROI from RFID
In this session, we will discuss and evaluate the value of RFID solutions in the supply chain for the major markets. What ROI models are some of the top retailers using? What are the benefits for retail and the retail supply chain? Can you really reduce shrinkage, save labor and improve sales - and if so, to what extent? What lessons can be learned from major retailers' pilot programs? We will also discuss the traditional supply vs. the on-demand, VMI models.
Speaker:
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Andre Coté, Senior Director, Worlwide Business Development, Checkpoint
Systems |
Takeaways:
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Understanding the potential of RFID solutions in the supply chain |
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Insight into the results of carious pilot programs in the retail sector |
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Executive Strategy:
The Advantages of High Power Mobile Read Points
Finding the ROI associated with deploying RFID is challenging work. Especially as RFID moves to the item level, understanding the business value associated with mining large amounts of EPC data requires a great deal of thought, planning, testing and ultimately discovery. One of the primary obstacles to conducting this work has been the significant cost and effort required to deploy the RFID infrastructure required to collect RFID data. A High Power Mobile Read Point eliminates or greatly reduces those headaches. This presentation will discuss the advantages of mobile RFID infrastructure and compare / contrast High Power Mobile Read Points to other mobile RFID infrastructure alternatives.
Speaker:
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Karen Bomber, RFID Product Line Management, Tyco Safety Products |
Takeaways:
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Understanding the potential of high power mobile read points |
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Best tips for collecting RFID data with the least cost and effort |
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Retail/Consumer Goods:
Making RFID Information Actionable in the Retail Supply Chain
There are a number of challenges that occur between the supplier teams, the retail replenishment teams and the retail store. What is required are new business processes and solutions that take RFID information and integrate it into the business environment. In this session, get a first look at how RFID data can be used to help improve this critical business process. RFID Analytics can only get you so far. What is required are new business processes and solutions that take RFID information and integrate it into the business environment.
Speaker:
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Eric Peters, CEO, TrueDemand Software |
Takeaways:
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Understanding how to improve store replenishment operations, increase shelf
availability, improve promotional effectiveness & new product introductions and
reduce inventory |
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Insights on what you can do today to start moving along in the right direction |
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Defense/Aerospace:
At the Factory, Depot, Field and Airport – Can One RFID Infrastructure Serve them All?
A common structured approach to deploying RFID in aircraft manufacturing environments, service depots, airport operations and even combat operations means that every point in the Aerospace / Aviation supply chain can share in the benefits and realize ROI from RFID tracking. In this session, learn about RFID-based location services and the options available for choosing the right solutions.
Speaker:
Takeaways:
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An overview of the RFID technology landscape including UHF passive, semipassive
and active. |
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A review of standards-based RFID infrastructure |
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Manufacturing:
What Does Warren Buffet Look for in RFID?
Innovation, Automation and Real-World ROI
Join the United States Under Secretary of Commerce Robert Cresanti, technology specialist, Patrick J. Sweeney II and a highly strategic thinking end-user from Shaw Industries a Berkshire Hathaway company. The session will introduce innovations yet to be discussed in public, and go into details of Shaw’s strategy of using RFID to drive ROI across forty United States based distribution centers. Learn the secrets of selling RFID to your C-level executives, see how automation drives accuracy and uninterrupted support, and take away a process to start your own RFID.
Speaker:
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Robert Cresanti, US Under-Sec., Technology, US Dept. of Commerce |
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Jim Nielsen, Manager, Infrastructure Planning, Shaw Industries |
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Dean Orem, Director of Regional Operations, Shaw Industries |
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Patrick Sweeney, President and CEO, ODIN Technologies |
Takeaways:
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Knowledge about the latest industry innovations |
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Understanding where the best ROI can be achieved with RFID |
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