RFID JOURNAL LIVE! Spacer Put RFID to Work
April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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Executive Strategy

Senior executives at companies in every industry are faced with a challenge: how to deploy RFID or prepare to deploy RFID in a way that reduces costs, improves efficiencies and helps their company meet its long-term goals. Some early adopters will share their secrets for creating a well-thought-out strategy and executing it effectively. Below, you'll find the featured speakers, what you will learn in this track and the agenda.

RFID Journal University, EPC Essentials, RFID Legal & Public Policy, RFID Investors' Forum, RFID in Packaging, and RFID in the Cold Chain preconference seminars are recommended as strong complements to the Executive Strategy conference track. You can attend one of these preconference seminars in addition to all eight conference tracks by selecting the Conference + Preconference Pass when you register.



What You Will Learn In This Track:
Spacer Ways to use RFID for strategic advantage
  Strategies for using RFID to achieve long-term company goals
  How to calculate the ROI for your applications
  A proven method for prioritizing RFID projects
  Insights into where common projects fit on the prioritization list
  An understanding of where the legal liabilities are
  Strategies for protecting your company from lawsuits
  Strategic insights about the future of RFID
  Insights into how to plan for future uses of RFID
  Ways to integrate RFID and other auto-ID systems to achieve visibility into every area of your operations
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Tuesday, May 1
  11:30 am—Breakout Session
     
    Executive Strategy:
What CEOs Need to Know About Developing an RFID Strategy

Wal-Mart's RFID strategy is different than Prada's. Gillette's is different than Pfizer's. In this session, some of the leading early adopters talk about how RFID fits with their long-term business strategies, and how they developed their plans for the technology. Their insights will help you create your own RFID strategy, including whether to be an early adopter or a fast follower, or just to wait and see.
Panelists:
  Mike Bargmann, Senior VP & CLO, Wegmans Food Markets
  Paul Freeman, RFID Program Director, Best Buy
  Milan Turk, Jr., Managing Director, Global Customer eCollaboration, Procter & Gamble
Moderator:
  Harold Boeck, Professor of Marketing, Universite de Sherbrooke
Takeaways:
. Ways to use RFID for strategic advantage
. Strategies for using RFID to achieve long-term company goals
 
     
  12:20 pm—Platinum Sessions
     
    Executive Strategy:
Data Integrity and RFID Physical Layer Deployments

As RFID systems are increasingly being deployed to support business process improvement (i.e. beyond slap n’ ship), their primary purpose is to create actionable intelligence that allows organizations behave differently in pursuit of their business objectives. Sophisticated RFID solutions generally consist of many layers – physical, virtual and process layers all tightly integrated to enable an organization (and perhaps its trading partners) to operate more effectively and/or efficiently. This presentation will address the primary role of physical layer deployments in an integrated RFID solution - the creation of "high integrity" data.
Speaker:
  Randy Dunn, Director, RFID Sales, ADT Security Services
Takeaways:
. Insights related to RFID physical layer deployments and high integrity RFID data
. Understanding the various layers for creating high integrity data
 
     
     
  3:00 pm—Platinum Sessions
     
    Executive Strategy:
The Advantages of High Power Mobile Read Points

Finding the ROI associated with deploying RFID is challenging work. Especially as RFID moves to the item level, understanding the business value associated with mining large amounts of EPC data requires a great deal of thought, planning, testing and ultimately discovery. One of the primary obstacles to conducting this work has been the significant cost and effort required to deploy the RFID infrastructure required to collect RFID data. A High Power Mobile Read Point eliminates or greatly reduces those headaches. This presentation will discuss the advantages of mobile RFID infrastructure and compare / contrast High Power Mobile Read Points to other mobile RFID infrastructure alternatives.
Speaker:
  Karen Bomber, RFID Product Line Management, Tyco Safety Products
Takeaways:
. Understanding the potential of high power mobile read points
. Best tips for collecting RFID data with the least cost and effort
 
     
     
  3:50 pm—Breakout Session
     
    Executive Strategy:
Quantifying the Costs and Benefits of an RFID System

In this session, we quantify the cost of RFID systems for three common applications: asset tracking, work-in-process tracking and automated receiving. We then look at the benefits of each system and calculate the return on investment.
Speaker:
  Harold Boeck, Professor of Marketing, Universite de Sherbrooke
Takeaways:
. A detailed business case for common RFID applications
. Insights into how you can calculate the ROI for your application
 
     
     
     
Wednesday, May 2
  11:30 am—Platinum Sessions
     
    Executive Strategy:
Item Level Tagging for Retail – Why Combining RFID and EAS Makes Sense

ADT, primarily through its Sensormatic brand of EAS and CCTV products, has decades of experience working with retailers to protect their merchandise. Whether it’s a beep at the door or an image recorded to a DVR, “visibility” created by physical layer deployments is at the heart of ADT’s retail solutions. Item level RFID promises to offer new levels of visibility related to both in-store and supply chain processes. And while this new form of process visibility involves many integrated layers, many of the physical layer challenges faced by retailers in creating item level RFID tagging models have already been addressed. This presentation will discuss the challenges retailers face in adopting item level RFID tagging and offer lessons learned from years of experience in providing similar EAS solutions.
Speaker:
  Randy Dunn, Director, RFID Sales, ADT Security Services
Takeaways:
. Lessons learned from combining EAS and RFID
. Understanding the obstacles for adopting item-level RFID tagging in the retail sector
 
     
  12:20 pm—Breakout Session
     
    Executive Strategy:
How to Prioritize Possible RFID Projects for Maximum Return

As you examine your business processes, you will see many areas where RFID might improve operational efficiencies. But how do you choose which projects to tackle first? In this session, you will learn how to evaluate potential projects based on their complexity and return on investment, and to choose the right deployment path.
Speaker:
  Peter Cuviello, VP, Business Strategies, Integrates Systems & Solutions,
     Lockheed Martin
Takeaways:
. A proven method for prioritizing RFID projects
. Insights into where common projects fit on the prioritization list
 
     
     
  2:30 pm—Breakout Session
     
    Executive Strategy:
Critical Information for Protecting Your Company from Legal Liabilities Associated
with RFID Implementations

What happens if you are using RFID to reduce medical errors or authenticate goods, and an error occurs or someone gets ill from counterfeit drugs that have slipped by your system? Could you be sued for deploying RFID for inventory management or asset tracking? This panel explains the legal issues associated with RFID implementations, providing strategies for protecting your company.
Speakers:
  Rel Ambrozy, Partner, McKenna Long & Aldridge LLP
  Raymond Biagini, Leader, Product Liability Defense, Mckenna Long & Aldridge
  Doug Farry, RFID Practice Chair, McKenna Long & Aldridge LLP
Takeaways:
. An understanding of where the legal liabilities are
. Strategies for protecting your company from law suits
 
     
     
  3:20 pm—Breakout Session
     
    Executive Strategy:
What Senior Executives Must Know About RFID's Evolution Over the Next Decade

RFID is still in its early stages of adoption, but it's already clear the technology will evolve quickly. This session looks ahead and provides insights into RFID technological advancements on the horizon. It also explains how companies will integrate RFID, wireless sensor networks, GPS and other technologies to gain greater visibility not only into their supply chains, but also into other aspects of their operations.
Speaker:
  Mark Roberti, Founder & Editor, RFID Journal
Takeaways:
. Strategic insights about the future of RFID
. Insights into how to plan for future uses of RFID
. Ways to integrate RFID and other auto-ID systems
 
     
 
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