As Director of Industry Adoption, Sue Hutchinson is responsible for helping North American companies in the industrial and chemical sectors successfully implement Electronic Product CodeT/Radio Frequency Identification (EPC/RFID) technology. In this role, she assists companies with trading partner data exchange preparation and on-boarding, internal and external education programs, and planning for integrating EPC/RFID into business processes.

Ms. Hutchinson joined EPCglobal North AmericaT in April 2003, (when it was known as EPCglobal US), bringing with her more than 20 years of experience in high tech product management and technology transfer. Her specialties include product and portfolio planning, customer relationship management, and analytics and database marketing.

Ms. Hutchinson served as the facilitator for the EPCglobal Hardware Action Group until June 2006 and she shepherded the development of the Gen2 UHF Air Interface Protocol Standard.