PRECONFERENCE SEMINARPresentations:
RFID Legal and Public Policy
More than 2,500 people gathered at Disney's Coronado Springs Resort in Orlando, Fla., to attend RFID Journal LIVE! 2007. This conference offered the educational content and technology exhibits attendees need to put RFID to work. And by all accounts, it was a huge success.
This page contains links to all presentations we were given permission to post. Please note that speakers on some panels did not provide PowerPoint files, and that not all speakers have opted to have us post their materials. The speakers own the copyrights to these presentations, and no material should be used without their permission.
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In partnership with
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To download a PDF, click on the underlined presentation title or speaker name in red. As more presentations become available in the future, we will add them to this list.
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| 12:00 pm |
General Session: RFID Basics
This session is designed for all precoference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.
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Daniel Deavours, Research Director, RFID Alliance Lab |
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| 1:15 pm |
What You Need to Know About Privacy and Data Security
Policy makers have been responding to claims by privacy advocates that RFID poses a serious threat to consumer privacy. Several states have introduced legislation, and the federal government is contemplating comprehensive electronic privacy and data-security legislation that would allow lawsuits against companies failing to protect certain kinds of data adequately. Even if you are not using RFID to collect and store data, a poorly written statute affecting RFID use can impact your business or your RFID suppliers. Learn what legislation is pending and how it might impact your company.
Speakers:
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Dan Caprio, President, Progress & Freedom Foundation |
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Kathleen Carroll, Director, Government Relations, HID Global |
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Doug Farry, RFID Practice Chair, McKenna Long & Aldridge |
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Jim Harper, Director, Information Policy Studies, Cato Institute |
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| 2:00 pm |
Understanding the Likely Impact of Government RFID Mandates
The Department of Defense is requiring all of its suppliers to use RFID tags to track shipments. Florida and California are requiring drug pedigrees to reduce counterfeiting. Other states and the FDA might follow suit. Such government mandates could fuel adoption--or turn potential future allies of RFID into vocal and political opponents. And inconsistent or incompatible mandates imposed upon the same company or industry from different government agencies could create confusion, increase cost and add unnecessary complexity.
Speakers:
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Jennifer Kerber, Director, Homeland Security, ITAA |
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Joe Rinzel, VP, State Government Affairs, Retail Industry Leaders Assoc. |
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Mark Anthony Signorio, Dir., Technology Policy, National Assoc. of Manufacturers |
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Richard Varn,
Technology Policy Advisor, National Retail Federation |
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| 3:15 pm |
RFID Adoption and Patent Liabilities
The US Patent and Trademark Office is making organizational changes to deal with a huge increase in the number of RFID-related patents that have been filed within the last 18 months. Understand those changes and what they mean for your companies. At the same time, the US Congress is legislating some of the most sweeping changes in US patent law in decades. At least one company that holds an RFID patent is suing major retailers are using the technology for inventory management. Other lawsuits are likely to follow suit. Learn how you can protect your company against possible lawsuits.
Speakers:
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Rel Ambrozy, Partner, McKenna Long & Aldridge |
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Doug Farry, RFID Practice Chair, McKenna Long & Aldridge |
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Mark Powell, Dir., Technology Center, U.S. Patent and Trademark Office |
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| 4:15 pm |
International Government Impacts on RFID Use
Federal and state governments are not the only ones having an impact on RFID -- government entities in Asia and the EU are changing the market, as both regulators and consumers of RFID. Different countries around the world have assigned different parts of the UHF spectrum and different interference standards for RFID use, which increases the cost of RFID products and adds to the complexity of global deployments. RFID use in international trade is affected by government decisions at both US and foreign ports. The EU has announced the formation of a Stakeholder Group to consider regulations on RFID use in Europe -- all of these will impact the market. Learn how.
Speakers:
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Elizabeth Board, Executive Director, Public Policy Steering Committee, EPCglobal |
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Robert Cresanti,
US Under-Secretary, Technology,
US Department of Commerce |
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Page Siplon, Executive Director, Marine Logistics Innovation Center |
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Kathy Smith, Special Assistant for Customer Support, Office of the Assistant
Deputy Under Secretary of Defense, Supply Chain Integration |
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RFID Journal LIVE! 2007 is produced by RFID Journal, the World's RFID Authority.
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Cornerstone Sponsor
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Signature Sponsor
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Premium Retail Sponsor
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Cold Chain
Workshop Sponsor
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Seat Cover Sponsor
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