RFID JOURNAL LIVE! Spacer Put RFID to Work
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Presentations: Main Agenda


More than 2,500 people gathered at Disney's Coronado Springs Resort in Orlando, Fla., to attend RFID Journal LIVE! 2007. This conference offered the educational content and technology exhibits attendees need to put RFID to work. And by all accounts, it was a huge success.

This page contains links to all presentations we were given permission to post. Please note that speakers on some panels did not provide PowerPoint files, and that not all speakers have opted to have us post their materials. The speakers own the copyrights to these presentations, and no material should be used without their permission.

To download a PDF or video, click on the underlined presentation title or speaker name in red. As more presentations become available in the future, we will add them to this list.
Monday, April 30
   
5:30 pm Welcome
Introductory remarks from RFID Journal's founder and president.
Speaker:
  Mark Roberti, Editor and Founder, RFID Journal

5:45 pm Opening Keynote:
How Wal-Mart Derives Business Value from RFID
When Rollin Ford took over as Wal-Mart's CIO in April 2006, he launched a bottom-up review of the company's RFID initiative to ensure Wal-Mart had the right strategy and right implementation plan. In this thought-provoking keynote address, Ford explains how the examination demonstrated clearly that RFID is delivering business value. He explains the benefits Wal-Mart is already achieving and discusses the company's future plans and expectations for RFID.
Speaker:
  Rollin Ford, Executive VP and CIO, Wal-Mart Stores

6:30 pm Welcome Remarks
Opening comments from the reception sponsor.
Speaker:
    Dr. Jonathan Golovin, Chairman, CEO, and co-founder, T3Ci
Tuesday, May 1
   
8:30 am Day 1 Opening Remarks
Welcome to the first day of the conference.
Speaker:
  Mark Roberti, Editor and Founder, RFID Journal

 
8:45 am General Session:
RFID in the Military Supply Chain

Moving munitions, spare parts, food and other goods around the world is a huge challenge. Add in the complexity of synching up supply chains among military partners, and you have real issues. Learn how the military is using RFID to coordinate the movement of supplies with allies.
Speaker:
  Rear Adm. Mark Harnitchek, Supply Corps. Dir., TRANSCOM, U.S. Dept. of Defense

 
9:30 am General Session:
RFID at Work Across the Value Chain

Many companies have focused their RFID investments on complying with customer mandates, but the way to maximize the value of RFID investments is to use RFID in a track-and-trace system that provides the visibility needed to secure assets and drive process improvements. Unisys has successfully implement such systems with a number of its customers, and in this session the leading RFID integrator will explain what opportunities exist for using RFID to secure assets and improve processes. It will explain the specific factors to include in ROI models and cost-benefit analyses and unveil real-world RFID process improvement success stories in key industries. This session will be of interest to all attendees who want to understand how more pervasive use of active RFID will lead to "smart" asset management for optimized utilization and maintenance scheduling as well as consumer and product authentication and identification.
Speaker:
  Dr. Ravi Kalakota, Managing Partner and VP, Global Strategy and Solutions
     Management, Global Industries, Unisys

 
10:15 am General Session:
RFID From the Customer's Perspective—Orchestrating the Real-Time
Enterprise with Microsoft BizTalk RFID

Come and learn how the new Microsoft BizTalk RFID framework can help you track and trace physical objects as they move through the supply chain, and orchestrate supply chain visibility solutions at the edge of the enterprise via a scalable, high performance, feature-rich and production ready platform in an easy, cost effective manner. You will hear first hand how the ‘Track & Trace’ solution from CHEP (global leader in pallet pooling), was built from the ground up on the BizTalk RFID Infrastructure, and the business benefits (ROI) that have been realized by this 24x7 ‘live’ production deployment.
Download a video from this presentation: Click here.
Speakers:
  Brian S. Beattie, Senior Vice President, Marketing, CHEP
  Anush Kumar, Product Manager, BizTalk RFID, Microsoft
  Puneet Sawhney, Global Program Manager, RFID, CHEP
  Rich Sherman, Director, Global Supply Chain Strategy, Microsoft
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal

 
  11:30 am—Breakout Sessions
     
    Getting Started:
Choosing the Right Type of RFID Technology for Your Needs
Learn the fundamental differences among the various RFID systems, including passive high-frequency and ultrahigh frequency, active, sensor-based and real-time locating systems. This session will explain how and where each type of system is used for different applications, such as tracking cases in the supply chain, items in a store or warehouse, assets in a hospital or office building and tools in a manufacturing facility.
Speaker:
  Toby Rush, President, Rush Tracking Systems
 
     
    How to Deploy RFID:
Best Practices—Meeting RFID Mandates While Preparing for Internal
and Cross-Supply-Chain Applications

There's a right way (and many wrong ways) to meet customers' RFID mandates. In this session, some of the leading early adopters of RFID spell out the best practices they developed as they met mandates from their customers and prepared to leverage RFID internally and across their supply chain.
Panelists:
  Carl Gardner, Senior Functional Analyst, DOD
  Mike O'Shea, Director, Auto-ID Sensing Technology, Kimberly-Clark
Moderator:
  Stephen Miles, Research Scientist, MIT Auto-ID Labs
 
     
    Executive Strategy:
What CEOs Need to Know About Developing an RFID Strategy

Wal-Mart's RFID strategy is different than Prada's. Gillette's is different than Pfizer's. In this session, some of the leading early adopters talk about how RFID fits with their long-term business strategies, and how they developed their plans for the technology. Their insights will help you create your own RFID strategy, including whether to be an early adopter or a fast follower, or just to wait and see.
Panelists:
  Mike Bargmann, Senior VP & CLO, Wegmans Food Markets
  Paul Freeman, RFID Program Director, Best Buy
  Milan Turk, Jr., Managing Director, Global Customer eCollaboration, P&G
Moderator:
  Harold Boeck, Professor of Marketing, Universite de Sherbrooke
 
     
  Retail/Consumer Goods:
RFID's Impact in the Cold Chain—Lessons Learned

Researchers at the University of Arkansas have been working with food companies to quantify RFID's potential benefits in the cold chain. The results of their investigation show RFID will have major benefits. Be among the first to learn the results of this groundbreaking research.
Speaker:
  Bill Hardgrave, Director, RFID Research Center, University of Arkansas
 
     
  Defense/Aerospace:
Getting DOD and Boeing Compliance Right

Some goods shipped to the U.S. Department of Defense require an Electronic Product Code (EPC), while others require a Unique Identification number (UID). Boeing has separate tagging requirements. This session shows you how to meet both Boeing and the DOD's tagging requirements in the most effective way.
Speakers:
  Steve Georgevitch, Supply Chain Manager, Boeing
  Kenneth Porad, Associate Technical Fellow, Boeing
  Kathy Smith, Spec. Asst. for Customer Support, Supply Chain Integration, DOD
 
     
  Manufacturing:
Case Study—Tagging Gas Meters During Production

The Sempra utilities—San Diego Gas & Electric and Southern California Gas—serve California customers from the state's Central Valley to the Mexican border. During the manufacture of gas meters, RFID tags are installed and later read at loading docks, in DC supply and in trucks prior to installation. That has saved the utilitity company money by eliminating meters "lost" during installation which, in turn, can give the customer free gas.
Speaker:
  Terry Mohn, Technology Strategist, Sempra Utilities
 
     
  Health Care/Pharmaceutical:
Staying Ahead of Pedigree Laws

A number of states have introduced drug pedigree laws to secure the drug supply chain and protect the public health. Many other states are considering similar laws, but pharmaceutical manufacturers, distributors and retailers could be faced with the nightmare scenario of having to comply with 50 different regulations. What can the industry do to ensure that regulations are compatible? Can proactively tagging drug shipments to create electronic pedigrees reduce the need for regulation? This session will examine the best options for industry going forward.
Panelists:
  Mike Celentano, Associate Director, Supply Chains Systems, Purdue Pharma
  Daniel Engels, Associate Professor, University of Texas at Arlington
  Ted Ng, Director of IT, Pharmaceutical Group, McKesson
Moderator:
  Daphne Allen, Editor, Pharmaceutical & Medical Packaging News
 
     
  Transportation/Logistics:
Case Study—The Benefits of Tracking Unit Load Devices

One airline has testing the benefits of using RFID to track unit load devices (ULDs)—large containers that are filled with baggage and cargo and loaded onto planes. The carrier applied RFID labels embedded with passive UHF EPC Gen 2 inlays to more than 100 of its 6,000 ULDs. The company hopes the technology will improve not only its ability to track its ULDs around the airport, but also its management of the loading and unloading processes.
Speaker:
  Gregor Baues, Chief Architect, Application Infrastructure, Air France
     
  12:20 pm—Platinum Sessions
     
    Getting Started:
Event-Driven Architectures and RFID: Move Beyond Data Capture to
Actionable Business Insight

Event-driven, service-oriented architectures (SOA) allow organizations to move beyond basic RFID and sensor data capture to actionable business insight. We will show you how to leverage your physical RFID infrastructure to drive greater business value by monitoring, analyzing, and acting on RFID data in the context of your business processes. Join us and learn how Oracle Sensor-based Services can help you achieve and move beyond visibility to bottom-line results.
Speaker:
  Stephanie McReynolds, Product Management Team, Oracle
 
     
    How to Deploy RFID:
Business Process Management and Service-Oriented Architecture for
RFID and Sensor Applications

Many sensors, many applications - this is the challenge facing global enterprises that want more awareness of the physical world. To win, companies must rise above the level of the sensor technology itself, and focus instead on using sensor data to improve business practices. This talk presents a robust architectural approach based on Service-Oriented Architcture (SOA) and Business Process Management (BPM), which focuses on solving business problems at the business level, and employing a mix of sensor technologies as needed. Real-world use cases show how this approach scales gracefully as requirements and technology change over time.
Speaker:
  Ken Traub, CTO, RFID and Edge Servers, BEA Systems
 
     
    Executive Strategy:
Data Integrity and RFID Physical Layer Deployments

As RFID systems are increasingly being deployed to support business process improvement (i.e. beyond slap n’ ship), their primary purpose is to create actionable intelligence that allows organizations behave differently in pursuit of their business objectives. Sophisticated RFID solutions generally consist of many layers – physical, virtual and process layers all tightly integrated to enable an organization (and perhaps its trading partners) to operate more effectively and/or efficiently. This presentation will address the primary role of physical layer deployments in an integrated RFID solution - the creation of "high integrity" data.
Speaker:
  Randy Dunn, Director, RFID Sales, ADT Security Services
 
     
  Retail/Consumer Goods:
Using RFID to Gain Insight with Out-of-Stock and Promotions Applications

While retailer RFID mandates may initiate RFID tagging programs, RFID gives new insights into the operations of your end to end supply chain. These continual "micro views" of store operations have not been possible before RFID. T3Ci has worked with 30 of the leading CPG companies including 6 of the 8 early adopters. In this talk, they will discuss key insights gained from their promotional compliance and out of stock projects.
Speaker:
  Dr. Jonathan Golovin, Chairman, CEO, and co-founder T3Ci
 
     
  Defense/Aerospace:
Removing Barriers to RFID Adoption in Civil Aviation

The Aerospace ID Programme is sponsored by 16 players in the RFID arena within the aerospace industry, ranging from the largest aircraft manufacturers to their suppliers, as well as standards bodies, IT services providers, and RFID systems integrators. This session will present significant research results obtained in areas such as product life cycle management, and improved industrial operations enabled by automatic identification technologies. The Programme has been running for 18 months and has been instrumental in removing barriers to the adoption of RFID in Civil Aviation, besides promoting standardization by providing research input to the Air Transport Association - ATA in America, and its international counterpart, the IATA.
Speaker:
  Victor Prodonoff Jr., Programme Director, Aerospace Identification Technologies Programme, Cambridge Auto-ID Lab
 
     
  Manufacturing:
Connecting the Shop Floor to the Top Floor—How Multiple Auto-ID Technologies
Bring Real-Time Visibility and Integration

How do you create a manufacturing and distribution environment to meet today's needs and one that will support tomorrow's requirements and new technologies as well? This session addresses the issues companies face when implementing an automation and data collection system across multiple technologies and business processes. Learn how to utilize what you have in place today and leverage multiple data collection technologies to unify processes across your entire supply chain positioning your operational systems for the future.
Speaker:
  John DiPalo, VP, Solution Engineering, Acsis
 
     
  Health Care/Pharmaceutical:
Are Your Sensitive or High-Value Shipments Safe?

Condition monitoring and security of shipments across the supply chain are an emerging application of RFID. This unique session introduces RFID technologies for sensor-based monitoring and security coupled with mobile data capture, GPS and other telematic systems. Insights from the largest hardware and software companies for the marine industry will present this dynamic session.
Speakers:
  Todd Matthews, Manager, Americas RFID Solutions, Psion Teklogix
  Brian Shultz, Senior Account Executive, Navis LLC
 
     
  Transportation/Logistics:
Driving Customer Value with Visibility in Transportation

Within transportation, mutilple supply chain visibility technologies promise to increase security and safety, and to achieve significant improvements in customer satisfaction and operational costs. What are Shipper's major concerns and how do we respond? How does or should their response change our approach and value proposition for visibility? Unisys commissioned a major survey consisting of in-depth interviews with top logisitics manager in 52 major intercontinental shippers to find out. Join us to discuss how visibility can be a game-changing, differentiating technology for your company.
Speaker:
  Lorie English, Manager, Global Commercial Industries, Unisys
 
     
  3:00 pm—Platinum Sessions
    Getting Started:
Increased Supply Chain Value and Intermodal Optimization Through the
Enablement of Active RFID

Establishing real time shipment level detail early in the process allows for shippers and carriers to collaborate and optimize their supply chain. Active RFID tracking system offers shippers detailed intermodal shipment visibility and the potential for direct cost savings from tighter inventory control, logistics and warehousing scheduling. In this session we will discuss how the deployment of the first fully functional intermodal RFID solution for end to end real time visibility is transforming transportation logistics. This is a significant step in solving the intermodal "black hole."
Speaker:
  Peter Linke, President and CEO, Americas, Identec Solutions US
 
     
    How to Deploy RFID:
How to Find the ROI from RFID

In this session, we will discuss and evaluate the value of RFID solutions in the supply chain for the major markets. What ROI models are some of the top retailers using? What are the benefits for retail and the retail supply chain? Can you really reduce shrinkage, save labor and improve sales - and if so, to what extent? What lessons can be learned from major retailers' pilot programs? We will also discuss the traditional supply vs. the on-demand, VMI models.
Speaker:
  Andre Coté, Sr. Dir., Worlwide Bus. Dev., Checkpoint Systems
 
     
    Executive Strategy:
The Advantages of High Power Mobile Read Points

Finding the ROI associated with deploying RFID is challenging work. Especially as RFID moves to the item level, understanding the business value associated with mining large amounts of EPC data requires a great deal of thought, planning, testing and ultimately discovery. One of the primary obstacles to conducting this work has been the significant cost and effort required to deploy the RFID infrastructure required to collect RFID data. A High Power Mobile Read Point eliminates or greatly reduces those headaches. This presentation will discuss the advantages of mobile RFID infrastructure and compare / contrast High Power Mobile Read Points to other mobile RFID infrastructure alternatives.
Speaker:
  Karen Bomber, RFID Product Line Management, Tyco Safety Products
 
     
  Retail/Consumer Goods:
Making RFID Information Actionable in the Retail Supply Chain

There are a number of challenges that occur between the supplier teams, the retail replenishment teams and the retail store. What is required are new business processes and solutions that take RFID information and integrate it into the business environment. In this session, get a first look at how RFID data can be used to help improve this critical business process. RFID Analytics can only get you so far. What is required are new business processes and solutions that take RFID information and integrate it into the business environment.
Speaker:
  Eric Peters, CEO, TrueDemand Software
 
     
  Defense/Aerospace:
At the Factory, Depot, Field and Airport–Can One RFID Infrastructure Serve Them All?

A common structured approach to deploying RFID in aircraft manufacturing environments, service depots, airport operations and even combat operations means that every point in the Aerospace / Aviation supply chain can share in the benefits and realize ROI from RFID tracking. In this session, learn about RFID-based location services and the options available for choosing the right solutions.
Download videos from this presentation:
  Video #1 Video #2 Video #3 Video #4
Speaker:
  Ashley Stephenson, Chairman, REVA Systems
 
     
  Manufacturing:
What Warren Buffet Looks for in RFID—Innovation, Automation and Real-World ROI

Join the United States Under Secretary of Commerce Robert Cresanti, technology specialist, Patrick J. Sweeney II and a highly strategic thinking end-user from Shaw Industries a Berkshire Hathaway company. The session will introduce innovations yet to be discussed in public, and go into details of Shaw's strategy of using RFID to drive ROI across forty United States based distribution centers. Learn the secrets of selling RFID to your C-level executives, see how automation drives accuracy and uninterrupted support, and take away a process to start your own RFID.
Speakers:
  Robert Cresanti, US Under-Sec., Technology, US Dept. of Commerce
  Jim Nielsen, Manager, Infrastructure Planning, Shaw Industries
  Dean Orem, Director of Regional Operations, Shaw Industries
  Patrick Sweeney, President and CEO, ODIN Technologies
 
     
  Health Care/Pharmaceutical:
Addressing the Worldwide Market Opportunity for RFID

How can a single case-pallet-item infrastructure reduce your company's implementation costs? In this session, hear about the latest RFID technology developments and their impact on pallet- to-item-level deployments and what the proven technology means for key global markets. Discussions will also focus on the importance of worldwide standards and how and why UHF RFID can exceed the performance of HF in item-level applications.
Speaker:
  Dimitri Desmons, VP, RFID Marketing, Impinj Inc.

 
     
  Transportation/Logistics:
Battery-assisted Passive RFID—The Best of Both Worlds

Between high performance, reliability, and functionality offered by active RFID tags at prices closer to passive tags, battery assisted passive tags is the sensible solution. Breakthrough performance, uniquely enabled by battery-assisted passive tags and readers, include: 100 meter read range, 100% read/write accuracy, 64 Kbit user read/write memory and compatibility with EPC standards. The rich feature set brought forward by battery-assisted passive technology at compelling price points; enable a number of critical applications in manufacturing.
Speaker:
  Ashish Asthana, VP Marketing & Product Strategy, Intelleflex Corporation
 
     
  3:50 pm—Breakout Sessions
     
    Getting Started:
The Cost of RFID System Components

An RFID system consists of more than just tags and interrogators. This informative session explains what the different components are, and what each is likely to cost.
Speaker:
  Mary Catherine O'Connor, Senior Editor, RFID Journal
 
     
    How to Deploy RFID:
Ten Things to Know About Choosing UHF RFID Readers and Label Printers

UHF readers differ in performance, ease of use, setup and total cost of ownership—even those based on the same EPCglobal Gen 2 standard. The same is true of RFID label printers. This session explains how to evaluate readers and label printers, and how to choose the right one for your needs.
Speaker:
  John Onderko, Senior RFID Packaging Engineer, Kimberly-Clark
 
     
    Executive Strategy:
Quantifying the Costs and Benefits of an RFID System

In this session, we quantify the cost of RFID systems for three common applications: asset tracking, work-in-process tracking and automated receiving. We then look at the benefits of each system and calculate the return on investment.
Speaker:
  Harold Boeck, Professor of Marketing, Universite de Sherbrooke
 
     
  Retail/Consumer Goods:
Key Applications for Leveraging RFID Data Across the Value Chain

Retailers and suppliers are starting to share data. But what applications are available to help you use the RFID data to create business benefits? In this session, you'll learn about electronic proof of delivery, automated shipping, promotional display tracking and other applications you can use today to benefit your business.
Speaker:
  Mark Roberti, Founder and Editor, RFID Journal
 
     
  Defense/Aerospace:
Rolls Royce Leverages RFID in the Supply Chain

Rolls-Royce is supporting its defense aerospace customers as they face the challenging and changing environment, with budget restraints and deployment costs requiring innovative solutions. In order to do so, the company performed a series of Global Asset Visibility trials that have been completed to enable the defense aerospace sector to understand the technical and integration challenges of the active and passive RFID capabilities to meet customer mandates and maximise business benefit.
Speaker:
  Lee Doherty, Head of Supply Chain Services, Rolls Royce
 
     
  Manufacturing:
Case Study—Ford Factory Accelerates Vehicle Production

To automate its inbound supply chain and outbound delivery chain, Ford has installed an active RFID real-time locating system at multiple plants across North America. The system tracks incoming parts on trucks arriving from suppliers as well as the finished Ford cars and pickup trucks rolling off the assembly line.
Speaker:
  Mark Wrubel, Material Planning & Logisitics Launch Manager, Ford Motor
 
     
  Health Care/Pharmaceutical:
Lessons Learned—Using UHF Gen 2 To Authenticate Drugs

Identifying drugs in the supply chain is not enough. Companies need to be able to authenticate shipments of product as they move through the supply chain. Learn how one drug maker used a UHF Gen 2 system to authenticate and track drugs from its manufacturing plant to wholesale partners to retail pharmacies.
Speaker:
  Mike Celentano, Associate Dir., Supply-Chain Systems, Purdue Pharma
 
     
  Transportation/Logistics:
Ten Tips for Choosing the Right Technology for Tracking

A wide variety of RFID technologies can be used to track transportation assets, including active and passive tags, real-time locating systems (RTLSs) and RFID-based sensor networks. These systems can be combined with bar-coding, infrared and other systems to provide greater visibility into the location and state of assets. Our panel of experts explains when and where to use different RFID technologies, and how to combine them with other auto-ID systems.
Speakers:
  Jean Francois Dion, Eng. & Service Dept. Dir., Balance Bourbeau
  Yoshibumi Kotsuka, Director of Transportation & Logisitics, Mitsui USA
Moderator:
  Dan Mullen, President, AIM Global
     
     
Wednesday, May 2
 
8:30 pm Day 2 Opening Remarks
Welcome to the second day of the conference.
Speaker:
  Mark Roberti, Editor and Founder, RFID Journal

8:45 am General Session:
RFID from the CIO's Perspective

RFID will have a major impact on IT systems. Our keynote panel of CIOs discuss the critical issues IT departments will face as they roll out RFID systems, from network bandwidth and device maintenance to retooling backend systems and working with line of business managers to collect and disseminate the information needed to drive business value.
Panelists:
  George Chappelle, CIO, Sara Lee Corp.
  Mike Meranda, President, EPCglobal North America
  Carla Powe, former CIO, Integrated Systems and Solutions Bus. Unit, Lockheed Martin
Moderator:
  Mark Roberti, Editor and Founder, RFID Journal


 
9:30 am General Session:
RFID Journal Awards Presentation

RFID Journal has introduced awards to recognize outstanding achievements in RFID. A panel of six judges selected from nearly 50 submissions and chose winners in three categories: Most Innovative Use of RFID, Best Use of RFID in a Product or Service and Best RFID Implementation. The three winners, listed below, will be presented with a handsome Steuben crystal award in recognition of their achievement. Each winner will then do a case study of their successful implementation.
Award Presenter:
  Mark Roberti, Founder and Editor, RFID Journal
Award Receipients:
  Marcelo Pandini, Manager, RFID & Business Development, HP Brazil
  Manuel Fernandez, Executive VP, Customer Experience, Procurement and
     Real Estate, DHL Express USA
  Andy Wurtz, SentriconElectronic Technology Leader, Dow AgroSciences


 
     
  11:30 am—Platinum Sessions
    Getting Started:
Insider Insights from Large Production Deployments

As you move from pilot to production, benefit from cutting-edge techniques that the thought leaders in manufacturing, distribution, pharmaceutical, and retailing have discovered that can make your project successful. Automate business processes while leveraging your existing investments in your ERP and WMS systems by extending that information down to the edge of operations where it can be immediately used. Hear ways in which companies have created fascinating hybrid systems using multiple RFID technologies and industrial sensors, and how to make your system "worker friendly." Learn about innovative approaches to tying multiple automation projects together to lower the total cost of ownership of all of your projects.
Speaker:
  Nancy Anderson, CEO, Blue Vector Systems
 
     
    How to Deploy RFID:
Active RFID—The Technology and How BMW MINI delivered the World's
First Active RFID Interactive Marketing Innovation

In this session, Wavetrend will give an overview of Active RFID technology. The attendees will learn how BMW MINI and their marketing agency in the USA (BSSP) delivered a world first use of Active RFID for driver loyalty and interactive marketing. Wavetrend will provide details of the project such as initial scoping, the importance of site surveys, the challenges, the value of the project to BMW MINI and their plans moving forward.
Speaker:
  Saleem Miyan, VP, Worldwide Sales, Mktg. & Pro. Services, WaveTrend
 
     
    Executive Strategy:
Item-Level Tagging for Retail–Why Combining RFID and EAS Makes Sense

ADT, primarily through its Sensormatic brand of EAS and CCTV products, has decades of experience working with retailers to protect their merchandise. Whether it’s a beep at the door or an image recorded to a DVR, “visibility” created by physical layer deployments is at the heart of ADT’s retail solutions. Item level RFID promises to offer new levels of visibility related to both in-store and supply chain processes. And while this new form of process visibility involves many integrated layers, many of the physical layer challenges faced by retailers in creating item level RFID tagging models have already been addressed. This presentation will discuss the challenges retailers face in adopting item level RFID tagging and offer lessons learned from years of experience in providing similar EAS solutions.
Speaker:
  Randy Dunn, Director, RFID Sales, ADT Security Services
 
     
  Retail/Consumer Goods:
Real-time Promotion Execution Drives Top Line Results for Retailers

Come learn how retailers - in partnership with their leading suppliers - are using Realtime Promotion Execution (RPE) to optimize their promotional activities and increase topline results. Presenters will use case studies to highlight the collaborative best practices and tactics that drive results and ensure successful promotion execution. Attendees will also learn how a standards-based approach enables retailers to set the stage to not only optimize promotions but also improve shelf availability and increase overall effectiveness of their supply chains.
Speaker:
  Jasjit Mangat, Head of Business Solutions, OATSystems
 
     
  Manufacturing:
Impact of RFID on Shipping/Receiving Processes in Industrial Manufacturing

What if you could uniquely identify and track every package in your shipping/receiving process? What if your On-Time-In-Full (OTIF) accuracy were near 100%? What if your inventory actuals were best-in-class? What if you could collect volumes of accurate and timely data all without human intervention? Join Motorola and Rush Tracking Systems as we discuss the impact of using RFID to automate processes within industrial manufacturing verticals and cover best practices for deploying fixed, handheld, and mobile reader solutions in your manufacturing process.
Speakers:
  Toby Rush, president, Rush Tracking Systems
  Joe White, VP, Business Development and Marketing, Motorola Networks
     and Enterprise Business Division
 
     
  Health Care/Pharmaceutical:
Future Vision for RFID in Medical

RFID has the capability to significantly improve patient safety and overall quality of care. At the same time, RFID technologies help pharmaceutical & health care providers deliver safer, better quality, more affordable products & services. From Rx tracking to patient monitoring to smart asset utilization to better data management to improvements in medical billing, this session looks at the future of item-level tagging and its role in the reinvention of the healthcare industry.
Speaker:
  Andrew W. Holman, Representative to EPCglobal, Avery Dennison

 
     
  Transportation/Logistics:
Discover Your Supply Chain—Improving Data Sharing with Discovery Services

Discovery Services are an extension of the work by EPCGlobal for a uniform Object Naming System (ONS) to store RFID tag information. Discovery Services extends this concept with a separate, interoperable system that provides the real-time ability to track, trace and update all historical event data shared by the members of your supply chain. Afilias has helped pioneered the development of Discovery Services within multiple standards bodies and will review how they can help.
Speaker:
  Roland LaPlante, VP, Chief Marketing Officer, Afilias Limited