RFID Journal LIVE! 2008 | Conference Agenda 
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Conference Agenda

RFID Journal LIVE! 2008, RFID Journal's 6th annual executive conference and exhibition, will feature eight tracks with content designed for those with different levels of RFID experience and those looking for industry-specific solutions. It will also feature preconference seminars providing in-depth information on specific aspects of RFID. We are in the process of developing the conference agenda, please check back regularly.

Jump to:
April 16, 2008    April 17, 2008    April 18, 2008   

Jump to industry tracks:
Aerospace/DefenseManufacturingRetail/CPGPharmaceuticalSupply Chain/Logistics

Jump to how-to tracks:
Getting StartedHow to Deploy RFIDExecutive Strategy

Jump to preconference seminars:
RFID Journal UniversityRFID in Health CareRFID in the Auto IndustryRFID in the Chemical IndustryRFID in the Food ChainRFID for GovernmentRFID for IT Service ProvidersRFID in Packaging and LabelingRFID in the Airline IndustryEPC Compliance & Benefits Training

April 16, 2008

Back to Top
8:00 amCompTIA RFID+ Certification Training
10:00 amGeneral Session: RFID Basics.
New to RFID? This optional session is open to all preconference seminar attendees who want to gain a basic understanding of the fundamentals of RFID. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC Gen 2 standard, will be presented.
Speaker:
Mark Roberti, Founder and Editor, RFID Journal LLC
11:00 amPreconference Seminars Continue in Breakout Rooms

RFID Journal University
RFID in Health Care
RFID in the Auto Industry
RFID in the Chemical Industry
RFID in the Food Chain
RFID for Government
RFID for IT Service Providers
RFID in Packaging and Labeling
RFID in the Airline Industry
EPC Compliance & Benefits Training

4:15 pmPreconference Seminars End


4:30 pmWelcome
Speaker:
Mark Roberti, Founder and Editor, RFID Journal LLC
4:45 pmGeneral Session:
The Value of RFID at Sam's Club
Wal-Mart pioneered the use of Electronic Product Codes (EPCs) to improve on-shelf availability and reduce supply chain costs. Now, the company is taking steps to implement the technology at its Sam's Club locations across the United States. How is Sam's Club using the technology? What differences are there in applications between Sam’s Clubs with different formats? Where are the biggest benefits? In this session, you will hear answers to these questions and learn how Sam's Club is leveraging the lessons learned by the use of EPC in its own stores, and at Wal-Mart Stores, to drive business value for Sam's Club, its members and its partners.
Speaker:
Gregory L. Johnston, Executive Vice President, Club Operations, Sam's Club
5:30 pmGeneral Session:
Empowering Visibility-Driven Applications for High-Performance, Real-Time Enterprises
High-performing companies are looking to seamlessly connect their internal departments, support networks and demand and supply chains. Reducing the cost and complexity of infrastructure plumbing for a new breed of real-time applications, Microsoft and its eco-system of hardware and software partners are enabling mass adoption of RFID, SOA and B2B solutions by developing systems that empower users to gain productivity and business efficiencies with integrated real-time information in day-to-day business processes. Learn how customers worldwide are using the BizTalk RFID platform to drive results by harnessing RFID and sensor data, and how Microsoft is making it easier and simpler to deploy a new breed of ‘visibility-driven’ applications at the mobile edge.
Speaker:
Anush Kumar, Senior Product Director, Microsoft Corp.
6:15 pmOpening Reception Starts
8:00 pmOpening Reception Ends

April 17, 2008

Back to Top
7:30 amBreakfast
8:30 amWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal LLC
8:45 amOpening Keynote:
EPC's Strategic Imperative
In 1999, Procter & Gamble was a founding member of the Auto-ID Center, which developed the concept of storing Electronic Product Codes on low-cost RFID tags. Since then, it has been among a handful of leading companies to aggressively explore how the technology could be used, in collaboration with retail partners, to achieve previously unattainable supply chain efficiencies. Learn how EPC is viewed at the highest levels of one of world 's greatest companies, where P&G is focusing its EPC efforts, what the company expects to achieve with EPC in the short- and long-term and how this may shape the retail environment of the future.
Speaker:
Bob McDonald, COO, Procter & Gamble
9:30 amKeynote Session:
RFID—A World of Benefits, A Universe of Possibilities
RFID technologies continue to evolve, offering a growing set of capabilities and platforms for data capture and information management. As the breadth of RFID solutions and capabilities increases, companies are seeking to leverage these novel solutions to address new business challenges. Ray Martino, CTO for Motorola’s Enterprise Mobility Business, will provide his perspective on the evolution of RFID with both a look back and a look ahead. In addition, he will discuss the real-world customer value RFID is generating today, as well as the added value that can be unlocked as the technology continues to converge across the data capture, mobility and communication arenas.
Speaker:
Ray Martino, CTO, Enterprise Mobility, Motorola
10:15 amGeneral Session:
Achieving Real Business Value From RFID—Why You Should Act Now
Game-changing technologies enable early adopters to gain competitive advantage and drive shareholder value. Leading companies in many industries are gaining that advantage today with RFID. This session will focus on how Airbus and other companies are working with IBM and its key partners on large-scale strategic RFID implementations. The panel will discuss industry best practices that achieve real business value through the use of RFID, and why now is the best time to act.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal LLC
Panelists:
Michael George, CEO, OATSystems
Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus
Patrick Sweeney, President & CEO, ODIN technologies
Martin Wildberger, Vice President, IBM Sensor and Actuator Solutions, IBM
10:45 amRefreshment Break in Exhibit Hall
11:30 am—Breakout Session
Getting Started:
Ten Questions to Ask Your RFID Systems Integrator
It is important for a business to know which questions to ask when deploying a new technology, especially one whose application and capabilities continue to evolve. Early adopters of RFID are ahead of the technology curve, but boundaries are still undefined as people determine all possibilities for RFID. This session will focus on important topics that a business should ask its RFID systems integrator: how will RFID improve the efficiency of my business; how to ensure that your RFID solution leverages your enterprise's investment in Cisco and other IT infrastructures; how will RFID enable me to track assets and equipment quickly; what kind of techniques and support will the integrator do before, during and after the implementation; is a passive or active approach right for me; and more. These questions play a vital role in the decision to implement the technology and affect not only the business, but also the way a company is perceived in the industry.
Speaker:
Dan Zinn, CIO, Florida State Attorney's Office
Takeaways:
• Strategies an RFID systems integrator should have in place
• What to expect from your RFID systems integrator
• What bases should be covered before deciding to implement an RFID system
• Ways to evaluate potential partners to ensure success with your RFID system
• Finding the right RFID solution to meet your current and future needs
How to Deploy RFID:
Planning for an RFID Infrastructure that will Deliver Long-Term Benefits
Most companies are deploying RFID systems without much long-term planning, but how you build out your RFID infrastructure will either make business a lot easier or a lot more difficult down the road. Learn how Boeing is mapping future active and passive applications, analyzing potential needs and planning an infrastructure rollout that will meet its needs for years to come.
Speaker:
Steve Georgevitch, Supply Chain Manager, Boeing
Executive Strategy:
How to Get Management Buy-In for an RFID Deployment
RFID is still an emerging technology, and getting a successful deployment off the ground depends on buy-in from top-management. Representatives from three companies that have received support at the highest levels talk about how they brought top management on board, and also explain how to get your CEO to fund RFID projects.
Moderator:
Michael Liard, Research Director, RFID & Contactless, ABI Research
Panelists:
Denton Clark, AIT Manager, Lockheed Martin
Amjad Hussain, CIO, Handleman Company
Zachary Thom, Customer Supply Chain Analyst, Australia, Unilever
Pharmaceutical:
Real-World RFID Experiences at Johnson & Johnson
Johnson & Johnson was an early supporter of Electronic Product Code (EPC) standards. The company has been examining the use of EPC technology, both in its consumer products and its pharmaceutical supply chains. In this session, the firm discusses the lessons it has learned over the past five years, and what the RFID industry must do before RFID can deliver on the promise of enabling greater supply chain visibility and efficiency.
Speaker:
Mike Rose, VP, RFID/EPCglobal Value Chain, Johnson & Johnson
Manufacturing:
How Goodyear Uses RFID For Flawless Execution
In racing, time is money and execution is everything. For a third season of the NASCAR racing series, Goodyear is using RFID to manage thousands of tires quickly and efficiently. Now, this successful application of RFID technology has been expanded to include FIA European truck racing and Stock Car Brazil. Learn how Goodyear uses RFID to track tires and execute tasks efficiently in the high-pressure world of racing, and how it can enhance your operations as well.
Speaker:
Steve Lederer, IT Project Manager, The Goodyear Tire and Rubber Company
Takeaways:
• Understanding how to best track inventory in a fast paced environment
Aerospace/Defense:
Airbus Enhances Business Process with RFID
Airbus is beginning implementation of Radio Frequency Identification (RFID) technology based on the conclusive results of its industrial pilot program. The company's RFID leader will explain how the use of RFID is part of an integrated company wide approach to help streamline business processes and reduce the cost of operations for all partners in the value chain. He will also describe the first pilot results, current deployment plans and how Airbus is considering using RFID across two main categories: non flyable and flyable. (Non Flyable refers to ground based processes including supply chain, transportation, logistics, manufacturing and assembly related applications; Flyable refers  to all in-service processes and includes operational, maintenance and payload tracking applications.)
Speaker:
Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus
Supply Chain/Logistics:
The J.B. Hunt Way To Leverage RFID in the Supply Chain
There are a number of auto-ID and tracking solutions currently in widespread use in the transportation logistics industry. J.B. Hunt uses many of these and has studied how new and evolving solutions based on RFID can be used to replace or improve upon such existing solutions for tracking and tracing, inventory management and supply chain visibility. In this session, hear what J.B. Hunt considers the best way to leverage RFID with these solutions.
Speaker:
Ken Mangold, Senior Vice President, Information Services, J.B. Hunt Transport Services, Inc.
Takeaways:
• Insight into the best use of RFID with existing solutions
• Understanding the benefits and potential of RFID versus other technologies
Retail/CPG:
Combining RFID and Other Data to Drive Value
RFID data provides a new level of supply chain visibility, but this data alone won't solve all business problems or enable new efficiencies. In this session, a panel of experts explains how RFID data can be used and what additional data can be brought to bear to improve replenishment algorithms and work processes and measure system performance more effectively.
Moderator:
Louis Bianchin, Senior Analyst Program Manager, Venture Development Corp.
Panelists:
Leslie Hand, Global Retail Insights, IDC
Milan Turk, Jr., Managing Director, Global Customer eCollaboration, Procter & Gamble
EPC Standards:
Introduction to the EPCglobal Architecture and Standards
The EPCglobal community has created numerous standards and outlined an IT architecture framework to enable companies to share Electronic Product Code (EPC) data in a common and secure format. This session will explain the standards that have been promulgated, the overall architecture in which they are implemented, and how companies can use these standards and the architecture to improve their supply chain operations.
Speakers:
Chris Diorio, Hardware Action Group Co-Chair, Impinj, Inc.
Steve Halliday, President, High Tech Aid
Bryan Tracey, VP Engineering, Chief Architect and EPCglobal SAG Co-Chair, GlobeRanger Corporation
12:20 pm—Sponsored Sessions
Click here to view ALL sessions w/ descriptions from this time slot
Improving Airline Customer Service With RFID for Baggage Tracking
      Sponsored by: Alien Technology
Building an Intelligent Supply Chain Through Discovery Services
      Sponsored by: Afilias Limited
Enabling Better Business Decisions Using RFID
      Sponsored by: Oracle
Examining Several Leading Manufacturing Case Studies
      Sponsored by: OATSystems
Case Study: Top Global Retailers Are Evolving to RFID
      Sponsored by: Checkpoint Systems
UHF Gen 2 for Item-Level Tagging of Retail Apparel
      Sponsored by: Impinj, Inc.
Case Studies: Improving Production Shipping and Receiving Processes With RFID
      Sponsored by: Blue Vector Systems
How Global Telematics Technologies Combined With Active RFID Deliver an ROI in Track and Trace
      Sponsored by: Wavetrend
1:00 pmLunch in the Exhibit Hall
3:00 pm—Breakout Session
Pharmaceutical:
ASD Healthcare Benefits from Drug Consignment Monitoring
Ensuring that expensive pharmaceutical drugs are always in an acute care setting when needed is a time-consuming and labor-intensive task. ASD Healthcare, a division of AmerisourceBergan, has developed a 433 MHz active RFID system that not only tracks products from ASD¹s warehouse to the patient, but also monitors temperature, issues an invoice when drugs are consumed and automatically triggers replenishment. Learn how this system is benefiting ASD, hospitals and patients.
Speaker:
David Richards, Director, Business Operations, ASD Healthcare
Getting Started:
Item-level Tagging: Use Cases and Feasibility Assessment
Previous research on RFID for consumer packaged goods retailers has shown a benefit while only tagging pallets and cases. However, item-level tagging provides even more potential than has been seen in the past, with the largest benefits—for both retailers and suppliers—likely to occur on the sales floor. For more than a year, the University of Arkansas’ RFID Research Center has performed numerous lab tests with item-level RFID technology and participated in several pilots. This session will overview the use cases and the outcomes of various tests designed to examine these use cases, both in the lab and in the field.
Speaker:
Bill Hardgrave, Director, RFID Research Center, University of Arkansas
How to Deploy RFID:
Squeezing The Most Value From RFID Location Data
Every business, no matter the industry, wants to get the most out of their technology investment. Knowing how to leverage an RFID solution is imperative if a business wishes to enhance processes, efficiency and overall continuity. This session will cover a detailed business use-case of how one enterprise is using data obtained from its real-time location system to maximize the use of valuable equipment and improve inventory management. By better understanding the movement of equipment, Denver Health Hospital has reduced over-purchasing and is using its assets more effectively, which ultimately impacts the hospital’s bottom line.
Speaker:
Jeff Pelot, CTO, Denver Health Hospital and Medical Center
Takeaways:
• How to use RFID location data to increase ROI
• How to use RFID to eliminate over-purchasing of equipment
• Best practices for using RFID to create a competitive advantage
Executive Strategy:
Should You Invest in Your RFID Technology Partner?
Established companies sometimes make strategic investments in technology startups for good reasons: They can influence how the company's solution is developed; stabilize a small partner, ensuring its future; and achieve a sizeable return on investment if the company achieves a successful initial public offering. So is it a good idea to invest in your RFID technology partner? Our panel of experts explains the pros and cons.
Moderator:
Ed Hess, Executive Editor, Integrated Solutions Magazine
Panelist:
Alan J. Koenning, Fund Manager, Strategic Enterprise Fund, UPS
Takeaways:
• Strategic insights into how RFID will affect many aspects of the way companies do business
• How to plan for new IT, packaging, manufacturing and distribution systems
Retail/CPG:
Doubling Retail Profits by Improving In-Store Labor Efficiency
In-store labor is the single largest cost of retailers, containing the biggest inefficiencies. Major areas of concern include shrinkage, out-of-stocks, turnover, the presence of outside employees, returns, backroom stock, in-store demos and waste; solving these inefficiencies by integrating RFID can enable a retailer to double profits at a cost lower than what it currently spends.
Speaker:
Robert G. Brown, Chairman of the Board, Spar Group
Takeaways:
• Areas of in-store labor inefficiency RFID can improve—and by how much
• Types of RFID equipment that are necessary and practical to use, and the payback from an implemented program
Manufacturing:
BP Tracks Equipment for Safety, Efficiency at Storage Plant
BP has deployed an RFID system to track cranes and forklifts and ensure employee safety at its seven-acre storage facility in Louisiana.The active RFID system warns personnel of potential dangers from moving equipment and safeguards drivers and visitors. BP also achieves benefits from leveraging this location capability to manage offshore oil field spare parts for the Gulf of Mexico.
Speaker:
Robert Waring, Senior Technology Consultant/Chief Technology Office, BP
Takeaways:
• How to use active RFID to manage the location of equipment and people
• How to use the location capability of an active RFID infrastructure to manage spare parts
Aerospace/Defense:
How Spirit Aerosystems Benefits from Active and Passive RFID Systems
Spirit AeroSystems, a Wichita-based supplier of commercial airplane assemblies and components, uses 120 passive RFID readers mainly located in fabrication areas, as well as an active RFID system, to cover its 10 million-sq.-ft. manufacturing campus, for shop order tracking, transportation order tracking, tracking parts entering tanks of freezers and other applications. Hear how the company benefits from both passive and active RFID, and the lessons it has learned as it deployed one of the most sophisticated manufacturing RFID systems in the United States.
Speaker:
Debbie Fogg, RFID Projects Manager, Spirit Aerosystems
Supply Chain/Logistics:
Freightliner Achieves Labor Cost Savings, Improving Inventory Accuracy
Freightliner deployed an RFID-based solution at its Portland, OR, manufacturing plant to better track the manufacturing replenishment process and reduce the labor required to control inventory accurately, thus solving problems within the company’s existing supply chain event. Hear how Freightliner overcame its closed-loop challenges, and where else it sees benefits in using the technology
Speaker:
Louis Fleischer, Automation Engineer, Freightliner
Takeaways:
• Understanding how to create the best business case for supply chain material visibility with RFID 
• Best ways to identify ideal choke points for data collection
EPC Standards:
An Introduction to EPCglobal Software Action Group Interface Standards
EPCglobal subscribers—both end users and solution providers—have formed Working Groups to tackle the tasks and research needed to meet the requirements for serving the needs of end users. This session will provide an introduction to some key Working Groups within the Hardware Action Group, as well as highlights of their current activities.
Speakers:
Chris Diorio, Hardware Action Group Co-Chair, Impinj, Inc.
David Husak, Chief Technical Officer and Co-founder, Reva Systems
John Kessler, Senior Engineer, Avery Dennison RFID
Randy Stigall, Director, Emerging Applications, UPM Raflatac
Richard Ulrich, Solutions Architect, Wal-Mart Stores
3:50 pmGeneral Session:
Putting RFID/EPC Standards to Work
Dick Cantwell has been a leader in the EPC movement for more than six years. He is chairman of the EPCglobal board of governors, and has led efforts to deploy the technology at Gillette, Procter & Gamble and now Cisco Systems. In this session, Cantwell will explain how to use an EPC network architecture as an enabling technology to share and manage data, and to drive applications that deliver real value to companies and consumers. He will also discuss Cisco's experiences using the technology.
Speaker:
Dick Cantwell, VP & Managing Director, Internet Business Solutions Group, Cisco
4:10 pmGeneral Session:
EPC - Past, Present and Future
Sanjay Sarma was the co-founder of the Auto-ID Center at MIT and has been a thought leader in the industry for the past decade. In this session, he will discuss how companies are Implementing EPC, where they are discovering benefits and he will explain his vision of the future of this important emerging technology.
Speaker:
Dr. Sanjay Sarma, Associate Professor of Mechanical Engineering; Former Chairman of Research and Co-Founder, The Auto-ID Center, Massachusetts Institute of Technology
4:30 pmGeneral Session:
RFID Adoption for New Applications and Industries
This keynote presentation will highlight industry progress for Gen 2 UHF RFID within emerging market segments, with references to real customer implementations and unique applications. Building on his last keynote at EPC Connection 2007, "RFID Goes Mainstream," Alien's CEO will provide real-world examples of RFID delivering value outside the supply chain, in such areas as transportation, conferences and item-level tracking of valuable assets.
Speaker:
George Everhart, CEO, Alien Technology
5:05 pmGeneral Session:
Demystifying the RFID vs. Bar Code Debate
Many myths surround the capabilities and limitations of both RFID and bar codes, and there's a lot of confusion regarding when to use one, the other or both. This myth-busting keynote presentation from RFID Journal's Mark Roberti and Intermec VP Ray Cronin will shed light on what is true and what is false, through live demonstration and references to real-world applications and deployments.
Speakers:
Ray Cronin, VP & General Manager, RFID, Intermec Technologies
Mark Roberti, Founder and Editor, RFID Journal LLC
5:35 pmDay 1 of Conference Concludes

April 18, 2008

Back to Top
8:00 amBreakfast
8:45 amWelcome Back
Speaker:
Mark Roberti, Founder and Editor, RFID Journal LLC
9:00 am2008 RFID Journal Awards:
2nd Annual RFID Journal Award Winners
Each year, RFID Journal selects a panel of independent judges to choose the Best RFID Implementation, the Best Use of RFID in a Product or Service and the Most Innovative Use of RFID. In this session, the three end users selected by the judges will each present their story, providing unique insights into the best uses of RFID from around the world. 
• Best RFID Implementation: Airbus
• Best Use of RFID in a Service: Agence Metropolitaine de Transport
• Most Innovative Use of RFID: Interface Flor
10:00 amGeneral Session:
RFID and Serialization Lead to New Levels of Value Generation
Across a variety of industries and process areas, RFID and serialization-based applications have evolved from point applications to integrated business-wide solutions. We are now witnessing the emergence of a new class of collaborative processes involving large-scale data exchange of RFID, unique identification and related business data. Learn how SAP and its ecosystem are enabling this transformation, and how companies worldwide are already generating business value from these new solutions. One such pioneering company, Intel Corp., will share the benefits and lessons learned from deployments in its logistics and manufacturing operations, along with its plans for enabling B2B business processes to achieve business value, and its vision for deploying a range of RFID-enabled digital supply chains of the future.
Panelists:
Tobias Goetz, Business Development, SAP
Larren Olson, Director of Materials Business Solutions, Intel
10:30 amRefreshment Break in Exhibit Hall
12:00 pm—Sponsored Sessions
Click here to view ALL sessions w/ descriptions from this time slot
How RFID-Enabled Applications Are Setting a New Bar for Operational Efficiencies
      Sponsored by: Xterprise
Mojix STAR System: Field Trial Results and New Possibilities for RFID
      Sponsored by: Mojix
Managing and Deploying Assets in Large-Scale Construction Projects
      Sponsored by: IDENTEC SOLUTIONS AG
Enabling RFID Mass Adoption Through the Microsoft BizTalk RFID Platform
      Sponsored by: Microsoft Corp.
How HP Gained Supply Chain Visibility Internally--and for Its Customers
      Sponsored by: Hewlett-Packard Co. (HP)
How to Use RFID as an Anti-Counterfeiting Measure
      Sponsored by: Alien Technology
How End Users Capture Value from RFID
      Sponsored by: NXP Semiconductors
Leveraging RFID Sensors and Printed Electronics in Pharmaceutical Packaging and Cold Chain Logistics
      Sponsored by: Information Mediary Corp.
12:40 pmLunch in the Exhibit Hall
1:40 pm—Breakout Session
Getting Started:
Choosing the Right RFID System to Track Assets
The size and material of your assets, the distance over which you need to track them, and other factors influence the type of RFID system you need. This session provides a step-by-step guide to help you decide whether an active, passive UHF, passive HF or real-time location system is right for you.
Speaker:
Majid Ghadiri, Chair and Professor of Electronic & Computer Technologies, Oakton Community College
Takeaways:
• A step-by-step guide to choosing the right RFID asset-tracking system
• A guide to the different types of RFID asset-tracking systems that are available
How to Deploy RFID:
Overcoming Deployment Challenges in Manufacturing
RFID technology holds great promise for tracking parts needed on a line, work-in-process, finished inventory and more. But deploying can be a challenge in many manufacturing settings. Our panel of early adopters discusses how to overcome the challenges of interference, tagging metal parts, ensuring read accuracy and system reliability.
Moderator:
Reik Read, Senior Research Analyst, Robert W. Baird & Co.
Panelists:
Chris Maciejewski, IT Program Manager-RFID, Campbell Soup Company
Mark Moran, Technology Architect, Deere & Company
Executive Strategy:
RFID in Perspective: Looking 5 Years Ahead
There has been a lot written about RFID not living up to its promise. In this session, leaders from key industries that launched the RFID movement by backing the Electronic Product Code standard look at what happened over the past five years, where we are now and how companies will likely use the technology over the next five years.
Moderator:
Simon Ellis, Practice Director, Supply Chain Strategies, IDC
Panelists:
Mike O'Shea, Director, Auto-ID Sensing Technology, Kimberly-Clark
Kenneth Porad, Associate Technical Fellow, Boeing
Mike Rose, VP, RFID/EPCglobal Value Chain, Johnson & Johnson
Retail/CPG:
Does RFID Improve Inventory Accuracy?
Inventory accuracy is one key to an efficient and effective supply chain, yet inventory accuracy is inherently wrong. To study the impact of RFID on inventory accuracy, Wal-Mart commissioned a study, conducted by the University of Arkansas’ RFID Research Center, to examine the store-level influence of case-level RFID tagging on perpetual inventory. Results indicate RFID can improve inventory accuracy in the presence of normal business processes for on-hand adjustments (i.e., RFID as a supplement to existing manual adjustment processes). This session will provide details on the study, the results and the benefits to the industry.
Speaker:
Bill Hardgrave, Director, RFID Research Center, University of Arkansas
Pharmaceutical:
The Potential of Incorporating RFID in Medical Devices
The U.S. Food and Drug Administration’s Center for Devices and Radiological Health (CDRH) is working to ensure that medical device advancements promoting individual patient care and public health are safe and effective. Given the rapid pace of growth estimated for RFID use in health-care settings, hear how partnership of the CDRH with health-care organizations, other regulatory bodies and product manufacturers will bring the benefit of RFID-enabled medical devices to patients, while also considering the potential risks associated with electromagnetic interference.
Speaker:
Ann Ferriter, Issue Manager, Center for Devices and Radiological Health, FDA
Takeaways:
• Recent findings and case studies on the use of RFID in medical devices
• Understanding the potential of RFID in the medical device/pharmaceutical sector
Manufacturing:
Case Study: RFID Smoothes Production for Oil-Pipe Maker
Tejas Tubular, a provider of drill pipes and other products to the oil industry is using EPC Gen 2 tags to track and streamline the production process. Learn how the company overcame problems tagging metal objects to achieve significant cost savings.
Speaker:
Maximo Tejeda, Founder & President, Tejas Tubular Products
Takeaways:
• How one manufacturer set up a 13.56 MHz system to track inventory and production
• The benefits RFID can deliver to manufacturers today
Aerospace/Defense:
DOD Agency Deploys RFID for Property Management
A Department of Defense agency has deployed an active RFID system to assist in property accountability. This presentation will address the pilot project's goals, status and future plans.
Speaker:
Eric Hyman, Installations Management Program Officer, National Geospatial-Intelligence Agency
Supply Chain/Logistics:
Megatrux Leverages RFID on Shipments from China
Megtrux Companies, a Top 50 3PL that provides global end-to-end supply chain solutions, saw an improvement in shipping accuracy as it began to tag and track cases and pallets bound for Wal-Mart facilities, achieving an ROI within 14 months. The success of that implementation has led the company to deploy RFID in China and offer point-of-origin tagging as part of its supply chain solutions. Learn how Megatrux is employing RFID to drive new efficiencies and offer tracking capabilities to its customers.
Speaker:
KC Pelle, Executive VP, Megatrux
Takeaways:
• How to use an RFID compliance system to improve shipping accuracy 
• Insights into the benefits of improved supply-chain visibility
2:30 pm—Breakout Session
How to Deploy RFID:
Mining RFID Data to Achieve Business Benefits
RFID systems provide a wealth of data, but how do companies mine the value out of all the information. What data needs to be collected, and where? Can it be analyzed in real time? How can companies use real-time RFID data to drive benefits? Learn how companies can deploy systems to analyze RFID data and turn it into actionable information.
Speaker:
Mark Pavuk, Service Assets Supervisor, Holt Cat
Takeaways:
• How to analyze RFID data
• Best practices for deploying systems that deliver actionable information
• Insights into off-the-shelf software for analyzing data
Executive Strategy:
Using RFID to Enhance Your Products or Services
RFID is not simply a technology that companies can use to achieve cost savings. Savvy companies are improving existing products by embedding RFID in them or creating new value-added services. In this session, you will hear from three companies using RFID in innovative ways to improve their products or services and gain a competitive edge.
Moderator:
Louis Bianchin, Senior Analyst Program Manager, Venture Development Corp.
Panelists:
Marlene Breakey, Group Director IT, DM & Supply Chain Technologies, Ryder System
Brian Chisholm, Development Engineer, Rexam Plastic Packaging
Robert Corvese, , GTECH Corporation
Takeaways:
• Ways to use RFID for strategic advantage
• Strategies for using RFID to achieve long-term company goals
Retail/CPG:
Kimberly-Clark Uses Passive UHF EPC For Yard Management
Many companies have employed active RFID for tracking containers in a distribution yard. However, Kimberly-Clark chose to use a passive UHF EPC system for yard management, because it offers a cost-effective, turnkey solution utilizing existing infrastructure, and because it has the ability to integrate into existing software platforms and fit the organization’s process-improvement needs. Learn how passive tags can help improve yard management, lower the total cost of ownership of an RFID system and deliver an ROI in less than a year.
Speaker:
Corey Mingerink, Senior RFID Packaging Engineer, Kimberly-Clark
Pharmaceutical:
RFID in Anti-Counterfeiting: From Security to ROI
RFID offers an efficient tool in fighting the ever-increasing problem of product counterfeiting and illicit trade, but it’s not a silver-bullet solution. Security is important in anti-counterfeiting, but it’s not without a price. Our presenter has developed and identified cost-efficient and usable techniques for secure authentication of today's standard RFID tags. Learn from the lessons of two EU-funded projects showing how minimal extensions to EPC/RFID supply chain infrastructures can inflict major obstacles to counterfeiting, and how the ROI of anti-counterfeiting investments can be enumerated.
Speaker:
Mikko Lehtonen, Researcher, Auto ID Lab, University of St. Galen and ETH Zurich
Manufacturing:
How Durakon Ensures Product Quality and Monitors Assembly Operations
Durakon Industries, a maker of bed liners, tonneau covers and other cargo management systems for the automotive industry, began using passive RFID at its factory in Clinton, Tenn., last year. The company launched the implementation to achieve quality control on large items being shipped to customers, and has since discovered other benefits that can be achieved with RFID as well. In this session, hear how Durakon deployed the technology and saved money with quality control, and how it plans to use RFID to track products throughout the shipping process.
Speaker:
Joe Mawhinney, Director of IS, Durakon Industries
Takeaways:
• Insight into the various benefits RFID can provide to manufacturers 
• Learn about deployment methods that can enhance quality control
Aerospace/Defense:
Case Study: Weapons Maker Benefits from Meeting DOD Mandate
FN Manufacturing is using RFID to help track and manage all its shipments of guns and parts to the U.S. Department of Defense. Learn what the weapons manufacturer did to make the process of complying with the RFID tagging mandate more efficient, and how it is benefiting from the data RFID provides.
Speaker:
Ed Benincasa, VP of IT, FN Manufacturing
Takeaways:
• Understand the RFID systems for tracking tools
• Learn how to meet mandates and what the potential of the technology can be
Supply Chain/Logistics:
RFID in Logistic Applications
Researchers at the LogDynamics Lab and University of Bremen in Germany have been researching RFID's value in logistics operations.  In this session, the head of that effort discusses the results of tests done with RFID in beverage, automotive and cold chain logistics. He will discuss how to choose the right tag and the right standards and which applications of RFID deliver value on logistics.

 

Speaker:
Dieter Uckelmann, Manager RFID-Application and Demonstration Center, BIBA-IPS, Log Dynamics Lab
Getting Started:
Easy Wins: RFID Applications That Deliver Today
Looking for the "low-hanging fruit" of RFID applications that are sure to deliver benefits today? This session will examine several key areas where you can enhance your operation and achieve internal or supply chain benefits today.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal LLC
Panelist:
Leif Chastaine, VP, Solutions Marketing, Insync Software Inc.
3:20 pm—Breakout Session
Pharmaceutical:
Achieving Pedigree Compliance With RFID
Golden State Medical Supply chose to go beyond minimal requirements to become compliant, and instead is reengineering its company using a serialization solution. In this session, GSMS will share its experience in identifying its objectives around serialization within the pharmaceutical industry, as well as its key factors for selecting a technology partner. The speaker will focus on such topics as pedigree compliance, system scalability and phase implementation approach.
Speaker:
James L. Stroud, President / CEO, Golden State Medical Supply
Getting Started:
Choosing the Right RFID System to Solve a Business Problem
Companies lose returnable assets, have tools stolen from the shop floor or need to track work-in-process. RFID can help, but how do you choose the right type of RFID technology for your company's needs? This session explains the fundamental differences among the various RFID systems, including passive high-frequency and ultrahigh frequency, active, sensor-based and real-time locating systems. You'll learn how and where each type of system is used for different applications, so you can choose the right system for your needs.
Speaker:
Harold Boeck, Professor, Universite de Sherbrooke & Academic Founder, Academia RFID
Takeaways:
• Understand the differences among various RFID technologies
• Learn how to choose the right technology for your application
How to Deploy RFID:
How to Choose the Right UHF RFID Reader
RFID handheld interrogators can be a cost-effective way of capturing data for certain applications. Mobile and fixed readers have their role to play in any RFID system. How do you choose the right reader for your application to ensure the system works properly, while keeping the total cost of ownership down? This session explains how to choose readers for different applications, and what you should look for in fixed, mobile and handheld readers.
Speaker:
Justin Patton, RFID Lab Director, University of Arkansas
Takeaways:
• Benchmarks for evaluating RFID handheld readers
• A method for comparing the features and performance of handheld readers
Executive Strategy:
A Framework to Evaluate the Business Case for RFID
Many organizations are asking whether RFID can add value to their operations. The presenter and his colleagues have developed an RFID e-Valuation Framework to identify the value proposition for using RFID. In this session, you will learn how to use the framework to map five dimensions of commerce and three justifications for using RFID to four functional areas where the technology can be applied across the value chain—inbound logistics, internal operations, outbound logistics and marketing and sales—so senior executives can develop a comprehensive RFID strategy for their organization.
Speaker:
Fredrick J. Riggins, Assistant Professor, Information & Decision Sciences, University of Minnesota
Takeaways:
• A framework for evaluating the potential for RFID projects 
• An understanding of how and where RFID can deliver value to organizations in different industries.
Retail/CPG:
Increasing Promotional Lift and Sell-Through With RFID
Hampton Products, a manufacturer of residential hardware, lighting and travel security products, has deployed a system for using the visibility afford by RFID to improve promotions execution, sales lift and sell-through with its retail partners. This session will explain the hardware and software that was required, and how the system delivers an ROI by ensuring that displays are on the floor in a timely manner.
Speaker:
Brian Millsap, Vice President, CIO, Hampton Products
Takeaways:
• Better promotions tracking through the use of EPC technology 
• Ways to increase sales lift and sell-through
Manufacturing:
How Wilson Sporting Goods Economically Uses RFID
In 2006, one of Wilson Sporting Goods' largest accounts asked it to begin shipping products labeled with EPC-compliant RFID tags. See how the sporting goods company economically met this request, and how it has learned to stay ahead of this ever-evolving technology.
Speaker:
Edwin Matthews, Director Information Technology, Americas, Wilson Sporting Goods
Aerospace/Defense:
Navy Improves Operations, Saves Money With RFID WMS
The U.S. Navy has replaced its legacy systems at the Naval Base Kitsap Bangor, in Washington State, with a new warehouse management system that leverages RFID technology to automate and increase the speed and accuracy of the receiving process, while also improving asset visibility. Learn how the Navy AIT Office deployed the system, and how its $337,000 investment in RFID led to over $400,000 in annual savings related to improved inventory accuracy.
Speaker:
Robert Bacon, Program Director, DOD
Supply Chain/Logistics:
Lexar Media Leverages RFID to Gain Distribution Visibility, Flexibility and Control
Lexar Media, a marketer and manufacturer of NAND flash and DRAM memory products, deployed RFID to achieve quick compliance with RFID mandates without sacrificing control and flexibility across its entire distribution operations, affording it improved visibility and control of its DC operations. RFID has allowed the company to improve productivity, reduce shipment errors, decrease costs, increase quality and improve product sales. Lexar now benefits from RFID-enabled distribution capabilities across its entire operations. RFID data helps its sales staff strategize the movement of product throughout customer locations, while electronic proof-of-delivery (POD) is helping the finance department reduce non-compliance shipments.
Speaker:
Lee Mar, Senior Logistics Analyst, Lexar Media
4:00 pmConference Concludes



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