RFID Journal LIVE! 2008 | Industry-Specific RFID Conference Tracks Aerospace/Defense, Manufacturing, Retail/CPG, Pharmaceutical, Supply Chain/Logistics | Pharmaceutical - RFID benefits in Health Care and Pharmaceutical 
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Pharmaceutical

Perhaps in no other industry is RFID's potential ROI as clear as in pharmaceuticals. Whether it is reducing counterfeiting, complying with new and existing regulations, reducing liabilities or gaining unprecedented efficiencies, early adopters are finding RFID can deliver huge benefits.






• Recent findings and case studies on the use of RFID in medical devices
• Understanding the potential of RFID in the medical device/pharmaceutical sector

April 17, 2008

11:30 am—Breakout Session
Real-World RFID Experiences at Johnson & Johnson
Johnson & Johnson was an early supporter of Electronic Product Code (EPC) standards. The company has been examining the use of EPC technology, both in its consumer products and its pharmaceutical supply chains. In this session, the firm discusses the lessons it has learned over the past five years, and what the RFID industry must do before RFID can deliver on the promise of enabling greater supply chain visibility and efficiency.
Speaker:
Mike Rose, VP, RFID/EPCglobal Value Chain, Johnson & Johnson
Improving Airline Customer Service With RFID for Baggage Tracking
      Sponsored by: Alien Technology
Building an Intelligent Supply Chain Through Discovery Services
      Sponsored by: Afilias Limited
Examining Several Leading Manufacturing Case Studies
      Sponsored by: OATSystems
Case Study: Top Global Retailers Are Evolving to RFID
      Sponsored by: Checkpoint Systems
UHF Gen 2 for Item-Level Tagging of Retail Apparel
      Sponsored by: Impinj, Inc.
Case Studies: Improving Production Shipping and Receiving Processes With RFID
      Sponsored by: Blue Vector Systems
How Global Telematics Technologies Combined With Active RFID Deliver an ROI in Track and Trace
      Sponsored by: Wavetrend
3:00 pm—Breakout Session
ASD Healthcare Benefits from Drug Consignment Monitoring
Ensuring that expensive pharmaceutical drugs are always in an acute care setting when needed is a time-consuming and labor-intensive task. ASD Healthcare, a division of AmerisourceBergan, has developed a 433 MHz active RFID system that not only tracks products from ASD¹s warehouse to the patient, but also monitors temperature, issues an invoice when drugs are consumed and automatically triggers replenishment. Learn how this system is benefiting ASD, hospitals and patients.
Speaker:
David Richards, Director, Business Operations, ASD Healthcare

April 18, 2008

How RFID-Enabled Applications Are Setting a New Bar for Operational Efficiencies
      Sponsored by: Xterprise
Mojix STAR System: Field Trial Results and New Possibilities for RFID
      Sponsored by: Mojix
Managing and Deploying Assets in Large-Scale Construction Projects
      Sponsored by: IDENTEC SOLUTIONS AG
Enabling RFID Mass Adoption Through the Microsoft BizTalk RFID Platform
      Sponsored by: Microsoft Corp.
How HP Gained Supply Chain Visibility Internally--and for Its Customers
      Sponsored by: Hewlett-Packard Co. (HP)
How to Use RFID as an Anti-Counterfeiting Measure
      Sponsored by: Alien Technology
How End Users Capture Value from RFID
      Sponsored by: NXP Semiconductors
Leveraging RFID Sensors and Printed Electronics in Pharmaceutical Packaging and Cold Chain Logistics
      Sponsored by: Information Mediary Corp.
1:40 pm—Breakout Session
The Potential of Incorporating RFID in Medical Devices
The U.S. Food and Drug Administration’s Center for Devices and Radiological Health (CDRH) is working to ensure that medical device advancements promoting individual patient care and public health are safe and effective. Given the rapid pace of growth estimated for RFID use in health-care settings, hear how partnership of the CDRH with health-care organizations, other regulatory bodies and product manufacturers will bring the benefit of RFID-enabled medical devices to patients, while also considering the potential risks associated with electromagnetic interference.
Speaker:
Ann Ferriter, Issue Manager, Center for Devices and Radiological Health, FDA
Takeaways:
• Recent findings and case studies on the use of RFID in medical devices
• Understanding the potential of RFID in the medical device/pharmaceutical sector
2:30 pm—Breakout Session
RFID in Anti-Counterfeiting: From Security to ROI
RFID offers an efficient tool in fighting the ever-increasing problem of product counterfeiting and illicit trade, but it’s not a silver-bullet solution. Security is important in anti-counterfeiting, but it’s not without a price. Our presenter has developed and identified cost-efficient and usable techniques for secure authentication of today's standard RFID tags. Learn from the lessons of two EU-funded projects showing how minimal extensions to EPC/RFID supply chain infrastructures can inflict major obstacles to counterfeiting, and how the ROI of anti-counterfeiting investments can be enumerated.
Speaker:
Mikko Lehtonen, Researcher, Auto ID Lab, University of St. Galen and ETH Zurich
3:20 pm—Breakout Session
Achieving Pedigree Compliance With RFID
Golden State Medical Supply chose to go beyond minimal requirements to become compliant, and instead is reengineering its company using a serialization solution. In this session, GSMS will share its experience in identifying its objectives around serialization within the pharmaceutical industry, as well as its key factors for selecting a technology partner. The speaker will focus on such topics as pedigree compliance, system scalability and phase implementation approach.
Speaker:
James L. Stroud, President / CEO, Golden State Medical Supply



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