RFID Journal LIVE! 2008 | Levels of Expertise in Deploying RFID Strategy, Technology | Executive Strategy for RFID- RFID Strategy and Future 
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Executive Strategy

Senior executives at companies in every industry are faced with a challenge: how to deploy RFID or prepare to deploy RFID in a way that reduces costs, improves efficiencies, and helps their company meet its long-term goals. Some early adopters will share their secrets for creating a well-thought-out strategy and executing it effectively.




• Strategic insights into how RFID will affect many aspects of the way companies do business
• How to plan for new IT, packaging, manufacturing and distribution systems

• Ways to use RFID for strategic advantage
• Strategies for using RFID to achieve long-term company goals
• A framework for evaluating the potential for RFID projects 
• An understanding of how and where RFID can deliver value to organizations in different industries.

April 17, 2008

11:30 am—Breakout Session
How to Get Management Buy-In for an RFID Deployment
RFID is still an emerging technology, and getting a successful deployment off the ground depends on buy-in from top-management. Representatives from three companies that have received support at the highest levels talk about how they brought top management on board, and also explain how to get your CEO to fund RFID projects.
Moderator:
Michael Liard, Research Director, RFID & Contactless, ABI Research
Panelists:
Denton Clark, AIT Manager, Lockheed Martin
Amjad Hussain, CIO, Handleman Company
Zachary Thom, Customer Supply Chain Analyst, Australia, Unilever
How Global Telematics Technologies Combined With Active RFID Deliver an ROI in Track and Trace
      Sponsored by: Wavetrend
Improving Airline Customer Service With RFID for Baggage Tracking
      Sponsored by: Alien Technology
Building an Intelligent Supply Chain Through Discovery Services
      Sponsored by: Afilias Limited
Examining Several Leading Manufacturing Case Studies
      Sponsored by: OATSystems
Case Study: Top Global Retailers Are Evolving to RFID
      Sponsored by: Checkpoint Systems
UHF Gen 2 for Item-Level Tagging of Retail Apparel
      Sponsored by: Impinj, Inc.
Case Studies: Improving Production Shipping and Receiving Processes With RFID
      Sponsored by: Blue Vector Systems
3:00 pm—Breakout Session
Should You Invest in Your RFID Technology Partner?
Established companies sometimes make strategic investments in technology startups for good reasons: They can influence how the company's solution is developed; stabilize a small partner, ensuring its future; and achieve a sizeable return on investment if the company achieves a successful initial public offering. So is it a good idea to invest in your RFID technology partner? Our panel of experts explains the pros and cons.
Moderator:
Ed Hess, Executive Editor, Integrated Solutions Magazine
Panelist:
Alan J. Koenning, Fund Manager, Strategic Enterprise Fund, UPS
Takeaways:
• Strategic insights into how RFID will affect many aspects of the way companies do business
• How to plan for new IT, packaging, manufacturing and distribution systems

April 18, 2008

How End Users Capture Value from RFID
      Sponsored by: NXP Semiconductors
Leveraging RFID Sensors and Printed Electronics in Pharmaceutical Packaging and Cold Chain Logistics
      Sponsored by: Information Mediary Corp.
How RFID-Enabled Applications Are Setting a New Bar for Operational Efficiencies
      Sponsored by: Xterprise
Mojix STAR System: Field Trial Results and New Possibilities for RFID
      Sponsored by: Mojix
Managing and Deploying Assets in Large-Scale Construction Projects
      Sponsored by: IDENTEC SOLUTIONS AG
Enabling RFID Mass Adoption Through the Microsoft BizTalk RFID Platform
      Sponsored by: Microsoft Corp.
How HP Gained Supply Chain Visibility Internally--and for Its Customers
      Sponsored by: Hewlett-Packard Co. (HP)
How to Use RFID as an Anti-Counterfeiting Measure
      Sponsored by: Alien Technology
1:40 pm—Breakout Session
RFID in Perspective: Looking 5 Years Ahead
There has been a lot written about RFID not living up to its promise. In this session, leaders from key industries that launched the RFID movement by backing the Electronic Product Code standard look at what happened over the past five years, where we are now and how companies will likely use the technology over the next five years.
Moderator:
Simon Ellis, Practice Director, Supply Chain Strategies, IDC
Panelists:
Mike O'Shea, Director, Auto-ID Sensing Technology, Kimberly-Clark
Kenneth Porad, Associate Technical Fellow, Boeing
Mike Rose, VP, RFID/EPCglobal Value Chain, Johnson & Johnson
2:30 pm—Breakout Session
Using RFID to Enhance Your Products or Services
RFID is not simply a technology that companies can use to achieve cost savings. Savvy companies are improving existing products by embedding RFID in them or creating new value-added services. In this session, you will hear from three companies using RFID in innovative ways to improve their products or services and gain a competitive edge.
Moderator:
Louis Bianchin, Senior Analyst Program Manager, Venture Development Corp.
Panelists:
Marlene Breakey, Group Director IT, DM & Supply Chain Technologies, Ryder System
Brian Chisholm, Development Engineer, Rexam Plastic Packaging
Robert Corvese, , GTECH Corporation
Takeaways:
• Ways to use RFID for strategic advantage
• Strategies for using RFID to achieve long-term company goals
3:20 pm—Breakout Session
A Framework to Evaluate the Business Case for RFID
Many organizations are asking whether RFID can add value to their operations. The presenter and his colleagues have developed an RFID e-Valuation Framework to identify the value proposition for using RFID. In this session, you will learn how to use the framework to map five dimensions of commerce and three justifications for using RFID to four functional areas where the technology can be applied across the value chain—inbound logistics, internal operations, outbound logistics and marketing and sales—so senior executives can develop a comprehensive RFID strategy for their organization.
Speaker:
Fredrick J. Riggins, Assistant Professor, Information & Decision Sciences, University of Minnesota
Takeaways:
• A framework for evaluating the potential for RFID projects 
• An understanding of how and where RFID can deliver value to organizations in different industries.



RFID Journal LIVE! 2008 is produced by RFID Journal, the World's RFID Authority.

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