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Conference Agenda

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April 27, 2009    April 28, 2009    April 29, 2009   

Jump to Industry tracks:
ManufacturingRetail / Consumer Package GoodsSupply Chain / LogisticsAerospace / DefensePharmaceutical

Jump to Level of Expertise tracks:
How to Deploy RFIDExecutive StrategyEPC Standards and Benefits

Jump to Preconference seminars:
RFID Journal UniversityRFID in Health CareRFID in the Food ChainRFID for IT ProfessionalsRFID for GovernmentRFID in Packaging and LabelingRFID in Warehouse and Inventory Management

April 27, 2009

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10:30 amGeneral Session:
RFID Basics
New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals of RFID. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
11:30 amPreconference seminars continue in breakout rooms
RFID Journal University 
RFID in Health Care
RFID in the Food Chain
RFID for IT Professionals - Sponsored by Omni-ID
RFID for Government
RFID in Packaging and Labeling
RFID in Warehouse and Inventory Management

1:00 pmLunch
4:15 pmPreconference Seminars End
4:45 pmWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
5:00 pmKeynote Session:
Charles Vogele Group Tracks Items From Production to Point of Sale
Charles Vogele Group, a European fashion retail chain and 2009 RFID Journal Award finalist, has deployed one of the world's first end-to-end supply chain tracking solutions at the item level. The company has its suppliers tag clothing items at eight production facilities in China. The goods are then tracked through a warehouse at the port of Shanghai, as well as at European distribution centers, the backs of four stores in Slovenia, on the retail floor and, finally, at the point of sale. The system has been live since September 2008, improving on-shelf replenishment, stock-taking, inventory management and the management of the store's back room.
Speaker:
Thomas Beckmann, VP, Group Supply Chain Management, Charles Vőgele Group
5:45 pmGeneral Session:
Microsoft BizTalk RFID in the Real World: Helping Companies Across Vertical Industries Succeed
Companies across a variety of industry verticals are employing the Microsoft RFID platform to transform their business processes. This session will provide insight into successful deployments and business benefits in terms of the ROI from these deployments. Customers across such verticals as manufacturing, supply chain, retail, hospitality, oil and gas, and airlines are using BizTalk RFID to gain visibility into physical world assets and activities, in order to improve business. The presenter will identify the ROI its customers are receiving from using RFID-enabled solutions based on the Microsoft platform. In addition, announcements will be made regarding Microsoft's continued RFID investments.
Speakers:
Sudhir Hasbe, Senior Product Manager, Microsoft Corp.
Zander Livingston, CEO and Co-founder, Truecount Corporation
Colin Masson, Worldwide Director of CRM, ERP and Supply Chain Solution Areas, Microsoft Corp.
Gokhan Sarpkaya, Ph.D., Project Leader, Logistics, Continental Automotive Systems US, Inc.
Robert Urwiler, CIO, Vail Resorts
6:30 pmOpening Reception Starts
8:15 pmOpening Reception Ends

April 28, 2009

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7:30 amBreakfast
8:30 amWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
8:45 amOpening Keynote:
The DOD Benefits from RFID in the War Zone
No organization on Earth has a supply chain as complex and challenging as that used by the U.S. Department of Defense. The DOD has deployed RFID in Afghanistan and Iraq to improve its ability to deliver goods to fighters in the war zones of both countries. In this keynote address, hear how these systems provide the agency with greater visibility and flexibility in meeting the logistical challenges of managing war efforts 7,000 miles away.
Speaker:
Major General James L. Hodge, Commanding General, SDDC, Scott Air Force Base
9:30 amKeynote Session:
Positioning Your Company for Success in Tough Economic Times
In a difficult economy, businesses that make the right strategic investments will be those best positioned to gain market share, thus differentiating and distancing them from their competitors. Jerry McNerney, VP of strategy and business development for Motorola's Enterprise Mobility division, will discuss the value of radio frequency identification as a strategic investment for an enterprise. Mr. McNerney will also present a framework for successfully implementing RFID solutions, revealing new, real-world use cases in which RFID is generating a return on investment in less than 12 months.
Speaker:
Jerry McNerney, VP of Strategy and Business Development, Motorola
10:15 amGeneral Session:
Building a Smarter Planet
In late 2008, IBM launched the Smarter Planet Initiative, which recognizes that the world is becoming smaller, flatter and smarter. We are moving into an age of a globally integrated and intelligent economy, society and planet—the question is, what will we do once we achieve this? Leaders across the globe have a unique opportunity to transform the way the world works, by joining and leveraging this initiative. Clients around the world are embracing these changes, transforming critical business processes within their companies and changing the way they work with their ecosystem. RFID is uniquely positioned to help drive these transformations. Learn how leaders are leveraging this new strategic vision to gain competitive advantage, and to provide solutions and services unimaginable only a short time ago.
Speaker:
Martin Wildberger, Vice President, IBM Software Group, IBM
10:45 amRefreshment Break in the Exhibit Hall
11:30 am—Breakout Session
Retail/Consumer Packaged Goods:
American Apparel Stocks Up on RFID to Stay Competitive
After evaluating the positive results of an item-level RFID tagging project at its stores, American Apparel is expanding the program and has begun to use the technology to track merchandise in selected stores. Known for its wide range of colors, styles and sizes available in the firm’s extensive apparel line, American Apparel is using RFID to keep the sales floors well stocked, gaining a competitive edge. Hear how the retailer evaluated the technology and prepared for the program, as well as the results and the future of RFID at American Apparel.
Speaker:
Zander Livingston, CEO and Co-founder, Truecount Corporation
Takeaways:
Executive Strategy:
Real-World RFID for Supply-Chain Optimization at Monsanto
Senior executives need to understand RFID’s growing importance for supply chain efficiency, inventory accuracy and reverse logistics throughout the lifecycle of each product. Using RFID to enhance its retail replenishment strategy, agricultural company Monsanto can now track its products with unprecedented levels of granularity, utilizing item-level tagging across its enterprise. In this session, the company will share how it employs RFID to make the most efficient and effective use of existing resources and how it developed this strategy.
Speaker:
William Schulz, Global Supply Chain Continuous Improvement/Optimization Lead, Monsanto
Takeaways:
How to Deploy RFID:
How to Track Files With RFID
Madison Abstract, a title insurance and real estate company, has developed an RFID-based system to locate files instantly. The system reduces costs by eliminating the need to hunt for misplaced documents. With an average value of property closing through the company of $150 million a day, it’s critical to be able to find the proper documents out of the 800 to 1,000 that might be in use at any particular time. Learn how your company can reduce the time required to locate important files with an RFID file-tracking system.
Speaker:
Bill Cryan, Vice President/CIO, Madison Abstract
Takeaways:
Manufacturing:
Nuclear Power Plants Find Safety in RFID
Whether you produce electronics or energy, ensuring employee safety is a top priority. Southern Company, an energy company that runs nuclear power plants, has dramatically enhanced the realism of worker training by providing a system for employee monitoring and intervention. Learn how the company is using a real-time location system to automatically correlate a worker’s actual location with a simulated instantaneous radiation dose, and how it can be used to minimize exposure, reduce health risks and lower utility costs.
Speaker:
Wm. Keith Hodnett, Plant Vogtle Training Dept., Mechanical Instructor, Southern Company
Takeaways:
Pharmaceutical:
RFID and Pharmaceutical E-Pedigrees: 2009 Regulatory Compliance Update
The California State Board of Pharmacy has delayed the implementation of its e-pedigree requirement until 2015, but other states are considering new laws that would require the tracking of individual doses of drugs. These regulations put a data-collection burden on drug makers, distributors and retailers. Hear what’s happening at the state and federal levels, and how state pedigree requirements could influence RFID adoption rates.
Speaker:
Virginia Herold, Executive Officer, California Board of Pharmacy
Takeaways:
EPC Standards and Benefits:
EPC Panel: On-Shelf Availability and Accelerated Reconciliation
It has been four years since companies began deploying RFID systems based on the EPC Gen 2 air interface and tag data standards. What has been learned during that period? In this session, several leading end users of EPC technologies and standards will discuss how they have achieved improvements in on-shelf availability, and accelerated the shipping and receiving reconciliation process. These companies will reveal best practices that will enable your business to achieve the same benefits.
Moderator:
John Seaner, Vice President & General Manager, GS1 US
Panelists:
Simon Langford, Director of EPC RFID Strategies, Information Systems Division, Wal-Mart Stores
Kathy Smith, Spec. Asst. for Cust. Support, Supply Chain Integration, U.S. Department of Defense
Milan Turk, Jr., Managing Director, Global Customer eCollaboration, Procter & Gamble
Aerospace/Defense:
Tracking Assets on the Launch Pad
Even a small tool left on the launch pad at NASA’s Kennedy Space Center could potentially damage a spacecraft during liftoff and jeopardize a mission. To prevent tools from being left behind by workers, Boeing has employed a real-time location system. Hear how this reduces the amount of time workers spend inventorying tools by enabling them to search for a specific tool, or to perform an inventory of all tagged items at the facility, quickly and cost effectively-reducing labor costs and increasing flight safety.
Speaker:
Philip Lintereur, Boeing Fluids, Avonics and Propulsion Systems Manager, Boeing
Takeaways:
Supply Chain/Logistics:
Kimberly-Clark Reduces Yard-Management Costs
After its successful pilot deployment, Kimberly-Clark has moved beyond the evaluation phase and is now employing a passive UHF EPC RFID system for yard management. This session will explain how the company has utilized its existing EPC RFID infrastructure to integrate the RFID EPC solution into its current software platforms, and how it has combined radio frequency identification with data from other technologies. Learn how this system is delivering cost savings and greater efficiencies to Kimberly-Clark.
Speaker:
Scott Buss, Research Manager, Kimberly-Clark
Takeaways:
12:20 pm—Sponsored Sessions
Click here to view ALL sessions w/ descriptions from this time slot
Learn How to Achieve ROI in Retail Apparel With UHF RFID
      Sponsored by: NXP Semiconductors
NXP's RFID Solutions: Securing Your Data and Assets
      Sponsored by: NXP Semiconductors
Leveraging RFID as a Recovery Strategy
      Sponsored by: Xterprise
"Unclonable" RFIDs - Elevating Trust in RFIDs to a New Level
      Sponsored by: Verayo
Achieving Product Traceability: From Manufacturing Through Distribution to Product in the Hands of End Customers
      Sponsored by: SAP
Using Real-Time Visibility for Efficient Asset Management
      Sponsored by: CHEP
Boeing's RFID Program
      Sponsored by: RFID Global Solution
Learn How Cephalon Is Leveraging RFID to Enhance Shipping Accuracy and Container Traceability
      Sponsored by: OATSystems, a division of Checkpoint Systems
1:00 pmLunch in the Exhibit Hall
3:00 pm—Breakout Session
Manufacturing:
How John Deere Controls Quality and Streamlines Production With RFID
John Deere & Co., a manufacturer of agricultural equipment, is employing passive RFID at one of its factories to monitor work-in-process and ensure parts are at the right place at the proper time. The company has also deployed an RFID system in conjunction with its manufacturing execution system to improve production efficiencies and accuracies at another factory. Hear how these systems are helping the firm cut costs and improve its manufacturing operations.
Speaker:
Jeffrey Knutsen, Technology Architect, Deere & Co.
Takeaways:
Retail/Consumer Packaged Goods:
SentrySafe Locks in Savings With RFID
SentrySafe, a leading manufacturer of safes for homes and businesses, was among the third wave of suppliers required to tag shipments to Wal-Mart. In the process of meeting the retailer’s RFID tagging requirements, the company also developed an internal process that utilizes RFID and Web-based interfaces to its SAP system to track the movements of products among plants and distribution centers. Learn how the company achieved internal cost savings and improved inventory accuracy while complying with retail mandates.
Speaker:
David Lewis, Business Analyst, SentrySafe
Takeaways:
Supply Chain/Logistics:
How RFID Delivers Shipping Accuracy and Cost Savings
DePuy, a division of Johnson & Johnson, receives more than half of its ExpressKit orders to be shipped out on the same day they arrive. Employees had to bar-code-scan each component in each kit twice—sometimes more than 100 per kit—then repack them before shipping. Learn how the company implemented an RFID system that dramatically improved shipping accuracy, shortened the kits’ typical check-in and -out times and made it possible to more accurately bill surgeons for the items they actually use.
Speaker:
Dave Johnson, Director of Distribution & Logistics (RET), DePuy, a division of Johnson & Johnson
Takeaways:
Executive Strategy:
RFID Master-Mind Panel: Is Now the Time to Invest in RFID?
The global economy is in bad shape. Sales are slowing and credit is tight. Is now the right time to invest in RFID, a technology that some say is still unproven? Will it really cut costs in the short term and deliver long-term efficiencies? Or is the risk of investing in the technology too great? Our panel of experts has real-world experience with the technology and understands the pros and cons of investing in the current environment. They will share insights that will help your company make an informed decision.
Moderator:
Leslie Hand, Research Director, Global Retail Insights
Panelists:
Liz Churchill, Vice President of Solutions, eProvenance
Frank Lanza, Global Program Director, Hewlett-Packard Co. (HP)
Mike Russo, Senior VP, Wells Fargo
Gokhan Sarpkaya, Ph.D., Project Leader, Logistics, Continental Automotive Systems US, Inc.
Takeaways:
How to Deploy RFID:
How to Transform the Customer Experience With RFID
North America's Premier Mountain Resort Company, Vail Resorts, is a leader in providing exceptional experiences for their guests. During this case study presentation Vail Resorts will discuss why they turned to UHF-based RFID technology to develop a unique ski pass solution which enhances the guest experience while reducing pass fraud and improving customer segmentation capabilities. Learn how the "easy scan" process makes getting through lift lines faster and more convenient by using RFID technology to give skiers and snowboarders holding 2008-2009 season passes the option to keep their passes inside their jacket and be automatically scanned by a Vail Resorts employee in the lift line.
Speaker:
Robert Urwiler, CIO, Vail Resorts
Takeaways:
Aerospace/Defense:
DOD RFID Update: The Future Vision of Asset Visibility
The U.S. Department of Defense is now four years into its effort to transform its supply chain using both active and passive RFID technologies. In this session, the DOD will provide an in-depth update on the rollout’s progress, both within the United States and overseas. In addition, attendees will gain insights into the next stages of the deployment, and have their questions answered.
Speakers:
Dave Dias, Asset Visibility Division Chief, U.S. Transportation Command
Kathy Smith, Spec. Asst. for Cust. Support, Supply Chain Integration, U.S. Department of Defense
Takeaways:
EPC Standards and Benefits:
EPC in the Hot Seat
As the leading standards body, EPCglobal will have a huge influence on the direction RFID technologies and adoption will take. Because of that, end users and solutions providers around the world have a lot of questions about EPCglobal’s strategy and direction. Will it promote an HF standard? What progress is being made toward standards for active tags? In this panel, EPCglobal leaders from around the world will answer tough questions from attendees, RFID Journal readers and editor Mark Roberti.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Chris Adcock, President, GS1 EPCglobal US
John Seaner, Vice President & General Manager, GS1 US
Art Smith, President & CEO, EPCglobal Canada
Pharmaceutical:
Purdue Pharma Combats Counterfeiting and Diversion with RFID
Purdue Pharma was one of the first companies to implement large-scale item-level tagging. In 2008, its RFID team implemented a third-party RFID solution to accommodate item- and case-level RFID tagging and to aggregate data on products that are not packaged at its RFID-enabled plant. In this session, hear how Purdue is using the data captured on the more than 6 million bottles being tagged annually, and how RFID is helping the company to combat potential counterfeiting and diversion.
Speaker:
Harry Ramsey, Senior Package Development Engineer, Purdue Pharma
Takeaways:
3:50 pm—Breakout Session
How to Deploy RFID:
How to Tag IT Assets in the Data Center
Bank of America has tagged tens of thousands of IT assets in its data centers to enable more automated and cost effective inventory taking and to provide better IT asset visibility for all mission critical Bank of America data centers. Movement of assets is now recorded automatically and inventory accuracy has improved from 70% to 98%. Hear how the company set up the system and learn how it reduces labor costs and provides enterprise visibility of IT assets for cost savings, risk mitigation and regulatory compliance.
Speaker:
William Conroy, Head of Enterprise Architecture Division, Bank of America
Takeaways:
Executive Strategy:
McKesson's Evolving View of RFID and EPC - A Strategy for the Future
McKesson has been at the forefront of RFID activity in health care since 2004, and has conducted successful pilots with Pfizer and GlaxoSmithKline. The company originally viewed RFID as a means of achieving regulatory compliance for pedigrees. Now, it seeks ways to improve the efficiency and accuracy of its high-volume distribution operations by leveraging serialization and GS1 standards. McKesson is currently undertaking a project with IBM, the objective of which is to identify how trading partners can more effectively manage the cold chain through distribution to customers. In this session, hear about the opportunities RFID presents to organizations, and the challenges executives face when presenting this innovative concept to management for funding.
Speaker:
Ron Bone, Senior VP, Distribution Support, McKesson
Manufacturing:
Case Studies from the Oil and Gas Industry: How BP and National Oilwell Varco Are Using RFID Technology
In this session, two world-class companies will share the most recent results of their RFID projects, and how that technology is being used in oil fields and refineries. Learn how BP, one of the world's largest integrated oil companies, has employed RFID technology to successfully optimize people and asset management for both on- and off-shore rigs. In addition, hear how the company employs the technology for asset tracking at its refineries, and across remote pipeline locations in Alaska. You will also receive information regarding how National Oilwell Varco is using radio frequency identification to track mooring assets, surface assets and sub-sea assets.
Speakers:
Ashe Menon, Product Line Manager for RigMS - RFID based Asset Management, National Oilwell Varco
Curt Smith, Director of Applications, Chief Technology Office, BP
Takeaways:
Pharmaceutical:
The Benefits of Using RFID to Monitor the Temperature of Drugs
Abbott Labs recently completed tests intended to prove the efficiency and accuracy of tracking temperature-sensitive pharmaceutical products from manufacturing through distribution to an overseas warehouse. This presentation will show how RF temperature monitors and an RF network infrastructure were used to automatically capture data. Learn how the technology compares to existing temperature-monitoring techniques, why Abbott undertook the project, the scope of the work performed and the results.
Speaker:
David Ulrich, Q & A Director, Abbott
Takeaways:
Supply Chain/Logistics:
How UCSD Medical Center Achieved an ROI With an Active RFID Real-Time Location System
The University of California San Diego Medical Center lowered its rental costs for mobile medical equipment and improved its overall equipment and maintenance processes by implementing a real-time location system. Learn what the center’s original asset management goals were and how it solved a broad range of process and workflow issues with the technology, including how it managed equipment used in its Incident Command Center during the recent San Diego fire.
Speaker:
Scott Sullivan, Business Manager, University of California, San Diego Medical Center
Takeaways:
Retail/Consumer Packaged Goods:
Is Automated Checkout RFID's Killer App?
Sam’s Club’s announcement that it plans to employ RFID tags to automate the checkout process is a potentially game-changing event. If viable, automated checkout would dramatically reduce checkout times, enhance the customer experience and cause retailers not using RFID to take note. This session will focus on whether automated checkout is viable, when the technology might become available, how it can be implemented and additional retail RFID applications that could improve the customer experience.
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
Takeaways:
EPC Standards and Benefits:
Readiness Assessment and EPC Adoption Roadmap
Companies that are being asked by their retail partners to put EPC RFID tags on product shipments face many questions. How will EPC RFID adoption affect our company? Which functional areas of our organization should participate in an EPC RFID adoption program? And how can we determine if our organization is ready to begin such a program? This session will present an EPC adoption roadmap that will support your implementation, answering these and many more questions companies have.
Speaker:
Sue Hutchinson, Director, Portfolio Strategy , GS1 US
Aerospace/Defense:
Benefits Achieved through Navy RFID Implementations
The U.S. Navy has undertaken several major EPC RFID implementations that are already delivering significant supply chain benefits. In this session, learn how the Navy is working with suppliers, and where both are seeing improvements in efficiencies.
Speaker:
Robert Bacon, Program Director, Navy Automatic Identification Technology
Takeaways:

April 29, 2009

Back to Top
8:00 amBreakfast
8:45 amGeneral Session:
Welcome Back
9:00 amGeneral Session:
2009 RFID Journal Awards
Every year, RFID Journal selects a panel of independent judges to choose the best RFID projects. In this session, the finalist will be announced, and each will present its story.

Finalists: Best RFID Implementation
• American Apparel
• Charles Vögele Group
• State of Hawaii Department of Agriculture

Finalists: Most Innovative Use of RFID
• Celebrity Big Brother
• Focus Magazine
• Tomorrow's Mother

Finalists: Best Use of RFID in a Product or Service
• Vail Resorts
• Parkway Corp.
• SPA Group
10:00 amKeynote Session:
Boeing Leverages RFID to Improve Supply Chains
Logistics command and control is the fusing of logistics information into a common operating picture to drive efficiency and effectiveness from factory to foxhole. Boeing's Advanced Global Services and Support division has been employing radio frequency identification and other technologies to provide knowledge-based logistics services to both private- and public-sector enterprises. In this session, learn how Boeing is utilizing RFID and other technologies to improve the tracking and distribution of equipment, spare parts and personnel for the U.S. Department of Defense, as well as for other government and non-government agencies, and how the company plans to use the same technologies and systems to improve its own operations.
Speaker:
Charles Fletcher, Director, Logistics Command and Control, Boeing
10:40 amRefreshment Break in the Exhibit Hall
12:00 pm—Sponsored Sessions
Click here to view ALL sessions w/ descriptions from this time slot
From Factory to Front Door-Closing the Asset Visibility Gap
      Sponsored by: ODIN
RFID Technology in the Supply Chain: Tomorrow's Supply Chain Technology Today
      Sponsored by: iGPS (Intelligent Global Pooling Systems)
The Business Case for Auto-ID Solutions Within Facilities and Throughout the Supply Chain
      Sponsored by: Savi Technology
What You Don't Know About RFID Might Be Hurting Your Business
      Sponsored by: Motorola
Perishables Traceability: Critical for Today's Supply Chains
      Sponsored by: IBM
Oil & Gas RFID Solution Group: Overview of World RFID Deployments in Oil and Gas
      Sponsored by: Oil & Gas RFID Solution Group Consortium
Active RFID Provides Total Asset Visibility in Large-scale Construction Projects
      Sponsored by: IDENTEC SOLUTIONS AG
12:40 pmLunch in the Exhibit Hall
1:40 pm—Breakout Session
Retail/Consumer Packaged Goods:
Making the Business Case for Item-Level Tagging
Retailers of all types can benefit from deploying item-level tagging. What is the potential impact on ROI? This session will explain the benefits and costs studied in real-world settings, by the University of Arkansas’ RFID Research Center. Hear how RFID can be employed as an electronic article surveillance technology; for more frequent, efficient and accurate inventory counting; to reduce out-of-stocks; to determine the accuracy and efficiency of shipping; and to examine more useful information to benefit both companies and customers.
Speaker:
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Takeaways:
Executive Strategy:
Evaluating Real-Time Location Systems and Creating Success Criteria From a Technical Standpoint
Much has been said regarding the effectiveness of real-time location systems (RTLS) in meeting resource visibility challenges in health-care and other fields. But RTLSs present specific challenges related to potential interference disruption and ongoing maintenance concerns. In this session, learn how to invest in RFID, as well as how to create success criteria for an RFID hospital implementation, and evaluate such a system from a technical standpoint.
Speaker:
Ray Lowe, Senior Director of Enterprise Clinical Implementation (EHR) and Acute Care Strategy, Dignity Health
Takeaways:
How to Deploy RFID:
How to Leverage RFID for Temperature-Controlled 3PL Services
In 2008, H&M Bay, the premier freight mover in the less-than-truckload frozen and refrigerated commodities market, opened a new freezer/cooler storage facility adjacent to its existing DC in Federalsburg, Maryland, to create new efficiencies in inbound and outbound customer freight. Learn how adding a state-of-the-art RFID system to automatically record the movement of inventory in storage ensures the most effective and efficient handling of the freight while it is in H&M’s facility.
Speaker:
John Walker, Software Development Manager, H&M Bay
Takeaways:
Pharmaceutical:
The Case for RFID: A Pharmaceutical Manufacturer's Perspective
Although the California State Board of Pharmacy has delayed implementing its e-pedigree requirement until 2015 and the U.S. Food and Drug Administration won’t release its pedigree plan for another year, drug manufacturer Cephalon is forging ahead with its own plans to implement RFID and an electronic drug pedigree solution for pharmaceutical products. Hear how and why the company is moving forward with its implementation plans.
Speaker:
Brian Brown, M.S., Associate Director of Logistics and Analytics, Cephalon
Takeaways:
Aerospace/Defense:
Update on the U.S. Army's In-transit Visibility Program
The U.S. Army’s PM J-AIT is the Department of Defense’s procurement agent for automatic identification technologies (AIT). PM J-AIT supports all DOD logistics with the management of the DOD’s Radio Frequency In-Transit Visibility (RF-ITV) system and infrastructure. In this session, get the latest information on key initiatives PM J-AIT is engaged in, and learn how RF-ITV provides asset visibility in support of the DOD’s missions worldwide, and the benefits the agency gets from this visibility.
Speaker:
Colonel Patrick Burden, PMJ-AIT, PMJ-AIT, US Army
Takeaways:
Manufacturing:
Kimberly-Clark Uses RFID to Improve Shipping Accuracy at Manufacturing Plants
Kimberly-Clark, a recognized leader in the usage of RFID, has just concluded a pilot program at one of its non-woven plants. The facility produces material used in the manufacture of Huggies-brand diapers. K-C employed passive RFID tags to track the finished materials as they came off the machine and were shipped to the company’s manufacturing plants. The pilot showed a decrease in shipping errors, as well as a reduction in loading times.
Speaker:
Matthew Hudgins, Operations Consultant, Kimberly-Clark
Takeaways:
EPC Standards and Benefits:
Using EPC and GS1 Identifiers to Drive Business Value
The Electronic Product Code is part of GS1’s integrated suite of global standards, which provides for accurate identification and communication of information regarding products, assets, services and locations. These standards can be employed to uniquely identify physical things, such as trade items and assets, as well as logical things, including corporations or service relationships. This session will help you improve your operations with simplicity and consistency by using the appropriate GS1 identification numbers.
Speaker:
Michele Southall, Director, Implementation Support, GS1 US
Supply Chain/Logistics:
Monitoring and Authenticating High-Value Goods
eProvenance, a startup company, recently introduced a service that tracks, authenticates and monitors bottles of wine through the combined use of semi-active and passive RFID tags, as well as specialized ink. This unique method utilizes a temperature-tracking tag placed within each case of wine. In this session, hear how passive tags can be employed to identify and authenticate items, and to link them to particular temperature-tracking tags, as well as to the shippers, distributors or brokers handling them.
Speaker:
Liz Churchill, Vice President of Solutions, eProvenance
Takeaways:
2:30 pm—Breakout Session
Manufacturing:
The Benefits of Tracking Incoming Inventory With RFID
Continental Automotive Systems US, a global auto components maker, receives 5,000 different types of parts at its factory. The company employs RFID to track containers holding the parts as they move from one of three third-party logistics providers’ facilities to its own 800,000-square-foot manufacturing plant, where parts are received, put away and later assembled into power-train equipment, infotainment systems, and car body controllers. Learn how RFID has reduced receiving processing times, shrinkage and container stockpiling.
Speaker:
Gokhan Sarpkaya, Ph.D., Project Leader, Logistics, Continental Automotive Systems US, Inc.
Takeaways:
Retail/Consumer Packaged Goods:
Using RFID to Become Compliant and Improve the Supply Chain
Conair offers a variety of products, from personal grooming tools to upscale kitchen appliances. Faced with meeting retailers' RFID mandates, the company had the daunting task of tagging the cases and pallets it shipped without incurring high costs. Conair also worked with U.S. Customs and Homeland Security to solve several cargo security challenges. In this session, learn how and why the firm developed a suite of solutions ranging from item-level labels for source tagging to EPC-compliant ISO 17712 high-security cargo seals and cargo GPS devices. Discover the advantages of employing RFID at the manufacturer and supplier levels. Learn how Conair's approach enabled it to quickly become compliant while staying within budget, and how the firm is realizing benefits as a result of RFID-tagging. Conair is currently source-tagging all products supplied to Sam's Club at the item level, and is ready to do the same for Wal-Mart and others. Learn Conair's plans for the future, and why RFID is part of its strategy to remain competitive.
Speakers:
Paul Arguin, Conair/USA ID Director of Engineering and Technology, CONAIR/USA ID
John Mayorek, Senior VP, Conair; President, Conair USA ID, CONAIR/USA ID
Takeaways:
Supply Chain/Logistics:
The Next Phase of AIT-enabled Distribution at the DLA
By leveraging the supply relationships of its suppliers and customers, using new and exciting technologies, and integrating RFID into more of its logistics footprint and processes, the U.S. Defense Logistics Agency (DLA) will soon provide improved visibility beyond just receiving. In this session, learn how this capability will deliver improved availability, trust, responsiveness, speed and efficiency within the defense supply chain to support the war effort.
Speaker:
Mark Lieberman, AIT Program Manager, U.S. Defense Logistics Agency
Takeaways:
Executive Strategy:
Achieving Short-Term ROI and Long-Term Efficiencies
Short-term savings are great, but RFID can also be deployed as a platform on which additional applications can be added to achieve long-term efficiencies. How do companies align short-term tactical projects with longer-term strategic goals? And how do you choose an RFID system that will deliver the most long-term benefits, and not one that will become obsolete in only a few years? Our panel of experts will address these and other critical issues.
Moderator:
Simon Ellis, Practice Director, Supply Chain Strategies, IDC
Panelists:
Jamshed H. Dubash, Independent Consultant, XIO Strategies
Michael Liard, VP of Auto-ID and Data Capture, VDC Research
Ray Lowe, Senior Director of Enterprise Clinical Implementation (EHR) and Acute Care Strategy, Dignity Health
Puneet Sawhney, Global Program Manager, CHEP
How to Deploy RFID:
How to Choose the Right UHF RFID Reader
RFID handheld interrogators can provide a cost-effective means of capturing data for specific applications, and mobile and fixed readers have their role to play in any RFID system. How do you choose when to use fixed, mobile and handheld interrogators for your application to ensure the system works properly, while keeping the total cost of ownership low? This session will explain how to choose readers for various applications, and what you should look for in fixed, mobile and handheld models.
Speaker:
Justin Patton, RFID Research Center Managing Director, University of Arkansas
Takeaways:
Pharmaceutical:
Leveraging RFID to Generate Electronic Pedigrees for Drugs
H.D.Smith is a privately-held, full-service wholesale distributor that offers a complete line of branded and generic pharmaceuticals, over-the-counter items, home health care products and a wide array of marketing and merchandising programs. In this session, hear how the company is using RFID technology to automatically capture electronic pedigree data and track Schedule II drugs-heavily regulated drugs such as morphine and codeine-across its multiple distribution channels.
Speaker:
Ron Hoelzer, Director of Divisional Compliance Operations, H.D. Smith
Takeaways:
Aerospace/Defense:
Asset Management in the U.S. Air Force: Using RFID in the Global Supply Chain
The Automatic Identification Technology (AIT) Program Office at Wright-Patterson Air Force Base is responsible for promoting the use of RFID auto-ID technology in the U.S. Air Force. This presentation will provide an update on the USAF’s passive RFID program, with emphasis on employing passive RFID to support the tracking of critical USAF assets, as well as an integrated approach between passive RFID, bar codes and wireless handheld terminals in base supply.
Speaker:
Mark Reboulet, AIT Program Manager, U.S. Air Force
Takeaways:
EPC Standards and Benefits:
Driving Benefits From EPC Data Using EPCIS
The EPC Information Service (EPCIS), which enables companies to share EPC data securely over networks, is part of the suite of EPC standards for inventory and asset traceability. This session will explain the EPCIS standard, exploring why it is critical to getting value from EPC systems. From the supply chain to the manufacturing line to the data center, learn how to couple simple data and analytics with Electronic Product Codes to offer your business the advanced process visibility it requires for lasting competitive advantage.
Speakers:
Sue Hutchinson, Director, Portfolio Strategy , GS1 US
Robert J. Mytkowicz, Supply Network Solutions, Regional Business Applications Manager, Procter & Gamble
Ken Traub, PhD., Consultant, Standards Strategy, GS1 EPCglobal US
3:20 pm—Breakout Session
Retail/Consumer Packaged Goods:
Tracking and Tracing Products From Manufacturer to Customer: The Results of a Successful European RFID Project
Recently, 13 European brands in the fast-moving consumer goods field collaborated on an innovative logistics pilot designed to validate the feasibility and benefits of using RFID to track and trace goods from the point of manufacture to the point of sale. Learn how two leading European retailers, a packaging company, a logistics provider and several manufacturers—including Danone, Nestlé and Parmalat—are using the findings of the project.
Speaker:
Antonio Rizzi, Ph.D., Full Professor - Industrial Logistics and Supply Chain Management, University of Parma
Takeaways:
How to Deploy RFID:
Cleaning Up With RFID
Cities and towns nationwide are turning to "smart" waste containers, data readers and scales on trash trucks that will allow them to encourage recycling and charge households by the weight of the trash they put out to the curb. In this session, hear case studies involving the deployment of radio frequency identification in the waste industry, and learn how RFID is being utilized for asset management, landfill diversion, billing and maintenance.
Speakers:
Wesley MacAllister, Business Unit Leader, Cascade Engineering
Eric Tremblay, Vice President, Labrie Environmental Group
Takeaways:
Manufacturing:
Using RFID to Overcome Rugged Conditions
Schneider Electric, a global energy-management company headquartered in France, needs to know the status of its parts and equipment at all times. The company's products are placed in very harsh environments with high voltage and high current that prohibit the use of wired sensors. Its equipment is often installed in areas in which no wires can be added and no battery can be used. In this session, hear how Schneider is developing a system that employs RFID tags, along with wireless and battery-less sensors, to reduce costs in challenging conditions.
Speaker:
Dr. Fabrice Roudet, Technical Project Leader and Wireless Communications Expert, Schneider Electric
Takeaways:
Pharmaceutical:
LuproLink Case Study: Using RFID as a Product Differentiator
Drug manufacturer Abbott originally launched an RFID-enabled track-and-trace pilot program to combat counterfeit versions of its prostate cancer drug, Lupron. During the successful initiative, the company found additional benefits in the areas of patient safety and inventory management. In this session, learn how LuproLink, the firm's branded track-and-trace system, ensures that doctors' offices carry sufficient inventory to meet patients' needs. It also helps them accurately track patients' dosing schedules and double-check billing systems.
Speaker:
Daniel J. Winters, Senior Project Manager, Abbott
Takeaways:
Aerospace/Defense:
Implementing RFID Within the Military Health System
Radio frequency identification can be used in numerous ways within a military hospital. The challenge is to find the ways that best benefit the organization. In this session, obtain a comprehensive overview of how RFID is currently being used in the U.S. military, and find out how the U.S. Department of Defense is evaluating the possibilities of implementing RFID over the coming months and years within the Military Health System.
Speaker:
Garry D. Duvall, Civilian Deployment Manager & RFID Project Officer, Services Support, Logistics Department, Defense Health Services Systems, US Army
Takeaways:
Executive Strategy:
How to Calculate RFID's Real ROl
In this interactive session, learn best practices and proven methodologies to identify,
quantify and deliver business results from RFID investments. The strategies discussed will be supported by industrial manufacturing case studies. Hard numbers illustrating typical benefit opportunities available will be plugged into an ROI calculator to illustrate those benefits. All participants will receive a copy of the calculator so they can determine their own cost savings from labor, inventory management and other operations.
Speaker:
Toby Rush, CEO and President, Rush Tracking Systems
Takeaways:
EPC Standards and Benefits:
Understanding and Meeting Customer Tagging Requirements
This session will explain, in plain English, what companies need to do to comply with EPC tagging requirements for Sam's Club, Wal-Mart and the U.S. Department of Defense. Learn which types of tags can be utilized, where they need to be placed, what data needs to be on the tag and which formats must be used. In addition, gain insight into which data-sharing standards these organizations are using, and how you can conform to those standards as well.
Speaker:
Michele Southall, Director, Implementation Support, GS1 US
Supply Chain/Logistics:
Setting Standards for RFID in the Worldwide Supply Chain
Last December, EPCglobal and several end-user companies began testing the use of the EPC Information Service to track products in cartons, containers and pallets from Tokyo to Amsterdam. In this session, learn how supply chain partners tracked shipments from a third-party logistics provider in Japan to a distribution warehouse in the Netherlands, and how they used EPCIS to store, access and share real-time event data regarding objects moving throughout different points in the supply chain.
Speaker:
Naotaka Ishizawa, Project Manager of the Technical Strategy Group of MTI, NYK Line
Takeaways:


RFID Journal LIVE! 2009 is produced by RFID Journal, the World's RFID Authority.

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