Colin Masson
Worldwide Director of CRM, ERP and Supply Chain Solution Areas, Microsoft Corp.

Colin Masson has more than 25 years' experience in enterprise architecture. His areas of expertise include enterprise SOA, manufacturing SOA, business process management, ERP and CRM. Previously, Mr. Masson was a research director at AMR Research, advising Fortune 500 companies regarding manufacturing and supply chain best practices. In addition, he has served as a chief technology officer and chief information officer.