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Conference Agenda

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April 14, 2010    April 15, 2010    April 16, 2010   

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ManufacturingRetailSupply Chain / LogisticsAerospace / DefensePharmaceutical

Jump to How-to tracks:
How to Deploy RFIDExecutive StrategyEPC Standards and Benefits

Jump to Preconference seminars:
RFID Journal UniversityRFID in Health CareRFID in the Food ChainRFID for IT ProfessionalsRFID for Government RFID in Warehouse and Inventory ManagementRFID in Oil & GasRFID in ConstructionHow to Sell RFID Technology to Big Companies

April 14, 2010

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10:30 AMRFID Basics
New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals of the technology. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC technologies, including the latest EPC Gen 2 standard, will be presented.
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
11:30 AMPreconference seminars continue in breakout rooms
RFID Journal University
RFID in Health Care
RFID in the Food Chain
RFID for IT Professionals
RFID in Government
RFID in Warehouse and Inventory Management
RFID in Oil & Gas
RFID in Construction
How to Sell RFID Technology to Big Companies
1:00 PMLunch
4:15 PMPreconference Seminars End
4:45 PMWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
5:00 PMKeynote Session:
Airbus Reveals the Benefits of an Enterprise Approach to RFID
Airbus, the 2008 RFID Journal Award winner for best implementation, has been pioneering best practices in the adoption of RFID by deploying the technology as "business radar" across all aspects of its business, including supply chain logistics, transportation, manufacturing and aircraft in-flight operations. This approach, which leverages a passive and active RFID reader infrastructure for multiple applications operating on a common software platform, has yielded significant benefits. The head of the company's RFID program will explain some ways in which Airbus leverages its RFID "business radar," as well as some of the benefits the technology helps to deliver.
Speaker:
Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus
5:45 PMKeynote Session:
The Power of Vertical Industry Solutions Built on Microsoft BizTalk RFID
Microsoft has created an ecosystem of hardware and software solutions providers that have successfully built vertical industry solutions on top of its BizTalk RFID, a scaleable, mature, cost-effective platform. In this session, Microsoft will introduce several of its partners, highlight their vertical industry solutions in manufacturing, retail, hospitality, oil and gas, and other sectors, and explain the business benefits these companies are unleashing. The panel will also discuss how the firm has embraced EPCIS standards to reduce the cost of deployments and enable easier supply chain collaboration.
Speaker:
Sudhir Hasbe, Senior Product Manager, Microsoft Corp.
6:30 PMOpening Reception Starts
8:30 PMOpening Reception Ends

April 15, 2010

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7:30 AMMorning Coffee
8:00 AMWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
8:30 AMOpening Keynote:
How the DOD Is Building a World-Class Supply Chain
The U.S. Department of Defense has been a global leader in deploying active and passive RFID technologies, with the aim of streamlining supply chain operations, rooting out inefficiencies and meeting its strategic imperatives. In this keynote, hear how RFID systems provide the agency with greater visibility and flexibility in meeting the logistical challenges of managing war efforts 7,000 miles away, in Iraq and Afghanistan.
Speaker:
Brigadier General Michelle Johnson, Director, Strategy, Policy, Programs and Logistics, U.S. Transportation Command
9:15 AMKeynote Session:
RFID in 2010—Expanding the Scope and Extending the Benefits
From the manufacturing floor to the loading dock door, to the data center and retail sales floor, a greater variety of RFID products can be leveraged today than ever before to help organizations improve efficiencies and maximize productivity. This growth in RFID form factors and features is expanding its value into new industries and applications, spurring adoption around the globe. In this session, Mike Poldino of Motorola's Enterprise Mobility business, and some key solution providers, will share their unique perspectives on the business value being unlocked by RFID, as well as the technology's importance as part of a complete mobility and communications strategy.
Speaker:
Mike Poldino, VP and General Manager, RFID Division, Motorola
10:00 AMGeneral Session:
Passive RTLS: Enterprises Gain Visibility into Large-Scale Operations
Leading supply chain executives will share insights derived from their pioneering RFID initiatives, launched in the last year utilizing passive real-time locating system (RTLS) RFID technologies to enable a new level of visibility into supply chain and asset-management operations within enterprises with large-scale needs. The panelists will share RFID applications and use cases newly enabled by the Mojix STAR System across several industries, with compelling economic benefits. These include high-value asset tracking in the oil and gas industry, parts tracking in aerospace, hazardous material management, warehouse shipping and receiving operations, and the tracking and tracing of perishable foods. In addition, RFID Journal LIVE!'s management will showcase how data from the Smart Events application, enabled by the STAR System's passive RTLS capability, can be analyzed and applied to enhance both exhibitor and attendee experiences.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Mark Lieberman, AIT Program Manager, U.S. Defense Logistics Agency
Curt Smith, Director of Applications, Chief Technology Office, BP
Carsten Sowa, RFID Program Manager, Lufthansa Technik
10:30 AMRefreshment Break in the Exhibit Hall
11:30 AM—Breakout Session
Supply Chain/Logistics:
Container Centralen Reduces Labor Costs and Improves Visibility of Its Returnable Assets
Container Centralen manages more than 3.5 million racks that it provides to its global customers. The company has tagged these items and installed 150 RFID interrogators at nurseries, greenhouses and fields, as well as at its depots, to track the whereabouts of 250,000 metal carts. Learn how this system, one of the largest RFID deployments worldwide, has enabled the company to reduce labor cost and improve visibility of its assets.
Speaker:
Sonny Costin, President, Container Centralen A/S
Takeaways:
• Using RFID to obtain an immediate update regarding which carts are being used by which plant grower after they were removed from the store
• How the system offers 100 percent visibility of the firm's carts
EPC for Visibility:
EPC in the Retail Supply Chain—Where We Are Today
As the retail/CPG industry moves toward the ultimate goal of complete supply chain visibility, organizations are already realizing successes from tracking their products with EPC RFID. The ability to simply see one’s product and ensure it’s on the shelf, as well as more accurately manage inventory, has led to more efficient ordering processes, labor cost reductions and increased sales. Industry leaders will discuss the successes they have seen in the retail supply chain, as well as the challenges they face.
Moderator:
Patrick Javick, VP of Industry Engagement, Apparel and General Merchandise, GS1 US
Panelists:
Paul Arguin, Conair/USA ID Director of Engineering and Technology, CONAIR/USA ID
Tom Feuerborn, Information Technology Senior Manager, JC Penney Company, Inc.
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Executive Strategy:
Air Canada Cargo Pilots RFID to Track Cargo and Mail
Air Canada Cargo has been conducting a pilot to test RFID edge-layer and messaging capabilities that, when implemented, would provide the infrastructure and applications necessary to perform real-time tracking of shipments with minimal human intervention, as well as provide end users with a single interface, and send tracking information to postal authorities. This presentation will provide a pilot overview, including objectives and potential solutions.
Speakers:
Andre Forest, Manager, Cargo Information and Technology, Air Canada Cargo
Barbara Johnston, General Manager of Postal Affairs, Air Canada Cargo
Manufacturing:
Using Passive RFID in Heavy Manufacturing
John Deere, a leading manufacturer of agricultural, construction, forestry and turf equipment, is employing passive RFID to monitor work in process and ensure parts are at the right place at the proper time. It is also using the technology to ensure that finished goods are properly packaged and shipped, and to improve production efficiencies and accuracies. In this session, hear how these systems are helping John Deere cut costs and improve its manufacturing operations.
Speaker:
Jeffrey Knutsen, Technology Architect, Deere & Co.
Retail/Consumer Packaged Goods:
G&P Net Uses RFID to Protect Its Brand and Improve Logistics Management
Garment manufacturer G&P Net is employing RFID at its four distribution centers in Italy to control distribution and combat gray-market sales, which tarnishes the image of a product and costs the manufacturer millions of euros in reduced product value and legal fees. Learn how G&P Net uses RFID to optimize logistics processes, to protect its trademark and track a specific item’s shipment route, enabling it to track which retailer received each item.
Speakers:
Otello Azzali, Vice President, Aton SpA
Luca Isidori, ICT Manager, G&P Net
Takeaways:
• How G&P Net thwarts gray-market sales, as well as how RFID helps the company track its own shipping cycles and collect updated information regarding which products have been shipped, to whom and when
• How radio frequency identification is producing a quick ROI for G&P Net
How to Deploy RFID:
Tracking Files With RFID
Locating files and other important case details at the Florida Office of the State Attorney’s 15th Judicial Circuit office can be time-consuming, and can potentially pull employees away from more important work. If files are not found, case outcomes can be jeopardized. In this session, learn how the staff is utilizing RFID to reduce the time spent tracking down files, assets, parts, materials and tools, and how the technology can be used to improve employees’ ability to identify and serve customers.
Speaker:
Dan Zinn, CIO, Florida State Attorney's Office
Takeaways:
• Cost savings realized by using the RFID solution
• Future uses of RFID to create efficiency and continuity
Aerospace/Defense:
Using AIT-enabled Distribution to Support the War Effort
By leveraging the supply relationships of its suppliers and customers, using new and exciting technologies, and integrating RFID into more of its logistics footprint and processes, the U.S. Defense Logistics Agency (DLA) will soon provide improved visibility beyond just receiving goods into inventory. In this session, learn how this capability will deliver improved availability, trust, responsiveness, speed and efficiency within the defense supply chain to support the war effort.
Speaker:
Mark Lieberman, AIT Program Manager, U.S. Defense Logistics Agency
Takeaways:
• How existing implementations have demonstrated the value of automatic identification technology in the defense supply chain
• How the DLA's next phase of implementation will include expanding previous initiatives, as well as enabling new capabilities
Pharmaceutical/Health Care:
Using RTLS to Overcome Business-Management Challenges in Today's Operating Room
Properly managing perioperative services from both a patient-flow and budget perspective affects a hospital's entire organization. Operating room flow drives the vast majority of a medical facility's in-patients, and ORs are the major revenue and cost centers of most hospitals. Ultimately, improving perioperative services improves a medical center's overall flow and bottom line. Today's OR management team must oversee multi-million-dollar budgets, meet aggressive quality and safety targets, recruit and retain employees, and drive surgeon satisfaction. In this presentation, learn how RTLS technology impacts the UCSD Medical Center's process-improvement goals to maximize operational efficiency, as well as minimize required resources and related costs.
Speaker:
Scott Sullivan, Business Manager, University of California, San Diego Medical Center
12:20 PM—Sponsored Sessions
Click here to view ALL sessions w/ descriptions from this time slot
Real-Time Visibility in Aerospace Manufacturing
      Sponsored by: RFID Global Solution
Increasing ROI and Value by Leveraging Breakthroughs in UHF Technology
      Sponsored by: SAIC
Building the Lean Enterprise
      Sponsored by: Xterprise
How RFID Solutions Drive New Business Benefits
      Sponsored by: OATSystems, BA Systems LLC, Booz Allen Hamilton
Improve Business Processes With High-Memory Passive Worldwide RFID Chips and Tags
      Sponsored by: Marubeni Chemix Corp.
Streamlining IT Asset Management With RFID
      Sponsored by: Hewlett-Packard Co. (HP)
Achieving Real Business Value From RFID—Why You Should Act Now
      Sponsored by: NXP, OmniID and Zebra Technologies
Asset Network, Not Just RFID
      Sponsored by: Precyse Technologies
1:00 PMLunch in Exhibit Hall
3:00 PM—Breakout Session
EPC for Visibility:
EPC-Enabled RFID—It's Not Just for Retail Supply Chain
While the Electronic Product Code (EPC) originated in the retail supply chain, its value proposition of true visibility has expanded into other industries as well, for use within "four-walls" applications. In this panel discussion, hear from organizations in various industries that are using EPC-enabled RFID in their supply chains, in order to gain more accurate views of product quantities and locations, achieve faster auditing of valuable assets and more.
Speakers:
Grant Hunter, VP, Product and Solutions, EPC RFID, GS1 US
Sue Hutchinson, Director, Portfolio Strategy , GS1 US
Executive Strategy:
McKesson's Strategy for the Future
McKesson has been at the forefront of RFID activity in health care since 2004. The company originally viewed RFID as a means of achieving regulatory compliance, but now seeks ways to improve the efficiency and accuracy of its high-volume distribution operations by leveraging serialization and GS1 standards. Hear about the opportunities RFID presents to organizations, and the challenges executives face when presenting this innovative concept to management for funding.
Speaker:
Ron Bone, Senior VP, Distribution Support, McKesson
Takeaways:
• Results from a project to identify how trading partners can more effectively manage the cold chain through distribution to customers 
• The future of RFID and EPC technologies at McKesson
Manufacturing:
Killdeer Mountain Streamlines Manufacturing With RFID
Killdeer Mountain Manufacturing (KMM), a contract aerospace and defense manufacturer, is using RFID to track work in process for its cable-harness product line, creating transparency of the firm's inventory and manufacturing processes, up and down the supply chain. In this session, hear how the deployment brought about a dramatic transformation in the firm's operations, trimming costs and streamlining manufacturing while also enabling Boeing to track its orders in real time.
Speaker:
Jeremy Mercer, ,
Takeaways:
• How RFID helps KMM save more than $160,000 annually on its production line due to the above improvements
• Using RFID WIP applications to provide more accurate data in order to drive lean improvements
Retail/Consumer Packaged Goods:
How Retailers Benefit From Using RFID to Improve Inventory Accuracy
The University of Arkansas’ RFID Research Center has aggregated information about the impact RFID has had on various retailers’ inventory accuracy and replenishment. It plans to provide baseline data revealing the benefits the typical apparel retailer can expect to achieve with RFID. Attendees will also learn how the technology can be applied to reducing the out-of-stock problem that has long plagued retailers.
Speaker:
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Takeaways:
• Baseline data and new insights regarding the ROI that apparel retailers can expect to achieve using RFID
• The requirements for applying RFID to out-of-stocks
How to Deploy RFID:
Reducing Labor Costs and Increasing Efficiencies With RFID at Southeast Alabama Medical Center
The Southeast Alabama Medical Center (SAMC) has found its real-time location system reduces labor hours staff members spend locating equipment and monitoring the storage conditions of temperature-sensitive materials. In this session, hear how the use of Wi-Fi-based asset and temperature tags has made the facility more efficient, and how SAMC intends to utilize the technology in the future.
Speaker:
Scott Lapham, Senior Network Engineer, Southeast Alabama Medical Center
Takeaways:
• How SAMC is using RFID to comply with the Joint Commission's requirements to track the temperatures of any implantable tissues, in addition to certain medications
• How the technology has improved asset tracking for the hospital's biomedical and equipment supply departments, by reducing the hours spent by employees searching for items, as well as faster turnaround times for equipment as it is used, cleaned and reused
Supply Chain/Logistics:
Conair Expedites Shipments With RFID
Conair, a manufacturer of health and beauty products and kitchen appliances, is expanding its use of RFID to track every item it sells, from factory to store. RFID interrogators will be utilized in Conair’s Costa Rica and Chinese factories to encode tags applied to products as they are made. The deployment is part of the firm’s two-pronged effort to improve supply chain visibility for itself, as well as for customs authorities.
Speakers:
Paul Arguin, Conair/USA ID Director of Engineering and Technology, CONAIR/USA ID
John Mayorek, Senior VP, Conair; President, Conair USA ID, CONAIR/USA ID
Takeaways:
• The results of Conair's 2009 pilot program to test whether RFID technology could improve out-of-stocks
• How Conair plans to shorten the supply chain by using RFID to eliminate unnecessary steps
Aerospace/Defense:
Tracking Assets at NASA's Kennedy Space Center
Even a small tool left on the launch pad at NASA’s Kennedy Space Center could potentially damage a spacecraft during liftoff, jeopardizing a mission. To prevent tools from being left behind by workers, Boeing has employed a real-time location system. Hear how the system reduces the time spent inventorying tools, by enabling them to search for a specific tool, or to perform an inventory of all tagged items at the facility, quickly and cost-effectively, thereby reducing labor costs and increasing flight safety.
Speaker:
Philip Lintereur, Boeing Fluids, Avonics and Propulsion Systems Manager, Boeing
Takeaways:
• Best practices for using RFID for inventory tracking
• How to improve safety at a secure worksite
Pharmaceutical/Health Care:
How Medtronic Uses RFID to Manage High-Value Medical Products and Comply With Regulations
The Spinal and Biologics division of Medtronic, a medical technology firm, offers high-value products that are heavily regulated. Medtronic is required to know the location of its entire field inventory, including items consigned to hospitals. The firm has streamlined a manually intensive temperature and inventory reconciliation process with an RFID-enabled cabinet in which each product is separately tagged using EPC Gen 2 RFID technology.
Speaker:
Scott Wilson, Director of Sales Operations, Medtronic
Takeaways:
• The savings Medtronic realized with a streamlined field inventory reconciliation, as well as by freeing up the sales force to spend more hours in surgery promoting the company's product portfolio, versus photocopying or scanning product in the field
• How the use of RFID enables the firm to maintain systemic records that can more easily be submitted to the FDA, the Joint Commission or the AATB, to confirm transaction history, location and temperature monitoring
3:50 PM—Breakout Session
Supply Chain/Logistics:
Tracking Medical and Surgical Supplies With RFID
Radio frequency identification can be employed within a military hospital in numerous ways. The challenge is to find the applications that best benefit the organization. In this session, obtain a comprehensive overview of how RFID is currently being utilized in the U.S. military, and how the U.S. Department of Defense is evaluating the possibilities of implementing the technology within the Military Health System over the coming years.
Speaker:
Garry D. Duvall, Civilian Deployment Manager & RFID Project Officer, Services Support, Logistics Department, Defense Health Services Systems, US Army
Takeaways:
• How RFID can be used to support a military supply chain, from monitoring equipment to tracking implantable surgical stints
• The potential for utilizing the technology to locate patients' medical records
EPC for Visibility:
Why RFID Alone Does Not Equal Visibility
RFID, by itself, does not provide visibility. To achieve that, a company must be able to uniquely identify, track and share data about the movement and location of goods, and have the information understood by everyone along the supply chain. EPC provides a standardized common language that is accepted and understood across industries and around the globe. Learn how EPC standards deliver greater visibility of information that leads to more informed decision-making.
Speaker:
Grant Hunter, VP, Product and Solutions, EPC RFID, GS1 US
Manufacturing:
RFID Helps Lavazza and Goglio Cofibox Track Shipments
Coffee manufacturer Lavazza has teamed up with packaging supplier Goglio Cofibox to tag packaging reels and set up an EPCIS network. All pallets manufactured by Goglio Cofibox are tagged with Gen 2 passive RFID tags before being shipped from Cadorago and received in Turin by Lavazza. In this session, hear how advance shipping notices (ASNs) and the traceability data are automatically available via the EPCglobal network, for a seamless flow of information between the two companies.
Speaker:
Antonio Rizzi, Ph.D., Full Professor - Industrial Logistics and Supply Chain Management, University of Parma
Takeaways:
• How Lavazza has automated the receiving process through EPCIS querying, gained visibility into the status of its order processing and increased real-time access to traceability data regarding its packaging reels
• The benefits Goglio Cofibox receives by gaining visibility into stock levels at Lavazza, enabling the company to manage those levels in consignment mode
Retail/Consumer Packaged Goods:
The Business Case for RFID in Retail Apparel
RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology. This session walks attendees through the financial model. Everyone in attendance will receive a copy of the report on which the presentation is based, as well as an ROI calculator they can utilize to explore the benefits they can expect to receive.
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
How to Deploy RFID:
How to Track Assets and Monitor Usage With RFID
Genesis Health Systems deployed an RFID solution that allows it to locate rented pumps and return them on time, as well as know where the hospital’s own pumps are located. The system provides detailed reports based on equipment movement and usage. In this session, hear how the time spent locating missing equipment has been reduced from 22 minutes to a maximum of 2 minutes searching via computer.
Speakers:
Al Loeffelholz, Logistics Manager, Materials Services, Genesis Health System
Steve Montgomery, Supervisor of Logistics, Genesis Health System
Takeaways:
• Using RFID to track the movement of equipment over a 24-hour period, thereby reducing staff time spent walking through the facility to determine which equipment was in which location
• How the system provides Genesis with building-, campus- and enterprise-level maps of the facilities, with icons representing any items a user requests
Executive Strategy:
Managing Risk in RFID Projects
The application of emerging technologies within an organization always carries considerable risks, These are compounded in RFID projects because users are faced with risks associated with choosing the right type of RFID and with ensuring the right data can be collected and integrated with existing systems. This session will discuss what the risks of an RFID project are, and how an organization can minimize them and increase the probability of success for RFID projects.
Speakers:
Mike Riseborough, General Manager of Building and Facilities Maintenance, Greater Toronto Airports Authority
Keith Sheardown, General Manager, Technology Solutions, Bombardier Transportation
Pankaj Sood, Founder, McMaster RFID Applications Lab
Aerospace/Defense:
U.S. Navy pRFID Challenges and Keys to Success
Navy AIT is moving quickly to RFID-enable its operations and significantly enhance its productivity, while reducing operating and inventory costs. The Navy AIT’s passive RFID program is expanding rapidly to include more than 100 Advanced Traceability and Control (ATAC) and commercial maintenance sites within the Navy’s repairables supply chain. Hear first-hand how the Navy is addressing complex Information Assurance (IA) and NMCI requirements, and how it developed an enterprise RFID architecture.
Speaker:
Robert Bacon, Program Director, Navy Automatic Identification Technology
Pharmaceutical/Health Care:
Preparing for Serialization and Visibility Within the U.S. Pharmaceutical Supply Chain
GS1 Healthcare US is driving the adoption and implementation of GS1 standards to improve patient safety and supply chain efficiency. Members from across the pharmaceutical supply chain are building an industry reference model to enable efficient product serialization and visibility. The program provides a unique opportunity to gain insights into the benefits of supply chain visibility, and to prepare for serialization requirements.
Speaker:
Bob Celeste, Pharmaceutical Sector Lead, GS1 US
Takeaways:
• Utilizing a simulated supply chain to test exception processes for minimizing implementation surprises, decreasing the need for trading partner pilots and testing new concepts and data to discover additional benefits
• How to resolve the majority of issues prior to implementation with trading partners, thus reducing implementation costs

April 16, 2010

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7:30 AMMorning Coffee
8:30 AMGeneral Session:
Welcome Back
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
9:00 AMGeneral Session:
Bombardier Runs a Smarter Railroad With RFID
Bombardier Transportation, a global leader in passenger rail equipment and services, is employing radio frequency identification to improve the effectiveness of its passenger rail operations, as well as make positive impacts on its manufacturing processes. In an effort to improve rail worker safety, the company developed TrackSAFE, an RFID solution that alerts train operators as they approach mobile track inspectors. The firm also utilizes RFID to manage the configuration of rail cars throughout the product lifecycle, thus reducing costs and improving regulatory compliance. In this session, hear how the firm has involved various stakeholders in system design, its development and deployment strategies, and the ROI of key RFID projects.
Speaker:
Keith Sheardown, General Manager, Technology Solutions, Bombardier Transportation
9:45 AMGeneral Session:
2010 RFID Journal Awards
Every year, RFID Journal selects a panel of independent judges to choose the best RFID projects.  In this session, the finalist will be announced, and each will present its story.

 Best RFID Implementation 
• Jackson Health System: for a solution that manages more than 12,000 mobile pieces of medical equipment
• Killdeer Mountain Manufacturing: for a system that enabled the firm to implement lean-manufacturing processes to improve inventory management, gain production efficiencies and provide supply chain transparency to its major customers
• Minera Norway: for a system that manages pallets of slate from production to warehouse, and on through the shipping process

Most Innovative Use of RFID 
The Roy and Patricia Disney Family Cancer Center at the Providence Saint Joseph Medical Center: for an innovative system designed to reduce patient anxiety and improve workflows
BP: for an innovative visitor and staff safety system using ultra-wideband (UWB) RFID technology
The U.S. Department of Energy's Argonne National Laboratory: for its use of RFID to modernize the management of nuclear materials

Best Use of RFID in a Product or Service 
• Almacafé, the coffee-warehousing subsidiary of the National Federation of Coffee Growers of Colombia: for a system that delivers traceability of Colombian specialty coffees from the farm to the consumer
• Bostwick Laboratories: for a system that optimizes specimen tracking and patient identification in a medical diagnostic lab
• Medtronic: for a system that automates the management of consigned tissue inventory and meets governing requirements

Special Achievement 
Sanjay Sarma, co-founder of the Auto-ID Center at MIT: for developing the concept of the Electronic Product Code (EPC), and for his leadership of the research team that developed the early EPC systems
Bill Hardgrave, director of the University of Arkansas' RFID Research Center: for his research into the effects of RFID systems on inventory accuracy, replenishment and business operations
Robert Bacon, Michael Slocum and Dan Radford of the U.S. Navy AIT Office: for their pioneering work in helping to transform the U.S. Department of Defense's supply chain by using RFID technologies

Best in Show
We will also announce the winner of the Best in Show category, which is given to the vendor exhibiting the best new product.

Speaker:
Mark Roberti, Founder and Editor, RFID Journal
11:00 AMRefreshment Break in the Exhibit Hall
12:00 PM—Breakout Session
Supply Chain/Logistics:
Using RFID to Track Assets, Baggage and People at Toronto Pearson Airport
Canada's busiest airport is employing radio frequency identification to track mobile assets, baggage and the movements of firefighter recruits during training exercises. In this session, hear how the Greater Toronto Airports Authority (GTAA) is making a significant investment in RFID, and how the organization is improving efficiencies, saving staff time and ensuring secure baggage handling through successful deployment of the technology.
Speaker:
Mike Riseborough, General Manager of Building and Facilities Maintenance, Greater Toronto Airports Authority
Takeaways:
• How RFID can be utilized to improve the security of baggage tracking, as well as the monitoring of cleaning carts and mobile assets
• The results of an innovative project at GTAA that used RFID to track the movements of firefighters in a training exercise
EPC for Visibility:
The Value of Visibility
There is a great deal of talk about achieving supply chain visibility—that is, the ability to see the location of your products (and know their state) as they move from point to point in near-real time. Being able to see the location of your products and assets is great, but how does that translate to business value? The focus of this session is on how visibility into the location of your inventory, assets, vehicles—as well as your processes and workflow—can improve your business’ bottom line.
Speaker:
Bob Celeste, Pharmaceutical Sector Lead, GS1 US
Executive Strategy:
Building a Business Case for RFID: From the Basement to the C-suite
An investment in RFID has the potential to save money, minimize waste and improve employee efficiency in any organization. This presentation will discuss one hospital's experience in developing a business case with a positive return on investment to fund and implement RFID. Learn how different stakeholders were brought into the project to ensure success.
Speaker:
Terri Simpson-Tucker, RN, MSN, Assistant Administrator of Support Services , Kaiser Permanente San Jose Medical Center
Takeaways:
• Strategies to help build political backing for an RFID project
• How to overcome barriers from blockers, as well as gain stakeholder buy-in and acquire financial backing for purchase.
Manufacturing:
Michelin Adds Value by Embedding RFID in Truck Tires
Michelin North America is developing and testing solutions that will enable transponders to stick with a tire casing throughout its life. In this session, learn how the company is using radio frequency identification to add value to the tires it provides to its customers in the commercial-trucking industry. Hear how the firm has successfully employed RFID in pilot projects, as well as its plans for future uses of the technology.
Speaker:
Chris Tolbert, Business Segment Manager, Commercial Truck Tires, Michelin
Retail/Consumer Packaged Goods:
RFID Item-Level Tagging in Fashion and Apparel
Apparel is expected to drive deployment of item-level RFID tagging in retail during the next five years. ABI Research estimates the apparel industry spent $44.8 million worldwide on item-level RFID solutions in 2009, and anticipates that this will triple to $125 million in 2014. In this session, a panel of leading end users will discuss how they utilize item-level tagging to help them become more efficient and remain competitive.
Moderator:
Michael Liard, VP of Auto-ID and Data Capture, VDC Research
Panelists:
Tom Feuerborn, Information Technology Senior Manager, JC Penney Company, Inc.
Barbara Kavanagh, Vendor Relations Manager, Hot Topic
Takeaways:
• Results from extensive pilot testing
• Key business metrics for deployment
How to Deploy RFID:
Increasing Efficiencies by Using RFID to Track Assets
Several years ago, Tallahassee Memorial HeathCare began employing radio frequency identification as a means of tracking assets. In this session, hear how the company employs RFID asset tags to provide increased supply chain efficiency and an improved return on investment. The presentation will also include a look into the firm's future plans, and how it anticipates utilizing RFID technology down the line.
Speaker:
Jay Adams, IT Enterprise Architect, Tallahassee Memorial Healthcare
Aerospace/Defense:
Improving Inventory Accuracy at Luke AFB With RFID
The 56th Security Forces Squadron (SFS) at Luke Air Force Base in Glendale, Ariz., replaced a bar-code tracking system at its 25,000-square-foot storage warehouse with an RFID solution, to better manage equipment inventory for staff members on the base and personnel deployed abroad. Hear how the system generates an inventory list at the supply desk, thereby providing inventory traceability and minimizing the time needed to process and log inventory levels.
Speaker:
Matthew F. Owen, Resource Advisor, Luke Air Force Base, U.S. Air Force
Takeaways:
• Using RFID to reduce purchasing costs by automatically triggering stock reorders
• Reducing the time necessary to issue gear to base personnel
Pharmaceutical/Health Care:
Radio Frequency Radiation: Can RFID Be Used for the Biopharmaceutical Supply Chain?
Hear the results of a recent study on the effects of active biopharmaceuticals on protein structures by exposure to RF energy at different wavelengths and twice the power output allowed. Learn how products from major pharmaceutical companies with five different protein structures are investigated, and how their integrity and efficacy are determined after exposure to 8 Watts of EIRP RF radiation for a full 24 hours, using a protein purity test.
Speakers:
Jean-Pierre Emond, Ph.D., Director, Cold Chain Research, Georgia Tech Research Institute
Ismail Uysal, Ph.D., Director of RFID Lab for Applied Research and Assistant Professor, University of South Florida
12:40 PMLunch in Exhibit Hall
2:00 PM—Breakout Session
Supply Chain/Logistics:
Nestlé Waters Reduces Vehicle Maintenance Costs
Nestlé Waters North America, a leading bottled-water firm, has deployed a wireless vehicle-management system at two sites, with expansion planned to more than 100 locations globally. The system has helped the company to improve its supply chain productivity by establishing accountability for the use of industrial vehicles (such as forklifts). In addition, it has also allowed the firm to streamline its material-handling workflow and provide unique metrics regarding industrial vehicle utilization.
Speaker:
Nikhil Prasad, Logistics Manager, Nestlé Waters North America
Takeaways:
• How Nestlé Waters North America utilizes the system to maximize the safety, efficiency and productivity of its material-handling activities
• Using RFID to reduce fleet-maintenance costs
EPC for Visibility:
Using EPCIS Data Sharing for Full Supply Chain Visibility
EPC Information Services (EPCIS) is a set of networking and data-sharing standards that offer companies the ability to share information not just about serial numbers read from RFID tags, but also the context of those reads. In this session, learn how EPCIS data can be utilized to help realize benefits from RFID in the supply chain for a wide range of industries. Hear how EPCIS goes beyond just identifying and tracking assets, and turns that visibility into action.
Speaker:
Ken Traub, PhD., Consultant, Standards Strategy, GS1 EPCglobal US
Executive Strategy:
RFID Mastermind Panel: How to Get Your RFID Project Approved
Even RFID projects that deliver significant benefits sometimes receive no funding due to competing projects, internal politics and other issues. In this session, a panel of end users who have successfully launched RFID deployments discuss how they presented the projects to senior management, as well as the strategies they adopted to get buy-in and funding. Learn what works, and what mistakes to avoid.
Moderator:
Pankaj Sood, Founder, McMaster RFID Applications Lab
Panelists:
Dr. David Bostwick, CEO & CMO, Bostwick Laboratories
Ray Lowe, Senior Director of Enterprise Clinical Implementation (EHR) and Acute Care Strategy, Dignity Health
Jeremy Mercer, ,
Curt Smith, Director of Applications, Chief Technology Office, BP
Scott Wilson, Director of Sales Operations, Medtronic
Manufacturing:
Applying RFID to Hazardous Materials Management
The U.S. Department of Energy (DOE) is using an innovative application of RFID to manage nuclear materials that have accumulated over more than 60 years. Hear how the system is improving safety, security, accountability, worker and public health, and environmental protection during storage, transportation and disposal, and learn how RFID will support the DOE in modernizing its management of the lifecycle of nuclear materials.
Speakers:
Dr. Yung Y. Liu, Manager, DOE/PCP Radio Frequency Identification (RFID) Technology Program, Argonne National Laboratory
Dr. James M. Shuler, Manager, Packaging Certification Program (PCP), U.S. Department of Energy (DOE)
Takeaways:
• An examination of Argonne's ARG-US software, which manages dataflow among tags, readers, secured databases and Web servers for nuclear material containers during transportation and storage
• How RFID is being used to reduce radiation exposure to workers, as well as to enhance safety
• How the agency achieved an estimated direct-cost savings of $1.5 million over a span of five years, from implementing an RFID tracking and temperature-monitoring system at a DOE storage facility
Retail/Consumer Packaged Goods:
Transforming the Customer Experience With RFID
Park Place Dealerships, in Dallas, Texas, is using RFID to provide a high level of personalized interaction, from retail purchases to customers visiting the dealership for service. Hear why Park Place turned to RFID for its automated client-identification system, how it streamlined the customer experience—from speeding up the processing of loaner-vehicle returns to the client cash-out process—and hear how the firm uses the system to perform an accurate inventory audit of new and pre-owned vehicles.
Speaker:
Tony Carimi, Director of Service Operations, Park Place Dealerships
How to Deploy RFID:
Choosing the Right RFID Tool-Tracking Systems to Save Time and Money
In many industries—including automotive, aerospace, oil and gas exploration and production, and farming—a fully automated RFID tool-tracking system can eliminate human errors, freeing up workers to perform their primary jobs without worrying about the tools needed to do so. In this session, learn how to choose which technology will work best in your particular operating environment.
Speaker:
Justin Patton, RFID Research Center Managing Director, University of Arkansas
Takeaways:
• How to choose the proper RFID technology to track tools in your environment
• The benefits of using RFID to track tools
Aerospace/Defense:
DOD RFID Update: Progress Report on the World's First RFID-Enabled Supply Chain
The U.S. Department of Defense (DOD) is now five years into its effort to transform its supply chain using both active and passive RFID technologies. In this session, a panel of experts will provide an in-depth update regarding the rollout’s progress, both within the United States and overseas. In addition, attendees will gain insights into the next stages of the deployment, and have their questions answered by experts.
Moderator:
Mary Ann Wagner, President, XIO Strategies
Panelists:
Robert Bacon, Program Director, Navy Automatic Identification Technology
Dave Dias, Asset Visibility Division Chief, U.S. Transportation Command
Mark Lieberman, AIT Program Manager, U.S. Defense Logistics Agency
Kathy Smith, Spec. Asst. for Cust. Support, Supply Chain Integration, U.S. Department of Defense
Takeaways:
• How to employ automatic data-capture technologies to build trust in supply chain operations
• Insights into how the DOD is benefiting from radio frequency identification
Pharmaceutical/Health Care:
RFID Delivers Shipping Accuracy and Cost Savings
DePuy, a division of Johnson & Johnson, receives more than half of its ExpressKit orders to be shipped out on the same day they arrive. Employees had to bar-code-scan each component in each kit twice—sometimes more than 100 per kit—then repack them before shipping. Learn how the company implemented an RFID system that dramatically improved shipping accuracy, shortened the kits’ typical check-in and -out times and made it possible to more accurately bill surgeons for the items they actually use.
Speaker:
Dave Johnson, Director of Distribution & Logistics (RET), DePuy, a division of Johnson & Johnson
2:50 PM—Breakout Session
Executive Strategy:
Investing in RFID
The Dayton RFID Convergence Center (DRCC) provides business acceleration and intelligence to entrepreneurs and early-stage companies in the RFID, sensor, data-management and mining technology industries. In this session, hear how the DRCC is part of a regional effort to grow the emerging RFID sector in southwestern Ohio. A panel of experts with real-world experience will discuss how the center is accelerating the formation and growth of early-stage RFID technology ventures.
Speaker:
Bradley C. Proctor, Executive Director , Dayton RFID Convergence Center
Takeaways:
• How to obtain funding for an RFID project
• Insight into identifying compelling RFID technology
EPC for Visibility:
Getting Ready for Visibility
Industry mandates and government traceability initiatives for safer food, pharmaceuticals, hospitals, customs and other areas are driving the need for visible supply chains through EPC RFID. How do you prepare to meet these inevitable requirements while delivering additional value for your own organization? This session will walk you through an adoption roadmap, outlining how your organization can best prepare to incorporate EPC RFID technology from both technical and operational perspectives.
Speakers:
Sue Hutchinson, Director, Portfolio Strategy , GS1 US
Michele Southall, Director, Implementation Support, GS1 US
Manufacturing:
Improving Safety in the Natural Gas Industry With RFID
Viridis Technologies, a manufacturer of alternative fuel dispensers based in Toronto, is using RFID to facilitate safe fueling for green transportation technologies, including natural gas and hydrogen. Compressed natural gas (CNG) is utilized as a vehicle fuel in more than 75 countries around the world. With the significant growth of CNG vehicles worldwide, the number of fatal accidents due to faulty equipment is increasing. Viridis Technologies developed its RFID system to reduce risks associated with refueling uncertified natural gas vehicle equipment. In this session, learn how the firm is employing RFID to improve the reputation of CNG as a vehicle fuel, and to promote traceability within the natural gas industry.
Speaker:
Ian Patterson, President, Viridis Technologies
Takeaways:
• Utilizing RFID to enforce regulatory standards by ensuring all vehicles meet safety standards
• How increased safety in fueling will benefit countries in terms of improved emissions and a reduction in dependence on imported oil
• Using RFID to collect fueling transaction data and provide the capability of prepaying for fuel, as well as for the transmission of fueling information to data centers for billing and tracking purposes
Retail/Consumer Packaged Goods:
How a New Zealand Fruit Company Cut Costs With EPC
EastPack, a firm that packs, stores and ships more than 12 million trays of kiwifruit annually to locations worldwide, has rolled out EPC technology across its entire operation. The company has reaped significant benefits during its first season of operation. Compared to last season, EastPack has already shipped 2 million additional trays this year, through increased efficiency in tracking and tracing its pallets of kiwifruit. At the same time, the cost for failing to deliver in full, on time and in spec was reduced by 60 percent; fruit loss for gold kiwifruit has been halved; and the number of forklifts required at the firm's largest site was lowered by 30 percent. Learn how the company achieved these hard benefits, as well as some additional soft benefits.
Speaker:
Erik Sundermann, Senior Professional Services Consultant, EastPack
How to Deploy RFID:
How NASCAR Uses RFID to Authenticate Auto Parts
NASCAR needed to make sure that cars used newer, safer components as designed, and that all race teams remained in compliance with rules set forth by the sanctioning body. In this session, hear how NASCAR utilizes RFID as an information repository to record certain activity associated with a tagged part. Hear how NASCAR uses RFID to certify parts and follow that certification with a quick, effective method of verification at key points at race events, such as in the pit and post-race.
Speaker:
Jerry Kaproth, Safety Coordinator, NASCAR
Takeaways:
• The importance of choosing tags that worked with the metal content of the chassis and the carbon-fiber in the wing
• How the firm employs a handheld device at race events to look up an item's relevant information, and to cross-reference the manual certification form
Aerospace/Defense:
U.S. Navy's RFID HERO Risk Mitigation and Shipboard Demonstration
The use of radio frequency (RF) emitters on Navy platforms and facilities poses the potential risk of inadvertently detonating or dudding ordnance, or of creating electromagnetic interference (EMI) to sensitive electronic systems. Such usages are regulated in order to assure both safety and operational compatibility. In this session, hear how ordnance risks are managed by the Naval Ordnance Safety and Security Activity (NOSSA), through the Navy's Hazards of Electromagnetic Radiation to Ordnance (HERO) program. Electromagnetic compatibility (EMC) is achieved through acquisition controls that impart compliance testing to verify operation in the expected electromagnetic environment (EME).
Speaker:
Mike Slocum, E3 Assessments and Evaluations, Naval Surface Warfare Center, Dahlgren Division, U.S. Navy
Takeaways:
• How safety and compatibility are achieved by imparting frequency-dependent amplitude restrictions upon RFID equipment
• The criteria used by the Navy, and the results of a shipboard experiment conducted to determine the functionality of compliant RFID equipment
Pharmaceutical/Health Care:
Vendor Collaboration and Meeting the Needs of Your Clients
RFID utilization is being used to track assets, equipment, patients and more in the complex health-care environment. This requires vendors to work together to provide seamless solutions to health-care providers. Thus, health-care providers often find themselves using multiple vendors in their business processes. Many providers refuse to select IT vendors that will not or can not work with other health-care IT vendors. This highly informative session will shed insight into how you can differentiate yourself from the competition and provide a higher level of service to your clients.
Speaker:
Ray Lowe, Senior Director of Enterprise Clinical Implementation (EHR) and Acute Care Strategy, Dignity Health
Takeaways:
• Why vendors must work together
• Why your competition can be your best partner
• How you can leverage existing partnerships
Supply Chain/Logistics:
RFID Lowers Costs—and Risks—in Port Operations
Edison Chouest Offshore, C Logistics Division, a provider of integrated supply-management solutions for drilling, production and construction projects , is using RFID at its facility in Port Fourchon, La., to improve customer service delivery and processing times, as well as inventory accuracy for vendor staging areas. Learn how RFID is helping to reduce expenses and solve the critical issues of staging, manpower, space, loading, scheduling and logistics for oil drilling and production operations in the Gulf of Mexico.
Speaker:
Dane Vizier, General Manager, Edison Chouest Offshore, C-Logistics Division
Takeaways:
• How RFID deployment has improved precision, visibility and accountability to C-Logistics services
• The advantages of a passive real-time locating system (RTLS) for port operations
3:30 PMConference Concludes


RFID Journal LIVE! 2010 is produced by RFID Journal, the World's RFID Authority.

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