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April 12, 2011    April 13, 2011    April 14, 2011   

April 12, 2011

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10:30 AMRFID Basics
New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals of the technology. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC technologies, including the latest EPC Gen 2 standard, will be presented.
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
Takeaways:
• A general understanding of the various types of RFID systems and their applications
• An understanding of the different components of an RFID system and how they fit together
11:30 AMPreconference Seminars Continue in Breakout Rooms
RFID in Apparel Workshop
RFID in Construction
RFID in Energy
RFID for Food and Agriculture
RFID in Health Care
RFID for IT Professionals
RFID Journal University
Universidad RFID Journal
RFID for Warehouse and Inventory Management
RFID-Enhanced Social Networking
1:00 PMLunch
4:15 PMPreconference Ends
4:45 PMWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
5:00 PMGeneral Session:
Lessons Learned From Experienced End Users
RFID deployments sometimes involve physics challenges, business process change, IT integration and other factors that must be addressed in order to achieve success. Our panelists were among the early adopters of RFID technologies, and they now have several years of experience with the technology. During this probing panel discussion, the speakers will reveal what they've learned—often the hard way. Find out how to avoid common pitfalls, how to address challenges and how to get an entire organization behind an RFID project.
Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Mike Haley, Technology Consultant, Chief Technology Office, BP
Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus
Kathy Smith, Spec. Asst. for Cust. Support, Supply Chain Integration, U.S. Department of Defense
5:45 PMKeynote Session:
Where Do We Go From Here: The Future of RFID Technology
History will look back at 2010 as the year that launched the RFID revolution. Companies began achieving benefits from large-scale deployments in many industries, including manufacturing, retail, logistics and aerospace. But where are we heading? How will this evolutionary technology impact business, governments, global trade and consumers over the next decade? In this session, hear where RFID is making an impact, and find out what that means for the future of business innovation. Gain practical insights into the power of what is sure to become one of the most important business technology advancements in generations.
Speaker:
Jack Farrell, Vice President & General Manager, Avery Dennison
6:30 PMOpening Reception Starts
8:30 PMOpening Reception Ends

April 13, 2011

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7:30 AMMorning Coffee
8:00 AMWelcome and Introduction
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
8:30 AMGeneral Session:
Moving the Industry Forward: The Item-Level RFID Initiative
A coalition of industry groups, including retailers, manufacturers and other retail associations, have teamed up to create the Item-Level RFID Initiative, in order to provide recommendations for EPC tagging at the item level, to be used by retailers and their suppliers. Members of the group are developing measurable value propositions for retailers, suppliers and other stakeholders, as well as standards-based guidelines and business practices for each use case to support industry rollout. In this session, a panel comprising leading retailers will discuss some of the research done under the Item-Level RFID Initiative, where retailers see benefits, and why there is interest in moving the industry forward together under the initiative.
Moderator:
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Panelists:
Myron Burke, Director, Store Innovation and Electronic Product Code, Wal-Mart Stores
Steve Karrmann, Director, Supply Chain, EDI & RFID Supplier Support, JC Penney Company, Inc.
Chuck Lasley, Director of Merchandising and Supply Chain Applications, Dillard's
Pam Sweeney, SVP Logistics Systems, Macy's
Takeaways:
• An understanding of the Item-Level RFID Initiative
• Insight into the factors helping move the industry forward
9:15 AMKeynote Session:
DOD's End-to-End Supply Chain Management Strategy
Paul Peters, the U.S. Department of Defense's deputy assistant secretary of defense for supply chain integration, will provide an overview of the DOD's supply chain efforts and extensive breadth of operations. In this session, hear how the department is using automated-information technology, such as RFID, to enable business-process efficiencies and enhanced asset visibility for the DOD's supply chain.
Speaker:
Paul Peters, Deputy Assistant Secretary of Defense for Supply Chain Integration [DASD (SCI)] , U.S. Department of Defense
9:55 AMKeynote Session:
From Innovation to Solutions—Expanding the Application of RFID
2010 was a banner year for radio frequency identification, characterized by increasing RFID deployments, rising growth projections and a recognition of the clear benefits that can result from RFID solutions. From retail to manufacturing to government and beyond, organizations are using the technology to drive new levels of efficiency and productivity. As the Executive Vice President of Motorola Solutions, Gene Delaney is in a unique position to discuss this momentum, as he shares his perspective on the importance of innovation to the future of the RFID solution set.
Speaker:
Gene Delaney, Executive Vice President , Motorola Solutions
10:40 AM—Solution Provider Sessions
RFID: Solutions for Daily Life
Radio frequency identification touches our everyday lives, with its influence reaching beyond supply chain efficiencies. Smart phones incorporating Near Field Communication (NFC), such as NXP Semiconductors' Google Nexus-S, extend e-conveniences to the general public, and suppliers of fast-moving consumer goods and electronic components are exploring unchartered uses in authentication and device provisioning. Learn how NXP's RFID solutions satisfy multiple applications, including low-frequency (LF), high-frequency (HF), ultrahigh-frequency (UHF) and NFC. Hear about leading-edge innovations applicable to a broad array of complimentary solutions for a myriad of applications, and discover how they can enhance conventional track-and-trace deployments. NXP, which provides high-performance mixed-signal (HPMS) and standard product solutions leveraging the company's RF, analog, power-management, interface, security and digital-processing expertise, offers multi-RFID applications without compromising design, performance or convenience.
Speaker:
Victor Vega, Marketing Director for RFID—North America, NXP Semiconductors
How RFID Solutions Drive New Business Benefits
RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In this session, our panel of experts will explain how businesses are leveraging these new capabilities.
Moderator:
Michael Liard, VP of Auto-ID and Data Capture, VDC Research
Panelists:
Darryn Prince, Managing Director for RFID, Microelectronics Technology, Inc. (MTI)
Prasad Putta, VP & General Manager of Merchandise Visibility and RFID, OATSystems, a division of Checkpoint Systems
Real-Time Visibility and ROI in the Data Center
Does your company really have a handle on its servers, routers and network equipment? Data-center acquisitions, consolidations and the dynamic movement of IT assets quickly lead to physical inventories and financial records being out of sync. RFID solutions deliver real-time business intelligence and an immediate return on investment, as well as faster, more accurate inventories, better asset utilization and improved accountability. What are you waiting for?
Speaker:
Diana Hage, CEO, RFID Global Solution
Getting the Business Case Right for RFID in Retail
Each of the more than 100 RFID retail programs worldwide is driven by business conditions that are as unique as the companies themselves. In this session, learn how a flexible simulation-based approach can help you see RFID's impact on your business. The speaker will demonstrate a range of retail profiles in specialty, mass-market and mid-market apparel for replenishment, as well as fashion-oriented categories. By rapidly exploring different deployment scenarios, you can understand the connection to quantitative business results. For example, the presenter will show how factors like handheld and fixed read points, or weekly vs. daily inventory counts, contribute to on-shelf availability for your customers. These examples will help you gain insight into the best way to incorporate RFID into your operations.
Speaker:
Larry Arnstein, VP of Business Development, Impinj
11:30 AMLunch in Exhibit Hall
1:30 PM—Track Sessions
» Visibility and Traceability:
Using EPCIS Data Sharing for Full Supply Chain Visibility
EPC Information Services (EPCIS) is a set of networking and data-sharing standards that offer companies the ability to share information not just about serial numbers read from RFID tags, but also the context of those reads. In this session, learn how EPCIS data can be utilized to help realize benefits from RFID in the supply chain for a wide range of industries. Hear how EPCIS goes beyond just identifying and tracking assets, and turns that visibility into action.
Speaker:
Ken Traub, PhD., Consultant, Standards Strategy, GS1 EPCglobal US
» Retail/Apparel:
Using RFID to Improve Order Management and Inventory Accuracy
Liverpool, a Mexican department store chain, is receiving tagged shipments from more than 2,300 suppliers who send their products in tagged plastic totes to the company’s main distribution center, where passive (UHF) tags are read. The data is used to confirm receipt and ready goods for distribution to retail stores. In this session, hear how 200 suppliers that ship goods in single-use cardboard cartons are also tagging their shipments, thus enabling the firm to leverage its RFID infrastructure for all incoming products at the DC.
Speaker:
Oswaldo Romero Martinez, Logistic Department Project Leader, Liverpool
Takeaways:
• How the DC is now able to process receipt of 230 cases or totes per minute—up from 60 per minute using a bar-code scanner to identify each one
• How the use of RFID to count inventory takes 89 percent less time than doing so manually
» Manufacturing/Operations:
Improving Inventory Control in the Packaging Industry
Sonoco, a global manufacturer of consumer and industrial packaging and a provider of packaging services, is integrating UHF tags inside the cores used for European décor paper. The system has been successfully used since 2008 in the firm’s core plant in Lauda, Germany. Hear how the company is utilizing RFID to automatically track each roll of paper throughout its lifecycle. Learn how the system has improved inventory accuracy, and how some of its customers are reporting 10 percent savings on annual paper purchasing.
Speaker:
Jeff Stacy, Segment Manager, NA Industrial Carriers/NA Converted Products, Sonoco
Takeaways:
• The benefits of automatic inventory control with RFID
• How the tags are being successfully used, resulting in decreased costs
» How to Deploy RFID:
Error Proofing Warehouse Operations With RFID-Enabled Lift Trucks
This session will explain how RFID automatic load identification and real-time indoor position technology for lift trucks is error-proofing processes and enabling a new level of warehouse and manufacturing optimization, including improving labor productivity, outbound shipping quality and asset utilization. These solutions replace bar-code scanning and improve inventory accuracy to virtually 100 percent, while eliminating errors and non-value-added labor, such as searching, expediting and cycle-counting. The ideal organizations to participate would be those in industrial manufacturing, automotive, paper, food or agribusiness, or those that ship palletized goods or utilize returnable containers.
Speaker:
Toby Rush, CEO and President, Rush Tracking Systems
Takeaways:
• Understanding the business benefits of advanced warehouse-tracking solutions
• How to estimate the business case
» Defense/Security:
Marine Corps Increases Asset Visibility With Passive UHF RFID
The U.S. Marine Corps’ Blount Island Command is responsible for maintaining equipment and supplies aboard maritime prepositioning ships (MPS), which are strategically positioned throughout the world for rapid delivery whenever required. The command is using RFID to expedite the loading and unloading of equipment and supplies, including tanks, howitzers, ammunition, food, hospital equipment and spare parts. Learn how using RFID has reduced labor hours and increased visibility into the locations of supplies globally.
Speaker:
Lyle Layher, MPS Plans Management Branch, Blount Island Command, U.S. Marine Corps
Takeaways:
• The benefits of passive UHF RFID over active RFID in improving asset visibility
• Best practices for RFID system planning and deployment
• The ROI realized by USMC's Blount Island Command as a result of the passive RFID project
» Supply Chain/Logistics:
RFID Delivers ROI within Months for Food Producer
Mission Foods, a division of GRUMA S.A., one of the world’s largest producers of corn flour and tortilla products, was losing thousands of trays annually, at a cost of approximately $3.5 million. The company deployed an RFID-based tracking system that enables it to keep tabs on which independent distributors remove trays from its warehouse at any given time, as well as which return them, thereby providing greater accountability for missing trays. Hear how the firm realized a return on its investment within a few months of the implementation.
Speaker:
Eduardo J. Valdes, VP of Mission Foods, GRUMA S.A.
Takeaways:
• How to determine the best tags to affix to trays in a challenging warehouse environment
• Mission Foods' plans to roll out the RFID system at its 33 other U.S. warehouses and plants throughout 2011
» Aviation/Aerospace:
RFID Saves Time, Improves Safety at NASA's Kennedy Space Center
Even a small tool left on the launch pad at NASA's Kennedy Space Center could potentially damage a spacecraft during liftoff, thereby jeopardizing a mission. To prevent assets from being left behind by workers, Boeing has employed a real-time location system. Hear how the system reduces the time spent inventorying tools, by enabling staff members to search for a specific tool, or to perform an inventory of all tagged items at the facility, quickly and cost-effectively, thus reducing labor costs and increasing flight safety.
Speaker:
Philip Lintereur, Boeing Fluids, Avonics and Propulsion Systems Manager, Boeing
Takeaways:
• Best practices for using RFID for inventory tracking
• How to improve safety at a secure worksite
» Health Care/Pharmaceutical:
Disney Cancer Center Uses RFID to Enhance Patient Experience
Providence Saint Joseph Medical Center’s Disney Family Cancer Center is employing an RFID solution to reduce patient anxiety and improve workflow. Hear how the hospital uses RFID readers to relay information to activate custom hospital-room settings—music, lighting and temperature—as well as location data that can be sent to the staff’s phone, enabling clinicians to locate patients quickly. Information is also provided to the facility’s security and environmental-control systems, thus maximizing the hospital’s operational efficiencies.
Speaker:
Ray Lowe, Senior Director of Enterprise Clinical Implementation (EHR) and Acute Care Strategy, Dignity Health
Takeaways:
• How to integrate active and passive RFID into a single system
• How to deploy a hospital-wide solution to patients' needs
2:20 PM—Track Sessions
» Visibility and Traceability:
How NASCAR Uses RFID to Authenticate Auto Parts
NASCAR needed to make sure that cars used newer, safer components as designed, and that all race teams remained in compliance with rules set forth by the sanctioning body. In this session, hear how NASCAR utilizes RFID as an information repository to record certain activities associated with a tagged part. Hear how NASCAR uses RFID to certify parts, and to follow that certification with a quick, effective method of verification at key points at race events, such as in the pit and post-race.
Speaker:
Jerry Kaproth, Safety Coordinator, NASCAR
Takeaways:
• How to choose tags that work on metal objects
• How to design a system that can authenticate products or parts
» Retail/Apparel:
Improving Inventory Accuracy and Reducing Labor Costs With RFID
Florida shoe retailer Peltz Shoes has saved approximately 1,500 man-hours in the past year by applying a passive UHF RFID tag to every box containing a pair of shoes at each of its four stores, and by employing an RFID-enabled cart to manage its inventory. The system, which delivered an ROI in less than a year, provides an up-to-date list of available merchandise to online customers, allowing the family-owned business to increase sales. Hear how the system was designed, and what additional functionality is being considered.
Speaker:
Gary Peltz, VP/CEO, Peltz Shoes
Takeaways:
• How to use RFID to manage store inventory
• Strategies for deploying RFID in smaller retail chains
» Manufacturing/Operations:
Using RFID to Deliver Value to the Manufacturing Process
Steinmetz, one of the world's largest diamond groups, purchases rough diamonds and processes them into finished polished stones ready for sale. Its business process involves the shipping of high-value stones between locations and individuals. Steinmetz needed a secure solution that could read thousands of stacked diamond parcels in very close proximity in any orientation with 100 percent reliability, and that would be easy to use and globally deployable. Learn how the firm is employing an RFID system that securely tracks and traces stones as they move among various manufacturing departments, personnel and locations in real time.
Speaker:
Pavlo Protopapa, CFO, Diacor International Ltd.—Steinmetz Diamond Group
Takeaways:
• How the company is utilizing RFID to optimize its manufacturing process
• An examination of how the system is providing accurate records of inventory values, resulting in a 100 percent reduction in the risk of being under-insured
» How to Deploy RFID:
Choosing the Right RFID Tool-Tracking Systems to Save Time and Money
In many industries—including automotive, aerospace, oil and gas exploration and production, and farming—a fully automated RFID tool-tracking system can eliminate human errors, freeing up workers to perform their primary jobs without worrying about the tools needed to do so. In this session, learn how to choose which technology will work best in your particular operating environment.
Speaker:
Maurizio Turri, Executive Account Manager, Auto-ID Integration, University of Arkansas
Takeaways:
• How to choose the right RFID technology to track tools in your environment
• The benefits of using RFID to track tools
» Defense/Security:
DLA Uses RFID-enabled Distribution to Support the U.S. War Efforts
By leveraging the relationships of its suppliers and customers, using new and exciting technologies, and integrating RFID into more of its logistics footprint and processes, the U.S. Defense Logistics Agency (DLA) is providing improved visibility beyond just receiving goods into inventory. In this session, learn how this capability will deliver improved availability, trust, responsiveness, speed and efficiency within the defense supply chain to support the war effort.
Speaker:
Mark Lieberman, AIT Program Manager, U.S. Defense Logistics Agency
Takeaways:
• How existing implementations have demonstrated the value of automatic identification technology in the defense supply chain
• How the DLA's next phase of implementation will include expanding previous initiatives, as well as enabling new capabilities
» Supply Chain/Logistics:
Saving Time and Improving Efficiencies by Locating Tools With RFID
Medtronic's Electronic System Design (ESD) division is using an RFID system developed in-house to locate more than 2,600 electronic tools in use at its three laboratories. The system, which uses passive UHF tags, enables workers to quickly locate oscilloscopes, meters and other devices, and document which items left the labs and who took them. Hear how the system has saved workers thousands of hours previously spent searching for the missing equipment.
Speaker:
Carl Closmore, Lab Supervisor, Medtronic
Takeaways:
• How Medtronic is using the system to determine whether a particular piece of equipment is in one of the labs—and, if so, which one—or whether that device has been taken out for servicing
• How the lab has recovered approximately 100 hours of engineering time per month since the installation of the RFID-enabled system
» Aviation/Aerospace:
Aerospace and Defense Manufacturer Streamlines Supply Chain With RFID
Killdeer Mountain Manufacturing (KMM), a contract aerospace and defense manufacturer, is using RFID to track work-in-process (WIP) for its cable-harness product line, creating transparency of the firm’s inventory and manufacturing processes, up and down the supply chain. In this session, hear how the deployment brought about a dramatic transformation in the firm’s operations, trimming costs and streamlining manufacturing, while also enabling Boeing to track its orders in real time.
Speaker:
Jeremy Mercer, ,
Takeaways:
• How RFID helps KMM save more than $160,000 annually on its production line due to the above improvements
• Using RFID WIP applications to provide more accurate data in order to drive lean improvements
» Health Care/Pharmaceutical:
Texoma Medical Center Reduces Costs by Managing Assets With RFID
Texoma Medical Center, an acute-care hospital located in Denison, Texas, is utilizing an enterprise-wide real-time locating system (RTLS) to track and manage mobile medical equipment and monitor temperature-sensitive assets. Learn how the hospital is lowering costs in the areas of capital budget reallocation and monthly rental savings, while reducing the incidence of lost or missing assets. And hear how the medical center is using temperature-monitoring tags to manage the temperatures of nourishment and medication refrigerators.
Speaker:
Gregg Stepp, CMRP, Director of Supply Chain Operations, Texoma Medical Center
3:10 PM—Track Sessions
» Visibility and Traceability:
Using RFID to Improve Visibility and Tracking in Labs
Diagnostic laboratories perform millions of blood, urine and body-tissue tests each month, and that volume is growing steadily as the world population ages. In addition, the U.S. government's "paperless medical process" initiatives are forcing diagnostic labs to seek technology-driven solutions to improve testing supply chain operations. In this session, hear how high-volume diagnostic labs, hospitals and physicians are using an RFID-enabled, item-level specimen-tracking solution.
Speaker:
Peter Allison, CEO, Ambient ID
Takeaways:
• How the RFID system is providing significant operational and cost efficiencies while enhancing patient safety
• Using the technology to provide visibility into the specimen-transport process
» Retail/Apparel:
How Gerry Weber Is Using RFID to Reduce Theft and Boost Efficiencies
Gerry Weber International, a German manufacturer of women’s fashions, is applying EPC Gen 2 RFID tags to the 25 million garments it produces annually. The company also plans to roll out RFID technology at 150 of its company-owned retail stores in Germany and abroad. The application is designed to improve the efficiency of its incoming goods and inventory processes, and to function as an electronic article surveillance (EAS) system.
Speaker:
Christian von Grone, CIO, GERRY WEBER International AG
» Manufacturing/Operations:
Tracking Tool Data and Usage, and Reducing Human Error With RFID
Machine-tool operators often need to manually input data regarding each tool, which can result in human error.  FANUC FA America, a manufacturer of computer numerical controllers (CNC) for machining centers, has teamed up with a maker of sensor, networking and RFID products to offer an automated way to track tool information and usage, thereby eliminating the chance of human errors, which can create higher operating costs for manufacturers.
Speaker:
Jerry Scherer, Design Engineer, FANUC FA America
Takeaways:
• Using RFID to automate the tool presetter data-transfer process
• How the system can save companies money on the tooling and engineering time involved in integration
» How to Deploy RFID:
How to Keep RFID Data Secure
How can you secure your RFID implementation? To answer that question, you must determine the level of security appropriate to your business application, as well as the security options available, which vary based on the type of RFID technology selected. Environmental conditions could also affect an RFID system's security. In this session, members of the RFID Security Alliance will discuss the latest RFID security options, how to evaluate which is right for your application and proven steps to insure your system's long-term success.
Speakers:
Michael McCartney, Principal, QLM Consulting
Louis Parks, Member, RFID Security Alliance
» Defense/Security:
U.S. Department of Defense Automatic Identification Technology Update
This presentation will discuss topics related to the U.S. Department of Defense's use of automatic identification technology (AIT) and radio frequency identification. Such uses include the DOD AIT Concept of Operations (CONOPS), the DOD AIT Implementation Plan, challenges and improvements regarding AIT and RFID technologies (both active and passive), and USTRANSCOM's current and future uses of satellite technology.
Speaker:
David Blackford, Logistics Enabling Support Division, U.S. Transportation Command
» Supply Chain/Logistics:
Deploying RFID in the Fashion Supply Chain
The RFID Fashion Pilot—the first Italian supply chain pilot aimed at assessing RFID’s impact in the fashion industry—was launched in June 2009 by the University of Parma’s RFID Lab. Participants included Branded Apparel, Dolce & Gabbana, DHL, TNT, Imax, Miroglio and Trussardi. Approximately 30,000 garments were tagged at a distribution center and tracked to a store, enabling real-time visibility of logistics flows. Learn the results of this groundbreaking pilot, and how RFID benefits logistics and store processes.
Speaker:
Antonio Rizzi, Ph.D., Full Professor - Industrial Logistics and Supply Chain Management, University of Parma
Takeaways:
• Strategies for working with partners across the supply chain to assess RFID's benefits for each player
• How RFID can provide supply chain partners with accurate and real-time data from their supply chain
» Aviation/Aerospace:
Lufthansa Technik Saves by Using RFID for Logistics and Maintenance
Lufthansa Technik, a provider of maintenance, repair and overhaul (MRO) services for civilian aircraft, has implemented an RFID solution for tracking aircraft components through its maintenance processes. In this session, learn the latest information about how the company’s RFID initiative, which uses passive ultrahigh-frequency (UHF) technology permanently on parts, is reducing costs and improving logistics and maintenance processes.
Speaker:
Carsten Sowa, RFID Program Manager, Lufthansa Technik
Takeaways:
• Tag development and implementation status
• The business case for the deployment, as well as the benefits
» Health Care/Pharmaceutical:
RFID Increases Profits for Pharmaceutical Distributor
Argentine pharmaceutical distribution company Axxa Pharma reports that it has seen a 40 percent rise in profit margins since it began employing RFID at its Buenos Aires warehouse. The firm is tracking the buying and selling prices of its medicines, as well as expiration dates, thereby ensuring that the drugs are properly billed, and that expired products are not shipped to customers. Learn how the technology has enabled Axxa to track each container of medicine from the time it arrives at the warehouse until the drug is sold and shipped to a customer.
Speaker:
Federico van Gelderen, Executive Director, Axxa Pharma
Takeaways:
• How RFID can be used to provide an electronic record of which medicines are received from which companies, as well as the expiration dates of those products
• How Axxa Pharma utilized RFID to reassure customers that drugs were neither stolen or tampered with, nor sold when approaching their expiration dates
4:00 PMNetworking in Exhibit Hall

April 14, 2011

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7:30 AMMorning Coffee
8:30 AMGeneral Session:
Welcome Back
Speaker:
Mark Roberti, Founder and Editor, RFID Journal
9:00 AMGeneral Session:
2011 RFID Journal Awards
Each year, RFID Journal selects a panel of independent judges to choose the best RFID projects. In this session, the finalist will be announced, and each end-user company or organization will present a case study of the project chosen for the award. In addition, the winner of the Best in Show award, given to the best new product exhibited at the event, will be unveiled.

Best RFID Implementation
Gerry Weber International, for a solution that integrates RFID tags into its product-care labels so clothing items can be tracked from factories to multiple warehouses and on to 200 stores
Steinmetz Diamonds, for an RFID system that securely tracks and traces stones as they move among various manufacturing departments, personnel and locations in real time
John Deere, for an RFID system that provides visibility of work-in-process and finished goods inventory

Most Innovative Use of RFID
The U.S. Department of Energy's Argonne National Laboratory, for its use of RFID to modernize the management of nuclear materials
Heritage Valley Health System, for an RFID solution that integrates mobile and desktop computers, offering physicians and clinicians an easy method for entering and accessing patient data
Rochester General Hospital, for a cost-efficient RFID system that monitors hand-washing compliance in all rooms of its facility

Best Use of RFID to Enhance a Product or Service
Container Centralen, for an RFID system that can track the more than 2 million metal trolleys used to transport its horticulture products
Hach Lange, for a solution that enables chemical-testing devices to automatically import calibration data from a cartridge via RFID
Royal Caribbean Cruises, for a solution that allows guests to prepay for unlimited soft drinks, and to then serve themselves fountain beverages without having to wait on a service bar line

Special Achievement:
Roger Blazek, VP of shortage control at Bloomingdale's, for his visionary work in expanding the use of RFID at Bloomingdales and Macy's
Chris Diorio, Impinj's chairman, co-founder and CTO, for his leadership in the development of EPCglobal's ultrahigh-frequency Gen 2 RFID standard
Bill Hardgrave, founder of University of Arkansas' RFID Research Center, for his pioneering research on the real-world impact that RFID can have on retailing

RFID Green Award
The City of Hattiesburg Sanitation Department, for an RFID system designed to track reusable trash receptacles and automated collection
Mission Foods, for an RFID solution enabling the elimination of disposable corrugated boxes, thereby reducing the company's solid waste stream by 98 percent
Waaree Energies, for a solution enabling the firm to track the production of solar panels

Best in Show
We will also announce the winner of the Best in Show category, to be given to the vendor exhibiting the best new product.

Speaker:
Mark Roberti, Founder and Editor, RFID Journal
11:00 AMRefreshment Break in the Exhibit Hall
12:00 PM—Track Sessions
» Visibility and Traceability:
Using RFID to Improve Visibility and Save Labor Costs
KH Lloreda, Spain's largest household cleaning products company, has successfully implemented an automated system for loading and shipping its cleaning products that tracks where the cartons are being moved, and also captures any errors. The RFID-based system tracks cartons of products as they are automatically assembled onto pallets, placed onto trucks, unloaded and stored at a distribution center, reassembled onto pallets in response to a retailer's order, and again loaded onto trucks for delivery to that retailer. In this session, learn how the company uses robots to stack boxes onto pallets at the manufacturing site, bring those pallets to a staging area and then load them onto trucks, for delivery to its DC. Hear how the system has enabled the firm to know at which stage its products are in during the shipping process, as well as when their status changes.
Speaker:
Daniel Lancho, Operations Manager, KH Lloreda, S.A.
Takeaways:
• Why the firm chose an RFID system that can capture the ID number of an EPC Gen 2 passive RFID tag attached to each box loaded with cleaning products, allowing the system to track the loading of goods and ensuring that mistakes do not occur
• How the system is reducing labor costs
» How to Deploy RFID:
Linking RFID and Social Media: Enhancing the Customer Experience
Visitors to Vail Resorts' five locations can now use their RFID-enabled lift tickets to connect with each other via social-media tools, as well as track their ski or snowboard metrics via the Internet. In 2008, the company began incorporating RFID technology into its ticketing system, in order to make it easier for it to check lift tickets at base-area chairlifts. As a visitor approaches any of the 89 ski lifts at the resort's five locations, EPC Gen 2 RFID readers and antennas will capture and transmit that individual's tag ID. That number will then be associated with the pass number stored in his or her profile. Throughout the day, as the customer returns to that same lift, or accesses another lift on the mountain, his or her pass ID will again be captured. At the end of each day, the user's day and season totals of vertical feet will be reflected on his or her profile. In this session, learn how visitors will be able to publicize their statistics by opting to allow information-sharing between with Facebook or Twitter accounts.
Speaker:
Robert Urwiler, CIO, Vail Resorts
Takeaways:
• How the RFID system enables visitors to use social media to compare statistics with friends also on Facebook, and to opt in to post personal data online
• How visitors with Web-enabled phones can utilize a mobile application to receive alerts when any of their Facebook friends are skiing
» Aviation/Aerospace:
RFID: State of the Union
In this session, a representative of Boeing will present the big picture of RFID for aerospace and defense. Learn about progress on commercialization efforts, and obtain a future outlook from a global industry leader. This will be a rare opportunity to discuss the paths and direction of RFID in aerospace from one of the leading companies in the industry.
Speaker:
Kenneth Porad, Associate Technical Fellow and Program Manager, Boeing
» Defense/Security:
Lackland Air Force Base Uses RFID to Improve Inventory Management
The Defense Logistics Agency Troop Support has installed an RFID system to ensure U.S. Air Force recruits at Lackland Air Force Base acquire the proper clothing and footwear for their training and active duty. Hear how the agency uses RFID to track goods from more than 400 vendors and subcontractors through commercial third-party-logistics companies or DLA warehouses to the recruiting center. Learn how the system increases visibility and inventory accuracy.
Speaker:
Angela Richwine, Business Process Analyst, Clothing & Textiles Supply Chain, U.S. Defense Logistics Agency (DLA) Troop Support
» Supply Chain/Logistics:
Using RFID to Track the Locations of Reusable Kegs
Each month, Free Flow Wines sells 200 to 300 kegs of Silvertap wine, which is shipped via distributors to restaurants and bars throughout the United States. The company is using RFID to track the kegs as they leave its cellars, as well as empty containers as they arrive and are cleaned and then refilled. Hear how the automated tracking solution reduced the number of lost kegs, how the system ensures that kegs are properly cleaned and reused in a timely manner, and how all casks could quickly be located in the event of a recall.
Speaker:
Jordan Kivelstadt, Founder, Director of Production, Free Flow Wines
Takeaways:
• How RFID enables the company to know when a percentage of its casks are not returned by a distributor, and to then respond appropriately in order to investigate to whom they were shipped, and when
• Using RFID to reduce a keg's turnaround time, and to ensure that its return from a distributor is processed quickly, and that it is cleaned and refilled as fast as possible
» Manufacturing/Operations:
How John Deere Uses RFID To Improve Its Bottom Line
John Deere & Co. is deploying RFID and related technologies to enable some of its core order-fulfillment processes and support its dealer network. The firm uses RFID and other tracking technologies to improve both its bottom-line profitability and its top-line revenue. In this session, the company will discuss some of the elements of its strategy, as well as several key projects in manufacturing, logistics and its dealer channel.
Speaker:
Mark Moran, Manager of Tracking Systems—Advanced Technology and Engineering., Deere & Co.
» Health Care/Pharmaceutical:
Pharmaceutical Company Leverages RFID Tags for Medical Products
Hanmi Pharmaceutical has adopted an RFID item-level tagging system for its entire range of products, using more than 60 million tags annually. The Korean manufacturer is employing radio frequency identification to maximize the visibility and traceability of its logistics and inventory-management processes. In this session, the firm will explain its successful deployment and outline the benefits it has derived from implementing the RFID system.
Speaker:
Kwang NamGung, CEO, Hanmi IT, CIO, Hanmi Pharmaceutical , Hanmi Pharmaceutical Co.
» Retail/Apparel:
Formulating a Scalable RFID Source-Tagging Strategy
Major apparel suppliers are asking two things as they put large-scale RFID tagging programs in place: What is the most efficient and cost-effective way to apply and encode RFID tags, and what value can be extracted from a tag within a supplier's domain? This session will explain the interdependence of these two questions, and analyze the full range of RFID source-tagging implementation options in that context. From service bureau to bulk-encoding, there are several proven approaches with different strengths. The goal of this session is to help apparel suppliers ask the right questions as they determine how to implement a competitive RFID strategy.
Speaker:
Larry Arnstein, VP of Business Development, Impinj
12:40 PMLunch in Exhibit Hall
2:00 PM—Track Sessions
» Visibility and Traceability:
Barcode-RFID Convergence: Enabling Greater Visibility Through Standards
Barcoding is the dominant track-and-trace technology throughout the world. RFID adds more value by automating data capture. While these two technologies are often viewed as competitive, they are actually complimentary. In this session, learn how organizations that employ GS1’s system of standards not only have the foundation for enhanced visibility solutions, but can also implement them in a more cost-effective and timely manner, while realizing the benefits of building those solutions on a common architecture.
Speakers:
Sue Hutchinson, Director, Portfolio Strategy , GS1 US
Andrew Nathanson, Manager, Market Research & Planning , Zebra Technologies
Takeaways:
• How and why the two carrier technologies are being used together
• Examples of real-world installations and hard data from users
» Retail/Apparel:
How Retailers and Suppliers Can Create Coexisting RFID Programs
The University of Arkansas’ RFID Research Center has conducted extensive work to confirm that RFID tags on individual retail items can significantly improve inventory accuracy. A vast body of research supports the need for data standards compliance. This session will focus on how suppliers to multiple retail partners can make sure they do not have conflicting tagging requirements. Learn how to manage use cases and avoid conflicting tagging programs.
Speaker:
Justin Patton, RFID Research Center Managing Director, University of Arkansas
» Manufacturing/Operations:
Using RFID to Manage Repair, Maintenance and Inspection Processes
Boeing is testing an RFID solution known as the Automated Identification Technology (AIT) Retrofit Package, designed for managing aircraft parts through repair, maintenance and inspection processes. Developed in partnership with Fujitsu, the system includes all hardware, middleware, software and integration required by airlines or other customers to track aircraft components. Learn how Boeing isolated five priorities among the 33 identified uses for RFID in the airline industry, and how airlines will benefit from the system.
Speaker:
Kenneth Porad, Associate Technical Fellow and Program Manager, Boeing
Takeaways:
• How Fujitsu and Boeing will validate the uses cases, ensuring that the five selected prove to be those of the greatest value
• The importance of working with the U.S. Federal Aviation Administration (FAA), as well as Japan's counterpart, the Japan Civil Aviation Authority, to gain approval for a system that relies on data stored on RFID tags as an authoritative information source for inspections or other procedures
» How to Deploy RFID:
Improving Operations in the Distribution Center With RFID
McKesson Corp., a health-care services and information technology firm, is piloting the use of mobile RFID readers at its distribution centers. Learn why the firm has chosen to pilot the mobile RFID readers, and hear about the approach that it has taken to reduce the amount of data traffic across its DCs' wireless network using these mobile readers. The presenter will also discuss the company's use of SGLN-96 RFID tags to ensure that location data can be derived using the mobile RFID readers.
Speaker:
Kevan MacKenzie, Senior Solutions Analyst, Business Technology Solutions Group, McKesson
Takeaways:
• How RFID is improving the efficiency and accuracy of McKesson's high-volume distribution operations by leveraging serialization and GS1 standards
• The mistakes that the company made while implementing its pilot
» Defense/Security:
Securing Travel Documents With RFID
The Western Hemisphere Travel Initiative (WHTI) is a joint U.S. Department of State and U.S. Department of Homeland Security (DHS) plan to implement the statutory mandates of the Intelligence Reform and Terrorism Prevention Act of 2004 (IRTPA). This presentation will cover the technical implementation of the WHTI, and explain why the open ISO 18000-6C RFID standard was selected as the technology choice for WHTI travel documents.
Speaker:
Paul Hunter, Deputy Director of Land Border Integration, Office of Information Technology, Customs and Border Protection, U.S. Department of Homeland Security
» Supply Chain/Logistics:
RFID Delivers Visibility and Improved ROI For CPG Manufacturers
Norsk Lastbærer Pool (NLP)—an organization established by Norwegian consumer products goods (CPG) manufacturers and retailers to manage a nationwide pool of pallets —is transitioning to plastic pallets and totes with embedded UHF RFID tags. This allows companies to track when the tagged pallets are packed, shipped, received at distribution centers and shipped again to retailers. NLP is also utilizing RFID within its own operations. Learn how the RFID pallet program is delivering real supply chain benefits to CPG companies.
Speaker:
Geir Vevle, CTO, HRAFN
Takeaways:
• How RFID handheld readers and fixed reader portals are being used to improve visibility at the factories, as well as at two distribution centers
• How pallet users benefit because the RFID system ensures that they not keep the pallets in storage any longer than necessary, thereby reducing their leasing fees
» Aviation/Aerospace:
Improving Inventory Control With RFID at NASA's Langley Research Center
Since installing an RFID system for tracking 3,000 pieces of equipment at its data center, offices and laboratory, NASA’s Langley Research Center has reduced the time required for inventory counts from three weeks to a single day. Learn how the United States' first civilian aeronautics lab is using EPC Gen 2 passive UHF RFID tags attached to equipment, as well as racks and entranceways, so that the system can alert workers to any discrepancy in location, and enable them to pinpoint a missing item by inputting it into a handheld reader that beeps louder as it gets closer to the item.
Speaker:
Steven Mercier, Senior Systems Engineer, Langley Research Center, NASA
Takeaways:
• How the system provides a history for each piece of equipment, as well as how long that item has remained at a particular location, and when it was removed
• Future uses for the system, including the ability to track the removal of research equipment for field projects
» Health Care/Pharmaceutical:
Lahey Clinic Expands Use of RFID Across Its Entire Facility
The Lahey Clinic Medical Center, a 295-bed hospital in Burlington, Mass., with a 24-hour emergency department and trauma center, has more than 1,500 pieces of moveable medical equipment. In this session, hear how Lahey pioneered the use of RFID for asset tracking in a hospital, and how it has since moved on to additional applications of the technology, improving efficiencies and patient outcomes.
Speaker:
Ed Bortone, CHPA, Director of Materials Services and Security, Lahey Clinic Medical Center
Takeaways:
• Learn how the Lahey Clinic uses RFID for employee parking, external and internal doorway access control, payroll deduction for its cafeteria and scrub-suit acquisition
• How one employee RFID badge is being used for all RFID applications
2:50 PM—Track Sessions
» Visibility and Traceability:
Preparing for Serialization and Visibility Within the U.S. Pharmaceutical Supply Chain
GS1 Healthcare US is driving the adoption and implementation of GS1 standards to improve patient safety and supply chain efficiency. Members from across the pharmaceutical supply chain are building an industry reference model to enable efficient product serialization and visibility. The program provides a unique opportunity to gain insights into the benefits of supply chain visibility, and to prepare for serialization requirements. Get an update on the work that is being done today to ensure that pharmaceutical companies can all benefit from serialization, while ensuring the safety of the drug supply chain.
Speaker:
Bob Celeste, Pharmaceutical Sector Lead, GS1 US
Takeaways:
• Utilizing a simulated supply chain to test exception processes for minimizing implementation surprises, decreasing the need for trading partner pilots and testing new concepts and data to discover additional benefits
• How to resolve the majority of issues prior to implementation with trading partners, thus reducing implementation costs
» Retail/Apparel:
Adding Value Through RFID
German apparel retailer s.Oliver Bernd Freier GmbH & Co. KG explored RFID's effects in the retail environment by performing a proof-of-concept project in selected stores. The initiative's main focus was to determine the technology's benefits within a store environment. In this presentation, learn how the system was implemented, and hear the important lessons learned. The presenter will discuss the project's results, and show a video detailing the implementation.
Speaker:
Dr. Martin Gliesche, Senior Consultant, TAILORIT GmbH
» Manufacturing/Operations:
Sketching the User Experience—Rapidly Deploying RFID for Maximum Success at Bombardier
Bombardier, a manufacturer of state-of-the-art planes and trains, is working with leading transit authorities to design and develop a solution that will enhance safety in the transportation industry. Understanding an end user's needs and designing an engaging experience was identified as a key objective to making sure the project results in a successful deployment. This session will discuss the approach that was followed to create the user experience, as well as the impact it has had on the evolution of the proposed ingenious and sustainable solution.
Speakers:
Pankaj Sood, Founder and Researcher, McMaster RFID Applications Lab; Cambridge University
Tony Sutton, General Manager, Material Solutions, North America, Bombardier Transportation
» How to Deploy RFID:
Using RFID to Eliminate Errors in Chemical-Testing Devices
Hach Lange supplies instruments and chemistry to analyze the quality of drinking water, wastewater and industrial water applications. The chemistry is supplied in pre-filled test tubes carrying a bar code, which is read by the instruments to determine which calculation has to be performed on the measurement data. To meet the highest analytical standards, the instruments must be updated regularly with the calibration factors necessary to perform the calculations. In the past, the instruments had to be updated by downloading the latest version of software from the Internet, and by updating the instruments via USB, which was time-consuming for customers. In this session, learn how the firm is utilizing a solution that enables its chemical-testing devices to automatically import calibration data from a cartridge via RFID.
Speaker:
Andreas Schroers, Ph.D., Global Product Manager, Spectrophotometer-Lab Systems Business Unit, HACH LANGE
Takeaways:
• RFID-tagged chemistry boxes that drastically reduce the time customers need to perform an instrument update
• How Hach Lange's customers have benefitted from RFID by gaining increased trust in the analysis results and the elimination of potential error sources
» Defense/Security:
Reducing the Risk of Terrorism With RFID
Alco Water Service, a utility based in Salinas, Calif., has implemented an RFID-based system for both security and asset-management applications. The company, which maintains a number of unmanned pump stations throughout the town, is employing the system to gain better visibility into the use of its stations, both for operational efficiency and in compliance with the Bioterrorism Act (U.S. federal legislation passed in 2002). In addition, Alco has attached RFID tags to vital assets, so that its personnel can more easily locate those items quickly in the event of an emergency, which should also lower the water system's vulnerability. Hear how the firm is utilizing active tags to control access to its pump stations, enabling it to locate equipment quickly in the event of an emergency.
Speaker:
Adnen Chaabane, Operations Engineer, Alco Water
Takeaways:
• The use of RFID to maintain a detailed and accurate history of employee activity at each well
• How the system is being utilized during power outages to switch to a battery-based, uninterruptible power supply
» Supply Chain/Logistics:
Reducing Inventory-Management Costs With RFID
Sumitomo Electric Lightwave (SEL), a manufacturer of optical fibers, optical cables and other related products, is using an RFID-enabled solution to monitor the level of raw materials in its 30,000-square-foot manufacturing facility. The company's manufacturing process is in operation 24-7, but its warehouse is only staffed for 40 hours a week, leaving a large gap of time during which raw material movements were unmonitored. When manufacturing personnel removed material during off-hours, the warehouse's raw material count was incorrect, leading to occasional material shortages. Hear how the firm is employing radio frequency identification to track raw materials, thereby resulting in fewer material shortages and disruptions to the production schedule.
Speaker:
Cosby Dudley, Production Planning Manager, Sumitomo Electric Lightwave
Takeaways:
• How RFID enables labor and cost savings
• Using the RFID system to accurately control inventory levels
» Aviation/Aerospace:
Tracking Engine Maintenance With RFID at Vector Aerospace
Vector Aerospace Engine Services—Atlantic (VAESA) is using an RFID-based solution to gain visibility of aircraft engine components as they pass through various departments for repair. When an engine arrives at the facility for repairs or maintenance, each component could undergo a complex route that includes cleaning, inspection and repair, with the work taking place on as many as a dozen different machines and stations. Tracking every component is absolutely critical; if even a single part is missing, delays can result, caused by manual searches for that item and its order paperwork. Find out how, following a six-month pilot that yielded 100 percent tag read rates, the firm is tracking engine components by means of fixed reader portals, desktop interrogators at workstations, and EPC Gen 2 passive RFID tags affixed to equipment paperwork.
Speaker:
Jonathon Bonnell, Process Development Engineer, Vector Aerospace Engine Services - Atlantic
Takeaways:
• How VAESA is using the system to track work-in-progress, analyze dwell times and receive alerts if a component falls out of its scheduled repair path
• The use of RFID to gain real-time visibility for each component
» Health Care/Pharmaceutical:
RFID in the Pharmaceutical Supply Chain: Regulations, Physical Limitations and a Real-Life Study
In this presentation, learn in detail how the regulations put in place by the U.S. Federal Drug Administration (FDA) affect the application of RFID in tracking and tracing pharmaceuticals—particularly products with proteins as their active ingredient (biologics). In addition, hear the conclusive results of a two-year collaboration between University of South Florida Polytechnic researchers and multiple major pharmaceutical companies, to test and analyze the effects of some of these regulations on a wide variety of biologic products over the frequency spectrum of commercially available RFID systems.
Speakers:
Jean-Pierre Emond, Ph.D., Director, Cold Chain Research, Georgia Tech Research Institute
Ismail Uysal, Ph.D., Director of RFID Lab for Applied Research and Assistant Professor, University of South Florida
Takeaways:
• How actual facilities and the functional work environment of a major regional hospital are utilized to administer tests involving RFID exposure
• The challenges encountered in a pilot study to track and trace some of the medical items in circulation between the hospital and one of its major suppliers


See Complete Agenda »

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