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The guide, based on a survey of 200 current and potential RFID end users, as well as analysis of data regarding RFID Journal's 90,000 registered users, reveals which companies are investing in radio frequency identification technologies—and how to convert them into customers.
NEW YORK, Jan. 16, 2013—RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), announced today that is has published "The RFID Marketer's Handbook: Smart Strategies for Finding Potential Buyers and Converting Them Into Customers." This guide, based on a survey of 200 current and potential RFID end users, as well as analysis of data regarding RFID Journal's 90,000 registered users, reveals the types of companies that are investing in radio frequency identification, as well as strategies that RFID technology providers can utilize to identify and sell to these businesses.
"With any new technology, there is a small subset of companies willing to invest and prove the benefits," said Mark Roberti, RFID Journal's founder and editor. "Finding these companies can be challenging, so we decided to survey our readers and comb through our database looking for information that would help solution providers do a better job of reaching the companies most likely to invest in RFID today."
The handbook explains Geoffrey Moore's technology adoption lifecycle, along with its implications for marketing RFID technology. The 30-page report contains more than 20 detailed charts that not only provide a wealth of information about RFID technology buyers, but also compare current buyers with those surveyed three years ago.
Among the questions answered by the "RFID Marketer's Handbook" are:
"Smart sales and marketing strategies start with good information about your target customer," Roberti stated. "Finding the target customer for RFID has been difficult, because the technology can be used for so many applications in a wide variety of industries. Now, marketers will have insights enabling them to craft messages that will resonate with their target customers."
"The RFID Marketer's Handbook: Smart Strategies for Finding Potential Buyers and Converting Them Into Customers" is now available for download from the RFID Journal Store (www.rfidjournal.com/store).
RFID Journal LIVE! 2013 is produced by RFID Journal, the World's RFID Authority.
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