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Event News

We will continue to post news and announcements as the event approaches. Check back regularly for the most up-to-date information.

Leaders from Across All Industries to Attend RFID Journal's Eleventh Annual Event—RFID Journal LIVE! 2013 Read more
Record Number of New Products To Be Exhibited at RFID Journal LIVE! 2013 Read more
Finalists Unveiled for the Seventh Annual RFID Journal Awards Read more
RFID Journal Officially Launches Its Redesigned Web Site Read more
Bloomingdale's, Carrier Top Keynote Speaker Lineup at RFID Journal LIVE! 2013 Read more
RFID Journal LIVE! 2013 to Feature Retail Apparel Demonstrations in Exhibit Hall Read more
RFID Journal LIVE! 2013 to Feature More Than 50 New End-User Case Studies from a Speaker Lineup of Industry Leaders Read more
RFID Journal Releases RFID Connect Smartphone App Read more
RFID Journal LIVE! 2013 to Feature Nine Preconference and Four New Post-conference Seminars Read more
RFID Journal Releases RFID Marketer's Handbook Read more

The guide, based on a survey of 200 current and potential RFID end users, as well as analysis of data regarding RFID Journal's 90,000 registered users, reveals which companies are investing in radio frequency identification technologies—and how to convert them into customers.

NEW YORK, Jan. 16, 2013—RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), announced today that is has published "The RFID Marketer's Handbook: Smart Strategies for Finding Potential Buyers and Converting Them Into Customers." This guide, based on a survey of 200 current and potential RFID end users, as well as analysis of data regarding RFID Journal's 90,000 registered users, reveals the types of companies that are investing in radio frequency identification, as well as strategies that RFID technology providers can utilize to identify and sell to these businesses.

"With any new technology, there is a small subset of companies willing to invest and prove the benefits," said Mark Roberti, RFID Journal's founder and editor. "Finding these companies can be challenging, so we decided to survey our readers and comb through our database looking for information that would help solution providers do a better job of reaching the companies most likely to invest in RFID today."

The handbook explains Geoffrey Moore's technology adoption lifecycle, along with its implications for marketing RFID technology. The 30-page report contains more than 20 detailed charts that not only provide a wealth of information about RFID technology buyers, but also compare current buyers with those surveyed three years ago.

Among the questions answered by the "RFID Marketer's Handbook" are:
• In which geographical regions do RFID technology buyers live?
• What size companies are currently investing in RFID?
• In which industries is adoption increasing, and in which is it slowing?
• How do buyers become interested in RFID?
• How do they make purchasing decisions?
• How much time elapses between when companies first begin researching RFID and when they actually deploy the technology?
• Which functional areas within a company are involved in RFID purchasing decisions?
• In which applications are end users interested?
• How do executives responsible for making RFID investment decisions obtain information about the technology?

"Smart sales and marketing strategies start with good information about your target customer," Roberti stated. "Finding the target customer for RFID has been difficult, because the technology can be used for so many applications in a wide variety of industries. Now, marketers will have insights enabling them to craft messages that will resonate with their target customers."

"The RFID Marketer's Handbook: Smart Strategies for Finding Potential Buyers and Converting Them Into Customers" is now available for download from the RFID Journal Store (www.rfidjournal.com/store).

Motorola Leads Sponsorship Lineup for RFID Journal LIVE! 2013 Read more
RFID Journal LIVE! 2013 to Feature IEEE RFID 2013 Co-Located Event Read more
RFID Journal to Host Its Seventh Annual RFID Journal Awards Read more
RFID Journal Annouces Registration Now Open for RFID Journal LIVE! 2013, RFID Journal's Eleventh Annual Conference Read more



See Complete Agenda »

RFID Journal LIVE! 2013 is produced by RFID Journal, the World's RFID Authority.

All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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