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PRECONFERENCE SEMINAR

NFC Workshop

Near Field Communication (NFC) is an exciting short-range wireless connectivity technology that dramatically simplifies the way in which consumer devices interact with one another, helping people speed up connections, receive and share information, and make fast and secure payments. This one-day preconference seminar explains how your company can use NFC to enhance its products and the consumer shopping experience.

RFID Journal LIVE! preconference seminars provide in-depth information regarding specific aspects of EPC and RFID technologies. Attendees can choose to participate in one of these sessions prior to the opening of the main conference program. Preconference seminars are available through an All-Access, Conference + Preconference or Preconference + Exhibit-Only Pass.




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April 30, 2013

10:30 AM

RFID Basics
New to RFID? This optional session for all preconference attendees provides an introduction to the fundamentals of the technology. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of EPC RFID, including the latest EPC Gen 2 standard, will be presented.

Speaker:
Mark Roberti, Founder and Editor, RFID Journal
Takeaways:
• A general understanding of the various types of RFID systems and their applications
• An understanding of the different components of an RFID system and how they fit together

11:30 AM

Beyond NFC Payments
As the major financial, search-engine, social-media and retail players all jockey for position in the evolution of e-payments, there is a quiet revolution unfolding in NFC marketing solutions. Patrick Meyer, a marketing innovator and Business 3.0 expert known as "The CEO Futurist," will share what is unfolding with NFC smartphones, RFID technology and resulting solutions transforming core areas: retail, media, product and beyond. The presenter will deliver a series of game-shifting insights, including the five key drivers behind the NFC RFID direction for 2013 to 2015, and share a 2013 global NFC award finalist case study. With a single tap, Meyer will bring it all to life during his demo-rich session.

Speaker:
Patrick Meyer, CMO and Partner, Thinaire

12:15 PM

Using NFC RFID 3D Printables to Enhance Marketing
Plow Digital, which creates games for cell phones, tablets and other mobile electronic devices, is offering marketing solutions based on 3D printable technology. 3D printable toys, figurines and other small plastic items with embedded NFC RFID tags can be interrogated by readers on game consoles or mobile phones, or at concerts or other public events. Plow Digital is currently in discussions with customers looking to use 3D printables with the Plow Digital interactive software as part of their own marketing events, or at other festivals or shows. The firm currently offers NFC solutions with such items as cards or wristbands, in addition to readers supplied by several NFC technology providers, to enable users with NFC-enabled cards or other objects to access digital content or games at places where readers are installed. Learn how the technology can be used for new product launches, as well as for other use cases.

Speaker:
Greg Phillips, Partner, Plow Digital

1:00 PM

Lunch

1:45 PM

Innovative NFC Use Cases
Companies around the world are finding new and innovative ways to use NFC technologies to increase customer loyalty, add the wow-factor to marketing and improve operational efficiencies. In this session, three leading NFC technology providers will discuss innovative uses of the technology by their customers.

Moderator:
Richard Grundy, Founder, Flomio
Panelists:
Bill Compitello, Director of Sales, Invengo Technology Corp
Giancarlo Cutrignelli, Sr. Global Marketing Manager, NXP Semiconductors
Chris Gelowitz, President and CEO, InfoChip

2:30 PM

Tapping Into NFC Growth
According to ABI Research, the number of NFC-enabled devices mobile and consumer electronics devices will increase to more than 500 million in 2014. NFC integration is occurring in many consumer electronic devices, and is receiving increased interest from other industries, including the security, health-care and automotive markets. Learn how NFC is being used to enhance products and improve the customer experience, and find out about the leading alternative solutions.

Speaker:
John Devlin, Senior Practice Group Director, ABI Research

3:15 PM

Break

3:30 PM

NFC: A Profound Revolution in Asset Management
NFC is the single biggest factor leading to a profound revolution in asset management, enabling you to interact with your assets directly, using powerful apps on your NFC-enabled smartphone or tablet. The audience will learn how ultra-durable, ultra-small NFC tags can be embedded in or attached to any asset and, in turn, how those assets can be identified, tracked, inspected, calibrated, maintained or certified, using NFC smartphones and apps.

Speaker:
Chris Gelowitz, President and CEO, InfoChip

4:15 PM

Preconference Seminars and Workshops Conclude






See Complete Agenda »

RFID Journal LIVE! 2013 is produced by RFID Journal, the World's RFID Authority.

All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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