Transforming Retail With RFID and Big Data
The convergence of RFID, social media, proximity awareness and omni-channel selling is changing retailing in profound and unexpected ways. This session will cover case studies from several retailers that have combined RFID data with information from social media, proximity beacons, brick-and-mortar store sales and and online sales to develop deep and predictive insights for the organizations, using Big Data techniques. The convergence of this data provides information that enables marketing groups to measure the effectiveness of their messaging and campaigns, operations teams to optimize staffing, buyers to understand trends and improve product sales forecasts, merchandising teams to have the necessary visibility to improve product placement effectiveness, and business executives to have e-commerce style statistics for their brick-and-mortar stores. Learn how your company can leverage these strategies to grow the bottom line.