RFID on Display Shoes Boosts Sales at Saks and Lord & Taylor
Saks Fifth Avenue and Lord & Taylor, two department store chains owned by the Hudson's Bay Co., have deployed RFID tags on display shoes to ensure that the correct shoes are on the sales floor at all times. At Saks' flagship store in New York City, which has more than 4,000 individual shoes on display at any given time, it often took four days to manually check shoes on display. Now, sales associates use handheld RFID readers to collect information about samples in only 15 to 20 minutes. This means Saks can perform a 100 percent audit every day, prior to store opening, and ensure 100 percent representation. Hear how the system helps increase sales by ensuring customers can see all shoes for sale, and learn about Hudson's Bay's plans to roll the technology out to additional stores.