NFC vs. BLE: The Pros and Cons of Each for Mobile Marketing
Pre Conference Session
Whether with mobile payments, push notifications, drive-to-app initiatives or loyalty programs, Near Field Communication (NFC) and Bluetooth Low Energy (BLE) technologies have been fighting to take top position as the standard for consumer interactions between tech-to-tech devices. Most credit cards use NFC, as do most mobile devices (with few exceptions, notably Apple), and NFC m-payments are extremely popular in many Asian and European countries. Hear about the latest player singing a different tune: BLE "beacons." The presenter will compare NFC and BLE, including the pros and cons, opportunities and limitations of each. Learn how the two technologies compete for applications, and which one is winning over which industries.