RFID in Retail and Apparel:
Recorded Case Studies on DVD

This DVD contains 30 end users case studes presented at live or online events hosted by RFID Journal. You can purchase the DVD for just $49—a $30 discount off the regular retail price. Just choose this selection from the Add-Ons section when you register for RFID Journal LIVE! 2016.

Here are the titles, session descriptions and speakers for the presentations on this DVD:

Marks & Spencer Expands RFID to All Its Stores

A pioneer in the use of radio frequency identification, Marks & Spencer (M&S) is one of the United Kingdom's leading retailers, with some 760 stores. In 2001, M&S began using RFID to track deliveries of fresh food between its suppliers and distribution centers. In 2004, the company launched a major RFID effort, deploying a solution to tag and track some men's clothing items at several locations, and eventually expanding the deployment to 550 U.K. stores and additional types of apparel. Last year, Marks and Spencer upgraded its early RFID implementation and expanded the technology's use to include home goods. The firm is rolling out the new system throughout its store operations this year, with plans to have all of the new Gen 2 readers in place—and all of its apparel and home goods RFID-tagged—by spring 2014. Learn why the company expects the technology's future potential benefits to provide greater visibility and accuracy of all stock at the item level, from leaving a supplier through the distribution chain and into stores, as well as an opportunity to reduce the costs of annual stock-taking—plus, the loss of margin associated with excessive markdowns, theft and fraud.

Speakers: Kim Phillips, Head of Packaging, Marks & Spencer; Richard Jenkins, Head of RFID Programme, Marks & Spencer


RFID on Display Shoes Boosts Sales at Saks and Lord & Taylor

Saks Fifth Avenue and Lord & Taylor, two department store chains owned by the Hudson's Bay Co., have deployed RFID tags on display shoes to ensure that the correct shoes are on the sales floor at all times. At Saks' flagship store in New York City, which has more than 4,000 individual shoes on display at any given time, it often took four days to manually check shoes on display. Now, sales associates use handheld RFID readers to collect information about samples in only 15 to 20 minutes. This means Saks can perform a 100 percent audit every day, prior to store opening, and ensure 100 percent representation. Hear how the system helps increase sales by ensuring customers can see all shoes for sale, and learn about Hudson's Bay's plans to roll the technology out to additional stores.

Speaker: Dan Smith, CIO, Hudson's Bay Co. and Saks Fifth Avenue


Supermarket Chain Benefits from Cold-Chain Monitoring Via RFID

Hy-Vee, a chain of 235 supermarkets located throughout the U.S. Midwest, is the first grocery retailer to utilize an all-inclusive, single-source RFID temperature-monitoring network. The system allows 100 percent cold chain monitoring and management capabilities, both inbound and outbound, from multiple suppliers, carriers, subsidiaries, distribution centers, transport carriers and retail stores. Learn how the solution enables Hy-Vee to ensure better-quality products for its customers.

Speaker: Kyle Oberender, Director of Safety, Hy-Vee


Improving the Guest Experience With RFID

Since 2011, guests at water parks have been able to queue using a system that utilizes a RFID wristband with display. The system allows them to book a ride from a kiosk with a prescheduled time slot. They may then enjoy other elements of the water park until the appointed time, without having to wait in line. Learn how the kiosk and wristband use dynamic RFID tagging to communicate, generating a display that enables guests to view a countdown timer to their ride.

Speaker: Chris Galley, CTO, Accesso Technology Group


Video Production Company Uses RFID to Save Money and Time

Vital Entertainment Group provides video production services and equipment rental and sales to customers throughout the United States. The company works with very expensive video production equipment and accessories, and the inventory of equipment turns over often. To ensure that the proper equipment was returned at the expected time, as well as speed up the inventory process, the firm installed a low-cost, easy-to-use RFID system. The solution provided an automated response, enabling the real-time tracking of production equipment and products, as well as significantly increasing field security. Learn how Vital Entertainment Group improved efficiency, increased inventory accuracy by more than 50 percent and decreased labor costs.

Speaker: Chuck Blagmon, Owner, Vital Entertainment Group


Bloomingdale's Journey from RFID Concept to Rollout

Since 2007, Roger Blazek has been a key visionary driving Bloomingdale's and Macy's expansion into RFID. With the support of Bloomingdale's senior management and with the assistance his Shortage Control team, he developed the strategy for the retailer's use of RFID, and ensured that the project met measurable goals. In this session, Blazek explains how he first recognized RFID's potential for retailers, developed a strategy that would support Bloomingdale's highly regarded brand, obtained senior management buy-in and managed an initial pilot and process change. Hear where RFID can deliver value for retailers, and the facts every company must know in order to deploy RFID technology successful.

Speaker: Roger V. Blazek, VP, Shortage Control, Omni Channel, Bloomingdale's


Supermarket Uses RFID System To Track Shopper Flow

Following a 2012 pilot of an RFID-based solution to temporarily track customers' movements via tagged shopping carts at a Toronto supermarket, Moxie Retail is now preparing the solution for two additional pilots with a Canadian retailers this year. The marketing and advertising firm plans to temporarily install the technology at two stores for another national supermarket chain, as well as at 10 locations for a third retail firm. This video explains how RFID is being used to monitor consumer movements based on tags placed on carts and shopping baskets, rather than on loyalty cards, thereby tracking only the locations of the baskets and carts, and not the shoppers themselves.

Speaker: Peter Townsend, Founder and Senior VP of Strategy and Shopper Insights, Moxie Retail


C&A Expands RFID Usage To Track Inventory

Dutch clothing company C&A is expanding its RFID system from what was initially a trial involving five of its stores in Germany. After a successful trial deployment of an ultrahigh-frequency (UHF) EPC RFID solution in 2012, the firm plans to employ EPC tags and readers to manage shipments of high-demand items to a total of 25 stores, and to use the technology to monitor inventory at each location. The system provides advance shipping notices as goods leave the factory bound for a specific store, as well as inventory data that tracks which goods are in each store's back room and on the sales floor, which have been sold and, in some cases, what has passed through the doors of a particular location. Learn how the system ensures that "never out of stock" (NOS) items (including women and children's underwear, men's and women's jeans, and men's suits, trousers and blazers) are always on the shelf.

Speaker: Joachim Wilkens, Director of Supply Chain Development, C&A Group


EPC Update at VF Corp.: The Continuing Journey

RFID technology can dramatically improve supply chain operations. This session will cover outbound audits to ensure 100 percent shipping accuracy, receiving, electronic proof of delivery and other applications.

Speakers: Jay Craft, VP Product Development, VF Jeanswear, LP David Cromhout, RFID Research Center Research Director, University of Arkansas


Wilkinson Fights Stock Loss With RFID

Wilkinson, a leading British housewares and household goods retailer with more than 300 stores, is using an RFID-enabled solution to improve inventory control and loss prevention. Although the stores were equipped with security tagging and closed-circuit television (CCTV), they were still losing stock and unable to prove how the product was being stolen, apart from empty packets left around the store. Learn how the RFID system alerts the store to loss, when it happens, with real-time visibility about what is passing through the tills and what isn't, before it is taken through the exit point. Understand how the system enables Wilkinson to identify who is stealing goods, when this occurs, through which doorway, and which products are being taken. Hear how the firm is using the collected data to prevent the return of products that were stolen from the stores without payment, as well as compiling a database on a store-by-store basis.

Speaker: Karl Jordan, Senior Loss Prevention Investigator, Wilkinson


Museum of London Uses NFC to Heighten Customer Experience

The Museum of London is utilizing Near Field Communication (NFC) RFID tags at its two facilities to provide vouchers, exhibit information, reservations and other data to users with NFC-enabled phones. The Museum of London consists of two venues, the Museum of London and the Museum of London Docklands, funded by the Greater London Authority and the City of London. The museum, which tells the story of London from prehistoric times to the present day, has installed tags at both sites. By tapping the phone against the tags, users can access additional information about objects on display, engage with the museum on social media, join the museum's membership scheme, book exhibition tickets, or download vouchers for its shop and guidebook. Learn how the museums are using NFC-enabled technology to encourage visitors to interact with the exhibits.

Speaker: Antony Robbins, Director of Communications, Museum of London


Online Supermarket Provides On-Time Delivery With RFID

Spanish online supermarket Tudespensa.com delivers food, household cleaning supplies, toiletries and other products to customers throughout Spain, from its central warehouse located in Madrid. Tudespensa.com can ensure that goods picked and loaded using an automated system are delivered properly, by reading RFID tags on the totes in which those items are packed. To ensure that the high volume of goods are delivered quickly, and at the scheduled time and place, DLR, the firm's provider of controlled temperature-storage and order-picking warehouse services, employs RFID to help it load ordered goods into the proper delivery vehicle and in the correct sequence. The solution includes passive EPC Gen 2 ultrahigh-frequency (UHF) tags affixed to reusable totes that travel to customers, as well as to suppliers, that are tracked via readers at the dock doors. The RFID software suite collects and stores read data on Tudespensa's database, and in the event that goods are being loaded in the incorrect sequence, the system sounds an audible alert and a light flashes a warning for delivery truck drivers and warehouse management. Learn how the same process occurs if an unexpected tote is being loaded onto a vehicle, thereby allowing management to stop the process and correct any errors.

Speakers: Jose Vicente Caballero, Logistics Manager, DLR
Luis Felipe Marin Marquez, Technical Director, Tudespensa


Case Study: Item-Level Tagging at Macy's

Macy's is RFID-enabling its stores by asking suppliers to apply passive UHF tags to "replenishment items"—products regularly stocked and automatically resupplied when sold to customers. The goods being tagged consist of size-intensive replenishment categories, such as men's and women's undergarments, men's slacks, denim apparel and women's shoes, accounting for approximately 30 percent of the retailer's sales. Learn how the solution is being used to reduce out-of-stocks on store shelves, and why the firm expects that the effort will lead to increased sales revenue.

Speaker: Speaker: Bill Connell, Senior VP of Logistics and Operations, Macy's


Patrizia Pepe Improves Supply Chain Visibility Via RFID

Patrizia Pepe, an Italian fashion brand of Tessilform S.p.A., has doubled the efficiency of the intake and shipping of its apparel as the garments are processed at the company's three distribution centers, while its tagged clothing can also be read at some stores by customers looking to learn more about the products. Following the RFID solution's installation at all three DCs, employees are now able to handle 380 to 400 items per hour. Previously, when shipping goods to retailers, the DCs could process only 140 products hourly, but they now can ship out approximately 330. The RFID system has also increased accuracy, thereby ensuring that incorrect products are not shipped to retailers, and that out-of-stocks are less likely to occur due to inaccurate inventory counts. Learn how the company uses RFID at some stores to display product information, thereby encouraging sales. When a customer carries clothing past informational video totems located near the dressing room entrances at each of four stores—three located in the Italian cities of Rome, Florence and Milan, and a fourth in Moscow, Russia—two LCD touch screens play videos of models wearing the clothing, and offer advice regarding other items or accessories that might combine well with that garment.

Speaker: Lorenzo Tazzi, Information Technology Manager, Tessilform SpA


American Apparel Explains the Value of Item-Level RFID in Retail

American Apparel, a vertically integrated clothing manufacturer and retailer in the United States, has been at the forefront of using RFID to track items within its stores. The firm attributes improved stock levels and store performance to the technology, and is realizing a return on investment (ROI) on RFID-enabled stores within six months. Learn how this pioneering company is changing how retail stores operate, by using RFID for weekly inventory counts and daily cycle counts. Hear how the RFID system has decreased shrinkage, reduced out-of-stocks and increased sales and margins.

Speaker: Kris Doane, RFID Technical Lead, American Apparel


Tagging Individual Apparel Items: A Case Study

Jockey International has been working with retail partners for several years to create tagging strategies. Get advice about how to select tags, determine the right location for tag placement, and learn how to integrate RFID tagging with your manufacturing line without slowing it down, as well as how to manage serialized data and other issues that are critical for suppliers to understand.

Speaker: Mike Mirsberger, Senior Director, Supply Chain Performance, Jockey International


Increasing Sales With an RFID-Enabled Loyalty Program

The Tampa Bay Lightning, an NHL hockey team, is using an RFID-based loyalty program for its season-pass holders, nearly doubling the number of customers using such passes in just one year. The solution—which features passive 13.56 MHz tags sewn into Lightning jerseys worn by fans, in addition to RFID readers deployed at concession stands and stores—allows a user to receive discounts every time he or she buys food, beverages or souvenirs, such as team apparel, at the St. Pete Times Forum stadium, in Tampa, Fla. The Bolts, as the team is commonly known, are using jerseys with RFID tags sewn into the garments, along with 200 fixed readers at point-of-service locations throughout the stadium. When season passes went on sale for the 2011-12 season, jersey buyers were notified about a new program whereby fans wearing the shirts could use them to receive 25 percent discounts on food and beverages purchased at the home stadium's concession stands, as well as 35 percent discounts on merchandise. Learn how users first selected a jersey that was a good fit, then provided his or her name and e-mail address, which employees input into the software, residing on the Bolts' back-end database. The staff then read the tag on the selected jersey, linking its tag's unique ID number with that individual's data.

Speaker: Brad Lott, Executive VP of Service and Operations, Tampa Bay Lightning


Reducing Out-of-Stocks With RFID

The University of Parma's RFID Lab has completed the second phase of a project designed to test radio frequency identification's potential to increase turnover rates at retail and manufacturing organizations, by reducing and preventing out-of-stocks on store shelves. A variety of food and fast-moving consumer goods companies participated, including Auchan, Coop-Centrale Adriatica, Conad, Danone, Lavazza, Nestlé, Parmalat and Parmacotto. Indicod-Ecr, GS1's Italian representative, also took part in the research, and provided Electronic Product Code (EPC) standards developed by EPCglobal. The project mainly involves Auchan's distribution center, located at Calcinate (Bergamo, Italy), and at two of its retail hypermarkets. The DC affixed EPC Gen 2 RFID tags to approximately 5,000 cases of a panel of 60 fresh and dry goods. Learn how the pilot focused on the stores' replenishment processes, and how RFID was used to monitor stock levels, both in the stores' back rooms and shop areas, to reduce product shrinkage, as well as to optimize on-shelf inventory levels.

Speaker: Antonio Rizzi, Ph.D., Full Professor - Industrial Logistics and Supply Chain Management, University of Parma


Lord & Taylor, Jockey Discuss How They Utilize Item-Level RFID

Radio frequency identification technology is helping national retail chain Lord & Taylor to ensure that merchandise is available on its store shelves, and that products are restocked in a timely manner, thanks to inventory visibility provided by tags placed on footwear, as well as handheld readers used by store personnel. Jockey International has been working with retail partners for several years to create tagging strategies. In this webinar, representatives from the two companies will discuss their perspectives regarding item-level RFID.

Speakers: Mike Mirsberger, Senior Director, Supply Chain Performance, Jockey International; Andrea Smith, Manager of MIS, Lord & Taylor; Joe Andraski, CEO, Voluntary Interindustry Commerce Solutions (VICS) Association


RFID Journal Award for Best Implementation: Gerry Weber International

Gerry Weber International has introduced an RFID solution that integrates RFID tags into its product-care labels so clothing items can be tracked from factories to multiple warehouses and on to 200 stores.

Speaker: Christian von Grone, CIO, GERRY WEBER INTERNATIONAL AG


Using RFID to Improve Order Management and Inventory Accuracy

Liverpool, a Mexican department store chain, is receiving tagged shipments from more than 2,300 suppliers who send their products in tagged plastic totes to the company’s main distribution center, where passive (UHF) tags are read. The data is used to confirm receipt and ready goods for distribution to retail stores. In this session, hear how 200 suppliers that ship goods in single-use cardboard cartons are also tagging their shipments, thus enabling the firm to leverage its RFID infrastructure for all incoming products at the DC.

Speaker: Oswaldo Romero Martinez, Logistic Department Project Leader, Liverpool Department Stores


Adding Value Through RFID

German apparel retailer s.Oliver Bernd Freier GmbH & Co. KG explored RFID's effects in the retail environment by performing a proof-of-concept project in selected stores. The initiative's main focus was to determine the technology's benefits within a store environment. In this presentation, learn how the system was implemented, and hear the important lessons learned. The presenter will discuss the project's results, and show a video detailing the implementation.

Speaker: Dr. Martin Gliesche, Senior Consultant, TAILORIT GmbH


Boosting Sales With RFID

Izzy’s Ice Cream Café, an ice-cream parlor in Saint Paul, Minn., is using an RFID system to help inform customers about its ever-changing menu of flavors—with updates available in near-real time—and to provide a quick and easy way to keep the store's signage up to date. With the RFID system, the shop launched a special page on the company's Web site listing all available flavors, updated every three minutes. The store also utilizes social-media tools, such as Twitter and Facebook, to alert customers when a flavor becomes available. Hear how RFID has proven itself to be a great way for Izzy’s to improve its customer engagement, while also deepening the customer loyalty it has cultivated over the years.

Speaker: Jeff Sommers, Owner, Izzy's Ice Cream Café


Using RFID to Reduce Theft

Gerry Weber International, a German manufacturer of women's fashions, is applying EPC Gen 2 RFID tags to the 25 million garments it produces annually. The company is also rolling out RFID technology at 150 of its company-owned retail stores in Germany and abroad. The application is designed to improve the efficiency of its incoming goods and inventory processes, and to function as an electronic article surveillance (EAS) system.

Speaker: Christian von Grone, CIO, GERRY WEBER INTERNATIONAL AG


G&P Net Uses RFID to Protect Its Brand and Improve Logistics Management

Garment manufacturer G&P Net is employing RFID at its four distribution centers in Italy to control distribution and combat gray-market sales, which tarnishes the image of a product and costs the manufacturer millions of euros in reduced product value and legal fees. Learn how G&P Net uses RFID to optimize logistics processes, to protect its trademark and track a specific item’s shipment route, enabling it to track which retailer received each item.

Speakers: Otello Azzali, Vice President, Aton SpA
Luca Isidori, ICT Manager, G&P Net


Charles Vogele Group Tracks Apparel Items From Production to Point of Sale

Charles Vogele Group, a European fashion retail chain and 2009 RFID Journal Award winner, has deployed one of the world's first end-to-end supply chain tracking solutions at the item level. In this keynote presentation at RFID Journal LIVE! 2009, the VP of Group Supply Chain Management explains why the company deployed the RFID system, how it works and how the company is benefiting from the improved supply chain visibility and inventory accuracy it provides.

Speaker: Thomas Beckmann, VP, Group Supply Chain Management, Charles Vogele Group,


Social Media, Personal Connections: Winning With RFID

ASICS, a manufacturer of athletic shoes and technical active sports apparel and accessories, discovered an innovative method for enhancing brand awareness, based around the New York Marathon. The campaign encouraged supporters to create personalized messages for those taking part in the race, to be triggered by RFID tags. Runners attached the tags to their shoes, and as they passed readers located at specific points along the New York Marathon track, they were played messages from their loved ones on giant screens, motivating them to continue on the 26-mile course. Hear how ASICS teamed with Vitro to create this interactive outdoor effort, and how it used social media to reach runners' friends and family members, who uploaded video, image or text messages on a special Web site, or at booths, during race week. Learn how the two companies used RFID technology to make a mass-marketing event with more than 45,000 runners and more than 2 million fans a very personal experience.

Speaker: Tom Sullivan, Principal, Vitro


How LAWSGROUP Leveraged RFID in Its Manufacturing Operations

LAWSGROUP, one of the largest apparel manufacturers in Hong Kong, supplies clothes for major specialty stores, such as the Gap, JCPenney and American Eagle Outfitters. It has introduced a short-range RFID solution in its manufacturing operations. The system tracks work-in-process from fabric cutting and sewing to quality control and shipment. This enables the company's production planning team to make real-time decisions regarding each order lot, which is critical in an industry with extremely short product life-cycles. This video explains how the system works.


Vail Resorts Improves Guest Experience With Unique RFID Photo ID Solution

Vail Resorts, the leading mountain resort operator in the United States, saw an opportunity to improve guests' experience while they prepare to board ski lifts. Because staff members had to physically scan visitors' bar-coded tickets or season passes up close using a bar-code scanner, the skiers had to first unzip their jackets, take off their gloves and fumble with ski poles before presenting their passes. Learn how Vail implemented a unique RFID photo ID solution that improves guest satisfaction with effortless, long-range pass confirmation; frees guests by enabling cashless payments for resort services; helps gather more guest-usage information for targeted marketing; and decreases season-pass fraud—all at the same time.

Speakers: Andy Shenberger, Senior Director of IT, Vail Resorts; Christine Russell, Partner Business Manager for RFID, Zebra Technologies


Additional Retail and Apparel Presentations Included on the DVD:

Can Online Retailers Be Disrupted?

Amazon.com was founded in 1994, in the very early days of the World Wide Web. Since then, the company has had a major impact on the global retail landscape, paving the way for other online retailers and disrupting the business models of conventional "brick-and-mortar" retailers. Radio frequency identification gives companies with brick-and-mortar stores a chance to use technology to disrupt online retailers, by providing them with the inventory visibility necessary to become true omni-channel retailers, and to use stores as warehouses for same-day deliveries. But this can only be achieved if companies are using RFID for what it truly is—a disruptive technology. Learn how RFID should be properly viewed and deployed.

Speaker: Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University


Evolving Use Cases and Business Models for RFID in Retail

The use of RFID technology has been widespread in apparel and fashion for the past decade. However, use cases and business models for RFID deployments are rapidly changing and shifting, from cost-cutting solutions to use-case studies aimed at increasing turnover and the customer experience. Supply chain models are also changing, since traditional retailers are leveraging RFID data to enable new models borrowed from online stores. Learn how RFID is being used, and hear the latest case studies from Europe.

Speaker: Antonio Rizzi, Ph.D., Full Professor of Industrial Logistics and Supply Chain Management, University of Parma


Solution Provider Session: Always Accurate, Always Available: The Value of RFID Technology With Inventory in the Omni-Channel World

In today's demanding omni-channel retail environment, inventory visibility is critical for success. Join Randy Dunn and discover how RFID technology can ensure inventory accuracy and product availability throughout all channels, for reduced out-of-stocks and a superior customer experience.

Speaker: Speaker: Randy Dunn, Director, Global Sales and Professional Services, Tyco Retail Solutions


RFID Deployment Strategies: How to Manage Serialized Data

Serialization makes it possible to trace individual products using RFID to identify products, because unlike bar codes, the technology allows multiple tags to be read simultaneously as they move through the supply chain. An RFID tag's defining feature is its ability to identify items by assigning unique serial numbers to them. In this session, the presenter will explain how serial numbers are assigned and encoded, and share various methods that can be employed by a variety of organizations. Gain an understanding of the fundamentals for successfully tagging assets, as well as how to manage serialized product identifiers.

Speaker: Justin Patton, RFID Research Center Managing Director, University of Arkansas.


Item-Level Retail and Apparel Workshop: Secondary Store Applications

In addition to the applications discussed in the previous session, RFID can also be used for loss prevention, to improve the customer shopping experience, reduce lines at the point of sale, manage returns and reverse logistics, and more. Hear the benefits that retailers can expect to achieve from these uses of the technology.

Speakers: Speakers: Sean Bennett, Director of Loss Prevention, Tory Burch; David Cromhout, RFID Research Center Research Director, University of Arkansas


Moving the Industry Forward: The Item-Level RFID Initiative

A coalition of industry groups, including retailers, manufacturers and other retail associations, have teamed up to create the Item-Level RFID Initiative, in order to provide recommendations for EPC tagging at the item level, to be used by retailers and their suppliers. Members of the group are developing measurable value propositions for retailers, suppliers and other stakeholders, as well as standards-based guidelines and business practices for each use case to support industry rollout. In this session, a panel comprising leading retailers will discuss some of the research done under the Item-Level RFID Initiative, where retailers see benefits, and why there is interest in moving the industry forward together under the initiative.

Moderator: Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University

Panelists:
Myron Burke, Director, Store Innovation and Electronic Product Code, Wal-Mart Stores
Steve Karrmann, Director, Supply Chain, EDI & RFID Supplier Support, JC Penney Company
Chuck Lasley, Director of Merchandising and Supply Chain Applications, Dillard's
Pam Sweeney, SVP Logistics Systems, Macy's


Retail/Supplier Panel: RFID in the Supply Chain

A number of retailers have plans to track individual apparel items to improve inventory accuracy within stores. In this session, several retailers currently employing radio frequency identification will discuss how they plan to use the technology, and what they will require from suppliers. In addition, several suppliers already shipping at the item level will share their lessons learned. Note: Audio only - there were no slides presented during this panel discussion.

Moderator: Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Myron Burke, Director, Store Innovation and Electronic Product Code, Wal-Mart Stores
Jay Craft, VP Product Development, VF Jeanswear
Chuck Lasley, Director of Merchandising and Supply Chain Applications, Dillard's


Making the Business Case for Item-Level Tagging

Retailers of all types can benefit from deploying item-level tagging. What is the potential impact on ROI? This session will explain the benefits and costs studied in real-world settings, by the University of Arkansas’ RFID Research Center. Hear how RFID can be employed as an electronic article surveillance technology; for more frequent, efficient and accurate inventory counting; to reduce out-of-stocks; to determine the accuracy and efficiency of shipping; and to examine more useful information to benefit both companies and customers.

Speaker: Bill Hardgrave, Director, RFID Research Center, University of Arkansas


The Business Case for RFID in Retail Apparel

RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, we will explain the data used, and walk attendees through the financial model. Those in attendance will receive a copy of the report on which the presentation will be based, as well as an interactive spreadsheet they can utilize to explore the benefits they can expect to receive, based on their own store size, number of units, margin, labor costs and other inputs.

Speaker: Mark Roberti, Founder and Editor, RFID Journal


Formulating a Scalable RFID Source-Tagging Strategy

Major apparel suppliers are asking two things as they put large-scale RFID tagging programs in place: What is the most efficient and cost-effective way to apply and encode RFID tags, and what value can be extracted from a tag within a supplier's domain? This session will explain the interdependence of these two questions, and analyze the full range of RFID source-tagging implementation options in that context. From service bureau to bulk-encoding, there are several proven approaches with different strengths. The goal of this session is to help apparel suppliers ask the right questions as they determine how to implement a competitive RFID strategy.

Speaker: Larry Arnstein, Senior Director Business Development, Impinj, Inc.


Getting the Business Case Right for RFID in Retail

Each of the more than 100 RFID retail programs worldwide is driven by business conditions that are as unique as the companies themselves. In this session, learn how a flexible simulation-based approach can help you see RFID's impact on your business. The speaker will demonstrate a range of retail profiles in specialty, mass-market and mid-market apparel for replenishment, as well as fashion-oriented categories. By rapidly exploring different deployment scenarios, you can understand the connection to quantitative business results. For example, the presenter will show how factors like handheld and fixed read points, or weekly vs. daily inventory counts, contribute to on-shelf availability for your customers. These examples will help you gain insight into the best way to incorporate RFID into your operations.

Speaker: Larry Arnstein, Senior Director Business Development, Impinj, Inc.


RFID Software and Systems Integration

Retailers and apparel suppliers have questions about how to integrate RFID software into their existing systems. This session will explain how to do so cost-effectively, and how the resultant data can be used to drive business value. In addition, the presenter will discuss what information needs to be on the tag, and why.

Speaker: Zander Livingston, CEO and Co-founder, Truecount Corporation


Apparel Source-Tagging Study—Comprehensive Use Cases

Radio frequency identification has moved beyond retailer studies focused on in-store perpetual inventory, and has now spread to extensive supplier source tagging. The University of Arkansas recently concluded a six-month supplier use-case investigation aimed at listing the potential tactical and strategic upstream benefits of using RFID for apparel source tagging. The results of that study, as well as insight into the next phase of the project, will be presented in this session.

Speaker: David Cromhout, RFID Research Center Lab Director, University of Arkansas


Complete Item-Level Source-Tagging Systems That Work and Scale

As a growing number of retailers require item-level tagging of apparel, suppliers are challenged with implementing a source-tagging strategy and technology implementation. This webinar presents solution options and lessons learned from a team that worked together and led the way in production source-tagging initiatives across many vertical markets, bringing that experience to market by delivering item-level source solutions for retail apparel suppliers.

Speakers: Dean Frew, CEO, Xterprise
Victor Vega, Marketing Director, Alien Technology
Carolyn M. Ricci, Senior Product Manager for RFID, Zebra Technologies


Choosing Tags and Protecting Customer Privacy

This session will explain the different types of RFID tags (wet inlays, labels and so forth) used on apparel, and explore the different options for applying tags to apparel items. The presenter will explain the different features of UHF tags, including privacy features, and how to choose the proper tag for your needs.

Speaker: Mark Roberti, Founder and Editor, RFID Journa


RFID Source-Tagging Options

Companies have four options for RFID-tagging items: ordering tags from a service bureau; overprinting and encoding RFID hangtags or labels with an RFID printer and appropriate software at their own facilities; mass-encoding items in a carton; or applying separate RFID tags at their own distribution facilities, associated to each item's UPC code, before the goods are shipped to stores. In this session, learn the details of each approach, as well as the pros and cons.

Speaker: Raj Jayaraman, Director of Solutions and Market Development, Checkpoint System


Encoding Serialized Data in RFID Apparel Tags and Labels

Unlike bar codes, which can only identify a SKU number or product type, RFID tags combine a product code with a serial number to uniquely identify each item. This unique number allows tags to be read multiple times during inventory without confusion or inaccuracy. Properly writing or "encoding" these unique EPC numbers into RFID tags, either before or after they are applied to items, is essential. Traditionally, encoding was combined with variable data-printing processes, but there are other options. In this session, the presenter will discuss the full range of encoding methodologies, outlining what to consider when choosing the right solution for your business.

Speaker: Larry Arnstein, Senior Director Business Development, Impinj, Inc.


The Business Case for RFID in Retail Apparel

RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology. This session walks attendees through the financial model. Everyone in attendance will receive a copy of the report on which the presentation is based, as well as an ROI calculator they can utilize to explore the benefits they can expect to receive.

Speaker: Mark Roberti, Founder and Editor, RFID Journal


Demonstration Videos Included on the DVD:

Demonstration of Item-Level RFID in Retail and Supply Chain Applications

At RFID Journal LIVE! 2013, the University of Arkansas RFID Research Center demonstrated retailer and supplier applications in the noisy exhibit hall environment. The researchers showed how serialized data can be written to RFID transponders on items; how RFID can be used to alert workers when the wrong number of items are picked, the right number but wrong items are picked and when extra items are picked; how every shipment can be audited and how suppliers can investigate only those items with a problem; how cycle counts can be done quickly and effectively and how they can improve inventory accuracy by revealing items that have been stolen or misplaced, frozen inventory and other issues; how retailers can quickly find a specific item – the right color, size and fit – for the customer with RFID; and how RFID can be used to reduce theft and identify stolen items.


GS1 US RFID Apparel Demo: Manufacturing Station

In this live demonstration on the show floor at RFID Journal LIVE! 2011, Avery Dennison, Argo Wireless and Zebra Technologies show how labels with embedded EPC Gen 2 RFID tags can be printed and encoded with unique serial numbers, and be applied to individual items of clothing. This demo shows how readers at a packing station can verify that the proper items and quantities were picked before shipping the goods on to a distribution center.


GS1 US RFID Apparel Demo: Distribution Station

In this demonstration, conducted live on the show floor at RFID Journal LIVE! 2011, Tagsys illustrates how a shipment from manufacturing can be received into inventory at a distribution center, using either a tunnel or handheld reader. The firm also shows how its Fashion Inventory Tracking System can be used to pick an order, verify its accuracy and create an advanced shipping notice. In addition, Avery Dennison shows how the mobile system can be utilized to re-tag a product if tags have been lost. Items are read by an Impinj portal before being shipped to a store.


GS1 US RFID Apparel Demo: Retail Store Station

In this demonstration, conducted live on the show floor at RFID Journal LIVE! 2011, Avery Dennison and its partner, Tyco Retail Solutions, show how goods are received automatically into inventory as they arrive at the back of a store, as well as after being checked against an advance shipping notice, and how the system can alert staff members when items need to be replenished immediately. The companies also demonstrate how RFID improves many of the common tasks employees perform, such as cycle counting. In addition, Seeonic demonstrates how its intelligent shelf unit alerts employees to potential out-of-stock situations.


Using RFID to Take Inventory in an Apparel Store

On Sept. 30, 2010, RFID Journal visited a store in Fidenza, Italy, where the University of Parma's RFID Lab has been conducting a trial to determine RFID's impact on inventory accuracy, replenishment in an apparel store. Researcher Rossano Vitulli demonstrated how an employee can take inventory with a fixed reader adapted to work as a mobile reader. This edited video shows that he was able to inventory more than 2,000 items in less than 15 minutes.