RFID Journal LIVE! 2016NewsProduct AnnouncementsExperience smarter and more secure RFID for the IoT with NXP

Experience smarter and more secure RFID for the IoT with NXP

Enhanced security and consumer engagement with new NXP IC

NXP Semiconductors N.V. enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets.

The protection of brands is becoming an increasingly important topic as counterfeiting has become is a major global problem that impacts a range of industries. It includes a host of businesses, such as apparel and footwear, beverages, pharmaceuticals, consumer electronics and more, with over 90 percent of the Fortune 500 companies being affected.

With NXP’s new IC, brand protection along with customer experience are brought to the next level. Enhanced security, interactive consumer engagement and supply chain management can all be covered by the innovative new IC solution of NXP. Furthermore, cloud connectivity is a true enabler of the Internet of Things.

Visit the NXP booth and discover our latest offerings designed to enable a world of smart items and track-and-trace solutions. See you there!

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