RFID Journal LIVE! 2017SessionsBest New Product, Group 2

Best New Product, Group 2

Awards Session

This award will be given to the company that exhibits the best new RFID product or service at RFID Journal LIVE! 2017. An independent panel of judges has selected 10 finalists, which have been divided into three groups. Each finalist will speak for a few minutes about its product. The finalists in Group 3 are:

  • Kathrein RFID's RRU 4000 RFID IoT gateway, which provides direct connectivity into back-end systems, such as SAP, as well as different options of hardware and software interfaces, including PoE+, Wi-Fi, Bluetooth Low Energy (BLE) and 2G/3G mobile connectivity
  • NXP Semiconductors' UCODE 8, which offers greater read sensitivity, Advanced Auto Adjust for improved read-performance, optimized EPC Session 2 operation and other features
  • STMicroelectronics' ST25DV dynamic NFC/RFID tag, a dual-interface RF/I2C device that supports fast data speeds over longer distances
  • Tyco Retail Solutions' RFID Fitting Room, which uses RFID hardware and software to provide unobtrusive, real-time item-level insight that helps retailers better serve customers and combat shrinkage, while enabling in-fitting-room merchandising and promotional opportunities
  • Zebra Technologies' SmartSense for Retail, which uses RFID, video and microlocationing technologies to automatically sense and record the locations and movements of merchandise, store associates, shoppers and assets, and turns that data into actionable information


  • Sylvain Fidelis
    Technical Marketing Manager
  • Brendan McKenna
    Sr. Product Manager, Advanced Systems Development
    Zebra Technologies Corp.
  • Rich Marshall
    Product Marketing Manager
    Tyco Retail Solutions
  • Kurt Bischof
    Global Senior Marketing Manager, RFID Solutions
    NXP Semiconductors
  • Jon Reedy
    Director, Solutions
    Kathrein RFID