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8:00
Continental Breakfast in Technology Showcase
9:00
The RFID Journey Cracking the Code
Like any high impact emerging technology, the question is not if RFID will be embraced but when and how fast. Many firms are taking steps necessary to comply with mandates, while others have a vision for fully embracing RFID solutions to improve business performance. Join Stephen Proud from Accenture as he discusses new insights from the industry leaders who are cracking the code on how best to deploy RFID.
Speaker: Stephen Proud, Associate Partner and European RFID Lead, Accenture
9:45
Europe and the United States: Two Paths to One Goal
The approaches that companies in Europe are taking to RFID development and implementation differ in many regards from their counterparts in the United States. Many companies must work with and ship RFID-tagged goods to customers in both regions. How are some global suppliers successfully coping with differing standards, differing customer mandates and differing governmental regulations?
Panelists: Mike O'Shea, Director-Corporate Auto-ID/RFID Strategies and Technologies, Kimberly-Clark; Erwin Veer, Global RFID Coordinator, Royal Ahold
Moderator: Mark Roberti, Editor, RFID Journal
10:30
Sponsor Breakout Sessions
BREAKOUT SESSION
TRACK 1: BUILDING THE BUSINESS CASE
10:30
Challenges in Remote Asset Tracking
Sybase, a worldwide leader in managing and mobilizing information, and LogicaCMG, a global leader in IT consultancy and systems integration, have teamed together to review a diverse set of actual RFID asset-tracking projects. The presenters will explore some of the benefits and challenges they faced coupling traditional asset tracking with asset condition monitoring (including temperature, tampering, location and maintenance status); while also sharing their best practices for mobile data collection, overcoming obstacles like intermittent network connectivity, and achieving positive ROI in RFID projects.
Speaker: Chris Foley, Director, RFID Solutions, Sybase; Paul Stam de Jonge, Group Director, RFID Solutions, LogicaCMG
BREAKOUT SESSION
TRACK 2: TECHNOLOGY & IMPLEMENTATION
10:30
Crawl, Walk, Run with RFID
This session demonstrates how SAP's RFID platform can be leveraged through a "Crawl, Walk, Run" roadmap. Three case studies, punctuated by video and testimonials about real-life RFID implementations, track various stages of RFID adoption. Discussion will revolve around lessons learned at these sites and includes a roadmap for staged deployment of RFID technology that delivers a "Real World Aware, Adaptive" supply chain.
Speaker: Eric Domski, Global RFID Solution Director, SAP Labs
BREAKOUT SESSION
TRACK 3: EVOLUTION OF RFID
10:30
Two Years in the Trenches:
RFID Delivers the Goods for Intel
For the past two years, Intel, the world's leading chip manufacturer, has been applying emerging RFID and sensor technologies internally and with key supply chain partners to learn and benefit from these technologies' underlying value. This session will describe Intel's internal end-to-end strategy that framed our experiments in a high-volume production environment with one major customer initially and later with a more extended ecosystem of strategic alliances. Come hear the highlights, lowlights and key lessons we learned across our RFID activities.
Speakers: Tom Gibbs, Director of Worldwide Strategy and Planning, Solutions Market Development Group, Intel; Mary Murphy-Hoye, Senior Principal Engineer, System Technology Lab, Intel
11:15
Refreshment Break and Lunch in Technology Showcase
13:15
Technology Showcase Closes
BREAKOUT SESSION
TRACK 1: BUILDING THE BUSINESS CASE
13:20
Worldwide Fruit Builds and Delivers on the Business Case
Worldwide Fruit, a low margin fresh produce business, has designed and implemented a leading-edge RFID solution that has produced a stellar return on investment. Worldwide Fruit will describe how it built the business case for its Pick Accuracy Verification, then achieved 100% service level from the supply base; substantially improved on-shelf availability; and increased sales revenue.
Speaker: Dave West, Operation Manager, Worldwide Fruit
BREAKOUT SESSION
TRACK 2: TECHNOLOGY & IMPLEMENTATION
13:20
Global Integration of RFID Systems
The main goal of deploying RFID in open supply chains is to track raw materials and goods as they flow from one country to another until the final product reaches store shelves. But how do companies ensure that the technology they buy works with tags used in other countries? And how do they integrate data with supply chain partners around the world? This panel of experts provides the answers.
Panelists: Joachim Priem , Sales Manager RFID Divisioin, Europe, Avery Dennison; Serge Joris, Director, CoLOS Product Solutions, Markem; Matt Ream, Senior Manager, RFID Systems, Zebra Technologies; Paul Stam de Jonge, Group Director RFID Solutions, LogicaCMG
Moderator: Jonathan Collins, Europe Editor, RFID Journal
BREAKOUT SESSION TRACK 3: EVOLUTION OF RFID
13:20
Startups That Could Change the RFID Landscape
RFID technology continues to change rapidly. Startups are introducing advances that could change the way we view RFID today and the way it is deployed in the future. This session looks at three startups that have developed technology that could have a significant impact on the industry by lowering the cost of tags and offering open source software for tracking goods in open supply chains.
Panelists: Jan Hilder, CEO Sandtracker; Mike Johnson, Director, Conductive Inkjet Technology; Timo Nurminen, Founder & Consulting Director, Stockway
Moderator: Mark Roberti, Editor, RFID Journal
14:05
Movement from Room to Room
BREAKOUT SESSION
TRACK 1: BUILDING THE BUSINESS CASE
14:10
The Business Case: Where to Start
Many companies are struggling to find applications where RFID can deliver a return on investment for their organization. This session will provide insights into developing a sound business case for RFID to justify the initial investment.. Whether you represent a large or small company, this session will provide insights about how to deploy RFID in a way that pays off.
Panelists: John Davison, Managing Vice President and Research Director, Retail Industry Advisory Services, Gartner; Laurent Gonzalez, Consultant; Adrie Kaljee, Business Consultant and RFID Manager, TNT Post; David Weatherby, EPCglobal European Adoption Programme Manager, GS1
Moderator: Wolf-Ruediger Hansen, Chairman, RFID Project Group, Bitkom
BREAKOUT SESSION
TRACK 2: TECHNOLOGY & IMPLEMENTATION
14:10
Data Management Strategies
RFID readers generate enormous amounts of raw data. How can companies cope with the huge flows of information collected every second by readers, and how can they extract real business value from the data? Panelists will discuss these issues, as well as strategies for coping with less than perfect read rates.
Panelists: David Hanny, Senior Director of Material Controls & Tracking, Brooks Software; Gerhard Romen, Global Head of Market Development, Nokia; Ronald van Zanten, Senior Manager, Internet Business Solutions Group, Cisco Systems; Ard Jan Vethman, Prinicpal Consultant and RFID Lead for the Global Manufacturing, Retail and Distribution Practice, Capgemini
Moderator: Mark Roberti, Editor, RFID Journal
BREAKOUT SESSION
TRACK 3: EVOLUTION OF RFID
14:10
Where Is RFID Technology Headed?
What is the future of ISO standards? Will EPC make them irrelevant? What about 13.56 MHz? Will it be supplanted by UHF? And what about more advanced tags? Is there a role for tags with encryption, batteries, and active RFID sensors? Our panel of experts explains how the technology is likely to evolve based on costs and users' needs.
Panelists: Henri Barthel, Technical Director EPCglobal, GS1; Dr. J. Rod Franklin, Vice President, Product Development, Kuehne+Nagel Management; Hans-Erik Nilsson, Professor of Information Technology and Media, Mid-Sweden University
Moderator: Jonathan Collins, RFID Journal
14:55
Refreshment Break
15:15
Deploying RFID in Commercial Aviation: The Airbus Story
Airbus, working with fierce competitor Boeing, is working feverishly to establish global standards for RFID use in the aviation industry. Its efforts will affect thousands of suppliers globally. RFID will aid in parts traceability, automated data collection, and the performance tracking of more than 5,000 individual parts on each plane. The standards should help airlines manage their spare parts needs and Airbus improve its manufacturing operations and supply chain.
Speaker: Jens Heitmann, Senior Manager, System/Equipment Standardization Process and Methods, Airbus
16:00
Tesco Takes RFID to Another Level
Tesco has been one of the leading adopters of EPC technologies in Europe. It has done extensive testing of RFID systems not only in its supply chain but also of smart shelves in stores. Find out the results of Tesco's RFID deployment so far and the next steps the retailer plans to take.
Speaker: John Clarke, Group Technology Director, Tesco Stores
16:45
Closing Remarks
Speaker: Mark Roberti, Founder and Editor, RFID Journal
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