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RFID Journal LIVE! Europe 2006
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SpacerRFID Journal LIVE! Europe 2006

25-27 October, 2006
Hotels van Oranje, Amsterdam

The complete conference agenda is presented below. To view conference content by vertical industry, level of expertise and business function, click on the appropriate link. 

25 October 
12:00 Preconference seminars open
RFID Journal University
RFID in Packaging

17:00 Preconference seminars end

26 October
8:00 Continental breakfast

8:30 Welcome and Introduction
 Kenny Nova, President, RFID Journal
 Mark Roberti, Founder & Editor, RFID Journal

9:00 METRO Group Moves Forward
METRO Group is the world's third largest retailer and one of the prime movers behind EPC technology in Europe. In this session, Dr. Christian Plenge, project leader of METRO Group's RFID efforts, discusses his company's new RFID strategy, explains where RFID is adding value today and updates attendees on METRO Group's test of ETSI-compliant Gen 2 readers.
 Christian Plenge, RFID Project Leader, MGI METRO Group
An update on Metro Group's critical RFID efforts
An understanding of how RFID technology is benefiting Metro Group today
Insights into the performance of Gen 2 technology under ETSI rules

9:45 Advantages of UHF for Item-level Tagging
Dimitri Desmons will discuss and demonstrate how and why UHF RFID can exceed the performance of HF in item-level applications, including how UHF can work in close proximity to liquids and near metals, while supporting the full range of item, case and pallet applications through a single infrastructure, dramatically reducing costs.
 Dimitri Desmons, VP, RFID Marketing, Impinj
Understanding the benefits of UHF in item-level tagging
Strategies for gaining the most potential from UHF tags
10:15 Refreshment break in Exhibit Hall 

11:20 Tracking Goods Through the Supply Chain
Ahold, the international group of quality supermarkets and foodservice operators based in the United States and Europe, will report on its recent RFID pilot projects in Europe and the USA that track products and assets shipped first to distribution centers and from there to its retail stores. You'll hear the real story of what worked, what didn't and how it overcame roadblocks to make the pilots a success.
 Erwin Veer, Global Coordinator, Ahold
An understanding of the differences in tracking goods in Europe and the United States
Insight into the findings of Ahold's two RFID pilot projects

12:00 RFID Privacy issues in Europe
This panel of experts will discuss where the opportunities are to deploy different types of RFID technologies within Europe, and what the key privacy challenges are to adoption.
 Kathleen Carroll, Director, Government Relations, HID Global
 Marissa Jimenez, Public-Policy Director, Europe, EPCglobal
 Mark Roberti, Founder & Editor, RFID Journal

12:40 Lunch in Exhibit Hall 

  14:45 Breakout Sessions
RFID Data-Sharing Standards

The key to benefiting from RFID data is the ability to share information in standardized formats. This session brings attendees up to date with progress being made by EPCglobal subgroups in developing data sharing standards for specific industries, including retail/CPG, defense/aerospace, health care/life sciences and distribution/logistics.
 Henri Barthel, Technical Director, EPCglobal
Insights into where data sharing standards are
Understanding the benefits of data format standards
  Supply Chain/Inventory Management:
The Business Case for Combining Wireless Technology with RFID

In this session, hear BP's chief technology officer shares his knowledge about the benefits of real-time enterprises, an upcoming project involving next-generation RFID, and the steps the company plans to take with what they have learned.
 Mike Haley, Senior Technology Consultant, BP
Best practices for location tracking
Understanding how to link wireless measurement with real-time RFID data
The Intelligent Container—Combining RFID With Sensor Networks

Advanced tracking and tracing has to include information about current temperature and other environmental conditions. The prediction of changes in freight quality is valuable information for optimization of transport processes and warehouse keeping. Researchers at the University of Bremen are developing an Intelligent Container that implements an autonomous transport monitoring system to go beyond the existing telemetric solutions for remote supervision.
 Dieter Uckelmann, Manager of LogDynamics Lab, University of Bremen
Insight into research on the development of smart containers
Strategies for using smart containers to transform logistics
15:25 Movement from room to room 
   15:35 Breakout Sessions
RFID Network Infrastructure—The Key to Scale and Performance
Many implementers are contemplating rollouts that encompass more sites, more readers and more applications than their simple pilots were built to handle. Additionally, IT departments are increasingly focused on the manageability, security and reliability of cost effective enterprise-scale solutions. In this session learn how global companies are addressing these requirements by making RFID Network Infrastructure a key component of their RFID deployments.
 Ashley Stephenson, Chairman and Co-Founder, Reva Systems
Understanding the potential benefits of an RFID network infrastructure
Best practices for deploying an RFID network
  Supply Chain/Inventory Management:
Leveraging EPC Discovery Services

The EPCglobal Network will enable machine-to-machine communication through the EPC Information Service, a set of standardized interfaces for sharing data securely. More commonly known as "EPCIS", these interfaces are only fully enabled by EPC Discovery Services. Listen to how companies will be able to use the Discovery Service to track and trace as well as other applications that will drive real business value. Speaker:
 Michael Young, Senior Director of Technology, Afilias
An understanding of the value of EPCIS
Insights into how companies can leverage Discovery Services
Is Visibility the Next Big Thing?

Significant progress has been achieved in the development and application of RFID, RTLS, GPS, and other technologies that provide "visibility" for asset tracking, supply chain inefficiencies, physical security, product authenticity, etc. With these emerging technologies, we are at the cusp of a world that allows us the freedom to know the exact location and state of many essential elements of our business and personal life. How will this come about and what will it look like?
  Jeff Irland, Unisys Global Visible Commerce
What companies have successfully achieved a next generation level of visibility?
Could the RFID-enabled supply chain be a first step?
What are barriers and stimulates for this business model to emerge?
16:15 Movement from Room to Room 
   16:25 Breakout Sessions
Are Changes in ETSI Rules Needed?

Given the performance results outlined in the previous session, are new ETSI regulations needed? In this session, those imposing the regulations, vendors making equipment under the regulations and companies using the equipment discuss the best way to move forward to enable UHF systems to work well in Europe.
 Josef Preishuber-Pflüegl, Co-Chair, Hardware Action Group
     Ad Hoc Advisory Committee, Member ETSI TG34, CTO,
     CISC Semiconductor
 Christian Plenge, RFID Project Leader, MGI Metro Group
An understanding of potential regulatory changes for UHF
 Supply Chain/Inventory Management:
Why the Airline Industry is Looking at RFID

The results of a study by IATA, the leading aerospace association, will show the business need for RFID in the airline industry. Learn about how the common airport structure can greatly benefit with in-flight, ULD and baggage tracking.
 Andrew Price, RFID Project Manager, IATA
Best practices for implementing RFID in baggage systems
Understanding the business side of RFID in aerospace
Using Active RFID in Retail Distribution

A third-party logistics company, Jöbstl, provides fashion merchandise distribution for the Charles Vögele Group in Austria. Using active RFID technology, Jöbstl has automated its yard management processes, resulting in improved supply chain visibility and on-time deliveries for its customers.
 Erwin Gabardi, Managing Director, Jöbstl Warehousing & Fashion
Best practices in using active RFID-supported yard management to cut costs and improve service
Challenges and benefits of integrating RFID with existing systems to optimize operations
17:10 Day 2 Program Concludes 

27 October
8:00 Breakfast 
8:30 Europe and the United States: Overcoming Regional Differences
With diverse supply chain operations, technology requirements, market & cost structures and telecommunications regulations in Europe and the US, the two regions have been forced to take two very different approaches with EPC. This panel will not only discuss the differences but also what can and needs to be done to lessen the gap for collective sharing.
 Bill Hardgrave, Dir., RFID Research Center, Univ. of Arkansas
 Frans-Peter Scheer, Project Manager, Supply Chain Mgmt.
     of Perishables Agrotechnology & Food Innovations,
     Wageningen University and Research Centre
 Mark Roberti, Founder & Editor, RFID Journal
9:15 Europe and RFID Adoption
EPC technology is making inroads slowly in Europe. The new head of GS1 Europe discusses what steps his organization is taking to promote adoption, develop data sharing standards and encourage regulatory bodies to change the rules governing the use of the UHF spectrum, which could improve the performance of UHF RFID systems in Europe.
 Stephan Pique, European Director, GS1
An understanding of the progress being made in EPC standards
Insights into the competitive landscape of industries adopting EPC
9:55 Refreshment break
   11:00 Breakout Sessions
Strategies for Setting Up an RFID Network that Scales
The European Union BRIDGE has funded a 3-year integrated RFID project addressing ways to resolve RFID implementation and EPCglobal technology obstacles in Europe. The project includes a research and development program for various aspects of RFID hardware, software, network and security. Seven business work packages will perform trials and implementation, identify opportunities, and establish business cases for various sectors.
 Henri Barthel, Technical Director, EPCGlobal
 Mark Harrison, Associate Director, Auto-ID Lab, Cambridge University
 Florian Michahelles, ETH Zurich
 Wolfgang Schönfeld, Sony Logitics Europe
 Andrea Soppera, Senior Researcher, BT Group
An understanding of the European Union's BRIDGE project and its initial findings
Insight into how RFID adoption in Europe can be achieved
  Supply Chain/Inventory Management:
UHF Tags on Metal—Optimizing Read Rates in a Tough Environment

Reading UHF-tags on metal is difficult, making data collection a challenge. Vendors have decided numerous special UHF-tags that can be put directly onto metal, but these differ significantly in read range, read rate and pricing. LogDynamics Lab has executed a series of tests in lab-environment and real-world scenarios using different UHF-portal solutions to compare the different applications. He shares the results of his research for the first time.
 Dieter Uckelmann, Manager, LogDynamics Lab, Univ. of Bremen
Insight into the different solutions for UHF-tags on metal
Best practices for improving read rates on metal
Track & Trace: RFID in Airline Equipment--The Way Forward

Airline experiences from the past ten years in trolley tracking and tracing have taught the industry many lessons on how and where to take the recommended next steps in the area. While the pioneering systems are now inactive, the industry is likely to see a take-off for RFID in airline equipment but will need support from actors in the value chain.
 Peter Melander, Consultant, Scandanavian Airlines/L&R AB
   11:50 Breakout Sessions
How RFID Can Benefit Your Business
Businesses need information and decisions depend on accurate data. In this session learn how RFID can decrease operational costs by pinpointing process breakdowns and reduce out of stock by RFID enabling your shelves.
 Dominik Berger, CEO, RF-iT Solutions GmbH
 Götz Pfeifferling, Chief Information Officer, Lemmi Fashion
Best tips for using RFID to reduce out-of-stock
  Supply Chain/Inventory Management:
Smart Products—How Are You Doing?

The use of RFID and sensors in combination with ICT can be an effective way to cut costs and introduce new services. Edwin Kalischnig, Oracle's director of business development for RFID and sensor-based services in Europe, the Middle East & Africa, will provide a clear exposition of the latest developments on technologies and key business solutions. He will use a number of illustrative examples with significant opportunities and their business impact, including 2 EPC-IS use cases and the use of sensors in cool-chain projects. The information explosion that will result from the introduction of these technologies will push the requirements for the supporting IT systems to the extremes, requiring a true event-driven architecture.
 Edwin W. Kalischnig, Director of Business Development,
     RFID & Sensor-Based Services, EMEA Oracle Corporation
How to combine multiple technologies with RFID to cut costs
Insight into the latest technology developments
Using Services-Oriented Architecture to Share Real-Time Shipping
     Data Across a Global Trade Lane

The ability to trace and track containers around the world and to verify their security integrity is an arduous task, but it's becoming increasingly important with globalization and as new government mandates are passed. Using a Services Oriented Architecture (SOA) can ease this challenge by allowing all authorized trade lane partners, including manufacturers, 3PLs, retailers and governments to access container data, such as location, temperature, radiation level and door openings. IBM will perform a live demonstration of its SOA-based "Shipment Information System," which is now being used in a new project sponsored by the European Commission's Information Technology for Analysis and Intelligent Design for E-government.
 Stefan Reidy, Secure Trade Lane Business Development Manager,
     IBM Global Business Services
Understanding how to best implement a global RFID track & trace system
Insight into the current issues and challenges surrounding global tracking and tracing
12:30 Lunch in the exhibit hall
   13:30 Breakout Sessions
Performance of EPC Gen 2 Under ETSI Rules
Learn the results of independent tests done on EPC Gen 2 tags with Gen 2 readers operating under ETSI regulations. This session reveals not just performance results, but also how limitations imposed by ETSI will affect read rates, write rates and overall system performance.
 Antonio Rizzi, Prof., Ph.D., Founder & Head, RFID Lab, Univ. of Parma
Insights into the performance of EPC Gen 2 systems in Europe
Strategies for overcoming limitations imposed by ETSI
 Supply Chain/Inventory Management:
Achieving Retail Efficency with an In-Store RFID System

A Dutch bookseller has tagged all of its books and deployed its first in-store RFID system to help increase efficiency in both their goods receiving and store inventory management. The company is also looking at ways in which the real-time data can help boost customer service and how they can deploy the system to all of its existing 42 stores by 2007.
 Jan Vink, CIO, BGN
Insights into how tointegrate supply chain operations with retail when using RFID
Best tips for efficient item level tagging
Insights into how to accurately handle inventory management errors
TNT Tracks Laptops from China to Germany

Netherlands-based logistics and shipping company TNT Express is tracking laptops from a manufacturing plant in China to a distribution center in Germany. TNT is sharing data collected across its RFID-enabled supply chain with a variety of RFID solutions.
 Sybren Tuinstra, Manager, Strategic Process Dev., TNT Express
How to tag and track high-value electronics
The benefits of sharing RFID data across the value chain
14:10 Movement from room to room
   14:20 Breakout Sessions
Using RFID for Life-Cycle Management of Products and Components
Fiat is involved in the EU FP6 and IMS project PROMISE, with 22 organizations from around the world to develop a system to collect and analyze data throughout the life of products and their components through passive RFID transponders, active RFID tags, sensors and onboard computers. Learn how the information gathered can help companies improve design, maintenance, and efficiency of products.
 Dr. Dimitris Kiritsis, Computer-Aided Design and Production
     Laboratory, STI-IPR-LICP, EPFL
 Julien Mascolo, International Liaison and Project Coordination,
     Technologies Division, Centro Richerche, Fiat
The benefits of gathering life-cycle data of products
Insight into the development of information-gathering systems
  Supply Chain/Inventory Management:
RFID Is Fit to Track Clothes

International apparel and footwear retailers are moving forward with deploying RFID in the supply chain and in stores. German retailer Kaufhof Warenhaus has tested RFID to track clothes for the past three and a half years ago . The company explains the benefits of using RFID in both their supply chain and in their stores to manage inventory and replenishment. Among the benefits Kaufhof has found is cutting the time it takes to scan the contents of a delivery into inventory by 22 times. Lemmi Fashion, a German children's wear manufacturer, began tagging 100% of its products in 2004, enabling the company to increase its productivity and greatly reducing costs within one year of deployment. This session will highlight how international apparel and footwear retailers are moving forward with deploying RFID in the supply chain and in stores.
 Götz Pfeifferling, CIO, Lemmi Fashion
 Uwe Quiede, Logistik—Future Store Initiative, Kaufhof Warenhaus AG
An understanding of RFID's benefits in the retail/apparel supply chain
Insights into the cost of deploying an RFID system for apparel
KPN Uses RFID to Track Phones

Dutch telecom carrier KPN has launched a field trial applying RFID tags to the packaging of individual mobile phones that are removed at point of sale. In this session learn about the challenges and results of the trial.
 Jan Kroon, RFID Program Manager, KPN
Insight into the benefits of end-to-end logistics tracking
Strategies for tagging consumer electronics
15:00 Refreshments in hallway
   15:20 Breakout Sessions
Moving Forward with RFID in the Automotive Supply Chain
Learn about the challenges a leading global auto manufacturer faced from their recent proof of concept trial of EPC Gen2 on container management at one of their plants. One of the leaders of the effort will discuss the need for global standards in order for the industry to move forward with RFID.
 Roya Ulrich, Information Technology Mgmt., DaimlerChrysler AG
An understanding of how and where the automotive industry can benefit with global standardization
Insight into the potential of using EPC Gen2 for container management
  Supply Chain/Inventory Management:
Sharing Data in the Food Supply Chain

BT Auto-ID Services, the BT Business Unit dedicated to delivering auto-ID solutions including RFID, has launched its first industry-specific managed service collaborative data exchange. The company hopes its new BT Foodnet service will help pull together data relating to materials and products used in the food industry and share it across the supply chain. The sources of data would be RFID and other auto-identifications systems, whether closed-loop or open-loop. In this session learn how the service is providing detailed information relating to products moving through the supply chain.
 Eddie Dodds, CTO, BT Auto-ID Services
Tips on deriving significant benefits in the supply chain from closed loop and open loop RFID
Understanding how to achieve greater traceability in the supply chain with partners
Tracking and Tracing Luggage

Air France-KLM is applying RFID tags to checked baggage at two drop-off points at Amsterdam's Schiphol airport and one baggage drop-off area at Paris-Charles de Gaulle. The company is looking to determine if RFID tagging can better track and trace information, and eventually replace the existing bar-code technology. Air France-KLM are as well activley preparing the Enterprise IT Architecture and Infrastructure for integrating future RFID projects by building a global RFID architecture framework. In this session learn about the initial findings from the trial and where else the company sees gaining internal benefits from RFID applications.
 Gregor Baues, Chief Architect, Application Infrastructure, Air France
 Paul Ensink, Enterprise Architect, KLM
How to increase visibility of assets and products delivered
An understanding of where RFID can benefit the aerospace industry
The issues of integrating RFID within the enterprise information system
16:00 Conference adjourns 

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