RFID Journal LIVE! Europe 2006
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Pre-conference Seminar

PACKAGING AND PRINTING SEMINAR
   
13:00 Tracking and Tracing in Supply Chain Strengthens Brand Authentication
Orion Pharma, a major Scandinavian pharmaceutical manufacturer, sought to test mass-serialization using RFID for one of their products. Stora Enso's PackAgent software solution, together with item-level and case-level RFID tagging, was used in this pilot project covering the whole supply chain. Hear the results and feedback from all the supply-chain partners from this pilot project.
Speaker:
 Juha Lehtola, VP, New Business Innovations, Stora Enso Oyj
   
13:45 Smart Packaging: Adding Value
In some specialty applications, RFID can be used in product packaging to provide extra value for customers. Hear how one company is integrating RFIDinto smart packaging with its partners.
Speaker:
 Stina Ehrensvard, Founder & VP of Marketing, Cypak
   
14:30 Refreshment Break
   
15:00 The Challenges and Opportunities Facing Implementation of RFID in Packaging
RFID is likely to impact all areas of the packaging industry. In this session, hear from the chief executive of the Packaging Federation as he explains what some of the current issues are, what work is currently going on and what challenges are facing the industry.
Speaker:
 Ian Dent, Chief Executive, Packaging Federation
   
16:15 RFID: The Package Is the Tag
The idea of an RFID label soon may be out of date, as manufacturers want to reduce their costs by integrating the RFID tag into their packaging. This represents an opportunity and a challenge. Hear how one packaging company overcame the challenges and seized the opportunity with their new adaptive-kernel approach.
Speaker:
 Didier Mattalia, Industry & Logistics Account Executive, Tagsys USA
   
17:00 Preconference seminar concludes
   
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RFID Journal LIVE! Europe 2006 is produced by RFID Journal, the World's RFID Authority.


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