6-8 November 2007 . Mövenpick Hotel Amsterdam . Amsterdam, The Netherlands

Conference Agenda

November 6, 2007

12:00

Preconference Seminars Open/Working Lunch
General Session: RFID Basics
This session is designed for all preconference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network®, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPCglobal Gen 2 standard, will be presented.

Speaker:
Mark Roberti, Founder and Editor, RFID Journal

13:15

Preconference Seminars Continue in Breakout Rooms
RFID Journal University
RFID in the Cold Chain
EECC Training
AIM Auto-ID Seminar

17:00

Preconference Seminars End

November 7, 2007

08:00

Continental breakfast

08:30

Welcome and Introduction

Speaker:
Mark Roberti, Founder and Editor, RFID Journal

09:00

Opening Keynote:
Why Metro Is Moving Forward With RFID Now
After several years of trials, METRO Group is beginning its full-scale rollout of RFID in its supply chain in 2007. A rapidly growing number of suppliers is tagging pallets delivered to the retailer. And based on the results of this year's case-tracking trial, METRO Group has plans to push the tracking of cases starting in 2008. Learn why and what it means for Metro suppliers around the world.

Speaker:
Christian Plenge, Head of Research & Innovation, Metro AG
Takeaways:
. Understanding why Metro feels the need to aggresively pursue RFID now and where they are heading with the technology
. Insights into the early results of the trial

09:45

General Session:
Orchestrating a Real-Time Enterprise To Maximize Customer Value
This keynote session will focus on how HP Solutions built and deployed a turnkey, end-to-end returnable asset solution for Europool System, Europe's leading provider of returnable crates. HP & Microsoft will discuss the overall scope, challenges and results of this project, and highlight how this 'Production Ready' solution leverages the capabilities of Microsoft's brand new BizTalk RFID platform, enabling efficiencies in real time via native integration of RFID data with the business process management capabilities of BizTalk Server and the expertise of HP solution experts. Learn how Microsoft and HP worked together to make 'Enterprise Ready' RFID solutions a reality to maximize supply chain efficiency and costs, reduce asset shrinkage and avoid out-of stocks.

Speakers:
Sudhir Hasbe, Product Manager, Microsoft Corp
Bernd Roessler, Discrete Manufacturing Marketing Manager, EMEA, Hewlett-Packard Company

10:30

Refreshment Break in Exhibit Hall

11:30

RFID Enhances Joint U.S.-Danish Military Operations
Despite the fact that they are a small nation, Denmark decided to invest in the deployment of active RFID to track consignment containers during long distance transportation for its international military operations. The country's defense force started a pilot three years ago and soon after realized the worth of the technology in preventing asset losses when things go wrong. In this session, hear from the Nato Logistics Officer who oversaw the project, why he chose to use RFID, and where and how he plans to use passive RFID in the near future.

Speaker:
Jens Moelvig, Major, Danish Defense Acquistion and Logistics Organisation
Takeaways:
. An understanding of the benefits RFID is delivering in the military supply chain today
. How the United States and Denmark are sharing data and using RFID to manage joint operations

12:15

Case Study: Finland's Aker Yards Improves Worker Safety with RFID
Personnel are every company's greatest assets, so construction,mining, industrial manufacturing and other companies are keen to prevent injuries on the job. Learn how Aker Yards' shipbuilding facility in Turku, Finland, is using RFID technology developed byMotorola and Vilant Systems to improve worker safety practices and ensure adherence to industry work environment, fire and emergency regulations.

Speakers:
Andy McBain, Senior Manager, RFID Sales & Marketing, Motorola
Antti Virkkunen, Chief Executive Officer, Vilant Systems

12:45

Lunch in the Exhibit Hall

14:45—Breakout Session

Manufacturing/Operations:
Opening Production Monitoring Doors with RFID
Vicaima, a manufacturer of wooden doors and doorframes, is using passive UHF tags to monitor production at its manufacturing facility in Portugal in order to reduce costs and improve production efficiencies. After investing hundreds of thousands of dollars into a tagging system, the company expects to cut its production costs by 1.5 percent annually as well as allowing it to automate many of its manufacturing processes. In this session, hear how the company overcame its challenges of deploying RFID amidst the metals in the production lines, efficiently positioned interrogators to achieve maximum read rates, and how it plans on expanding its current deployment at its logistics centers.

Speaker:
Filipe Ferreira, General Manager, Member/Board of Directors, Vicaima
Takeaways:
. Understanding the benefits of using RFID to monitor production costs
. Opportunities to streamline warehouse operations with RFID

Supply Chain/Inventory Management:
RFID in a Large-scale Green-field Retail Rollout in India
Reliance Retail of India is rolling out a massive green-field retail and supply chain initiative across India, covering all merchandise categories. Enjoying the advantages of having no legacy in its processes and IT systems, the company is employing the latest technologies to deliver maximum customer benefits. In keeping with its process-driven approach to business, Reliance sees RFID as a key differentiator, because the technology enables true real-time inventory visibility across its end-to-end supply chain-from farms to processing and distribution centers to multiple-format retail stores.

Speaker:
Rajan Luthra, VP, Reliance Retail
Takeaways:
. Insights into the importance of RFID in process efficacy measurement
. The challenges and opportunities for RFID players in companies without legacy systems
. An understanding of the value RFID offers in a country where labor is still relatively inexpensive

Distribution/Logistics:
Taking the Myth Out of Real Time Locating
While RFID is on its way to being ubiquitous, real-time locating systems (RTLS) are still rare to find. One reason for this may be the cost for the corresponding infrastructure. New approaches to RTLS offer a better value and may lead to improved dissemination of these systems. The presentation will focus on new available approaches and compare accuracy as well as associated costs.

Speaker:
Dieter Uckelmann, Manager RFID-Application and Demonstration Center, BIBA-IPS, Log Dynamics Lab
Takeaways:
. Benefits of using real-time location systems
. Insight into the new applications associated with real-time location

15:25

Movement from room to room

15:35—Sponsored Sessions

15:35

UHF Gen 2 for Item-Level Tagging of Apparel
RFID can offer unique advantages to the retail apparel industry. Learn how UHF Gen 2 solutions will provide benefits that directly address the most critical RFID deployment issues in the apparel industry. Topics include smart-shelves, brand protection, loss prevention, and supply chain efficiency.

Speaker:
Dimitri Desmons, VP, RFID Marketing, Impinj, Inc.
Takeaways:
. Understanding the benefits of RFID in the apparel industry
. Tips on how to find the right solution fit for your item-level apparel tagging

The Common Thread for Successful Deployments in Retail, Manufacturing, Food processing, and Consumer Electronics
This session will examine key success factors for deploying open- and closed-loop RFID applications, including supply-chain management, asset tracking, product pedigree, WIP and security. It will demonstrate that RFID applications can only be effective when the data driving them is accurate and reliable. Experts and end users have observed an "RFID network effect" that leads to compounded value with RFID deployment. This suggests the broader you scale a deployment with tagged items, read points, facilities and applications, the more you generate benefits for the enterprise. With this scaling comes a need for enterprise-wide manageability, which can be addressed by leveraging a standards-based RFID network infrastructure-an approach used by such companies as Metro Group, Sony Europe, Lemmi Fashion, Dow Corning, HP and Dole Foods.

Speaker:
Ashley Stephenson, Chairman, REVA Systems
Takeaways:
. Overview of industry implementations
. Outline of RFID Network Infrastructure properties
. Discussion of trends in RFID deployment

Optimization Possibilities for RFID Systems
Checkpoint Systems, a leading RFID solutions provider, will discuss key success factors of RFID in practice, with a focus on retail and apparel applications. Checkpoint will explain how combining RFID and EAS technologies can increase ROI in the retail industry. Find out how Checkpoint implemented RFID systems at some of Europe's largest retailers, and learn about the lessons it derived fromsuccessful pilot programs and roll-outs.

Speaker:
Torsten Strauch, European Sales Director of RFID, Checkpoint Systems

16:15

Movement from room to room

16:25—Breakout Session

Distribution/Logistics:
Using RFID Sensors to Better Monitor Temperature-Sensitive Products
Global logistics provider, DHL, based in Germany developed an RFID-enabled temperature-monitoring system that lets pharmaceutical manufacturers know when the temperature of a shipment of drugs rises too high, allowing them to intervene before the shipment is ruined. The solution could save drug companies millions of dollars a year, and engenders customer loyalty for the service provider. Learn how RFID can be used cost-effectively in the cold chain.

Speaker:
Georg Nentwig, Project Manager, DHL Innovation Center
Takeaways:
. The challenges and benefits of using RFID to monitor the temperature of shipments
. How to set up a temperature-monitoring RFID system

Manufacturing/Operations:
Removing Barriers to RFID Adoption in Civil Aviation
The Aerospace ID Programme is sponsored by 16 players in the aerospace industry, ranging from the largest aircraft manufacturers to their suppliers, as well as standards bodies, IT services providers and RFID systems integrators. This session will present significant research results obtained in such areas as product life-cycle management and improved industrial operations enabled by automatic identification technologies.

Speaker:
Victor Prodonoff, Director, Aerospace ID, Cambridge University
Takeaways:
. Exclusive results of 18 months of research into the use of RFID in the aerospace industry
. Insights into the obstacles to RFID adoption within the aerospace industry

Supply Chain/Inventory Management:
Shortening the Logistical Turnaround Time and Increasing Productivity with RFID
Schuitema, a Dutch wholesale groceries and services supermarket, began an RFID pilot in 2005 to see if it could get fresher cut vegetables to the consumer by using RFID To track crates and temperature in the supply chain. The pilot, known as Vers Schakel, logged temperature information with real time RFID data to enable first expiry first out (FEFO) as opposed to the first in first out (FIFO) process. In this session, hear how the company plans on tagging approximately 18-million crates during many steps in the process involving a mixture of different RFID reader solutions and why they chose open standards data sharing.

Speaker:
Rover van Mierlo, Director of Logistics, Schuitema N.V.
Takeaways:
. Tips on how to make the fresh supply chain more transparent
. How to best share relevant data and keep private data private

17:05

Day 1 Conference Concludes

Networking Reception Sponsored by Microsoft Begins in Exhibit Hall

18:30

Reception Ends

November 8, 2007

08:00

Continental breakfast

08:30

Airbus Enhances Business Process with RFID
Airbus is beginning implementation of Radio Frequency Identification (RFID) technology based on the conclusive results of its industrial pilot programme. The company's RFID leader will explain how the use of RFID is part of an integrated company wide approach to help streamline business processes and reduce the cost of operations for all partners in the value chain. He will also describe the first pilot results, current deployment plans and how Airbus is considering using RFID across two main categories: non flyable and flyable. (Non Flyable refers to ground based processes including supply chain, transportation, logistics, manufacturing and assembly related applications; Flyable refers to to all in-service processes and includes operational, maintenance and payload tracking applications.)

Speaker:
Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus

09:15

Europe and RFID Adoption
EPC technology is making inroads slowly in Europe. The head of GS1 Europe discusses the steps his organization is taking to promote adoption, develop data-sharing standards and encourage regulatory bodies to change the rules governing the use of the UHF spectrum, which could improve the performance of UHF RFID systems in Europe.

Speaker:
Stephane Pique, European Director of EPC/RFID, GS1 Europe
Takeaways:
. An understanding of the progress being made in EPC standards
. Insights into the competitive landscape of industries adopting EPC

09:55

Refreshment Break in Exhibit Hall

11:00—Breakout Session

Manufacturing/Operations:
Leveraging RFID in Aerospace
Rolls Royce, a leading maker of aeroplane parts, is supporting its defense/aerospace customers as they face a challenging and changing environment, with budget restraints and deployment costs requiring innovative solutions. To do so, the company performed a series of Global Asset Visibility trials. These tests have enabled the defense/aerospace sector to understand the technical and integration challenges of the active and passive RFID capabilities, allowing companies to meet customer mandates and maximise business benefit.

Speaker:
Andrew Higginson, Logistics Service Line Manager, Rolls Royce
Takeaways:
. The benefits of using active and passive RFID systems in the aerospace supply chain
. How to integrate active and passive RFID systems to achieve greater efficiencies

Supply Chain/Inventory Management:
Transitioning from Bar Codes to RFID on the Retail Floor
With over 40 bookstores in the Netherlands, BGN Selexyz began using passive RFID tags at two of its locations and reduced the time needed to complete its inventory management by 85%. But in order to implement the technology throughout its other locations, the company had to devise a cost effective method in switching from bar codes to RFID labels. In this session, hear how BGN Selexyz achieved the transition from one technology to another and how doing so reduced its tag costs by 35%.

Speaker:
Jan Vink, Director ICT, BGN Selexyz Bookstores
Takeaways:
. Understanding how to address the challenges of changing from bar codes to RFID tags
. Best tips for achieving ROI within your supply chain with RFID

Distribution/Logistics:
How Sony is Reducing Shrinkage with a Video-RFID Tracking System
In an effort to help the company reduce shrinkage, increase efficiency and resolve shipping disputes with its retailer customers, Sony, a leading global electronics manufacturer, is installing a video-RFID system at its largest European distribution warehouse. The system links RFID-tagged items with closed-circuit video, in an effort to help the company reduce shrinkage and increase the efficiency of its shipping processes.

Speaker:
Wolfgang Schoenfeld, Senior Manager Logistics Europe, Sony
Takeaways:
. How to use RFID to cut supply chain losses
. How to integrate RFID with other security systems

11:40

Movement from room to room

11:50—Sponsored Sessions

11:50

From Pallet to Sushi Tracking - Uncovering ROI Across the Value Chain with BizTalk RFID
Every day more high-performing companies connect their internal departments, their support networks, and their demand and supply chains. Reducing the cost and complexity of supply chain management, Microsoft and its large eco-system of hardware and software partners are working to enable mass adoption of RFID, SOA and B2B solutions by developing feature-rich, low cost end-to-end RFID solutions. These solutions empower people to gain productivity and business efficiencies. BizTalk Server 2006 R2 is the next step in Microsoft's long-term commitment to delivering the connected enterprise. In this session, Microsoft introduces new capabilities for enhanced visibility at the edge of the enterprise. Real world customer implementations will demonstrate BizTalk R2 @ Work.

Speakers:
Dean Frew, President & CEO, Xterprise
Sudhir Hasbe, Product Manager, Microsoft Corp

Delivering Business Information Insights Through RFID Implementations
IBMis helping companies around the globe realize business benefits fromnew information insights, leading to business transformation enabled by RFID technology. The emergence of widespread RFID information is a positive disruptive force, allowing clients to derive greater insights into their business operations-insights concerning the identification, location and status of assets, products and resources, as well as facilities and environmental conditions. In this session, learn how IBM is working with industry innovators in the automotive, retail/CPG and pharmaceutical industries to enhance their operations, improve return on investment and increase customer satisfaction.

Speaker:
Martin Wildberger, VP, Global and Sensor Actuator Solutions, IBM

The Path to Scalable Performance in RFID Networks: From ETSI Regulations to EB Identification Network
The number of successful RFID projects is increasing rapidly, but a lot of hard work is often needed before achieving results. Several challenges must be faced, such as understanding local regulations or working in a radio propagation environment with external or intra-systeminterference. Solving these challenges withmanual parameter tuning, antenna re-tilting or trial-and-error consulting is time-consuming and expensive, and seldomleads to better-than-average results. In this session, learn how the EB Identification Network addresses network- and devicelayer technical problems, enabling customers to focus onmore interesting-and more important-application- and business-layer problems.

Speaker:
Roland Kueng, Director of Wireless Technologies/IPR, Elektrobit Corporation (EB)

12:30

Lunch in the Exhibit Hall

13:30—Breakout Session

Supply Chain/Inventory Management:
RFID'S Benefits in the Cold Chain
Apo Conerpo, one of Italy's biggest fresh fruit producers, and Conad, a major retailer, ran a RFID pilot in this year aimed at monitoring cold chain parameters in the fresh fruit supply chain.The pilot cover the entire supply chain, monitoring temperature from the producer packaging lines, down to two retailer's distribution centre to six department stores.More than more than 60,000 temperature readings were taken on cases of cherry. RFID devices also were used to capture the flow time along the supply chain enabling the companies to pinpoint weaknesses in the cold chain and take effective countermeasures. A major outcome of the project can also be found in a methodological, probabilistic approach on how to assess cold chain management performances of the supply chain players.This tool can be adopted to improve cold chain management capabilities and eventually to deliver end customers fresher and safer products.

Speakers:
Monica Guizzardi, Chief Quality Officer, Apo Conerpo
Roberto Montanari, Professor of Industrial Plants, University of Parma
Takeaways:
. How and where RFID can be used in the cold chain
. How to integrate RFID within your supply chain

Distribution/Logistics:
Lufthansa Technik Improves Parts Maintenance with RFID
After a successful four-month trial, Lufthansa Technik the world market leader for the maintenance, repair and overhaul of commercial aircraft, has begun using a paper-supported RFID application to track aircraft components and their maintenance history. The company expects to begin tagging components at the beginning of 2008. In this session, you will learn how RFID can significantly speed up the repair cycle and the challenges that have to be overcome to tag parts that operate in harsh conditions.

Speaker:
Michael Scheferhoff, RFID Program Manager, Lufthansa Technik
Takeaways:
. An understanding of applications that track components and their history
. Insights into challenges of tagging parts in harsh conditions

Manufacturing/Operations:
Tracking RFID Adoption in the Manufacturing Sector
What are some of the challenges behind implementation in the Manufacturing sector? Where are most companies finding their ROI with RFID and what other technologies are they using in conjunction with RFID? In this session, hear from a panel of market researchers who will share their insights about where manufacturers are finding the most benefits, the applications delivering value today and the opportunities that still exist.

Moderator:
Mark Roberti, Founder and Editor, RFID Journal
Panelists:
Louis Bianchin, Senior Analyst Program Manager, Venture Development Corporation
Jonathan Collins, Principal Analyst, RFID & Contactless, ABI Research
Priyanka Gouthaman, Research Analyst, Auto ID and Securities, Frost & Sullivan

14:10

Movement from room to room

14:20—Breakout Session

Manufacturing/Operations:
Tracking Newsprint Reels via RFID: A Case Study
Yedioth Ahronoth, Israel's largest daily paper, has worked to optimize its workflow, improve quality and reduce costs in recent years, achieving steady success. This discussion will focus on the firm's use of RFID technology in these efforts, demonstrating a clear business case for tracking reels of newsprint, from paper manufacturer to recycling bin.

Speaker:
Assaf Avrahami, CEO, Yedioth Information Technologies
Takeaways:
. Understanding how to best improve reliability of identification systems on the manufacturing floor
. Insights into the reasons why a growing number of companies are choosing RFID outside of the mandate world

Supply Chain/Inventory Management:
RFID Is Fit to Track Clothes
After completing a successful UHF item-level test, LEmmi Fashions, a children's apparel house began implementing UHF for its entire customer delivery operations. Hear the challenges the company faced in implementing the system at a time when most retail partners are not moving toward any real applications within their own store-level operations.

Speaker:
Götz Pfeifferling, CIO, Lemmi Fashion
Takeaways:
. How to use RFID to improve shipping accuracy
. How to overcome the challenges of deploying UHF systems in the supply chain

Distribution/Logistics:
The Value of Tracking Returnable Transport Items
Container Centralen, a leading Danish provider of returnable transport items, has been running pilots with two large retailers to assess the value of using RFID to track dollies and crates in the supply chain. The company is also running a major pilot in Denmark, Holland and Germany in which it is tracking RTIs in the European flower industry. Learn the results of these two important pilots and how the company plans to move forward. .

Speaker:
Tonny V. Gravesen, Chief Operations Officer, Container Centralen A/S
Takeaways:
. How to cut costs using RFID with returnable assets
. How to integrate RFID within your supply chain

15:20—Breakout Session

Supply Chain/Inventory Management:
Lowering Risk in the Gold Supply Chain
TJS dmcc, a Dubai-based company, has developed an innovative RFID system that lowers the risk to financing gold purchases in the jewelry industry. The solution uses 13.56 MHz RFID tags to track and trace gold jewelry items affixed with tamper-evident tags. Each tracked item becomes a candidate to be offered under a low-risk, lower-cost consignment of jewelry to be provided by independent financiers. Learn how this not only reduced the risk of financing but also lowered labor costs and inefficiencies, and provided a competitive alternative to traditional gold loans.

Speakers:
Dalia Abu Dayyeh, Project Manager, The Jewelry Store
Gabriel Nasser, IT Director, The Jewelry Store
Takeaways:
. How to use RFID in the jewelry supply chain
. Improving security and safety with RFID systems

Distribution/Logistics:
RFID Item level tagging project - Central Bookhouse's BGN Bookstore Case Study
This session will look at, in detail, the successful implementation of Central Bookhouse's RFID Item Level Tagging Project at a number of BGN bookstores. Taking chips down to the level of individual items is still met with misgivings. This case study will look at how Central Bookhouse helped to implement item-level RFID tagging, allowing the retailer to track each book from its central warehouse to the shop floor. Delegates will discover what it takes to bring RFID solutions to maturity and how Central Bookhouse was able to provide scaleable support for the project; how they went about choosing the right tags, the right contents for the tags, the right applicator to the books and other challenges that needed are being solved along the way.

Speaker:
Ronald Janssen, CIO, Central Bookhouse
Takeaways:
. The challenges and benefits of using RFID for item-level tagging
. Insight into the best solutions for implementing RFID at the item-level

16:00

Conference Adjourns


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