6-8 November 2007 • Mövenpick Hotel Amsterdam • Amsterdam, The Netherlands

Taking the Myth Out of Real Time Locating
While RFID is on its way to being ubiquitous, real-time locating systems (RTLS) are still rare to find. One reason for this may be the cost for the corresponding infrastructure. New approaches to RTLS offer a better value and may lead to improved dissemination of these systems. The presentation will focus on new available approaches and compare accuracy as well as associated costs.

Speaker:

Dieter Uckelmann, Manager RFID-Application and Demonstration Center, BIBA-IPS, Log Dynamics Lab

Takeaway:

• Benefits of using real-time location systems
• Insight into the new applications associated with real-time location

Optimization Possibilities for RFID Systems
Checkpoint Systems, a leading RFID solutions provider, will discuss key success factors of RFID in practice, with a focus on retail and apparel applications. Checkpoint will explain how combining RFID and EAS technologies can increase ROI in the retail industry. Find out how Checkpoint implemented RFID systems at some of Europe’s largest retailers, and learn about the lessons it derived fromsuccessful pilot programs and roll-outs.

Speaker:

Torsten Strauch, European Sales Director of RFID, Checkpoint Systems

UHF Gen 2 for Item-Level Tagging of Apparel
RFID can offer unique advantages to the retail apparel industry. Learn how UHF Gen 2 solutions will provide benefits that directly address the most critical RFID deployment issues in the apparel industry. Topics include smart-shelves, brand protection, loss prevention, and supply chain efficiency.

Speaker:

Dimitri Desmons, VP, RFID Marketing, Impinj, Inc.

Takeaway:

• Understanding the benefits of RFID in the apparel industry
• Tips on how to find the right solution fit for your item-level apparel tagging

The Common Thread for Successful Deployments in Retail, Manufacturing, Food processing, and Consumer Electronics
This session will examine key success factors for deploying open- and closed-loop RFID applications, including supply-chain management, asset tracking, product pedigree, WIP and security. It will demonstrate that RFID applications can only be effective when the data driving them is accurate and reliable. Experts and end users have observed an “RFID network effect” that leads to compounded value with RFID deployment. This suggests the broader you scale a deployment with tagged items, read points, facilities and applications, the more you generate benefits for the enterprise. With this scaling comes a need for enterprise-wide manageability, which can be addressed by leveraging a standards-based RFID network infrastructure—an approach used by such companies as Metro Group, Sony Europe, Lemmi Fashion, Dow Corning, HP and Dole Foods.

Speaker:

Ashley Stephenson, Chairman, REVA Systems

Takeaway:

• Overview of industry implementations
• Outline of RFID Network Infrastructure properties
• Discussion of trends in RFID deployment

Using RFID Sensors to Better Monitor Temperature-Sensitive Products
Global logistics provider, DHL, based in Germany developed an RFID-enabled temperature-monitoring system that lets pharmaceutical manufacturers know when the temperature of a shipment of drugs rises too high, allowing them to intervene before the shipment is ruined. The solution could save drug companies millions of dollars a year, and engenders customer loyalty for the service provider. Learn how RFID can be used cost-effectively in the cold chain.

Speaker:

Georg Nentwig, Project Manager, DHL Innovation Center

Takeaway:

• The challenges and benefits of using RFID to monitor the temperature of shipments
• How to set up a temperature-monitoring RFID system

How Sony is Reducing Shrinkage with a Video-RFID Tracking System
In an effort to help the company reduce shrinkage, increase efficiency and resolve shipping disputes with its retailer customers, Sony, a leading global electronics manufacturer, is installing a video-RFID system at its largest European distribution warehouse. The system links RFID-tagged items with closed-circuit video, in an effort to help the company reduce shrinkage and increase the efficiency of its shipping processes.

Speaker:

Wolfgang Schoenfeld, Senior Manager Logistics Europe, Sony

Takeaway:

• How to use RFID to cut supply chain losses
• How to integrate RFID with other security systems

From Pallet to Sushi Tracking – Uncovering ROI Across the Value Chain with BizTalk RFID
Every day more high-performing companies connect their internal departments, their support networks, and their demand and supply chains. Reducing the cost and complexity of supply chain management, Microsoft and its large eco-system of hardware and software partners are working to enable mass adoption of RFID, SOA and B2B solutions by developing feature-rich, low cost end-to-end RFID solutions. These solutions empower people to gain productivity and business efficiencies. BizTalk Server 2006 R2 is the next step in Microsoft's long-term commitment to delivering the connected enterprise. In this session, Microsoft introduces new capabilities for enhanced visibility at the edge of the enterprise. Real world customer implementations will demonstrate BizTalk R2 @ Work.

Speakers:

Dean Frew, President & CEO, Xterprise
Sudhir Hasbe, Product Manager, Microsoft Corp

The Path to Scalable Performance in RFID Networks: From ETSI Regulations to EB Identification Network
The number of successful RFID projects is increasing rapidly, but a lot of hard work is often needed before achieving results. Several challenges must be faced, such as understanding local regulations or working in a radio propagation environment with external or intra-systeminterference. Solving these challenges withmanual parameter tuning, antenna re-tilting or trial-and-error consulting is time-consuming and expensive, and seldomleads to better-than-average results. In this session, learn how the EB Identification Network addresses network- and devicelayer technical problems, enabling customers to focus onmore interesting—and more important—application- and business-layer problems.

Speaker:

Roland Kueng, Director of Wireless Technologies/IPR, Elektrobit Corporation (EB)

Delivering Business Information Insights Through RFID Implementations
IBMis helping companies around the globe realize business benefits fromnew information insights, leading to business transformation enabled by RFID technology. The emergence of widespread RFID information is a positive disruptive force, allowing clients to derive greater insights into their business operations—insights concerning the identification, location and status of assets, products and resources, as well as facilities and environmental conditions. In this session, learn how IBM is working with industry innovators in the automotive, retail/CPG and pharmaceutical industries to enhance their operations, improve return on investment and increase customer satisfaction.

Speaker:

Martin Wildberger, VP, Global and Sensor Actuator Solutions, IBM

Lufthansa Technik Improves Parts Maintenance with RFID
After a successful four-month trial, Lufthansa Technik the world market leader for the maintenance, repair and overhaul of commercial aircraft, has begun using a paper-supported RFID application to track aircraft components and their maintenance history. The company expects to begin tagging components at the beginning of 2008. In this session, you will learn how RFID can significantly speed up the repair cycle and the challenges that have to be overcome to tag parts that operate in harsh conditions.

Speaker:

Michael Scheferhoff, RFID Program Manager, Lufthansa Technik

• An understanding of applications that track components and their history
• Insights into challenges of tagging parts in harsh conditions

The Value of Tracking Returnable Transport Items
Container Centralen, a leading Danish provider of returnable transport items, has been running pilots with two large retailers to assess the value of using RFID to track dollies and crates in the supply chain. The company is also running a major pilot in Denmark, Holland and Germany in which it is tracking RTIs in the European flower industry. Learn the results of these two important pilots and how the company plans to move forward. .

Speaker:

Tonny V. Gravesen, Chief Operations Officer, Container Centralen A/S

• How to cut costs using RFID with returnable assets
• How to integrate RFID within your supply chain

RFID Item level tagging project - Central Bookhouse's BGN Bookstore Case Study
This session will look at, in detail, the successful implementation of Central Bookhouse's RFID Item Level Tagging Project at a number of BGN bookstores. Taking chips down to the level of individual items is still met with misgivings. This case study will look at how Central Bookhouse helped to implement item-level RFID tagging, allowing the retailer to track each book from its central warehouse to the shop floor. Delegates will discover what it takes to bring RFID solutions to maturity and how Central Bookhouse was able to provide scaleable support for the project; how they went about choosing the right tags, the right contents for the tags, the right applicator to the books and other challenges that needed are being solved along the way.

Speaker:

Ronald Janssen, CIO, Central Bookhouse

• The challenges and benefits of using RFID for item-level tagging
• Insight into the best solutions for implementing RFID at the item-level