"RFID is not a project. RFID is how we do business."

Bill Connell, Macy's senior VP of logistics and operations, made this comment during a panel discussion on omnichannel retailing at the GS1 Connect conference recently held in Washington, D.C. "[RFID] is part of everything we do," he stated. "Senior executives are getting training on how it works. Store associates need to understand it. We're educating human resources so they can make it part of hiring and training."

Macy's started out using RFID in 2008 to improve replenishment and ensure that items were on the shelves when customers wanted to buy them. In 2011, omnichannel retailing became a priority at Macy's, as well as at other brick-and-mortar retailers. The companies sought to address changing buying habits—consumers wanted the freedom to shop anytime, whether at a store, on a mobile device, on a home computer or by phone. Macy's and others also saw omnichannel as a critical strategy to competing with online retailers.

At the time, Connell said, Macy's realized that the work it had done to improve replenishment was quite relevant to omnichannel retailing, because having highly accurate inventory data was essential to executing an omnichannel initiative. During the panel discussion, Connell said that omnichannel was critical to success in the current retail market, adding, "RFID is essential to omnichannel execution. Therefore, RFID is essential to retailing."

RFID in Retail and Apparel 2016 is the only event focused on helping retailers to understand how to deploy an RFID solution in retail and the supply chain. The event, free to qualified retailers, will feature case studies presented by retailers and suppliers currently using RFID to boost inventory accuracy, improve store execution and enable omnichannel retailing. Don't miss this opportunity to learn what you need to know to deploy RFID successfully today.

Qualified retailers and brand owners can attend at no cost.

Apply today.

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