RFID Market Development Manager
Bob Pernice is Avery Dennison's RFID market development manager. His role is to help footwear and apparel retailers and brands recognize the benefits of item-level RFID technology, and to implement solutions. Bob's clients have included retail early adopters of RFID. He has held various RFID-related marketing and technical positions throughout the past 20 years. His background is in microelectronic packaging and materials.