Using NFC to Enhance Products and Improve Customer Experience

April 09, 2013 — 11 AM to 1 PM EDT

Gold Sponsor:
Research Partner:
ABI Research

During this virtual event, find out how companies can use Near Field Communication to deliver, share and collect data. Learn how NFC is being used to augment products in order to simplify the way in which consumer devices interact with one another, and to help people speed up connections, receive and share information, and make fast and secure payments.

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11:00 AMWelcome and Introduction
Mark Roberti, Founder and Editor, RFID Journal
11:05 AMMuseum of London Uses NFC to Heighten Customer Experience
The Museum of London is using Near Field Communication (NFC) RFID tags at its two facilities to provide vouchers, exhibit information, reservations and other data to users with NFC-enabled phones. The Museum of London consists of two venues, the Museum of London and the Museum of London Docklands, funded by the Greater London Authority and the City of London. The museum, which tells the story of London from prehistoric times to the present day, has installed tags at both its sites. By tapping the phone against the tags, users can access additional information about objects on display, engage with the museum on social media, join the museum's membership scheme, book exhibition tickets, or download vouchers for its shop and guidebook. Learn how the museums are using NFC-enabled technology to encourage visitors to interact with the exhibits, and how they are utilizing NFC-enabled technology to encourage visitors to interact with the exhibits.
Antony Robbins, Director of Communications, Museum of London
11:35 AMTapping Into NFC Growth
According to ABI Research, the number of NFC-enabled mobile and consumer-electronic devices will increase to more than 500 million during 2014. NFC integration is occurring in many consumer-electronic devices, and is receiving increased interest from other industries as well, including the security, health-care and automotive markets. Learn how NFC is being used to enhance products and improve the customer experience, and find out about the leading alternative solutions.
12:15 PMNFC: A Profound Revolution in Asset Management
NFC is the single biggest factor leading to a profound revolution in asset management, enabling you to interact with your assets directly, using powerful apps on your NFC-enabled smartphone or tablet. The audience will learn how ultra-durable, ultra-small NFC tags can be embedded in or attached to any asset and, in turn, how those assets can be identified, tracked, inspected, calibrated, maintained or certified, using NFC smartphones and apps.
Tom Bamford, VP of Sales and Marketing, InfoChip
12:45 PMClosing Remarks
Mark Roberti, Founder and Editor, RFID Journal