Next Events:

RFID in Retail

June 20, 2013 — 11 AM to 1 PM EDT

Deployment Guide
Sponsor:

Retail and apparel companies have been among the early adopters of RFID technologies, both internally and within their shared supply chains. Hear how retailers worldwide are using RFID to track individual items and improve inventory accuracy, and to have products on shelves when customers want to buy them.

Agenda:

11:00 AM

Welcome and Introduction

Speaker:
Mark Roberti, Founder and Editor, RFID Journal

11:05 AM

Comprehensive Analysis of RFID Performance Within Retail Stores: What Can a Retailer Expect?
The University of Arkansas' RFID Research Center has completed a detailed analysis of the EPC read environments of various retailers' stores. The study, comprising thousands of hours of exhaustive data capture and analysis of tagged items within actual retail store implementations, contains information regarding data-capture rates and the performance of the current generation of RFID technology. Hear the study's results, and learn about the process issues that retailers might need to address in order to achieve better EPC performance, including supplier source tagging, label attachment, returns, in-store tagging, store environment, tag performance, reader performance, scanning, associating RFID information and more.

Speaker:
Justin Patton, RFID Research Center Managing Director, University of Arkansas

11:40 AM

Building Brand Loyalty With RFID and Social Media
RFID technology has made the move from industrial applications to linking tags with social networks, providing instant Internet exposure while offering consumers a unique and memorable experience interacting with the brand. An events company has helped a number of firms promote and organize events via the use of RFID tags and readers. Recently, it worked with a vodka provider, promoting its products at a series of parties and events enabling guests to share activities with friends on Facebook, using an RFID-enabled token. Hear how the solution has been utilized at a variety of nightclubs throughout the past year, with users updating their pages with comments regarding where they are and what they are doing, along with pictures of themselves and friends partying at a particular club. In addition, learn how a resort utilized RFID and Facebook to enrich the guest experience at the new facility, as well as its attraction.

12:05 PM

Supermarket Uses RFID System to Track Shopper Flow
Following a 2012 pilot of an RFID-based solution to temporarily track customers' movements via tagged shopping carts moving through a Toronto supermarket, Moxie Retail is now preparing the solution for two additional pilots with Canadian retailers this year. The marketing and advertising firm plans to install the technology to cycle through two stores for another national supermarket chain, as well as at 10 locations for a third retail firm. Learn how RFID technology is being used to monitor consumer movements based on RFID tags on carts and shopping baskets, rather than on loyalty cards, thereby tracking only the locations of the baskets and carts, and not the shoppers themselves. In addition, hear how the system collects location data regarding shopper behavior, enabling the company to better plan displays and shelf layout.

Speaker:
Peter Townsend, Founder and Senior VP of Strategy and Shopper Insights, Moxie Retail

12:35 PM

The Business Case for RFID in Retail Apparel
RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, the presenter will explain the data used, and walk attendees through the financial model.