RFID in Retail

June 20, 2013 — 11 AM to 1 PM EDT

Deployment Guide
Checkpoint Systems

Retail and apparel companies have been among the early adopters of RFID technologies, both internally and within their shared supply chains. Hear how retailers worldwide are using RFID to track individual items and improve inventory accuracy, and to have products on shelves when customers want to buy them.

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11:00 AMWelcome and Introduction
Mark Roberti, Founder and Editor, RFID Journal
11:05 AMComprehensive Analysis of RFID Performance Within Retail Stores: What Can a Retailer Expect?
The University of Arkansas' RFID Research Center has completed a detailed analysis of the EPC read environments of various retailers' stores. The study, comprising thousands of hours of exhaustive data capture and analysis of tagged items within actual retail store implementations, contains information regarding data-capture rates and the performance of the current generation of RFID technology. Hear the study's results, and learn about the process issues that retailers might need to address in order to achieve better EPC performance, including supplier source tagging, label attachment, returns, in-store tagging, store environment, tag performance, reader performance, scanning, associating RFID information and more.
Justin Patton, RFID Research Center Managing Director, University of Arkansas
11:30 AMC&A Expands RFID Usage to Track Inventory
Dutch clothing company C&A is expanding its RFID system from what was initially a trial involving five of its stores in Germany. After a successful trial deployment of an ultrahigh-frequency (UHF) EPC RFID solution in 2012, the firm plans to employ EPC tags and readers to manage shipments of high-demand items to a total of 25 stores, and to use the technology to monitor inventory at each location. The system provides advance shipping notices as goods leave the factory bound for a specific store, as well as inventory data that tracks which goods are in each store's back room and on the sales floor, which have been sold and, in some cases, what has passed through the doors of a particular location. Learn how the system ensures that "never out of stock" (NOS) items (including women and children's underwear, men's and women's jeans, and men's suits, trousers and blazers) are always on the shelf.
Joachim Wilkens, Director of Supply Chain Development, C&A Group
11:55 AMScaling Up: Best Practices for Chain-Wide Retail Deployments
Leading apparel retailers and department stores have declared that this is the time for RFID, and are increasingly building on successful RFID pilots and expanding their deployments to reap chain-wide benefits. How do retailers scale from a single handheld RFID reader to chain-wide inventory management and loss prevention? How do vertically integrated retailers incorporate RFID from source manufacturing and the supply chain through to the store? What do successful enterprise RFID deployments have in common? This session will walk attendees through best practices from real-world retail deployments in North America and Europe, and will address such practical issues as rollout planning, tagging strategy, making the business case for integrating inventory management and loss prevention, and integrating RFID data with existing back-end systems.
Alan Sherman, Sr. Director of Global Marketing, OATSystems, a division of Checkpoint Systems
12:15 PMSupermarket Uses RFID System to Track Shopper Flow
Following a 2012 pilot of an RFID-based solution to temporarily track customers' movements via tagged shopping carts moving through a Toronto supermarket, Moxie Retail is now preparing the solution for two additional pilots with Canadian retailers this year. The marketing and advertising firm plans to install the technology to cycle through two stores for another national supermarket chain, as well as at 10 locations for a third retail firm. Learn how RFID technology is being used to monitor consumer movements based on RFID tags on carts and shopping baskets, rather than on loyalty cards, thereby tracking only the locations of the baskets and carts, and not the shoppers themselves. In addition, hear how the system collects location data regarding shopper behavior, enabling the company to better plan displays and shelf layout.
Peter Townsend, Founder and Senior VP of Strategy and Shopper Insights, Moxie Retail
12:40 PMSupply Chain Applications
RFID technology can dramatically improve supply chain operations. This session will cover outbound audits to ensure 100 percent shipping accuracy, receiving, electronic proof of delivery and other applications.
Jay Craft, VP Product Development, VF Jeanswear, LP
David Cromhout, RFID Research Center Research Director, University of Arkansas
1:05 PMThe Business Case for RFID in Retail Apparel
RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, we will explain the data used, and walk attendees through the financial model.
Mark Roberti, Founder and Editor, RFID Journal
1:25 PMClosing Remarks
Mark Roberti, Founder and Editor, RFID Journal