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Why Inventory Accuracy Is Retail's "Burning Platform"—and How Item-Level RFID Can Help
Poor inventory accuracy and the issues it causes in retail are well-documented, but until recently, viable, cost-effective solutions that could mitigate or eliminate the problem did not exist. In the meantime, consumer demand for omnichannel shopping experiences and the increasing threat of online competition have elevated inventory accuracy from an irritation to a true "burning platform." Retailers and brand owners cannot afford to sit idly by, achieving only 60 to 80 percent inventory accuracy, while their competition invests in solutions that enable accuracy close to 100 percent. The competitive gap between those who embrace item-level RFID solutions to drive inbound and outbound shipment quality, sales lift, shrink reduction and omnichannel execution, and those who do not, will continue to widen. Today, more than ever, retailers and brand owners understand the theoretical value proposition that RFID provides. We want to take you a level deeper, to understand what a solution looks like, what it does and how it delivers value to real-world customers.
Turning RFID Leads into Revenue
This webinar will include practical, how-to insight into how to leverage the strengths of your sales and marketing teams, pinpoint your market, create the right content for the right stage, deliver effective messaging for the target audience, and manage an optimally effective and efﬁcient lead-to-revenue process.
How to Capture High-Quality Leads in the RFID Market
This webinar—the first of two designed for RFID Journal LIVE! exhibitors—will explain how to attract high-quality end users to your booth, and how to leverage tools provided by RFID Journal to set up meetings with potential customers. The second webinar, to be conducted by Spectrum Marketing and Communication, will explain how to convert those leads into business.