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RFID Journal Webinars

Turning RFID Leads into Revenue
Moderator: Mark Roberti, Founder and Editor, RFID Journal
Panelists:

Turning RFID Leads into Revenue

RFID usage is increasing sharply across all vertical markets, supporting both traditional and modernizing applications, such as automatic identification, location, sensing, machine-to-machine (M2M) and the Internet of Things (IoT). Understanding the leading RFID market trends, use cases and opportunities is a key factor in generating and nurturing high-quality leads.

However, if your salespeople are complaining that they're not getting the leads they need to drive new business, you are not alone. That's because traditional marketing programs tend to deliver quantity leads over quality, and few RFID sales professionals are interested in pursuing piles of unqualified leads that run into dead-ends. The challenge is to attract and engage the right leads in the first place—and to then effectively manage and nurture those leads through the sales process to conversion.

Spectrum Marketing & Communications and Carabiner Communications have teamed up to create a webinar that can help RFID solutions providers close the lead-to-revenue gap between their marketing and sales groups.

This webinar will include practical, how-to insight into how to leverage the strengths of your sales and marketing teams, pinpoint your market, create the right content for the right stage, deliver effective messaging for the target audience, and manage an optimally effective and efficient lead-to-revenue process.

Join us to learn effective strategies for getting leads and turning them into revenue, including:
• Where and how to find high-quality leads
• How to consistently convert those leads
• The ROI you can expect through higher conversion rates

ARCHIVED WEBINARS
How an End-to-End RFID Solutions Approach Has Reduced Risk and Accelerated the ROI for Retailers Around the Globe
Retailers are accelerating their adoption of radio frequency identification to improve inventory accuracy and dramatically boost customer service. With the adoption of RFID comes a series of changes that retailers must manage. These changes involve many stakeholders, as well as technology partners. This webinar will share some of the lessons learned across the spectrum, from source tagging to in-store operations and ROI, that have led to some of the most notable global successes in the RFID retail market to date.
Successful Marketing Strategies for RFID Solution Providers
Forward Vision Marketing asked RFID and technology companies at RFID Journal LIVE! 2018 and the Aerospace MRO Show what they thought worked best for their business-to-business marketing efforts, as well as how they measure their results. Among the questions asked were: • What's the biggest challenge facing technology marketers? • What's more effective as a marketing tactic: trade shows, white papers or webinars? • Is marketing effectiveness measured by leads or conversions to sales? Join this webinar to learn the results to the survey, and find out which marketing strategies work best for solution providers of RFID and other technologies.
Simplifying Field and Consignment Inventory Management With RFID
Learn how RFID4U's TagMatiks – FI (Field Inventory) platform and Zebra Technologies' RFD8500 and RFD2000 readers can be used by companies in manufacturing, health care, fashion, energy and other verticals to perform cycle counts, inventory management, field audits and transfers, as well as build out predictable analytics. Find out how to increase the visibility of your inventory and operations while cutting down on manual processes. In this session, the speaker will cover the benefits of leveraging RFID and related technologies for field and consignment inventory management, while discussing how to automate workflows, such as cycle counting and reconciling captured data. With this newfound data and automated workflows, businesses can better control their expiry management, write-offs, and stock and par levels, as well have more concrete visibility into their supply chain and assets.
How Patti Engineering Improved DC Inventory Tracking with Passive UHF RFID
Learn how Patti Engineering harnessed Siemens' UHF RFID systems, coupled with the power of Siemens programmable logic controllers (PLCs) and industrial-strength networks, to significantly improve inventory tracking for a distribution center of a Fortune 100 company. Managers can now pinpoint inventory down to the SKU, tray and pallet at any moment, which enables customized product mixes to be built for each customer. This webinar will describe how the system was designed to overcome stray reads and other issues commonly faced in a DC deployment of RFID technology.
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